Aggregate Demand and Aggregate Supply Aggregate Demand (AD)

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Module 7: Aggregate Demand and Aggregate Supply Aggregate Demand (AD) The total demand of goods and services demanded by an economy at difference prices.  Downward sloping like normal demand, however normal demand focuses on an individual or small group. Aggregate demand is focused on everyone in an economy/country.

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Figure 1

The vertical axis is the price level. The price level is a general price figure of all prices of goods and services in an economy. o In Australia it is measured by the Consumer Price Index (CPI). The output is normally measured as Real GDP or Output (Y). o Real GDP (Gross Domestic Product) is a macroeconomic measure of economic output for all the goods and services in an economy. Referring to Figure 1: A change in price from P1 to P2, results in more outputs (or GDP) being demanded for an economy.

How is AD modelled?  How do we calculate the total demand in an economy? It is basically broken down into 5 categories, which makes up Aggregate Demand.  AD = C + I + G + (X – M) o C= Consumption  E.g. the total amount of spending by consumers in an economy o I= Investment  E.g. the total amount of investment by consumers and businesses in an economy o G=Government spending  E.g. the total amount of government spending in an economy o X=Exports  E.g. the total amount of exports from an economy. o M=Imports  E.g. the total amount of imports to an economy.

Shifts in AD  AD can either shift up (increase) or down (decrease), depending on 5 factors (Figure 2). These five factors are: o Consumption I  Higher consumption in an economy means more people are buying more goods and services, therefore AD will increase (shift up).  Lower consumption in an economy means more people are buying less goods and services, therefore AD will decrease (shift down). o Investment (I)  More investment (money) in technology, buildings, etc., means the aggregate demand for goods and services will increase (shift up).  Less investment (money in technology, buildings, etc., means the aggregate demand for goods and services will decrease (shift down). o Government Purchase (G)  Higher government spending in an economy means buying more goods and services, therefore AD will increase (shift up).  Lower government spending in an economy means buying less goods and services, therefore AD will increase (shift down). o Exports (X)  More exports overseas, means more demand for the economy’s (e.g. Aus’) goods and services. Therefore, AD will increase (shift up).  Less exports overseas, means less demand for the economy’s (e.g. Aus’) goods and services. Therefore, AD will decrease (shift down) o Imports (-M)  More imports to the economy (e.g. to Aus), means the economy is paying another economy(e.g. China) to make goods and services, therefore the AD will decrease (shift down)  Less imports to the economy (e.g. to Aus), means the economy is saving its money and making its own goods and services. Therefore, the AD will increase (shift up)  This is why there is a negative sign on Imports (M). Because it has a negative effect on AD.  Therefore, AD = C + I + G + (X – M)



Figure 2

In the following modules, we will see how C, I, G, X, M is influenced by the Monetary Policy, Fiscal Policy, Exchange Rates, inflation, overseas markets and expectations.

***********************Other topics in full version***********************

Aggregate Supply (AS) Short run Aggregate Supply (SAS) Long run Aggregate Supply (LAS) (Y*) How is both SAS and LAS modelled? Shifts in AS AS-AD model