ACHiEVEMENTS HiSToRy THE MARKET
THE MARKET
They say home is where the heart is. It is our comfort zone and sanctuary. It reflects our personality and who we really are. That is why we invest so much time and energy including our hard earned money to make our home more comfortable, modern looking and stylish. Today, furniture is recognized as part of the fashion scene not only the branded products originating from foreign countries but also the one who is locally made. With the exponential growth of the Philippine real estate market complemented by the foreign remittances, our consumer market has taken on a practical and pragmatic approach towards this requirement. The new considerations for furniture are; space and size, light-weight vis-à-vis heavy materials, practical, design and fashion, and least of all value for money. It is with this reference where quality tops all sensitivities. San-Yang has obviously become the consumers choice all considering. In fact the award seals San-Yang carries has it all, from Gold Brand, to Consumers’ Choice to Superbrands! San-Yang imports furniture (laminated, fabric, leather, steel or combination of both) to suit the market demand. Its very discerning merchandise allows the consumer market a varied and expansive choice based on their subjectivity. So long the furniture is San-Yang, one is not only content with its design and fashion, its practicality but of the quality that is promised and delivered by the brand. This consistent delivery of the brand promise has generated for itself the integrity that has made them the brand.
Our consumers come from all walks of life not only because of quality but also because of the affordability which has been our priority to ensure that every Filipino can afford our products. The smart buyers from the upper class society seem to have discovered our products and now likewise have taken on our furniture to their advantage. It is getting fashion, quality, and practicality while you save money for other purchases. Over the years, value for money has provided our brand the distinct preference towards SanYang. The prices we offer are commensurate to the materials and designs chosen by the consumer that brings them back for more at our stores. While there is a lot of room to grow in the furniture market, pricing has kept the barriers of entry almost impossible to gamble with.
At the start we made our products available having concessions within the supermarkets. Today, we are proud to have our own showrooms not only inside the gargantuan and popular malls but in stand-alone buildings. We are also developing our institutional and online selling in order to reach out to the bigger markets afforded by on-line selling sites. These online selling sites not only expand market reach but allows for export or cross border sales.
ACHIEVEMENTS
We are the pioneers of the modern quality furniture design made affordable. We have stayed the market and endured the competition of importers to date. Our staying power may be attributed to the fact that over the years, we have dedicated ourselves towards meeting the market demand and giving value to their money. We have remained consistent towards our commitment to introduce functional pieces that meets the lifestyle of today. San-Yang throughout the years has sustained our marketing efforts to introduce new items in the market within a two to three month intervals. While we have likewise maintained the more popular items we nevertheless make an effort to bring in new designs.
HISTORY
San-Yang dates back from the sale of different items. But in 1996, we started with the importation and distribution of mini closets and plastic drawers. By the turn of the century San-Yang diversified and imported knock-down furniture 82
that included chest drawers, book shelves and wardrobe cabinets. San-Yang Furniture today is made available in all leading supermarkets and department stores nationwide. Our company owned and operated stores are located in: Market Market, Unitop Sta. Rosa, Robinsons Place Dasmarinas Cavite, Nuciti Mall Batangas, Unitop Palawan, CityMall Arnaldo Roxas, and in all Uniwide branches. New products are released periodically in addition to our collection that wets the appetite of our consumers. Our kitchen furniture line now comes in laminated wood and metals. These items are functional as well as stylish. We have a wide collection for big and small spaces. The commitment and our advocacy to serve and help the Filipino people providing comfort to their homes has remained the driving force to date.
THE PRODUCT
San-Yang Furniture® is famous for its wide variety of stylish and modern home, office and outdoor furniture which is very budget friendly. While initially known for laminated knock down materials, the company decided to expand the furniture choices into other materials like leather, fabric, metal and plastic finishes. In consideration with the transforming lifestyle and home spaces of every Filipinos, San-Yang Furniture® collection also offers furniture size that ranges from standard to small sizes that fits in a condominium or studio type rooms. Our wide variety of furniture collection makes it possible for every customer to choose an item that would suit their lifestyle and budget. With this, it fulfills every family, individual or businessmen’s dream to have a comfortable and modern home, room and or office.
RECENT DEVELOPMENTS
San-Yang Intertrade Corporation is expanding its market presence with more showrooms and franchising program. With that, the company opens its brand to franchising to Filipino entrepreneurs. San-Yang Intertrade Corporation firmly believes in sharing its fortune and furniture pieces to improve the lives of others.
FRANCHISE INFORMATION • Franchise Fee – Php 500,000.00 • Contract Term – 5 years • Space Requirement – Minimum of 100 sq. m. • Capital Requirement – 1.5-2M Inclusive of: • Use of San-Yang Furniture® trademark, name and logo. • Contract Term – 5 years • Franchisee, management team and staff training. • Nationwide and local marketing support. • Market research and development. • Site selection and evaluation assistance. • Pre-opening and grand opening assistance. • Procurement program. HOW TO FRANCHISE? • Fill-up the downloadable Franchise Application Form (FAF) at sanyang.com.ph or write a letter of intent to by registered mail at: Marketing Department San-Yang Intertrade Corporation 12 Mars St. E and E Compound, F. Santiago St., Parada, Valenzuela City Email: Evette R. Dela Cruz | Leine de Jesus [email protected] • Upon receipt of FAF or letter of intent, a marketing representative will validate all application via phone. • A franchise executive group will evaluate all the applications. • Once qualified, the applicant will be notified of the result and a formal meeting for discussion of franchise offer is set. • Disclosure of Information (FDI) • Preparation of franchise store and set-up will commence. • Management and staff training will be facilitated. • For inquiries call (02) 293-4333 to 39 loc. 204
PROMOTION
Recent developments include signing up of a new Brand Ambassadress; Ms. Sarah Geronimo who is the embodiment of brand values of San-Yang Furniture –to strive for excellence in 83
the industry. San-Yang has focused on distribution as part of our marketing strategies (this is our strength compared to other brands). While a sustaining effort is invested towards brand awareness – availability and presence has been key to our successes.
BRAND VALUES
San-Yang Furniture is perceived as affordable that offers a wide variety of products. We are also the top of mind brand in the industry today. “Comfort and style na masarap uwian.” This is what San-Yang Furniture® offers to its client aside from value for money. The company ensures its buyer a quality product that will truly last. Worthy of trust and investment for your homes, San-Yang Furniture® continues to improve customer experience and its furniture design that will suit every Filipino wants and needs.
THINGS YOU DIDN’T KNOW ABOUT SAN-YANG FURNITURE m San-Yang Furniture has the highest market presence in the industry. Though you will not see the brand in the displays, most of what you are buying from the supermarkets and department stores are actually San-Yang Furniture.
They say home is where the heart is. It is our comfort zone and sanctuary. It reflects our personality and who we really are. That is why we invest so much time and energy including our hard earned money to make our home more comfortable, modern looking and stylish. Today, furniture is recognized as part of the fashion scene not only the branded products originating from foreign countries but also the one who is locally made. With the exponential growth of the Philippine real estate market complemented by the foreign remittances, our consumer market has taken on a practical and pragmatic approach towards this requirement. The new considerations for furniture are; space and size, light-weight vis-à-vis heavy materials, practical, design and fashion, and least of all value for money. It is with this reference where quality tops all sensitivities. San-Yang has obviously become the consumers choice all considering. In fact the award seals San-Yang carries has it all, from Gold Brand, to Consumers’ Choice to Superbrands! San-Yang imports furniture (laminated, fabric, leather, steel or combination of both) to suit the market demand. Its very discerning merchandise allows the consumer market a varied and expansive choice based on their subjectivity. So long the furniture is San-Yang, one is not only content with its design and fashion, its practicality but of the quality that is promised and delivered by the brand. This consistent delivery of the brand promise has generated for itself the integrity that has made them the brand.
Our consumers come from all walks of life not only because of quality but also because of the affordability which has been our priority to ensure that every Filipino can afford our products. The smart buyers from the upper class society seem to have discovered our products and now likewise have taken on our furniture to their advantage. It is getting fashion, quality, and practicality while you save money for other purchases. Over the years, value for money has provided our brand the distinct preference towards SanYang. The prices we offer are commensurate to the materials and designs chosen by the consumer that brings them back for more at our stores. While there is a lot of room to grow in the furniture market, pricing has kept the barriers of entry almost impossible to gamble with.
At the start we made our products available having concessions within the supermarkets. Today, we are proud to have our own showrooms not only inside the gargantuan and popular malls but in stand-alone buildings. We are also developing our institutional and online selling in order to reach out to the bigger markets afforded by on-line selling sites. These online selling sites not only expand market reach but allows for export or cross border sales.
ACHIEVEMENTS
We are the pioneers of the modern quality furniture design made affordable. We have stayed the market and endured the competition of importers to date. Our staying power may be attributed to the fact that over the years, we have dedicated ourselves towards meeting the market demand and giving value to their money. We have remained consistent towards our commitment to introduce functional pieces that meets the lifestyle of today. San-Yang throughout the years has sustained our marketing efforts to introduce new items in the market within a two to three month intervals. While we have likewise maintained the more popular items we nevertheless make an effort to bring in new designs.
HISTORY
San-Yang dates back from the sale of different items. But in 1996, we started with the importation and distribution of mini closets and plastic drawers. By the turn of the century San-Yang diversified and imported knock-down furniture 82
that included chest drawers, book shelves and wardrobe cabinets. San-Yang Furniture today is made available in all leading supermarkets and department stores nationwide. Our company owned and operated stores are located in: Market Market, Unitop Sta. Rosa, Robinsons Place Dasmarinas Cavite, Nuciti Mall Batangas, Unitop Palawan, CityMall Arnaldo Roxas, and in all Uniwide branches. New products are released periodically in addition to our collection that wets the appetite of our consumers. Our kitchen furniture line now comes in laminated wood and metals. These items are functional as well as stylish. We have a wide collection for big and small spaces. The commitment and our advocacy to serve and help the Filipino people providing comfort to their homes has remained the driving force to date.
THE PRODUCT
San-Yang Furniture® is famous for its wide variety of stylish and modern home, office and outdoor furniture which is very budget friendly. While initially known for laminated knock down materials, the company decided to expand the furniture choices into other materials like leather, fabric, metal and plastic finishes. In consideration with the transforming lifestyle and home spaces of every Filipinos, San-Yang Furniture® collection also offers furniture size that ranges from standard to small sizes that fits in a condominium or studio type rooms. Our wide variety of furniture collection makes it possible for every customer to choose an item that would suit their lifestyle and budget. With this, it fulfills every family, individual or businessmen’s dream to have a comfortable and modern home, room and or office.
RECENT DEVELOPMENTS
San-Yang Intertrade Corporation is expanding its market presence with more showrooms and franchising program. With that, the company opens its brand to franchising to Filipino entrepreneurs. San-Yang Intertrade Corporation firmly believes in sharing its fortune and furniture pieces to improve the lives of others.
FRANCHISE INFORMATION • Franchise Fee – Php 500,000.00 • Contract Term – 5 years • Space Requirement – Minimum of 100 sq. m. • Capital Requirement – 1.5-2M Inclusive of: • Use of San-Yang Furniture® trademark, name and logo. • Contract Term – 5 years • Franchisee, management team and staff training. • Nationwide and local marketing support. • Market research and development. • Site selection and evaluation assistance. • Pre-opening and grand opening assistance. • Procurement program. HOW TO FRANCHISE? • Fill-up the downloadable Franchise Application Form (FAF) at sanyang.com.ph or write a letter of intent to by registered mail at: Marketing Department San-Yang Intertrade Corporation 12 Mars St. E and E Compound, F. Santiago St., Parada, Valenzuela City Email: Evette R. Dela Cruz | Leine de Jesus [email protected] • Upon receipt of FAF or letter of intent, a marketing representative will validate all application via phone. • A franchise executive group will evaluate all the applications. • Once qualified, the applicant will be notified of the result and a formal meeting for discussion of franchise offer is set. • Disclosure of Information (FDI) • Preparation of franchise store and set-up will commence. • Management and staff training will be facilitated. • For inquiries call (02) 293-4333 to 39 loc. 204
PROMOTION
Recent developments include signing up of a new Brand Ambassadress; Ms. Sarah Geronimo who is the embodiment of brand values of San-Yang Furniture –to strive for excellence in 83
the industry. San-Yang has focused on distribution as part of our marketing strategies (this is our strength compared to other brands). While a sustaining effort is invested towards brand awareness – availability and presence has been key to our successes.
BRAND VALUES
San-Yang Furniture is perceived as affordable that offers a wide variety of products. We are also the top of mind brand in the industry today. “Comfort and style na masarap uwian.” This is what San-Yang Furniture® offers to its client aside from value for money. The company ensures its buyer a quality product that will truly last. Worthy of trust and investment for your homes, San-Yang Furniture® continues to improve customer experience and its furniture design that will suit every Filipino wants and needs.
THINGS YOU DIDN’T KNOW ABOUT SAN-YANG FURNITURE m San-Yang Furniture has the highest market presence in the industry. Though you will not see the brand in the displays, most of what you are buying from the supermarkets and department stores are actually San-Yang Furniture.
