Advancement 2.0
Advancement 2.0 CASE 8
About Me
Advancement
Alumni Relations
Advancement Development
MarComm
Advancement
Alumni Relations
Advancement Development
MarComm
Advancement
Alumni Relations
Advancement Development
MarComm
Advancement 1.0 Alumni Relations
Development
• Partnerships • Collaboration • Communication
Marcomm
The New Oregon
About Oregon
Advancement 2.0
MarComm
Alumni Relations Development
Integrated Programs
Shared Metrics
Resource Conscience
Donor/Alumni Centered
Mobilization focused
Advancement 2.0: The Oregon Advancement Model A fully integrated approach to the external relations functions at the University of Oregon including:
The University of Oregon Alumni Association
Development
Stewardship
State and Federal Government Relations
Advancement Operations
Marketing and Brand Management
A CASE Study A
New Name
Key
Integrations
Advancement
2.0 event
3 Separate Teams Annual Giving Regional Development Alumni Association
Have merged into one team
Team PRE
Team PRE Philanthropic Relationships Engagement Describes what we do while harnessing the spirit of a UO icon – Steve Prefontaine
• Regional Major Gifts • Lead Annual • Alumni Outreach • Chapters • Region Coordination
• Annual Giving • Membership • Special Campaigns
Annual Philanthropy
Regional Programs
Team PRE
Student Engagement • SAA • Student Callers • Freshman Sendoffs • Scholarships
Alumni Engagement
Budget Branding Marketing/Communications Alumni Board Strategic Planning • Reunions • Career • Awards • Tailgate • Homecoming
Key Integrations Oregon Advancement Model
Membership and Development Integration
Coordinated Marketing Schedule
Example: Ducks vs. Bucks Challenge
Combined appeals
Appeal for gifts and memberships
Membership and Annual Gift add-ons
Regional DOD asks for Life Memberships
Multi-channel promotion (Social Media)
Event scripts: Pep rally, tailgate and campaign event
Regional Management vs Regional Assignment
Regional DOD’s are the CEO’s of the Regions
Coordinating Effort Officer not Chief Executive Officers
Regional Strategy Meetings
Trip Alerts
Coordination with Regional Alumni Chapters
Monthly “check-ins” with leaders
Event support – traveling faculty
Life Membership Solicitations – An Annual Metric
Holistic Approach to Reunions
Giving will now be part of every reunion in a coordinated way
Reunion giving and alumni engagement staff co-lead reunion committee
Level of engagement, lifetime giving and membership status drive volunteer recruitment
Graphic Identity extends from event invitation to appeal stationary
Units will be invited to take part in reunion efforts
Innovative Approaches Days
of Giving Campaigns
Crowd
funding initiatives
Cross-purpose
Market Research
Advancement 2.0 event
Multiple campus partners with unique goals and intended outcomes
Alumni Association
Freshman Sendoff 1.0
Freshman Sendoff 2.0
Student Life
Admission
Alumni Relations
Goals
Connect students and parents to each other
Welcome to family.
Beginning of lifelong relationship
Lifelong Relationship
Connect students and families to other Ducks locally
Development
Invite a small group of key donors and volunteers to meet students
Invite a top student to say a few words about how Oregon will fulfill their dreams
Government Relations
Admission
Extension of orientation
Parent and family services
Invite state reps to event to meet students and drive home value of investment
Volunteer recruitment and resource development
Athletics,
Ticket Sales and DAF membership
Go Ducks Paul J. Clifford
@pjc4oregon
Associate Vice President, Advancement [email protected] 800.245.ALUM
About Me
Advancement
Alumni Relations
Advancement Development
MarComm
Advancement
Alumni Relations
Advancement Development
MarComm
Advancement
Alumni Relations
Advancement Development
MarComm
Advancement 1.0 Alumni Relations
Development
• Partnerships • Collaboration • Communication
Marcomm
The New Oregon
About Oregon
Advancement 2.0
MarComm
Alumni Relations Development
Integrated Programs
Shared Metrics
Resource Conscience
Donor/Alumni Centered
Mobilization focused
Advancement 2.0: The Oregon Advancement Model A fully integrated approach to the external relations functions at the University of Oregon including:
The University of Oregon Alumni Association
Development
Stewardship
State and Federal Government Relations
Advancement Operations
Marketing and Brand Management
A CASE Study A
New Name
Key
Integrations
Advancement
2.0 event
3 Separate Teams Annual Giving Regional Development Alumni Association
Have merged into one team
Team PRE
Team PRE Philanthropic Relationships Engagement Describes what we do while harnessing the spirit of a UO icon – Steve Prefontaine
• Regional Major Gifts • Lead Annual • Alumni Outreach • Chapters • Region Coordination
• Annual Giving • Membership • Special Campaigns
Annual Philanthropy
Regional Programs
Team PRE
Student Engagement • SAA • Student Callers • Freshman Sendoffs • Scholarships
Alumni Engagement
Budget Branding Marketing/Communications Alumni Board Strategic Planning • Reunions • Career • Awards • Tailgate • Homecoming
Key Integrations Oregon Advancement Model
Membership and Development Integration
Coordinated Marketing Schedule
Example: Ducks vs. Bucks Challenge
Combined appeals
Appeal for gifts and memberships
Membership and Annual Gift add-ons
Regional DOD asks for Life Memberships
Multi-channel promotion (Social Media)
Event scripts: Pep rally, tailgate and campaign event
Regional Management vs Regional Assignment
Regional DOD’s are the CEO’s of the Regions
Coordinating Effort Officer not Chief Executive Officers
Regional Strategy Meetings
Trip Alerts
Coordination with Regional Alumni Chapters
Monthly “check-ins” with leaders
Event support – traveling faculty
Life Membership Solicitations – An Annual Metric
Holistic Approach to Reunions
Giving will now be part of every reunion in a coordinated way
Reunion giving and alumni engagement staff co-lead reunion committee
Level of engagement, lifetime giving and membership status drive volunteer recruitment
Graphic Identity extends from event invitation to appeal stationary
Units will be invited to take part in reunion efforts
Innovative Approaches Days
of Giving Campaigns
Crowd
funding initiatives
Cross-purpose
Market Research
Advancement 2.0 event
Multiple campus partners with unique goals and intended outcomes
Alumni Association
Freshman Sendoff 1.0
Freshman Sendoff 2.0
Student Life
Admission
Alumni Relations
Goals
Connect students and parents to each other
Welcome to family.
Beginning of lifelong relationship
Lifelong Relationship
Connect students and families to other Ducks locally
Development
Invite a small group of key donors and volunteers to meet students
Invite a top student to say a few words about how Oregon will fulfill their dreams
Government Relations
Admission
Extension of orientation
Parent and family services
Invite state reps to event to meet students and drive home value of investment
Volunteer recruitment and resource development
Athletics,
Ticket Sales and DAF membership
Go Ducks Paul J. Clifford
@pjc4oregon
Associate Vice President, Advancement [email protected] 800.245.ALUM
