Arrowhead Credit Union amazonaws com
Arrowhead Credit Union • Chartered in 1949 (55 years). • Community based Credit Union serving San Bernardino and Riverside Counties. • 130,000 Members. • Net Assets of $760 million. • 24 Branches • Have 4 subsidiaries, Arrowhead Trust Inc, Arrowhead Investment Center , CU Insurance Services, Member Business Services. • Historically the growth rate has been 15 to 18% a year.
Today’s Focus Site Site Analysis Analysis
Member Member Analysis Analysis
Target Target Marketing Marketing
Product Product Penetration Penetration
Trade Trade Area Area Analysis Analysis
Internet Internet ATM ATM Locator Locator
SITE LOCATION
MEMBER ANALYSIS
Market Penetration based on Households
40, 60, 80% of Members Banking at Branch
Drive Time Analysis (3,5,8 mins)
Drive Times & Trade Area Shows Members willingness to Travel Farther
TARGET MARKETING
Most Profitable Member Areas
Select Streets & Target Non Members
Cross Sell to Current Members
Cross Sell to Current Members
MARKET ANALYSIS
Member Distribution by Branch
Members Assigned to Closest Branch
Trade Area Demographic Analysis
Trade Area Demographic Analysis
Trade Area Demographic Analysis
Trade Area Market Analysis
Trade Area Product Analysis
Trade Area - Competitive Analysis
Trade Area - Potential Employer Groups
Product Penetration
ATM/Branch LOCATOR
Web Site ATM/Branch Locator
Proposed ATM Locator for Web Site
Resulting Map
Testimonial - Organize, Analyze, Visualize data easily and effectively. - Improve Communication - Instantaneous Recognition. - Visualize Market Situations. - Cost Saving - Direct Marketing by Targeting Areas - Data available In-house - Decreased Outsourcing – Strategic Planning - Use of GIS for 5 yrs and adding more Research Tools & Staff. - Exploring Additional Functionality of BA. - Benefits of BA are well worth the low Investment costs.
Today’s Focus Site Site Analysis Analysis
Member Member Analysis Analysis
Target Target Marketing Marketing
Product Product Penetration Penetration
Trade Trade Area Area Analysis Analysis
Internet Internet ATM ATM Locator Locator
SITE LOCATION
MEMBER ANALYSIS
Market Penetration based on Households
40, 60, 80% of Members Banking at Branch
Drive Time Analysis (3,5,8 mins)
Drive Times & Trade Area Shows Members willingness to Travel Farther
TARGET MARKETING
Most Profitable Member Areas
Select Streets & Target Non Members
Cross Sell to Current Members
Cross Sell to Current Members
MARKET ANALYSIS
Member Distribution by Branch
Members Assigned to Closest Branch
Trade Area Demographic Analysis
Trade Area Demographic Analysis
Trade Area Demographic Analysis
Trade Area Market Analysis
Trade Area Product Analysis
Trade Area - Competitive Analysis
Trade Area - Potential Employer Groups
Product Penetration
ATM/Branch LOCATOR
Web Site ATM/Branch Locator
Proposed ATM Locator for Web Site
Resulting Map
Testimonial - Organize, Analyze, Visualize data easily and effectively. - Improve Communication - Instantaneous Recognition. - Visualize Market Situations. - Cost Saving - Direct Marketing by Targeting Areas - Data available In-house - Decreased Outsourcing – Strategic Planning - Use of GIS for 5 yrs and adding more Research Tools & Staff. - Exploring Additional Functionality of BA. - Benefits of BA are well worth the low Investment costs.
