Advocacy News Flash Spring 2011
July 2008
Contact Us: [email protected] www.usta.com/thebigserve
Advocacy News Spring 2011
Noteworthy News & 12th Annual National Health through Fitness (NHTF) Day in Washington, D.C. Events The USTA was a Special Event Sponsor for Sporting Goods Manufacturers Association’s (SGMA) Afterschool for All ChalNHTF Awards Reception in the U.S. Capitol Visitors Center on March 1. Stan Smith was presented lenge May 16-17, 2011 Washwith SGMA’s Lifetime Achievement Award “in recognition of his lifelong commitment to promotington, DC: www.afterschoolalliance.org ing physical education and active lifestyles in America”. National Health Through Fitness Day is the culmination of a year round effort by the SGMA and its many sponsors and volunteers to pass NJTL Cup June 3-5, 2011 major U.S. legislation to “Get America Moving”. Over 150 leaders from the sports, fitness, and PE Philadelphia, PA: industries as well as sports celebrities lobby Congress on NHTF Day to support key legislation that www.usta.com/njtl will help our country overcome our obesity crisis. For more info, visit: http://www.sgma.com/. NIOST Wesley, MA: www.niost.org The Big Serve is on Facebook — “Like” Now! We’re all advocates of tennis in our own way, but if you’re on Facebook there’s a great way you can show your support of tennis — “Like” The Big Serve. Through The Big Serve advocacy initiative, the USTA is connecting our members’ passion for tennis with the issues affecting the communities and spaces where tennis is played. The goal of the USTA’s Big Serve Facebook page is to increase awareness of the policies that affect the tennis community.
www.facebook.com/ TheBigServe
USTA-Let’s Move! Collaboration Advanced by PALA Challenge During the Public Service Announcement that aired at the 2011 Tennis Night in America, First Lady Michelle Obama reaffirmed the USTA’s commitment to build the platform that enables 200,000 youth to receive the Presidential Active Lifestyle Award (PALA). PALA recipients meet the criteria by staying active for one hour per day, five days per week, for six out of eight weeks. Organizations are eligible for free PALA certificates signed by President Obama, press release templates, 10 and Under Tennis equipment packages and more. The USTA cross-functional team has expanded to leverage key representatives from Education, Advocacy & Public Affairs; National Junior Tennis & Learning; Community Tennis Association; Schools Program; Tennis in the Parks; Jr. Team Tennis; Wheelchair Tennis; and Military Outreach. To register your organization’s participants for 2011, visit www.usta.com/PALAchallenge.
American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) National Convention & Exposition At the recent American Alliance for Health, Physical Education, Recreation and Dance National Convention & Exposition the USTA Schools team hosted a large interactive booth space, three education sessions (The rules have changed for kids tennis!, Teaching Tennis to the Masses—Making it Fun for Kids! and Fun, Safe, Easy, No Courts Required) and a commercial demonstration session. The USTA also sponsored the Majors of the Year Presentation session and was a presenting sponsor and activity director at the Let’s Move! media event at Petco Park. 35 USTA staff and elite PE teachers were brought in to help run the booth and court activities, and present the sessions. Hundreds of educators, professors and students visited the booth and attended the session and 200 registered with USTA to bring tennis to schools. The convention and exhibition was a big success for USTA and a stronger partnership with AAHPERD was forged. For more info, visit: http:// www.aahperd.org/.
Contact Us: [email protected] www.usta.com/thebigserve
Advocacy News Spring 2011
Noteworthy News & 12th Annual National Health through Fitness (NHTF) Day in Washington, D.C. Events The USTA was a Special Event Sponsor for Sporting Goods Manufacturers Association’s (SGMA) Afterschool for All ChalNHTF Awards Reception in the U.S. Capitol Visitors Center on March 1. Stan Smith was presented lenge May 16-17, 2011 Washwith SGMA’s Lifetime Achievement Award “in recognition of his lifelong commitment to promotington, DC: www.afterschoolalliance.org ing physical education and active lifestyles in America”. National Health Through Fitness Day is the culmination of a year round effort by the SGMA and its many sponsors and volunteers to pass NJTL Cup June 3-5, 2011 major U.S. legislation to “Get America Moving”. Over 150 leaders from the sports, fitness, and PE Philadelphia, PA: industries as well as sports celebrities lobby Congress on NHTF Day to support key legislation that www.usta.com/njtl will help our country overcome our obesity crisis. For more info, visit: http://www.sgma.com/. NIOST Wesley, MA: www.niost.org The Big Serve is on Facebook — “Like” Now! We’re all advocates of tennis in our own way, but if you’re on Facebook there’s a great way you can show your support of tennis — “Like” The Big Serve. Through The Big Serve advocacy initiative, the USTA is connecting our members’ passion for tennis with the issues affecting the communities and spaces where tennis is played. The goal of the USTA’s Big Serve Facebook page is to increase awareness of the policies that affect the tennis community.
www.facebook.com/ TheBigServe
USTA-Let’s Move! Collaboration Advanced by PALA Challenge During the Public Service Announcement that aired at the 2011 Tennis Night in America, First Lady Michelle Obama reaffirmed the USTA’s commitment to build the platform that enables 200,000 youth to receive the Presidential Active Lifestyle Award (PALA). PALA recipients meet the criteria by staying active for one hour per day, five days per week, for six out of eight weeks. Organizations are eligible for free PALA certificates signed by President Obama, press release templates, 10 and Under Tennis equipment packages and more. The USTA cross-functional team has expanded to leverage key representatives from Education, Advocacy & Public Affairs; National Junior Tennis & Learning; Community Tennis Association; Schools Program; Tennis in the Parks; Jr. Team Tennis; Wheelchair Tennis; and Military Outreach. To register your organization’s participants for 2011, visit www.usta.com/PALAchallenge.
American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) National Convention & Exposition At the recent American Alliance for Health, Physical Education, Recreation and Dance National Convention & Exposition the USTA Schools team hosted a large interactive booth space, three education sessions (The rules have changed for kids tennis!, Teaching Tennis to the Masses—Making it Fun for Kids! and Fun, Safe, Easy, No Courts Required) and a commercial demonstration session. The USTA also sponsored the Majors of the Year Presentation session and was a presenting sponsor and activity director at the Let’s Move! media event at Petco Park. 35 USTA staff and elite PE teachers were brought in to help run the booth and court activities, and present the sessions. Hundreds of educators, professors and students visited the booth and attended the session and 200 registered with USTA to bring tennis to schools. The convention and exhibition was a big success for USTA and a stronger partnership with AAHPERD was forged. For more info, visit: http:// www.aahperd.org/.
