AUARA Social Impact Objectives
Recommended for 700 million people
Application for the Social Enterprise Mark · February, 29th 2016 ·
RAISON D’ÊTRE WATER CRISIS
THE SOCIETY´S WILLINGNESS
We believe that an initiative such as AUARA does not arise spontaneously, but it is the consequence of a social responsibility of people that live in a global and connected world. More than 2.000 children die every day from diseases caused by unclean water. More than 700 million people around the world have no access to clean drinking water.
Water is the basis of our life. The Lack of water AUARA is one of the several examples of an initiative that is important to a large part of the produces hunger, diseases and schooling society with a growing concern for the problems. problems of the world in witch they live. Spaniards consume about 3.000 millions of bottled water every year.
Copyright © Todos los Derechos Reservados
SELF SUSTAINABLE COOPERATION Cooperation agencies (NGOs, foundations, etc.) spend substantial amounts of their time and efforts looking for private and public charity and donations. There are a huge number of unfinished projects because the NGOs funding is limited. AUARA aims to provide the means to a self sustainable cooperation, that doesn't depend of the occasional donations, but can generate its own funding.
OUR PROPOSAL SOCIAL ENTERPRISES, WITH SHARED VALUES AUARA is a social enterprise:
We have a clear social mission set out in our governing documents We generate the majority of our income through trade The majority of our profits is reinvested in social projects We are not an NGO and we are absolutely independent Our accounts are clear and transparent
WE INVOLVE ALL OUR STAKEHOLDERS IN OUR VALUE CHAIN TO ACHIEVE A SHARED SOCIAL OBJECTIVE Copyright © Todos los Derechos Reservados
OUR PROPOSAL
W H AT I F W E T U R N A N E V E R Y D AY ´ S A C T SUCH AS D R I N K I N G WAT E R I N TO A N EXTRAORDINARY ACT? Our Challenge: to help cease the lack of water and to reduce the environmental impact of the bottles of water that we consume
Copyright © Todos los Derechos Reservados
OUR PROPOSAL
A Premium brand of mineral bottled water that exists to bring clean water to those who do not have it. Besides it is also environmentally friendly due to its eco-design and low carbon footprint.
But very different from any other...
Copyright © Todos los Derechos Reservados
OUR PROPOSAL 100% SOCIAL MISSION
100% PREMIUM QUALITY
AUARA invests 100% of the distributable profits in social projects to provide clean water to people in need.
AUARA is a mineral water of high Quality from “Los Barrancos” spring in León with weak mineralization, low in sodium and recommended for child nutrition
100% WATER PROJECTS
Through a QR code included in the label, consumers can track what projects AUARA is currently involved.
100% COVERAGE
AUARA is able to distribute to the whole country (mainland) through alliances with best in class logistic companies.
100% SUSTAINABLE
100% ACCESSIBLE
AUARA is the first water brand in Europe, and one of the pioneers worldwide, to use 100% recycled PET (rPET)
Bottle with Braille reading system for blind people.
100% ECO DESIGN
Our bottles have been specifically designed to be the most efficient ones in terms of transport optimization. Copyright © Todos los Derechos Reservados
OUR PROJECTS
Copyright © Todos los Derechos Reservados
OUR PROJECTS
Copyright © Todos los Derechos Reservados
AUARA TARGETS FOR 2020
ENSURE POTABLE WATER FOR 50.000 PEOPLE IN DEVELOPING COUNTRIES SAVING 10 MILLIONS LITERS OF PETROL/OIL IN PET INVEST 2.5 MILLION € IN SOCIAL PROJECTS REUSE THE PLASTIC OF 90 MILLION BOTTLES RAISE AWARENESS ABOUT THE #WATERCRISIS
Copyright © Todos los Derechos Reservados
AUARA
INNOVATION
+ NEW BUSINESS MODEL + SUSTAINABILITY + LONG TERM IMPACT + SOCIAL CHANGE
COMPETITIVENESS + BETTER REPUTATION + BRAND VALUE + PRESTIGE + ACCEPTANCE + PREFERENCE
INVOLVEMENT
+ EMPLOYEES, CUSTOMERS, SUPPLIERS FIDELITY + EQUAL OPPORTUNITIES FOR PEOPLE: EDUCATION AND EMPLOYMENT
ADAPTABILITY + FUTURE + FEASIBLE
Copyright © Todos los Derechos Reservados
SSC + PROJECTS + COMMUNICATION + TRANSPARENCY + PROXIMITY
DIGITAL REVOLUTION + VIRALITY + HIGH IMPACT
THE TEAM
An enthusiastic group of pople with youth, experience, great hopes, and expectations
Copyright © Todos los Derechos Reservados
DIGITAL REVOLUTION YOUTUBE: 2,157 LIKES
ONLINE COMMUNICATION
FACEBOOK: 2.250 FANS
INSTAGRAM: 2.270
Copyright © Todos los Derechos Reservados
DIGITAL IMPACT #WATERCRISIS
#WATERCRISIS CAMPAIGN= 54.000 REPRODUCTIONS Copyright © Todos los Derechos Reservados
PRESS IMPACT
Copyright © Todos los Derechos Reservados
WH AT DOE S B E ING AN AMB AS S ADOR OF AUARA IMPLY ?
THE DEVELOPMENT OF THE MATERIAL OF COMMUNICATION
Leaflet
Posters
Gratitude in RRSS and support in media
Activities/Events
Collaborative activities
Newsletter Member
Copyright © Todos los Derechos Reservados
WHAT DOES BEING AN AMBASSADOR OF AUARA IMPLY ? ACTIVE COMMUNICATION: Involve the enterprises with AUARA´S approach
THE POSSIBILITY TO CREATE A VERY UNIQUE PROJECT Through the QR code that is shown on the bottle, the consumers will be redirected to a website where they will be able to find information about the social project we are investing in.
ADVANTAGES Offer much more than water: Quality water with values. Transmission to the customer about shared social values. Reduces up to 80% of CO2 footprint with regard to the bottles of glass. Avoid stock and inverse logistic of used bottles (glass). Copyright © Todos los Derechos Reservados
INCOMES STATEMENT Penetration in the market strategy: HORECA and supermarkets Target markets Potential Hotels Potential Restaurants
# Hotels gained # Restaurants gained Market penetration
HORECA (*) COMMERCIAL STRATEGY Madrid - Barcelona - Valencia - Zaragoza 748 4068 2016 80 241 7%
2017 160 590 15,60%
SUPERMARKETS COMMERCIAL STRATEGY Target markets Madrid - Barcelona - Valencia - Zaragoza Potential # Supermarkets 517 Target Supermarkets chains 12
2018 330 1020 28,00%
2016 0 0%
# Supermarkets gained Market penetration
Expected turnover in the next years. 2016 Trade income Supermarkets HORECA (*) Grants Interest Investment Income Donations
1.215.000 0 1.215.000 0 0 0 0
2017 3.778.676 929.501 2.849.175 0 0 0 0
(amounts in Euros) (*) HORECA: Hotels, Restaurants and Cafes Copyright © Todos los Derechos Reservados
2018 7.645.219 2.491.062 5.154.158 0 0 0 0
2017 54 10,40%
2018 143 27,70%
Year 2.016
Year 2.017
Year 2.018
0 1.215.000 1.215.000 2.250.000 0,5400
929.501 2.849.175 3.778.676 9.450.000 0,3999
2.491.062 5.154.158 7.645.219 20.650.000 0,3702
0 509.236 0 43.913 264.870 19.674 837.693 377.307
555.464 1.206.040 85.532 104.001 627.300 42.661 2.620.999 1.157.677
1.503.456 2.203.435 231.506 190.010 1.146.078 92.187 5.366.672 2.278.547
130.919 130.000 30.040 39.382 19.600 349.941 27.366 25.933 1.433
376.689 0 140.732 48.913 39.382 28.420 634.135 523.542 36.011 487.531
511.727 23.182 168.405 63.565 31.040 40.385 838.304 1.440.243 37.795 1.402.448
0 35.465 35.465
0 49.908 49.908
0 73.159 73.159
25.000 25.000
76.125 76.125
154.534 154.534
-59.032 0 -59.032
361.498 30.324 331.173
1.174.755 329.700 845.055
P&L
SALES REVENUES Sales Supermarkets Sales HORECA
TOTAL SALES REVENUES Litres of water Average selling price (€/l)
TOTAL SALES REVENUES 2018: 7.645.219€
COSTS OF GOODS SOLD Costs associated to Supermarket sales Costs associated to HORECA sales Transportation to logistic center Supermarkets Transportation to Logistic center HORECA Distribución HORECA Coste alamacenaje y gestión de stocks
TOTAL COSTS OF GOODS SOLD GROSS MARGIN MARKETING COSTS Salaries and Social Security Bonus Personal Marketing General Costs Insurances, taxes and external services Office rental and basic supplies
TOTAL COSTS EBITDA Ammortizations and Depreciations
EBIT
Estimated Profits and Losses
TOTAL EBITDA: 1.440.243€ TOTAL EBIT: 1.402.448€
FINANCIAL COSTS Financial incomes Financial expenses
TOTAL FINANCIAL COSTS EXTRAORDINARY COSTS Investment in Social Projects
TOTAL EXTRAORDINARY COSTS EBT Taxes
PROFIT/LOSS
amounts in € (*) HORECA: Hotels, Restaurants and Cafes
TOTAL EBT: 1.174.755€ PROFIT /LOSS 845.055€ Copyright © Todos los Derechos Reservados
INVESTMENT IN SOCIAL PROJECTS
INVESTMENT IN SOCIAL PROJECTS (amounts in €)
Year
Year
Year
2.016
2.017
2.018
Distributable Profit after Statutory reserves
-59.032
298.056
760.550
Accumulated distributable profits
-59.032
239.024
999.574
0
142.206
864.219
Actual Investment in Social Projects
25.000
218.331
1.018.753
Accumulated investment in Social Projects
25.000
243.331
1.262.084
Cash Flow available for investment in Social Projects
Investment in projects from the first year (even though the estimation for 2016 is to end up with a loss)
Copyright © Todos los Derechos Reservados
Copyright © Todos los Derechos Reservados
JAIME SUREDA [email protected] LUIS DE SANDE [email protected]
Application for the Social Enterprise Mark · February, 29th 2016 ·
RAISON D’ÊTRE WATER CRISIS
THE SOCIETY´S WILLINGNESS
We believe that an initiative such as AUARA does not arise spontaneously, but it is the consequence of a social responsibility of people that live in a global and connected world. More than 2.000 children die every day from diseases caused by unclean water. More than 700 million people around the world have no access to clean drinking water.
Water is the basis of our life. The Lack of water AUARA is one of the several examples of an initiative that is important to a large part of the produces hunger, diseases and schooling society with a growing concern for the problems. problems of the world in witch they live. Spaniards consume about 3.000 millions of bottled water every year.
Copyright © Todos los Derechos Reservados
SELF SUSTAINABLE COOPERATION Cooperation agencies (NGOs, foundations, etc.) spend substantial amounts of their time and efforts looking for private and public charity and donations. There are a huge number of unfinished projects because the NGOs funding is limited. AUARA aims to provide the means to a self sustainable cooperation, that doesn't depend of the occasional donations, but can generate its own funding.
OUR PROPOSAL SOCIAL ENTERPRISES, WITH SHARED VALUES AUARA is a social enterprise:
We have a clear social mission set out in our governing documents We generate the majority of our income through trade The majority of our profits is reinvested in social projects We are not an NGO and we are absolutely independent Our accounts are clear and transparent
WE INVOLVE ALL OUR STAKEHOLDERS IN OUR VALUE CHAIN TO ACHIEVE A SHARED SOCIAL OBJECTIVE Copyright © Todos los Derechos Reservados
OUR PROPOSAL
W H AT I F W E T U R N A N E V E R Y D AY ´ S A C T SUCH AS D R I N K I N G WAT E R I N TO A N EXTRAORDINARY ACT? Our Challenge: to help cease the lack of water and to reduce the environmental impact of the bottles of water that we consume
Copyright © Todos los Derechos Reservados
OUR PROPOSAL
A Premium brand of mineral bottled water that exists to bring clean water to those who do not have it. Besides it is also environmentally friendly due to its eco-design and low carbon footprint.
But very different from any other...
Copyright © Todos los Derechos Reservados
OUR PROPOSAL 100% SOCIAL MISSION
100% PREMIUM QUALITY
AUARA invests 100% of the distributable profits in social projects to provide clean water to people in need.
AUARA is a mineral water of high Quality from “Los Barrancos” spring in León with weak mineralization, low in sodium and recommended for child nutrition
100% WATER PROJECTS
Through a QR code included in the label, consumers can track what projects AUARA is currently involved.
100% COVERAGE
AUARA is able to distribute to the whole country (mainland) through alliances with best in class logistic companies.
100% SUSTAINABLE
100% ACCESSIBLE
AUARA is the first water brand in Europe, and one of the pioneers worldwide, to use 100% recycled PET (rPET)
Bottle with Braille reading system for blind people.
100% ECO DESIGN
Our bottles have been specifically designed to be the most efficient ones in terms of transport optimization. Copyright © Todos los Derechos Reservados
OUR PROJECTS
Copyright © Todos los Derechos Reservados
OUR PROJECTS
Copyright © Todos los Derechos Reservados
AUARA TARGETS FOR 2020
ENSURE POTABLE WATER FOR 50.000 PEOPLE IN DEVELOPING COUNTRIES SAVING 10 MILLIONS LITERS OF PETROL/OIL IN PET INVEST 2.5 MILLION € IN SOCIAL PROJECTS REUSE THE PLASTIC OF 90 MILLION BOTTLES RAISE AWARENESS ABOUT THE #WATERCRISIS
Copyright © Todos los Derechos Reservados
AUARA
INNOVATION
+ NEW BUSINESS MODEL + SUSTAINABILITY + LONG TERM IMPACT + SOCIAL CHANGE
COMPETITIVENESS + BETTER REPUTATION + BRAND VALUE + PRESTIGE + ACCEPTANCE + PREFERENCE
INVOLVEMENT
+ EMPLOYEES, CUSTOMERS, SUPPLIERS FIDELITY + EQUAL OPPORTUNITIES FOR PEOPLE: EDUCATION AND EMPLOYMENT
ADAPTABILITY + FUTURE + FEASIBLE
Copyright © Todos los Derechos Reservados
SSC + PROJECTS + COMMUNICATION + TRANSPARENCY + PROXIMITY
DIGITAL REVOLUTION + VIRALITY + HIGH IMPACT
THE TEAM
An enthusiastic group of pople with youth, experience, great hopes, and expectations
Copyright © Todos los Derechos Reservados
DIGITAL REVOLUTION YOUTUBE: 2,157 LIKES
ONLINE COMMUNICATION
FACEBOOK: 2.250 FANS
INSTAGRAM: 2.270
Copyright © Todos los Derechos Reservados
DIGITAL IMPACT #WATERCRISIS
#WATERCRISIS CAMPAIGN= 54.000 REPRODUCTIONS Copyright © Todos los Derechos Reservados
PRESS IMPACT
Copyright © Todos los Derechos Reservados
WH AT DOE S B E ING AN AMB AS S ADOR OF AUARA IMPLY ?
THE DEVELOPMENT OF THE MATERIAL OF COMMUNICATION
Leaflet
Posters
Gratitude in RRSS and support in media
Activities/Events
Collaborative activities
Newsletter Member
Copyright © Todos los Derechos Reservados
WHAT DOES BEING AN AMBASSADOR OF AUARA IMPLY ? ACTIVE COMMUNICATION: Involve the enterprises with AUARA´S approach
THE POSSIBILITY TO CREATE A VERY UNIQUE PROJECT Through the QR code that is shown on the bottle, the consumers will be redirected to a website where they will be able to find information about the social project we are investing in.
ADVANTAGES Offer much more than water: Quality water with values. Transmission to the customer about shared social values. Reduces up to 80% of CO2 footprint with regard to the bottles of glass. Avoid stock and inverse logistic of used bottles (glass). Copyright © Todos los Derechos Reservados
INCOMES STATEMENT Penetration in the market strategy: HORECA and supermarkets Target markets Potential Hotels Potential Restaurants
# Hotels gained # Restaurants gained Market penetration
HORECA (*) COMMERCIAL STRATEGY Madrid - Barcelona - Valencia - Zaragoza 748 4068 2016 80 241 7%
2017 160 590 15,60%
SUPERMARKETS COMMERCIAL STRATEGY Target markets Madrid - Barcelona - Valencia - Zaragoza Potential # Supermarkets 517 Target Supermarkets chains 12
2018 330 1020 28,00%
2016 0 0%
# Supermarkets gained Market penetration
Expected turnover in the next years. 2016 Trade income Supermarkets HORECA (*) Grants Interest Investment Income Donations
1.215.000 0 1.215.000 0 0 0 0
2017 3.778.676 929.501 2.849.175 0 0 0 0
(amounts in Euros) (*) HORECA: Hotels, Restaurants and Cafes Copyright © Todos los Derechos Reservados
2018 7.645.219 2.491.062 5.154.158 0 0 0 0
2017 54 10,40%
2018 143 27,70%
Year 2.016
Year 2.017
Year 2.018
0 1.215.000 1.215.000 2.250.000 0,5400
929.501 2.849.175 3.778.676 9.450.000 0,3999
2.491.062 5.154.158 7.645.219 20.650.000 0,3702
0 509.236 0 43.913 264.870 19.674 837.693 377.307
555.464 1.206.040 85.532 104.001 627.300 42.661 2.620.999 1.157.677
1.503.456 2.203.435 231.506 190.010 1.146.078 92.187 5.366.672 2.278.547
130.919 130.000 30.040 39.382 19.600 349.941 27.366 25.933 1.433
376.689 0 140.732 48.913 39.382 28.420 634.135 523.542 36.011 487.531
511.727 23.182 168.405 63.565 31.040 40.385 838.304 1.440.243 37.795 1.402.448
0 35.465 35.465
0 49.908 49.908
0 73.159 73.159
25.000 25.000
76.125 76.125
154.534 154.534
-59.032 0 -59.032
361.498 30.324 331.173
1.174.755 329.700 845.055
P&L
SALES REVENUES Sales Supermarkets Sales HORECA
TOTAL SALES REVENUES Litres of water Average selling price (€/l)
TOTAL SALES REVENUES 2018: 7.645.219€
COSTS OF GOODS SOLD Costs associated to Supermarket sales Costs associated to HORECA sales Transportation to logistic center Supermarkets Transportation to Logistic center HORECA Distribución HORECA Coste alamacenaje y gestión de stocks
TOTAL COSTS OF GOODS SOLD GROSS MARGIN MARKETING COSTS Salaries and Social Security Bonus Personal Marketing General Costs Insurances, taxes and external services Office rental and basic supplies
TOTAL COSTS EBITDA Ammortizations and Depreciations
EBIT
Estimated Profits and Losses
TOTAL EBITDA: 1.440.243€ TOTAL EBIT: 1.402.448€
FINANCIAL COSTS Financial incomes Financial expenses
TOTAL FINANCIAL COSTS EXTRAORDINARY COSTS Investment in Social Projects
TOTAL EXTRAORDINARY COSTS EBT Taxes
PROFIT/LOSS
amounts in € (*) HORECA: Hotels, Restaurants and Cafes
TOTAL EBT: 1.174.755€ PROFIT /LOSS 845.055€ Copyright © Todos los Derechos Reservados
INVESTMENT IN SOCIAL PROJECTS
INVESTMENT IN SOCIAL PROJECTS (amounts in €)
Year
Year
Year
2.016
2.017
2.018
Distributable Profit after Statutory reserves
-59.032
298.056
760.550
Accumulated distributable profits
-59.032
239.024
999.574
0
142.206
864.219
Actual Investment in Social Projects
25.000
218.331
1.018.753
Accumulated investment in Social Projects
25.000
243.331
1.262.084
Cash Flow available for investment in Social Projects
Investment in projects from the first year (even though the estimation for 2016 is to end up with a loss)
Copyright © Todos los Derechos Reservados
Copyright © Todos los Derechos Reservados
JAIME SUREDA [email protected] LUIS DE SANDE [email protected]
