Altegra Health PPT Template
Using Social Media and Innovative Technology to Engage Beneficiaries
Michael Lunzer SVP Integrated Solutions October 27, 2014
Social Media Potential Build brand/Marketing
• Provide positive image of brand • Increase brand awareness • Leverage referral value of friend networks
Increase effectiveness of other communications
• Email, Web, Automated phone calls, SMS, Direct Mail
Funnel members to self identified interest areas or support systems
• Other on line programs • Care management • Social support programs
2
Member Engagement Truths Positive response to relevant communications Repetitions increase likelihood of engagement Consistent messaging delivers the best results It is best to reach people in channels they prefer We are competing with companies that use scientific marketing efforts to tell members what to eat and drink
3
Popular Social Networking Sites
4
Members Require Multi-channel Support
Source: Deloitte Center for Health Solutions | 2012 Survey of U.S. Health Care Consumers: Five-Year Look Back By Paul H. Keckley, PhD, Sheryl Coughlin, PhD, MHA 5
Michael Lunzer 952-393-3781 [email protected] AltegraHealth.com
Michael Lunzer SVP Integrated Solutions October 27, 2014
Social Media Potential Build brand/Marketing
• Provide positive image of brand • Increase brand awareness • Leverage referral value of friend networks
Increase effectiveness of other communications
• Email, Web, Automated phone calls, SMS, Direct Mail
Funnel members to self identified interest areas or support systems
• Other on line programs • Care management • Social support programs
2
Member Engagement Truths Positive response to relevant communications Repetitions increase likelihood of engagement Consistent messaging delivers the best results It is best to reach people in channels they prefer We are competing with companies that use scientific marketing efforts to tell members what to eat and drink
3
Popular Social Networking Sites
4
Members Require Multi-channel Support
Source: Deloitte Center for Health Solutions | 2012 Survey of U.S. Health Care Consumers: Five-Year Look Back By Paul H. Keckley, PhD, Sheryl Coughlin, PhD, MHA 5
Michael Lunzer 952-393-3781 [email protected] AltegraHealth.com
