Artesia
! ! ! ! ! ! ! ! !
Artesia
! FIRST LOOK ! ! Welcome to Artesia
! A small, but tight-knit community, Artesia is a mix of suburbia and economy, home to three of New Mexico’s top ten oil producing companies.
!
Experience the convenience and comfort of small-town living with Artesia’s family-owned restaurants, outdoor activities and year-round sunshine
! A Day in the Life
!
The People A mix of families, tourists from surrounding areas and business workers What You’ll Discover Relaxed, slow-paced environment with leisure, education, economy and inspiration at your reach The Lifestyle Active involvement and appreciation for natural recreation What You’ll Love The combination of peacefulness in a familyoriented town and healthy entrepreneurial spirit
! Market Overview ! What’s to Come Improvements and restoration projects focused on attracting increases in commercial hotel The Market Oil and gas industries, farming and ranching
Location/Neighborhood Overview
Where is it?
!
“Located between two major cities, Roswell to the North and Carlsbad to the South, Artesia is the perfect center point for Southeastern New Mexico.”
!
17 mi from Brantley Lake State Park 30 mi from Bottomless Lakes State Park 60 mi from Carlsbad Caverns National Park 120 mi from White Sands
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!
! How Accessible? !
Nearby Transportation ‣ Artesia Airport ‣ Roswell Airport ‣ Cavern City Airport-Carlsbad
!
Nearby Cities ‣ 25 mi from Roswell ‣ 35 mi from Carlsbad ‣ 170 mi from Lubbock, TX
!
Miscellaneous ‣ 1 mi from Federal Law Enforcement Training Center ‣ 2 mi from Navajo Refinery ‣ 45 mi from New Mexico Military Institute
!
!
A DAY IN THE LIFE
!
ARTESIA:
A footsteps journey from the scenic attractions which comprise New Mexico, “The Land of Enchantment” and possibly the state’s “Best Kept Secret”.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Artesia received its name after the discovery of an artesian aquifer in the area. Subsequently, agriculture flourished until the 1920s when the artesian wells depleted. When the Illinois #3 Oil Well came in, the oil and gas industry started to grow. Today, Artesia’s economy continues to thrive off of oil and gas as well as farming and ranching.
! ! ! ! ! !
THE PEOPLE:
A mainly residential area, Artesia consists mostly of families.
!
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
As a oil and gas town, it also attracts business people and tourists.
WHAT YOU’LL DISCOVER:
!
The sense of community in Artesia is one only found in a family-centric environment.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Artesia is abundant with historic landmarks which portray how the town came to be.
Citizens of Artesia are extremely supportive of their towns’ growth and constantly help local businesses and their development.
THE LIFESTYLE:
!
Artesia’s focus on community is largely seen through actively going out to local parks and restaurants.
!
The laid-back pace of the city creates a great environment for raising children.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
WHAT YOU’LL LOVE:
!
Artesia’s proximity to attractions and major destinations make it convenient for weekend getaways.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
At the same time, residents can simply relax and spend the day at local parks and sports clubs.
THE MARKET
!
WHAT’S TO COME:
!
Plans for restoring the downtown park and ongoing art projects are sure to create blossoming business opportunities for Artesia. Over the past years, Artesia has done major renovations on MainStreet, a few being the Heritage Walkway and Heritage Plaza and wants to move forward with positive economic development projects as well as beautification projects.
! ! ! !
The town’s local government and community is actively working on business retention and diversification, hoping to develop projects such as FLETC, which has provided numerous jobs in the area and added dynamic to the economy.
! ! ! ! ! !
In strengthening its market, Artesia hopes to expand its commercial hotel sector which is performing well.
! ! ! !
REAL ESTATE FORECAST
!
COMMERCIAL
2014 saw an increase in demand in terms of the hotel sector as a result of job growth. This positioned the market for additional gains in occupancy, also directing demand to existing properties which will drive room revenue higher in 2015. Hotel sales were generally steady.
!
Property location has been a key trend in the last year. With hotels in urban areas sporting high rates and occupancy, guests who are unable to book rooms have been turning towards other areas significantly. Lower gas prices may encourage guests to choose hotel locations accordingly; in Artesia’s case, it’s location as a center point between two major cities and accessibility to airports puts it in an advantageous position.
!
RESIDENTIAL
Home sales are still going strong as well as the rental market. Around 30% of the homes are rented in the city with only 5.7% of the homes vacant. The average days of homes on the market is only 48 days.
!
The median rent is low, being $393 per month with 42.5% of homes in the $300-$499 range.
ECONOMY OUTLOOK:
!
Artesia’s economy strengths lie in two key points: the strong foundation of prosperous “base industries” and diversification. These strengths are highlighted by the support of Artesia’s local community toward businesses and also by the town’s ability to recycle dollars into these businesses.
!
As a region in the center of cities in the southeastern area, Artesia is able to take advantage of their location in trade. It has been established as a dominant market for goods such as clothing, groceries, auto repair and personal services. Also, factors like lower transportation costs are influential in Artesia’ success with the wholesale industry.
!
MainStreet, Artesia’s downtown, has increasingly played a larger role in its economy and is undergoing continuing development to expand the appeal of downtown. Most of the employees work for oil and gas companies or firms engaged in business management and services. Unlike other towns, Artesia is less prone to high vacancies and disinvestment due to MainStreet’s essentiality.
!
The top industries in Artesia are sales and office occupations, service occupations, natural resources, construction and maintenance operations, and management, business and financial occupations, with 22.0%, 17.1%, 15.1% and 15.1% of the population respectively.
!
As a oil town many decades ago, Artesia continues to prosper off its oil and gas industry with Navajo Refining Company being the largest employer. The dairy industry is continuing to grow, with successful dairy producers’ cooperative headquartered inside the city. Telecommunications is also growing and successfully competing with nationwide companies, as the local rural telephone cooperative expands services.
Hot Spots: Explore ! •Eat ! !
The Adobe Rose Restaurant
!
Serving only farm fresh seasonal local ingredients, this charming restaurant and its beautiful courtyard and fire-pit centerpiece boasts one of local’s favorite places to dine.
!
“Adobe Rose is our favorite in Artesia for sit down family dining. Their menu changes with the seasons, the fish is the freshest around, and dry aged beef.”
! ! ! ! ! ! ! !
-Open Table Reviewer
Henry’s Barbecue Exclusively barbecuing with hand-picked and hand-harvested applewood, Henry’s Barbecue serves award-winning rib, pulled pork, sausage and brisket.
! ! ! ! ! !
Piccolino Restaurant Piccolino’s hearty home-made italian food is the perfect italian joint for an intimate dinner.
!
“Always liked this place and small hometown feel of it. To this day, we have to have a cheese pizza and an order of Chicken Bolloco every time we come home. “ -Yelp Reviewer
! ! ! ! ! ! ! ! !
Chaos Cafe With wood interiors and comfort food, Chaos Cafe carries the reputation as one of the homiest and best breakfast spots in Artesia.
!
! ! !
! ! ! ! ! ! ! ! !
Pecos Diamond Steakhouse Highlighted by a diverse salad bar and quality steaks, this steakhouse does not disappoint.
! ! !
! ! !
•Drink
!
Cottonwood Winery Quality wine and beer complemented with a special New Mexico “kick” that you can enjoy on sunroom seating, arm chairs or bar seats.
!
“This winery is lovely, and the owners are as charming and warm as the establishment they operate.” -Yelp Reviewer
! ! ! !
!
Wellhead Restaurant and Brewpub One of the few spots to serve hard liquor and sporting special brews such as Crude Oil Stout, Wellhead is cozy and comfortable, making it a popular place to relax.
! !
! ! ! !
•Play ! ! ! !
Land of the Sun Theatre Opened in 1949 and often called LandSun, the theatre is Artesia’s only movie house. Recently renovated, LandSun continues to show first-run films and sell tickets at discounted prices.
! ! ! ! ! ! ! !
Jaycee Park Artesia’s largest park features baseball and softball fields, picnic shelters, a playground, soccer fields, tennis courts and a track.
! ! ! !
! •Sweat ! Artesia Country Club The country club’s 18-hole golf course is open year round, complemented by some of the best cuisine in Southeastern New Mexico. In addition, the clubhouse hosts luncheons, pool parties, meetings and contains a full bar.
! •Shop ! ! !
Honey Depot This quirky hole-in-the-wall is home to a potpourri of trinkets which change based on seasons.
!
! ! ! ! ! ! ! !
Bennie’s Boots and Western Wear Carrying clothes for men, women, children and youth, this store is your one-stop for adding western flair to your wardrobe.
! ! ! ! ! !
! ! •Indulge ! The Jahva House A peaceful atmosphere and great coffee, this hidden gem is visited by tourists and locals alike.
“A little taste of home” -Trip Advisor Reviewer
! ! !
! •Inspire ! !
Artesia Historical Museum and Art Center Displaying a variety of exhibits, the museum showcases Native American artifacts, farm and ranch tools as well as a hands-on Children’s room.
! ! ! !
Street Sculptures One of the most popular attractions, the series of larger-than-life Street Sculptures depict the history of Artesia as an oil town and are both stunning and educational.
! ! ! ! ! ! ! !
! ! ! ! ! !
Heritage Walkway Decorated by fountains, trees, colorful murals and floors, Heritage Walkway is frequented by those on an afternoon stroll.
Picture Creds:
!
Day in the Life: http://wallpaperweb.org/wallpaper/nature/the-big-room-carlsbad-new-mexico_21777.htm http://www.golfcoursegurus.com/reviews/unmchampionship.php http://www.hotels.com/ho461630/la-quinta-inn-suites-artesia-artesia-united-states/ http://www.pmlodge.net/2014/11/midwest-living-magazine-highlights-pere-marquette-lodge/ http://www.sheknows.com/parenting/articles/996463/best-festivals-and-family-events-in-new-mexico http://www.socorronm.gov/city-services/public-parks/ http://www.fronterasdesk.org/content/9617/new-mexicos-oil-industry-transforms-local-economies http://www.artesiamainstreet.com http://www.panoramio.com/photo/107045215 http://www.artesianews.com/245385/drought-spells-hard-times-for-dairy-industry.html https://www.artesianews.com/168906/holly’s-7-billion-merger-not-expected-to-impact-navajorefining.html http://www.hotels.com/ho458427/comfort-inn-suites-artesia-artesia-united-states/
!
Market Resources: http://activerain.com/blogsview/4366706/market-report-for-artesia-new-mexico-through-march-2014 http://www.usacityfacts.com/nm/eddy/artesia/homes/ http://www.artesiachamber.com/ed/CommunityEconomicAssessment.pdf
! !
Artesia
! FIRST LOOK ! ! Welcome to Artesia
! A small, but tight-knit community, Artesia is a mix of suburbia and economy, home to three of New Mexico’s top ten oil producing companies.
!
Experience the convenience and comfort of small-town living with Artesia’s family-owned restaurants, outdoor activities and year-round sunshine
! A Day in the Life
!
The People A mix of families, tourists from surrounding areas and business workers What You’ll Discover Relaxed, slow-paced environment with leisure, education, economy and inspiration at your reach The Lifestyle Active involvement and appreciation for natural recreation What You’ll Love The combination of peacefulness in a familyoriented town and healthy entrepreneurial spirit
! Market Overview ! What’s to Come Improvements and restoration projects focused on attracting increases in commercial hotel The Market Oil and gas industries, farming and ranching
Location/Neighborhood Overview
Where is it?
!
“Located between two major cities, Roswell to the North and Carlsbad to the South, Artesia is the perfect center point for Southeastern New Mexico.”
!
17 mi from Brantley Lake State Park 30 mi from Bottomless Lakes State Park 60 mi from Carlsbad Caverns National Park 120 mi from White Sands
! ! ! ! ! ! ! ! ! !
!
! How Accessible? !
Nearby Transportation ‣ Artesia Airport ‣ Roswell Airport ‣ Cavern City Airport-Carlsbad
!
Nearby Cities ‣ 25 mi from Roswell ‣ 35 mi from Carlsbad ‣ 170 mi from Lubbock, TX
!
Miscellaneous ‣ 1 mi from Federal Law Enforcement Training Center ‣ 2 mi from Navajo Refinery ‣ 45 mi from New Mexico Military Institute
!
!
A DAY IN THE LIFE
!
ARTESIA:
A footsteps journey from the scenic attractions which comprise New Mexico, “The Land of Enchantment” and possibly the state’s “Best Kept Secret”.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Artesia received its name after the discovery of an artesian aquifer in the area. Subsequently, agriculture flourished until the 1920s when the artesian wells depleted. When the Illinois #3 Oil Well came in, the oil and gas industry started to grow. Today, Artesia’s economy continues to thrive off of oil and gas as well as farming and ranching.
! ! ! ! ! !
THE PEOPLE:
A mainly residential area, Artesia consists mostly of families.
!
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
As a oil and gas town, it also attracts business people and tourists.
WHAT YOU’LL DISCOVER:
!
The sense of community in Artesia is one only found in a family-centric environment.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Artesia is abundant with historic landmarks which portray how the town came to be.
Citizens of Artesia are extremely supportive of their towns’ growth and constantly help local businesses and their development.
THE LIFESTYLE:
!
Artesia’s focus on community is largely seen through actively going out to local parks and restaurants.
!
The laid-back pace of the city creates a great environment for raising children.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
WHAT YOU’LL LOVE:
!
Artesia’s proximity to attractions and major destinations make it convenient for weekend getaways.
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
At the same time, residents can simply relax and spend the day at local parks and sports clubs.
THE MARKET
!
WHAT’S TO COME:
!
Plans for restoring the downtown park and ongoing art projects are sure to create blossoming business opportunities for Artesia. Over the past years, Artesia has done major renovations on MainStreet, a few being the Heritage Walkway and Heritage Plaza and wants to move forward with positive economic development projects as well as beautification projects.
! ! ! !
The town’s local government and community is actively working on business retention and diversification, hoping to develop projects such as FLETC, which has provided numerous jobs in the area and added dynamic to the economy.
! ! ! ! ! !
In strengthening its market, Artesia hopes to expand its commercial hotel sector which is performing well.
! ! ! !
REAL ESTATE FORECAST
!
COMMERCIAL
2014 saw an increase in demand in terms of the hotel sector as a result of job growth. This positioned the market for additional gains in occupancy, also directing demand to existing properties which will drive room revenue higher in 2015. Hotel sales were generally steady.
!
Property location has been a key trend in the last year. With hotels in urban areas sporting high rates and occupancy, guests who are unable to book rooms have been turning towards other areas significantly. Lower gas prices may encourage guests to choose hotel locations accordingly; in Artesia’s case, it’s location as a center point between two major cities and accessibility to airports puts it in an advantageous position.
!
RESIDENTIAL
Home sales are still going strong as well as the rental market. Around 30% of the homes are rented in the city with only 5.7% of the homes vacant. The average days of homes on the market is only 48 days.
!
The median rent is low, being $393 per month with 42.5% of homes in the $300-$499 range.
ECONOMY OUTLOOK:
!
Artesia’s economy strengths lie in two key points: the strong foundation of prosperous “base industries” and diversification. These strengths are highlighted by the support of Artesia’s local community toward businesses and also by the town’s ability to recycle dollars into these businesses.
!
As a region in the center of cities in the southeastern area, Artesia is able to take advantage of their location in trade. It has been established as a dominant market for goods such as clothing, groceries, auto repair and personal services. Also, factors like lower transportation costs are influential in Artesia’ success with the wholesale industry.
!
MainStreet, Artesia’s downtown, has increasingly played a larger role in its economy and is undergoing continuing development to expand the appeal of downtown. Most of the employees work for oil and gas companies or firms engaged in business management and services. Unlike other towns, Artesia is less prone to high vacancies and disinvestment due to MainStreet’s essentiality.
!
The top industries in Artesia are sales and office occupations, service occupations, natural resources, construction and maintenance operations, and management, business and financial occupations, with 22.0%, 17.1%, 15.1% and 15.1% of the population respectively.
!
As a oil town many decades ago, Artesia continues to prosper off its oil and gas industry with Navajo Refining Company being the largest employer. The dairy industry is continuing to grow, with successful dairy producers’ cooperative headquartered inside the city. Telecommunications is also growing and successfully competing with nationwide companies, as the local rural telephone cooperative expands services.
Hot Spots: Explore ! •Eat ! !
The Adobe Rose Restaurant
!
Serving only farm fresh seasonal local ingredients, this charming restaurant and its beautiful courtyard and fire-pit centerpiece boasts one of local’s favorite places to dine.
!
“Adobe Rose is our favorite in Artesia for sit down family dining. Their menu changes with the seasons, the fish is the freshest around, and dry aged beef.”
! ! ! ! ! ! ! !
-Open Table Reviewer
Henry’s Barbecue Exclusively barbecuing with hand-picked and hand-harvested applewood, Henry’s Barbecue serves award-winning rib, pulled pork, sausage and brisket.
! ! ! ! ! !
Piccolino Restaurant Piccolino’s hearty home-made italian food is the perfect italian joint for an intimate dinner.
!
“Always liked this place and small hometown feel of it. To this day, we have to have a cheese pizza and an order of Chicken Bolloco every time we come home. “ -Yelp Reviewer
! ! ! ! ! ! ! ! !
Chaos Cafe With wood interiors and comfort food, Chaos Cafe carries the reputation as one of the homiest and best breakfast spots in Artesia.
!
! ! !
! ! ! ! ! ! ! ! !
Pecos Diamond Steakhouse Highlighted by a diverse salad bar and quality steaks, this steakhouse does not disappoint.
! ! !
! ! !
•Drink
!
Cottonwood Winery Quality wine and beer complemented with a special New Mexico “kick” that you can enjoy on sunroom seating, arm chairs or bar seats.
!
“This winery is lovely, and the owners are as charming and warm as the establishment they operate.” -Yelp Reviewer
! ! ! !
!
Wellhead Restaurant and Brewpub One of the few spots to serve hard liquor and sporting special brews such as Crude Oil Stout, Wellhead is cozy and comfortable, making it a popular place to relax.
! !
! ! ! !
•Play ! ! ! !
Land of the Sun Theatre Opened in 1949 and often called LandSun, the theatre is Artesia’s only movie house. Recently renovated, LandSun continues to show first-run films and sell tickets at discounted prices.
! ! ! ! ! ! ! !
Jaycee Park Artesia’s largest park features baseball and softball fields, picnic shelters, a playground, soccer fields, tennis courts and a track.
! ! ! !
! •Sweat ! Artesia Country Club The country club’s 18-hole golf course is open year round, complemented by some of the best cuisine in Southeastern New Mexico. In addition, the clubhouse hosts luncheons, pool parties, meetings and contains a full bar.
! •Shop ! ! !
Honey Depot This quirky hole-in-the-wall is home to a potpourri of trinkets which change based on seasons.
!
! ! ! ! ! ! ! !
Bennie’s Boots and Western Wear Carrying clothes for men, women, children and youth, this store is your one-stop for adding western flair to your wardrobe.
! ! ! ! ! !
! ! •Indulge ! The Jahva House A peaceful atmosphere and great coffee, this hidden gem is visited by tourists and locals alike.
“A little taste of home” -Trip Advisor Reviewer
! ! !
! •Inspire ! !
Artesia Historical Museum and Art Center Displaying a variety of exhibits, the museum showcases Native American artifacts, farm and ranch tools as well as a hands-on Children’s room.
! ! ! !
Street Sculptures One of the most popular attractions, the series of larger-than-life Street Sculptures depict the history of Artesia as an oil town and are both stunning and educational.
! ! ! ! ! ! ! !
! ! ! ! ! !
Heritage Walkway Decorated by fountains, trees, colorful murals and floors, Heritage Walkway is frequented by those on an afternoon stroll.
Picture Creds:
!
Day in the Life: http://wallpaperweb.org/wallpaper/nature/the-big-room-carlsbad-new-mexico_21777.htm http://www.golfcoursegurus.com/reviews/unmchampionship.php http://www.hotels.com/ho461630/la-quinta-inn-suites-artesia-artesia-united-states/ http://www.pmlodge.net/2014/11/midwest-living-magazine-highlights-pere-marquette-lodge/ http://www.sheknows.com/parenting/articles/996463/best-festivals-and-family-events-in-new-mexico http://www.socorronm.gov/city-services/public-parks/ http://www.fronterasdesk.org/content/9617/new-mexicos-oil-industry-transforms-local-economies http://www.artesiamainstreet.com http://www.panoramio.com/photo/107045215 http://www.artesianews.com/245385/drought-spells-hard-times-for-dairy-industry.html https://www.artesianews.com/168906/holly’s-7-billion-merger-not-expected-to-impact-navajorefining.html http://www.hotels.com/ho458427/comfort-inn-suites-artesia-artesia-united-states/
!
Market Resources: http://activerain.com/blogsview/4366706/market-report-for-artesia-new-mexico-through-march-2014 http://www.usacityfacts.com/nm/eddy/artesia/homes/ http://www.artesiachamber.com/ed/CommunityEconomicAssessment.pdf
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