Agent Craigslist Scripts
Making homeownership a reality for more people
BROKER AND AGENT Craigslist Scripts
JUNE 2016
Broker and Agent Toolkit - Home Partners of America
Craigslist Scripts - HPA - B2C This sample Craigslist post - call script should be used when discussing Home Partners’ Lease with a Right to Purchase Program.*
Option 01 $
Rent/Lease with a Right to Purchase
My name is , and I am a REALTOR with in . My company is working with an amazing Lease with a Right to Purchase program. If you qualify for the program, you get to pick a house that is FOR SALE based on your approved rent, in a community where they purchase and you would get to rent that house. The investment firm purchases the home, and you are only obligated to a 1 YEAR LEASE term at a time, with a right to renew your lease for up to 5 years*. You can purchase the home at any time for a pre-agreed upon price. I would love to tell you more. If you have a few minutes to reach out today, I can give you more info. I hope we can connect, and your housing search goes smoothly. I look forward to hearing from you! NAME REALTOR COMPANY NAME
Option 02 $
Rent/Lease with a Right to Purchase
Making Homeownership a Reality for More People working together, we can find you the right home and put you on the path to becoming a homeowner. THE PROCESS IS SIMPLE AND TRANSPARENT: 1. Apply for approval 2. Find a HPA qualified home 3. Home Partners buys the home, you lease it from them 4. You can purchase your home from Home Partners Contact me today for more information and details about the program. NAME REALTOR COMPANY NAME
(*Please note 3 years in Texas) ©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 2
Broker and Agent Toolkit - Home Partners of America
Craigslist Scripts - HPA - B2C (cont.) Option 03 $
Rent/Lease with a Right to Purchase
It’s a great option if you: • Want to live in a single-family home, in a great community with quality schools • Are a first-time homebuyer who’s cautious about buying a home now, but may want to buy in the future • Are a home seeker in the process of relocating but aren’t sure where you want to settle down • Can’t obtain a mortgage right now Contact me today for more information and details about the program. NAME REALTOR COMPANY NAME
Option 04 $
Rent/Lease with a Right to Purchase
Contact me to learn more about a program that allows you to select a home that is for sale, rent it, and have the right to purchase that home for a pre-set price. The company that offers this program has helped thousands of people nationwide. Certain terms and conditions apply. NAME REALTOR COMPANY NAME
Option 05 $
Rent/Lease with a Right to Purchase
Contact me to learn more about an innovative Lease with Right to Purchase program. Unlike many rent to own programs or lease options, there is no obligation to buy and no non-refundable option fees. Basic Requirements to Qualify**: • Annual household income of $50,000+ • Stable employment • No history of eviction or other landlord issues • No pending bankruptcy • No disqualifying criminal history Contact me today for more information. NAME REALTOR COMPANY NAME
(*Please note 3 years in Texas, **Subject to Change) ©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 3
Broker and Agent Toolkit - Home Partners of America
Craigslist Scripts - HPA - B2C (cont.)
Option 06 $
Rent/Lease with a Right to Purchase
Prospective clients who might be right for our program: •F irst-time homebuyers who are cautious about buying a home now, but want to be able to purchase a home in the future • Potential homeowners who recently relocated and are unsure which neighborhood to live in •P otential homeowners who cannot obtain a mortgage, but who want to live in a community with great schools Contact me today for more information. NAME REALTOR COMPANY NAME
Option 07 $
Rent/Lease with Right to Purchase
Are you looking for a Lease with a Right to Purchase? Are you looking for Transparency, Choices, Value, Control and Flexibility? •T ransparency: Upon entering this program, you are given the monthly lease and purchase price information each year for up to five years*, so you can plan for the future. •C hoices: Home Partners provides access to the MLS listings in the communities they serve, expanding your selection to all qualifying homes for sale. •V alue: Home Partners uses our skill to purchase the home you want, providing you with an affordable lease and a pre-set purchase price each year for up to five years*. Also, there are no hidden fees or non-refundable deposits. •C ontrol and flexibility: You have the right to purchase the home at any time during your residency, at the pre-set price. If the home value appreciates above this price each year and you choose to purchase it, you realize a financial benefit. If the value of the home declines, you can choose not to renew your lease and walk away without penalty. Contact me today for more information NAME REALTOR COMPANY NAME
Company materials, programs or meetings that are not for compliance purposes are optional for your use as an independent agent affiliated with the Company. Your use is not required for your continued affiliation with the Company.
(*Please note 3 years in Texas) ©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 4
Broker and Agent Toolkit - Home Partners of America
LEGAL AND DISCLAIMER COPY Home Partners of America Lease with a Right to Purchase Program The Lease with Right to Purchase program is offered by Home Partners of America and its affiliates, none of whom are affiliated with [insert brokerage company name]. It should never be portrayed in a manner that may lead a consumer to think otherwise. Sales associates desiring to promote the program may only do so in strict compliance with the approved options below. The approved content below intentionally omits any reference to Home Partners of America to lessen the potential for a consumer to circumvent you and go directly to the Home Partners of America website.
1. HPA LEGAL (B2B) The Lease with Right to Purchase Program (“Program”) is offered and administered by Home Partners. Resident and property must meet eligibility requirements, which are subject to change. Resident must qualify for a mortgage from a third party lender to exercise the right to purchase a home. Home Partners does not provide financing for resident to purchase a home. Home Partner’s approval for resident to lease home does not mean that resident will later qualify for a mortgage. ©2014 Home Partners of America, Inc. All rights reserved. Home Partners, the Home Partners of America, Inc. logo and “A New Path to Homeownership” are pending or registered trademarks and service marks of Home Partners of America, Inc. or its affiliates.
2. HPA CO-BRANDED LEGAL (B2C) The Lease with Right to Purchase Program (“Program”) is offered and administered by Home Partners. Resident and property must meet eligibility requirements, which are subject to change. Please see information about terms and conditions of Program at HomePartners.com. Resident must qualify for a mortgage from a third party lender to exercise the right to purchase a home. Home Partners does not provide financing for resident to purchase a home. Home Partner’s approval for resident to lease home does not mean that resident will later qualify for a mortgage. Home Partners is not affiliated with any real estate professional (e.g., a real estate broker or sales agent). Real estate professionals and Home Partners are not authorized to act on behalf of the other, and neither is responsible for the conduct of the other, with respect to residents in the Program. No real estate professional represents or warrants any terms, conditions or benefits of the Program. ©2014 Home Partners of America, Inc. All rights reserved. Home Partners, the Home Partners of America, Inc. logo and “A New Path to Homeownership” are pending or registered trademarks and service marks of Home Partners of America, Inc. or its affiliates.
3. DISCLAIMER LANGUAGE FOR LENDERS: [LENDER NAME] and Home Partners are not affiliates. Neither company is authorized to make representations or act on behalf of the other company, nor is either company responsible for the conduct of the other company.
4. WEBSITE DISCLAIMER: Property listing information on Home Partners’ website is not guaranteed, is provided exclusively for user’s personal, non-commercial use and may not be used for any purpose other than to identify prospective properties in which users may be interested.
©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 5
For more information or questions, please contact: (877) 234-5155 [email protected] Home Partners of America 180 N Stetson Ave, Suite 3650 Chicago, IL 60601 www.HomePartners.com
BROKER AND AGENT Craigslist Scripts
JUNE 2016
Broker and Agent Toolkit - Home Partners of America
Craigslist Scripts - HPA - B2C This sample Craigslist post - call script should be used when discussing Home Partners’ Lease with a Right to Purchase Program.*
Option 01 $
Rent/Lease with a Right to Purchase
My name is , and I am a REALTOR with in . My company is working with an amazing Lease with a Right to Purchase program. If you qualify for the program, you get to pick a house that is FOR SALE based on your approved rent, in a community where they purchase and you would get to rent that house. The investment firm purchases the home, and you are only obligated to a 1 YEAR LEASE term at a time, with a right to renew your lease for up to 5 years*. You can purchase the home at any time for a pre-agreed upon price. I would love to tell you more. If you have a few minutes to reach out today, I can give you more info. I hope we can connect, and your housing search goes smoothly. I look forward to hearing from you! NAME REALTOR COMPANY NAME
Option 02 $
Rent/Lease with a Right to Purchase
Making Homeownership a Reality for More People working together, we can find you the right home and put you on the path to becoming a homeowner. THE PROCESS IS SIMPLE AND TRANSPARENT: 1. Apply for approval 2. Find a HPA qualified home 3. Home Partners buys the home, you lease it from them 4. You can purchase your home from Home Partners Contact me today for more information and details about the program. NAME REALTOR COMPANY NAME
(*Please note 3 years in Texas) ©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 2
Broker and Agent Toolkit - Home Partners of America
Craigslist Scripts - HPA - B2C (cont.) Option 03 $
Rent/Lease with a Right to Purchase
It’s a great option if you: • Want to live in a single-family home, in a great community with quality schools • Are a first-time homebuyer who’s cautious about buying a home now, but may want to buy in the future • Are a home seeker in the process of relocating but aren’t sure where you want to settle down • Can’t obtain a mortgage right now Contact me today for more information and details about the program. NAME REALTOR COMPANY NAME
Option 04 $
Rent/Lease with a Right to Purchase
Contact me to learn more about a program that allows you to select a home that is for sale, rent it, and have the right to purchase that home for a pre-set price. The company that offers this program has helped thousands of people nationwide. Certain terms and conditions apply. NAME REALTOR COMPANY NAME
Option 05 $
Rent/Lease with a Right to Purchase
Contact me to learn more about an innovative Lease with Right to Purchase program. Unlike many rent to own programs or lease options, there is no obligation to buy and no non-refundable option fees. Basic Requirements to Qualify**: • Annual household income of $50,000+ • Stable employment • No history of eviction or other landlord issues • No pending bankruptcy • No disqualifying criminal history Contact me today for more information. NAME REALTOR COMPANY NAME
(*Please note 3 years in Texas, **Subject to Change) ©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 3
Broker and Agent Toolkit - Home Partners of America
Craigslist Scripts - HPA - B2C (cont.)
Option 06 $
Rent/Lease with a Right to Purchase
Prospective clients who might be right for our program: •F irst-time homebuyers who are cautious about buying a home now, but want to be able to purchase a home in the future • Potential homeowners who recently relocated and are unsure which neighborhood to live in •P otential homeowners who cannot obtain a mortgage, but who want to live in a community with great schools Contact me today for more information. NAME REALTOR COMPANY NAME
Option 07 $
Rent/Lease with Right to Purchase
Are you looking for a Lease with a Right to Purchase? Are you looking for Transparency, Choices, Value, Control and Flexibility? •T ransparency: Upon entering this program, you are given the monthly lease and purchase price information each year for up to five years*, so you can plan for the future. •C hoices: Home Partners provides access to the MLS listings in the communities they serve, expanding your selection to all qualifying homes for sale. •V alue: Home Partners uses our skill to purchase the home you want, providing you with an affordable lease and a pre-set purchase price each year for up to five years*. Also, there are no hidden fees or non-refundable deposits. •C ontrol and flexibility: You have the right to purchase the home at any time during your residency, at the pre-set price. If the home value appreciates above this price each year and you choose to purchase it, you realize a financial benefit. If the value of the home declines, you can choose not to renew your lease and walk away without penalty. Contact me today for more information NAME REALTOR COMPANY NAME
Company materials, programs or meetings that are not for compliance purposes are optional for your use as an independent agent affiliated with the Company. Your use is not required for your continued affiliation with the Company.
(*Please note 3 years in Texas) ©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 4
Broker and Agent Toolkit - Home Partners of America
LEGAL AND DISCLAIMER COPY Home Partners of America Lease with a Right to Purchase Program The Lease with Right to Purchase program is offered by Home Partners of America and its affiliates, none of whom are affiliated with [insert brokerage company name]. It should never be portrayed in a manner that may lead a consumer to think otherwise. Sales associates desiring to promote the program may only do so in strict compliance with the approved options below. The approved content below intentionally omits any reference to Home Partners of America to lessen the potential for a consumer to circumvent you and go directly to the Home Partners of America website.
1. HPA LEGAL (B2B) The Lease with Right to Purchase Program (“Program”) is offered and administered by Home Partners. Resident and property must meet eligibility requirements, which are subject to change. Resident must qualify for a mortgage from a third party lender to exercise the right to purchase a home. Home Partners does not provide financing for resident to purchase a home. Home Partner’s approval for resident to lease home does not mean that resident will later qualify for a mortgage. ©2014 Home Partners of America, Inc. All rights reserved. Home Partners, the Home Partners of America, Inc. logo and “A New Path to Homeownership” are pending or registered trademarks and service marks of Home Partners of America, Inc. or its affiliates.
2. HPA CO-BRANDED LEGAL (B2C) The Lease with Right to Purchase Program (“Program”) is offered and administered by Home Partners. Resident and property must meet eligibility requirements, which are subject to change. Please see information about terms and conditions of Program at HomePartners.com. Resident must qualify for a mortgage from a third party lender to exercise the right to purchase a home. Home Partners does not provide financing for resident to purchase a home. Home Partner’s approval for resident to lease home does not mean that resident will later qualify for a mortgage. Home Partners is not affiliated with any real estate professional (e.g., a real estate broker or sales agent). Real estate professionals and Home Partners are not authorized to act on behalf of the other, and neither is responsible for the conduct of the other, with respect to residents in the Program. No real estate professional represents or warrants any terms, conditions or benefits of the Program. ©2014 Home Partners of America, Inc. All rights reserved. Home Partners, the Home Partners of America, Inc. logo and “A New Path to Homeownership” are pending or registered trademarks and service marks of Home Partners of America, Inc. or its affiliates.
3. DISCLAIMER LANGUAGE FOR LENDERS: [LENDER NAME] and Home Partners are not affiliates. Neither company is authorized to make representations or act on behalf of the other company, nor is either company responsible for the conduct of the other company.
4. WEBSITE DISCLAIMER: Property listing information on Home Partners’ website is not guaranteed, is provided exclusively for user’s personal, non-commercial use and may not be used for any purpose other than to identify prospective properties in which users may be interested.
©2016 HOME PARTNERS OF AMERICA, ALL RIGHTS RESERVED.
p. 5
For more information or questions, please contact: (877) 234-5155 [email protected] Home Partners of America 180 N Stetson Ave, Suite 3650 Chicago, IL 60601 www.HomePartners.com
