Add Some Business To Your Passion

5-Day

Add Some Business To Your Passion Webinar Course

D A Y 2 : D E F I N E WHO I S Y O U R IDEAL CLIENT

LORI KENNEDY RHN & LISA CIANFRINI RD WWW.WOWWEIGHTLOSSPROFESSIONAL.CA [email protected]

About Us Lori Kennedy RHN   Wife, mom, friend & food wizard   CEO WOW! Weight Loss Inc.   Producer of the Wellness Business Summit   VP of CAHNPro   Author & speaker   Mentor to thousands of alternative wellness professionals

  Lisa Cianfrini RD   Grew up in uber health

conscious Italian household   BSc & MSc   Worked in fitness at Goodlife   Founder of NutriGene   Director of RD education for Nutrigenomix   Resident RD and clinical nutrition expert at WOW! Weight Loss

Lori & Lisa

What You Will Learn

  What is a client avatar?   Why you need to define your ideal client   WHO should be your WHO   How to use your WHO to grow your business

The WHO

The Moment You Speak To The World You Speak To No One

TERMS •  I D E A L C L I E N T •  C L I E N T A V A T A R •  W H O •  N I C H E M A R K E T

What Is A Client Avatar It’s a succinct and focused description of your ideal client that describes their demographics and psychographic details so you can identify what their pain is and create products and services to solve their problems. If you don’t know who your ideal client is… who does?

Attracting The Right WHO’s

  You know who your ideal client is   You know what you have to offer   You know what is valuable to your ideal client   You know that person’s top needs

Why You Need a WHO   Focus your marketing efforts   To find the exact type of clients you want to work

with   To get referrals easily   To sell without feeling like you are selling   To become an expert in a chosen field

Defining The WHO Demographics                    

Gender Age Marital Status Financial Status Education Geographic location If they have children Hobbies Interests Buying patterns

Psychographics   World perspective   Self talk   Perceptions   Gratifications   Pains and problems   Dreams, hopes, fears   Lifestyle choices   Values   Beliefs

Example of a WHO • Working mom, never put herself first, never took time to exercise • Still makes dinner for her husband and two young adult children, does laundry, grocery shops, runs the household • Doesn’t fit into clothes, uncomfortable, doesn’t want to buy new clothes, hides in bulky sweaters • Has to reinvent herself and find something she is passionate about to fill her time • Mid life wake up call – doesn’t want to be old, frumpy, diseases, on meds, scared that she will not be able to do the things she dreamed about – travel, volunteer, grandchildren • Disconnected from body – doesn’t make connection that food fills her soul

Janice – 52 yrs old 5’4 20lbs overweight, menopausal with high cholesterol & acid reflux • Married with 2 young adult children • Retired teacher, husband still works • Affluent, well educated, does volunteer work for women’s shelter, loves soap operas, reading

Questions To Ask Yourself

  Who is the type of person I most want to work with?   Does this WHO have the money to spend and the

time to give to work with me on my terms?   Does the WHO see value in me and my services and is willing to make the commitment to work with me?   Why do I want to work with this WHO?

Using the WHO to Build Your Business

  Brand building   Marketing   Language   Website content   Attracting more of your ideal clients   About Us page

Take Action   Download the worksheets   Complete the questions – use as a guide   Create your WHO and share it with me in the WOW!

Community See you tomorrow when we discuss email marketing.