Analytics
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Must-Have Books for Deploying
BUSINESS ANALYTICS SOLUTIONS in Your Organization Getting Started with Business Analytics Insightful Decision-Making David Roi Hardoon Galit Shmueli Indian School of Business, Hyderabad
“A must read for college students and business managers interested in big data and analytics. The book beautifully integrates the business and technology aspects of analytics. It provides in-depth know-how to enable the reader to ‘know’ what and ‘how’ to effectively leverage analytics to deliver business solutions. If you want to get into business analytics, start your journey here!” —Ram D. Gopal, University of Connecticut
“… a good summary of the analytical solutions employed across … industries today, including an updated vocabulary on new domains such as social media. … Looking back at my career in the field of business analytics, I realize that it would have been extremely helpful to have had such a book in hand. It would have provided me with guidance on structuring my analytical solutions and would have inspired me to greater creativity. I hope this book will light the spark of curiosity for a new generation of data scientists.” —Eric Sandosham, Citibank, Asia Pacific 2010–2012
Catalog no. K14271, March 2013, 190 pp. ISBN: 978-1-4398-9653-2, $59.95 / £38.99
Customer and Business Analytics Applied Data Mining for Business Decision Making Using R Daniel S. Putler, Alteryx, California, USA Robert E. Krider, Simon Fraser University, Burnaby, British Columbia, Canada This book shows you how data mining can improve the performance of your organizations. The book and its R-based software provide you with the skills and tools needed to successfully develop advanced analytics capabilities. You can access a powerful, GUI-enhanced customized R package online as well as example data sets on the book’s website. Catalog no. K14501, May 2012, 315 pp., Soft Cover ISBN: 978-1-4665-0396-0, $69.95 / £44.99 Also available as an eBook
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www.CRCPRESS.com Use code HVM22 when ordering online to SAVE 25%.
CRC Press Taylor & Francis Group
Must-Have Books for Deploying
BUSINESS ANALYTICS SOLUTIONS in Your Organization Getting Started with Business Analytics Insightful Decision-Making David Roi Hardoon Galit Shmueli Indian School of Business, Hyderabad
“A must read for college students and business managers interested in big data and analytics. The book beautifully integrates the business and technology aspects of analytics. It provides in-depth know-how to enable the reader to ‘know’ what and ‘how’ to effectively leverage analytics to deliver business solutions. If you want to get into business analytics, start your journey here!” —Ram D. Gopal, University of Connecticut
“… a good summary of the analytical solutions employed across … industries today, including an updated vocabulary on new domains such as social media. … Looking back at my career in the field of business analytics, I realize that it would have been extremely helpful to have had such a book in hand. It would have provided me with guidance on structuring my analytical solutions and would have inspired me to greater creativity. I hope this book will light the spark of curiosity for a new generation of data scientists.” —Eric Sandosham, Citibank, Asia Pacific 2010–2012
Catalog no. K14271, March 2013, 190 pp. ISBN: 978-1-4398-9653-2, $59.95 / £38.99
Customer and Business Analytics Applied Data Mining for Business Decision Making Using R Daniel S. Putler, Alteryx, California, USA Robert E. Krider, Simon Fraser University, Burnaby, British Columbia, Canada This book shows you how data mining can improve the performance of your organizations. The book and its R-based software provide you with the skills and tools needed to successfully develop advanced analytics capabilities. You can access a powerful, GUI-enhanced customized R package online as well as example data sets on the book’s website. Catalog no. K14501, May 2012, 315 pp., Soft Cover ISBN: 978-1-4665-0396-0, $69.95 / £44.99 Also available as an eBook
Sign up for email alerts, follow us on Facebook and Twitter to keep up with the latest news and special offers.
www.CRCPRESS.com Use code HVM22 when ordering online to SAVE 25%.
CRC Press Taylor & Francis Group
