Annual Conference, Trade Show & Maintenance Mania
Annual Conference, Trade Show & Maintenance Mania Tuesday, February 18, 2014, 10:00 a.m.-6:00 p.m. Milwaukee Marriott West
W231 N1600 Corporate Ct., Waukesha, WI 53186
SCHEDULE
9:15-10:00 a.m. Registration & Networking
Don’t miss SPECIAL GUEST SPEAKER LIA SMITH from ApartmentRatings.com coming in from Atlanta, GA! See her bio on page 2.
10:00 a.m.-11:00 a.m (Two Sessions) Session A: Marketing Trends & Hot Topics, Whitney Bennet from Apartmentguide.com, Margie Burba from For Rent, Maryann Maksinski from Apartments.com with Manuel Salinas from For Rent moderating. Session B: Emergency Situations Best Practices, John Hyde from Mandel Group, Ron Gapardo from Odgen, Andy Voelker from Colliers/Protech.
11:00 a.m.-12:00 p.m. (Two Sessions) Session C: Reputation Management, Liz Fredrichs from BBB Serving Wisconsin, L.J. Hyland from Mangold Creative and Lia Smith from ApartmentRatings.com with Manuel Salinas from For Rent Moderating. Session D: Having a Bad Day & Other Sticky Situations, Jessica Yanny from Mandel Group and Susan Ipsarides from Greywolf will be moderating. 12:00 p.m.
1:00 p.m.
2:00-4:00 p.m.
4:00-6:00 p.m.
PRICING
Race to the Finish Vendor Show Begins Pitstop Lunch
Practice for Maintenance Mania Competitors
Maintenance Mania - Race to the Finish
Racer’s Reception
$2 DRA 50 WIN G!
$20.00 AOMA Member (Includes Annual Conference, Trade Show, Lunch, Maintenance Mania, & Reception) $75.00 Non-Member/per person (This cost will go towards membership to AOMA if you decide to join.)
Maintenance Mania Competitors: FREE AOMA Members - Includes Trade Show & Reception (No Lunch) $25.00 Non Members - Includes Trade Show & Reception (No Lunch)
Register online TODAY at www.boma-wi.org
Lia Nichole Smith | VP – Education and Consulting | SatisFacts Research and ApartmentRatings.com, Divisions of Internet Brands Lia Smith’s career in training, property management and marketing began in the mid 1990's. Lia began her training career at Nextel Communications, where she was responsible for training over 1,000 Customer Care Representatives for the 1996 Summer Olympics in Atlanta. She then embarked on a new career in property management as a Leasing Associate with Lincoln Property Company, and steadily moved up the ranks. Lia was able to merge the worlds of training and property management when in 2006 she became Director of Training and Marketing at SPM Property Management, a 14,000+ unit portfolio; this included creating the SPM Academy which provided training for onsite and corporate level employees. She also developed and managed SPM’s resident feedback program for their Conventional and Tax Credit divisions, and was responsible for providing post-survey action planning support for property teams and management. Lia has proven experience in solving training and resident retention challenges for market, affordable, senior, tax credit and student communities. Lia has presented at key industry events such as MultifamilyPro Brainstorming on topics related to developing the operational and service skills of onsite and executive level teams. Lia Joined the SatisFacts team in 2011 as the Vice President of Education and Consulting and is also the author of “101 Marketing Ideas To Get You Through The Slow Season” which has become the go-to guide for a variety of apartment communities. OTHER SPEAKERS JOINING US:
Liz Fredrichs, Executive Vice President, Better Business Bureau serving Wisconsin Liz is a graduate of Alverno College. She specializes in sales, marketing, and customer service with an emphasis on turnaround situations; new business development; and team building. She has 25 years of leadership experience in the manufacturing and construction industry; and 11 years in non-profit organizations. She currently serves as the Executive Vice President for the WI BBB and has responsibilities for all revenue funding for the WI BBB. She and her husband also own a small business – Blacks Outsourcing, Inc., providing auto-Cad and 3-D modeling services to the woodworking industry.
L.J. Hyland, Mangold Creative, LLC L.J. Hyland (aka, htmLj) is a marketing specialist at Mangold Creative, an award winning marketing consulting firm. He graduated from Carroll University with a degree in Promotional Marketing. With a professional focus in web design and community outreach, L.J. also brings a keen sense of brand development and management. Additionally, L.J. is active in professional development, serving on the Brookfield Chamber of Commerce Summit Committee. Information on more of speakers coming soon.
W231 N1600 Corporate Ct., Waukesha, WI 53186
SCHEDULE
9:15-10:00 a.m. Registration & Networking
Don’t miss SPECIAL GUEST SPEAKER LIA SMITH from ApartmentRatings.com coming in from Atlanta, GA! See her bio on page 2.
10:00 a.m.-11:00 a.m (Two Sessions) Session A: Marketing Trends & Hot Topics, Whitney Bennet from Apartmentguide.com, Margie Burba from For Rent, Maryann Maksinski from Apartments.com with Manuel Salinas from For Rent moderating. Session B: Emergency Situations Best Practices, John Hyde from Mandel Group, Ron Gapardo from Odgen, Andy Voelker from Colliers/Protech.
11:00 a.m.-12:00 p.m. (Two Sessions) Session C: Reputation Management, Liz Fredrichs from BBB Serving Wisconsin, L.J. Hyland from Mangold Creative and Lia Smith from ApartmentRatings.com with Manuel Salinas from For Rent Moderating. Session D: Having a Bad Day & Other Sticky Situations, Jessica Yanny from Mandel Group and Susan Ipsarides from Greywolf will be moderating. 12:00 p.m.
1:00 p.m.
2:00-4:00 p.m.
4:00-6:00 p.m.
PRICING
Race to the Finish Vendor Show Begins Pitstop Lunch
Practice for Maintenance Mania Competitors
Maintenance Mania - Race to the Finish
Racer’s Reception
$2 DRA 50 WIN G!
$20.00 AOMA Member (Includes Annual Conference, Trade Show, Lunch, Maintenance Mania, & Reception) $75.00 Non-Member/per person (This cost will go towards membership to AOMA if you decide to join.)
Maintenance Mania Competitors: FREE AOMA Members - Includes Trade Show & Reception (No Lunch) $25.00 Non Members - Includes Trade Show & Reception (No Lunch)
Register online TODAY at www.boma-wi.org
Lia Nichole Smith | VP – Education and Consulting | SatisFacts Research and ApartmentRatings.com, Divisions of Internet Brands Lia Smith’s career in training, property management and marketing began in the mid 1990's. Lia began her training career at Nextel Communications, where she was responsible for training over 1,000 Customer Care Representatives for the 1996 Summer Olympics in Atlanta. She then embarked on a new career in property management as a Leasing Associate with Lincoln Property Company, and steadily moved up the ranks. Lia was able to merge the worlds of training and property management when in 2006 she became Director of Training and Marketing at SPM Property Management, a 14,000+ unit portfolio; this included creating the SPM Academy which provided training for onsite and corporate level employees. She also developed and managed SPM’s resident feedback program for their Conventional and Tax Credit divisions, and was responsible for providing post-survey action planning support for property teams and management. Lia has proven experience in solving training and resident retention challenges for market, affordable, senior, tax credit and student communities. Lia has presented at key industry events such as MultifamilyPro Brainstorming on topics related to developing the operational and service skills of onsite and executive level teams. Lia Joined the SatisFacts team in 2011 as the Vice President of Education and Consulting and is also the author of “101 Marketing Ideas To Get You Through The Slow Season” which has become the go-to guide for a variety of apartment communities. OTHER SPEAKERS JOINING US:
Liz Fredrichs, Executive Vice President, Better Business Bureau serving Wisconsin Liz is a graduate of Alverno College. She specializes in sales, marketing, and customer service with an emphasis on turnaround situations; new business development; and team building. She has 25 years of leadership experience in the manufacturing and construction industry; and 11 years in non-profit organizations. She currently serves as the Executive Vice President for the WI BBB and has responsibilities for all revenue funding for the WI BBB. She and her husband also own a small business – Blacks Outsourcing, Inc., providing auto-Cad and 3-D modeling services to the woodworking industry.
L.J. Hyland, Mangold Creative, LLC L.J. Hyland (aka, htmLj) is a marketing specialist at Mangold Creative, an award winning marketing consulting firm. He graduated from Carroll University with a degree in Promotional Marketing. With a professional focus in web design and community outreach, L.J. also brings a keen sense of brand development and management. Additionally, L.J. is active in professional development, serving on the Brookfield Chamber of Commerce Summit Committee. Information on more of speakers coming soon.
