Adwords: Running a successful campaign Lecture 18: Ad ...
Adwords: Running a successful campaign
Lecture 18: Ad management How do I manage the ads in the ad group? Ad setting we wrote just one ad the ad has received 0.2% click through rate. Click the ad you can change it attention don’t put local but in town Google wants to make the most money, since it is willing to serve the most relevant ad! There could be a cost for testing new ads – it is the price of testing – look at the top performing ads and test them for a week or 2 and keep on with this iterative process. Quality score is important, so campaigns have to be kept tight and very relevant.
Lecture 19: Top resources Education is what differentiates me from my competitors =
Inside Adwords Google Adwords editor Website optimizer (but it takes coding and html) otherwise, Unbounds SEMrush Spyfu (to test the google keyword) Copyblogger = for good insights about keywords and description – help with ads and pages to be congruent back with the original list of keywords that you are using Unbounds allows you like wordpress or blogger very easy to do , does not require coding SAMPO: you can talk to people in forums search engine marketers forum
Lecture 18: Ad management How do I manage the ads in the ad group? Ad setting we wrote just one ad the ad has received 0.2% click through rate. Click the ad you can change it attention don’t put local but in town Google wants to make the most money, since it is willing to serve the most relevant ad! There could be a cost for testing new ads – it is the price of testing – look at the top performing ads and test them for a week or 2 and keep on with this iterative process. Quality score is important, so campaigns have to be kept tight and very relevant.
Lecture 19: Top resources Education is what differentiates me from my competitors =
Inside Adwords Google Adwords editor Website optimizer (but it takes coding and html) otherwise, Unbounds SEMrush Spyfu (to test the google keyword) Copyblogger = for good insights about keywords and description – help with ads and pages to be congruent back with the original list of keywords that you are using Unbounds allows you like wordpress or blogger very easy to do , does not require coding SAMPO: you can talk to people in forums search engine marketers forum
