Amazon Pinpoint
Amazon Pinpoint How to Drive Effective Mobile Engagement and Enable Targeted Push Notifications
Daniel Geske, Solutions Architect 31 May 2017
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What to Expect from the Session Amazon Pinpoint Overview Pricing Getting Started Demo
Amazon Pinpoint
AWS’ new digital engagement platform… … for both the developer and the marketer
Effective Mobile Engagement at AWS Scale Analyze user behavior
Segment and target
Measure improvement
Message and engage
User engagement pain-points
Scale
Unreliable
Expensive
Inflexible
Amazon Pinpoint’s capabilities Targeted mobile push notifications with fast fan out
Rich notifications, in-app and silent notifications
Scheduled and recurring campaigns
Custom events and custom attributes
Campaign and app analytics
Auto-Export to S3 and Kinesis Firehose
A/B testing and holdout testing
Segment and Funnel analytics
Quiet time and message caps
Developer Persona Enable targeting automation Instrument app with custom attributes Silent push and data notifications Full API and CLI support
Marketer Persona Rich console experience Create rich media notifications Dynamic user segmentation A/B testing and holdout testing
Scale reliably for all use cases Deliver a million messages in under a minute 1500 custom events and 40 custom attributes Import over a million profiles in under 4 mins
Amazon Pinpoint Pricing Three pricing dimensions to align costs with use case $1 per million messages sent $1 per million events received $0.0012 per targeted user per month (MTA) Generous free tier 1 million messages, 100 millions events and 5000 MTA* per month *
MTA free tier applicable for the first 12 months per customer
Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “User Engagement” with your app
console.aws.amazon.com/mobilehub/
Service Availability Available in US East (N. Virginia)
Amazon Pinpoint Demo
Go build something. Daniel Geske
Daniel Geske, Solutions Architect 31 May 2017
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What to Expect from the Session Amazon Pinpoint Overview Pricing Getting Started Demo
Amazon Pinpoint
AWS’ new digital engagement platform… … for both the developer and the marketer
Effective Mobile Engagement at AWS Scale Analyze user behavior
Segment and target
Measure improvement
Message and engage
User engagement pain-points
Scale
Unreliable
Expensive
Inflexible
Amazon Pinpoint’s capabilities Targeted mobile push notifications with fast fan out
Rich notifications, in-app and silent notifications
Scheduled and recurring campaigns
Custom events and custom attributes
Campaign and app analytics
Auto-Export to S3 and Kinesis Firehose
A/B testing and holdout testing
Segment and Funnel analytics
Quiet time and message caps
Developer Persona Enable targeting automation Instrument app with custom attributes Silent push and data notifications Full API and CLI support
Marketer Persona Rich console experience Create rich media notifications Dynamic user segmentation A/B testing and holdout testing
Scale reliably for all use cases Deliver a million messages in under a minute 1500 custom events and 40 custom attributes Import over a million profiles in under 4 mins
Amazon Pinpoint Pricing Three pricing dimensions to align costs with use case $1 per million messages sent $1 per million events received $0.0012 per targeted user per month (MTA) Generous free tier 1 million messages, 100 millions events and 5000 MTA* per month *
MTA free tier applicable for the first 12 months per customer
Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “User Engagement” with your app
console.aws.amazon.com/mobilehub/
Service Availability Available in US East (N. Virginia)
Amazon Pinpoint Demo
Go build something. Daniel Geske
