Accelerating Mobile Charitable Giving
Accelerating Mobile Charitable Giving
Presenters
David Balcom, Director Strategic Solutions, Moovweb
Stuart Boyd, VP Products, Charity Dynamics
About Moovweb • Founded 2010 • San Francisco, New York & London • 22+ solution & service partners • 120+ customers, 200+ mobile experiences • Engaging 58M+ monthly mobile visitors • 2014 fastest growing vendor to IR500 (289% growth) • Google recommended vendor for multi-screen optimization
About Charity Dynamics • Founded 2004 • Austin, TX and offices in Washington DC • Strategists, designers and technologists passionate about helping clients achieve their missions • $350M raised on mobile & social application, Boundless Fundraising • 4x on Inc 5000 list of fastest growing private companies 50+ Nonprofit customers and partners
Customers
Moovweb + Charity Dynamics Moovweb: Over 7mm taps on donation buttons last quarter for nonprofit customers Charity Dynamics: Over $350mm raised on Boundless Fundraising for over 100+ programs
Why Mobile?
7 Billion people on earth 6 Billion mobile phones
Everyone ON EARTH has a phone
IN THE UNITED STATES:
33% Americans have abandoned desktops and laptops 69% of Americans donate to charities
Reference: HBR and Donor Drive
State of Mobile
Reference: Network For Good, Digital Giving Index
Build it …
… and they will come Web traffic trending towards mobile: • 58% desktop, 41% mobile • 65% growth of mobile phone visits 2013 v. 2014 • 3000% growth of mobile users v. 2012 • Note: Site made mobile friendly in 2012 Visitors, by device
42%
58%
desktop mobile
Understanding Mobile Conversion
Presenters
David Balcom, Director Strategic Solutions, Moovweb
Stuart Boyd, VP Products, Charity Dynamics
About Moovweb • Founded 2010 • San Francisco, New York & London • 22+ solution & service partners • 120+ customers, 200+ mobile experiences • Engaging 58M+ monthly mobile visitors • 2014 fastest growing vendor to IR500 (289% growth) • Google recommended vendor for multi-screen optimization
About Charity Dynamics • Founded 2004 • Austin, TX and offices in Washington DC • Strategists, designers and technologists passionate about helping clients achieve their missions • $350M raised on mobile & social application, Boundless Fundraising • 4x on Inc 5000 list of fastest growing private companies 50+ Nonprofit customers and partners
Customers
Moovweb + Charity Dynamics Moovweb: Over 7mm taps on donation buttons last quarter for nonprofit customers Charity Dynamics: Over $350mm raised on Boundless Fundraising for over 100+ programs
Why Mobile?
7 Billion people on earth 6 Billion mobile phones
Everyone ON EARTH has a phone
IN THE UNITED STATES:
33% Americans have abandoned desktops and laptops 69% of Americans donate to charities
Reference: HBR and Donor Drive
State of Mobile
Reference: Network For Good, Digital Giving Index
Build it …
… and they will come Web traffic trending towards mobile: • 58% desktop, 41% mobile • 65% growth of mobile phone visits 2013 v. 2014 • 3000% growth of mobile users v. 2012 • Note: Site made mobile friendly in 2012 Visitors, by device
42%
58%
desktop mobile
Understanding Mobile Conversion
