Audit
BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Oildom Publishing Company of Texas, Inc. 1160 Dairy Ashford Suite 610 Houston, TX 77079 Tel. No.: (281) 558-6930 FAX No.: (281) 558-7029 www.oildompublishing.com
UNDERGROUND CONSTRUCTION is a B2B brand intended for individuals with broad-based interests in underground utility construction industry. The brand content and editorial scope of the publication and website includes news and industry comment, in-depth technical articles, industry round-up and special features. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS UNDERGROUND CONSTRUCTION MAGAZINE
UNDERGROUND CONSTRUCTION WEBSITE
6 Issues in the period 40,002 average circulation
8,324 average unique browsers
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported
UNDERGROUND CONSTRUCTION MAGAZINE (6 issues in the period) a. Print b. Digital
UNDERGROUND 1. Requested 2. Non Requested UNDERGROUND CONSTRUCTION WEBSITE (Monthly Unique Browsers with 37,099 average Page Impressions) www.bpaww.com
Non-Paid
Paid
Average
40,002
-
40,002
34,742
-
34,742
5,260
-
5,260
5,260
-
5,260
-
-
-
8,324
-
8,324
No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL
Official Publication of: None/Established: 1946/Issues Per Year: 12 DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include: Owners, Presidents, Directors, Vice Presidents, General Managers, Plant Managers, Public Works Directors/Managers, City Officials, Office Managers, Other Managers or Department Heads, Superintendents, Supervisors, Engineers, Foremen, Leads, Chiefs, Assistants, Field Operations personnel, Consultants, Purchasing personnel, and others allied to the field as outlined in Paragraph 3a.
FIELD SERVED UNDERGROUND CONSTRUCTION serves the underground utilities construction market including: Utility Contractors (water & sewer); Pipeline Contractors (oil & gas); Cable Contractors; Gas Distribution Contractors; Sub-Contractors and other unspecified Contractors & Sub-Contractors; Gas Utility Companies, Pipeline Transmission Companies; Municipalities/Public Works (water, sewer, etc.); Telecom, Cable Companies; Electric, Combined Gas/Electric Companies; Design, Construction including Engineering & Consulting Companies; Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations and other companies allied to the field.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation
32
Advertiser and Agency
956
Allocated for Trade Shows and Conventions
488
All Other
1,232 TOTAL
2,707
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified Qualified Qualified Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 40,002 100.0 40,002 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 40,002 100.0 40,002 100.0 CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2016 Issue
Print
Total Qualified
Digital
January
35,279
5,159
40,438
February
35,446
5,119
40,565
March
34,714
4,912
39,626
April
33,656
5,262
38,918
May
34,604
5,533
40,137
June
34,755
5,578
40,333
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 This issue is 0.4% or 161 copies above the average of the other 5 issues reported in Paragraph 2. CLASSIFICATION BY TITLE/FUNCTION
BUSINESS AND INDUSTRY Contractors including: Utility Contractors (water & sewer), Pipeline Contractors (oil & gas); Cable Contractors, Gas Distribution Contractors; SubContractors and other unspecified Contractors and Sub-Contractors
TOTAL PERCENT QUALIFIED OF TOTAL
Print
Owner, President, Director, Vice President, General Manager, Plant Manager, Public Works Director/ Manager, City Official, Office Manager, Other Managers and/or SuperDepartment Heads intendent, (Note 1) Supervisor Engineer Digital
Foreman, Lead, Chief, Assistant, Field Operations Personnel (Note 2)
Other Titles, Titles Not Available, Company & Library Copies, Others Purchasing Allied to Personnel Consultant the Field
14,211
35.4
12,885 1,326
11,434
1,089
509
943
62
64
110
5,147
12.8
4,146 1,001
2,949
85
1,732
127
12
205
37
5,158
12.9
4,307
851
2,807
592
986
589
18
32
134
Municipalities / Public Works (water, sewer etc.)
10,721
26.7
9,057 1,664
6,479
1,864
1,248
1,001
72
22
35
Telecom, Cable Companies; Electric, Combined Gas/Electric Companies Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations and other companies allied to the field.
2,133
5.3
1,815
318
1,506
174
250
168
9
13
13
2,767
6.9
2,394
373
1,935
135
329
134
22
62
150
40,137
100.0
34,604 5,533
27,110
3,939
5,054
2,962
195
398
479
Design, Construction including Engineering & Consulting Companies Gas Utilities, Gas Producer, Pipeline Transmission Companies (Note 3)
TOTAL QUALIFIED CIRCULATION
Note 1: Also includes: Principal, Partner, CEO/CFO, Chairman, City Officials, and other Corporate, or Company Officials. Note 2: Field & Operations personnel include the following titles: coordinators, compliance, electricians, estimating, draftsmen, inspector, maintenance, mechanics, operations, project coordinators & administrators, safety, specialists, surveyors, technicians, training, transmission, welder etc. Note 3: Includes pipeline owner/operators, gas producers, processors, gatherers and marketers, refineries and other mid/downstream oil/gas companies. www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
2
What is your company’s annual construction volume?
TOTAL QUALIFIED
PERCENT OF TOTAL
Over $50 million
4,735
11.8
$25,000,001 to $50 million
1,990
4.9
$10,000,001 to $25 million
2,817
7.0
$3,000,001 to $10 million
5,680
14.2
$1,000,001 to $3 million
6,288
15.7
6,865
17.1
Under $1 million None of the above or no answer TOTAL QUALIFIED CIRCULATION
11,762
29.3
40,137
100.0
3a. Breakout of Qualified Circulation of Business/Industry (Please Refer to Paragraph 3a for Complete Descriptions) I.
BUSINESS AND INDUSTRY Contractors including: Utility Contractors (water & sewer), Pipeline Contractors (oil & gas); Cable Contractors, Gas Distribution Contractors; Sub-Contractors and other unspecified Contractors and Sub-Contractors
II.
Design, Construction including Engineering & Consulting Companies
III.
Gas Utilities, Gas Producer, Pipeline Transmission Companies (Note 2) Municipalities/Public Works (water, sewer etc.)
IV.
Copies
%
14,211
35.4
5,147
12.8
5,158
12.9
10,721
26.7
V.
Telecom, Cable Companies; Electric, Combined Gas/Electric Companies
2,133
5.3
VI.
Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations and other companies allied to the field.
2,767
6.9
V.
VI. I.
IV.
II.
III.
3a. Breakout of Qualified Circulation of Title/Function (Please Refer to Paragraph 3a for Complete Descriptions)
A
TITLE Owner, President, Director, Vice President, General Manager, Plant Manager, Public Works Director/Manager, City Official, Office Manager, Other Managers and/or Department Heads
Copies
27,110
B
Superintendent, Supervisor
3,939
C
Engineer
5,054
D
Foreman, Lead, Chief, Assistant, Field Operations Personnel
2,962
E
Purchasing Personnel
195
F
Consultant
398
G
Other Titles, Titles Not Available, Company & Library Copies, Others Allied to the Field
479
C
B
D E F G
A www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
3
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 Qualified Within QUALIFICATION SOURCE
1 Year
2 Years
3 Years
Print
Digital
Total Qualified
Direct Request: Request from recipient’s company: Membership Benefit: Communication from recipient or recipient’s company (other than request): V. Total sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION PERCENT
32,414 33 -
7,680 10 -
-
34,562 42 -
5,532 1 -
40,094 43 -
99.9 0.1 -
-
-
-
-
-
-
-
32,447 80.8
7,690 19.2
-
34,604 86.2
5,533 13.8
40,137 100.0
100.0
I. II. III. IV.
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 MAILING ADDRESS Print Individuals by name and title and/or function 34,602 Individuals by name only 1 Titles or functions only 1 Company names only Multi-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION
34,604
Percent
Digital 5,533 -
Total Qualified 40,135 1 1 -
Percent 100.0 -
5,533
40,137
100.0
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
Circulation Claim
July – December 2013
January – June 2014
July – December 2014
January – June 2015
July – December 2015*
January – June 2016*
Total Audit Average Qualified:
39,040
39,010
39,521
40,443
40,362
40,002
Qualified Non-Paid Total:
39,040
39,010
39,521
40,443
40,362
40,002
Print:
39,040
39,010
39,521
34,788
34,909
34,742
Digital:
-
-
-
5,655
5,453
5,260
Qualified Paid Total:
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
*NOTE: July 2015 – June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016* Total State State Print Digital Qualified Percent Kentucky Maine 197 32 229 Tennessee New Hampshire 172 21 193 Alabama Vermont 110 12 122 Mississippi Massachusetts 625 90 715 EAST SO. CENTRAL Rhode Island 117 15 132 Arkansas Connecticut 390 43 433 Louisiana NEW ENGLAND 1,611 213 1,824 4.5 Oklahoma New York 1,402 184 1,586 Texas New Jersey 766 87 853 WEST SO. CENTRAL Pennsylvania 1,744 231 1,975 Montana MIDDLE ATLANTIC 3,912 502 4,414 11.0 Idaho Ohio 1,317 193 1,510 Wyoming Indiana 753 113 866 Colorado Illinois 1,438 181 1,619 New Mexico Michigan 890 130 1,020 Arizona Wisconsin 918 114 1,032 Utah EAST NO. CENTRAL 5,316 731 6,047 15.1 Nevada Minnesota 824 112 936 MOUNTAIN Iowa 559 77 636 Alaska Missouri 844 136 980 Washington North Dakota 165 15 180 Oregon South Dakota 225 21 246 California Nebraska 360 38 398 Hawaii Kansas 547 72 619 PACIFIC WEST NO. CENTRAL 3,524 471 3,995 9.9 UNITED STATES Delaware 90 12 102 U.S. Territories Maryland 485 87 572 Canada Washington, DC 63 21 84 Mexico Virginia 685 117 802 Other International West Virginia 265 36 301 APO/FPO North Carolina 830 117 947 South Carolina 506 70 576 Georgia 747 101 848 TOTAL QUALIFIED CIRCULATION Florida 1,472 275 1,747 SOUTH ATLANTIC 5,143 836 5,979 14.9 *See Additional Data
Print 444 662 546 369 2,021 338 672 661 3,299 4,970 185 217 173 782 227 454 283 199 2,520 153 681 482 2,484 111 3,911 32,928 39 1,637 -
Digital 53 92 73 37 255 34 79 110 654 877 31 32 23 170 46 103 68 50 523 27 115 93 487 14 736 5,144 14 375 -
Total Qualified 497 754 619 406 2,276 372 751 771 3,953 5,847 216 249 196 952 273 557 351 249 3,043 180 796 575 2,971 125 4,647 38,072 53 2,012 -
34,604
5,533
40,137
Percent
5.7
14.6
7.6
11.6 94.9
100.0
WEBSITE CHANNEL WWW.UCONONLINE.COM 2016 January February March April May June
PAGE IMPRESSIONS 33,972 33,653 48,562 43,100 38,501 24,807
USER SESSIONS 11,486 11,674 11,162 10,880 9,202 7,960
UNIQUE BROWSERS 7,229 8,499 9,353 9,681 8,201 6,986
UNIQUE BROWSER FREQUENCY 1.59 1.37 1.19 1.12 1.12 1.14
37,099 10,394 8,324 1.26 AVERAGE: January – June 2016 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.
PAGE DURATION 01:20 01:15 00:31 00:21 00:22 00:30
USER SESSION DURATION 02:36 02:22 01:42 01:03 01:10 01:03
00:43
01:39
WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient's qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. GEOGRAPHIC DISTRIBUTION: Geographic data for website is not reported at the media owner's option.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Oliver Klinger, President & Publisher Audrey Miller, Circulation (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
August 3, 2016 Texas Harris August 3, 2016 BJ U040B0J6
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
Recycled Paper
Copyright © 2016 BPA Worldwide. All rights reserved.
UNDERGROUND CONSTRUCTION / June 2016
Oildom Publishing Company of Texas, Inc. 1160 Dairy Ashford Suite 610 Houston, TX 77079 Tel. No.: (281) 558-6930 FAX No.: (281) 558-7029 www.oildompublishing.com
UNDERGROUND CONSTRUCTION is a B2B brand intended for individuals with broad-based interests in underground utility construction industry. The brand content and editorial scope of the publication and website includes news and industry comment, in-depth technical articles, industry round-up and special features. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS UNDERGROUND CONSTRUCTION MAGAZINE
UNDERGROUND CONSTRUCTION WEBSITE
6 Issues in the period 40,002 average circulation
8,324 average unique browsers
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported
UNDERGROUND CONSTRUCTION MAGAZINE (6 issues in the period) a. Print b. Digital
UNDERGROUND 1. Requested 2. Non Requested UNDERGROUND CONSTRUCTION WEBSITE (Monthly Unique Browsers with 37,099 average Page Impressions) www.bpaww.com
Non-Paid
Paid
Average
40,002
-
40,002
34,742
-
34,742
5,260
-
5,260
5,260
-
5,260
-
-
-
8,324
-
8,324
No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL
Official Publication of: None/Established: 1946/Issues Per Year: 12 DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include: Owners, Presidents, Directors, Vice Presidents, General Managers, Plant Managers, Public Works Directors/Managers, City Officials, Office Managers, Other Managers or Department Heads, Superintendents, Supervisors, Engineers, Foremen, Leads, Chiefs, Assistants, Field Operations personnel, Consultants, Purchasing personnel, and others allied to the field as outlined in Paragraph 3a.
FIELD SERVED UNDERGROUND CONSTRUCTION serves the underground utilities construction market including: Utility Contractors (water & sewer); Pipeline Contractors (oil & gas); Cable Contractors; Gas Distribution Contractors; Sub-Contractors and other unspecified Contractors & Sub-Contractors; Gas Utility Companies, Pipeline Transmission Companies; Municipalities/Public Works (water, sewer, etc.); Telecom, Cable Companies; Electric, Combined Gas/Electric Companies; Design, Construction including Engineering & Consulting Companies; Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations and other companies allied to the field.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation
32
Advertiser and Agency
956
Allocated for Trade Shows and Conventions
488
All Other
1,232 TOTAL
2,707
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified Qualified Qualified Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 40,002 100.0 40,002 100.0 Sponsored Individually Addressed Membership Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 40,002 100.0 40,002 100.0 CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2016 Issue
Total Qualified
Digital
January
35,279
5,159
40,438
February
35,446
5,119
40,565
March
34,714
4,912
39,626
April
33,656
5,262
38,918
May
34,604
5,533
40,137
June
34,755
5,578
40,333
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 This issue is 0.4% or 161 copies above the average of the other 5 issues reported in Paragraph 2. CLASSIFICATION BY TITLE/FUNCTION
BUSINESS AND INDUSTRY Contractors including: Utility Contractors (water & sewer), Pipeline Contractors (oil & gas); Cable Contractors, Gas Distribution Contractors; SubContractors and other unspecified Contractors and Sub-Contractors
TOTAL PERCENT QUALIFIED OF TOTAL
Owner, President, Director, Vice President, General Manager, Plant Manager, Public Works Director/ Manager, City Official, Office Manager, Other Managers and/or SuperDepartment Heads intendent, (Note 1) Supervisor Engineer Digital
Foreman, Lead, Chief, Assistant, Field Operations Personnel (Note 2)
Other Titles, Titles Not Available, Company & Library Copies, Others Purchasing Allied to Personnel Consultant the Field
14,211
35.4
12,885 1,326
11,434
1,089
509
943
62
64
110
5,147
12.8
4,146 1,001
2,949
85
1,732
127
12
205
37
5,158
12.9
4,307
851
2,807
592
986
589
18
32
134
Municipalities / Public Works (water, sewer etc.)
10,721
26.7
9,057 1,664
6,479
1,864
1,248
1,001
72
22
35
Telecom, Cable Companies; Electric, Combined Gas/Electric Companies Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations and other companies allied to the field.
2,133
5.3
1,815
318
1,506
174
250
168
9
13
13
2,767
6.9
2,394
373
1,935
135
329
134
22
62
150
40,137
100.0
34,604 5,533
27,110
3,939
5,054
2,962
195
398
479
Design, Construction including Engineering & Consulting Companies Gas Utilities, Gas Producer, Pipeline Transmission Companies (Note 3)
TOTAL QUALIFIED CIRCULATION
Note 1: Also includes: Principal, Partner, CEO/CFO, Chairman, City Officials, and other Corporate, or Company Officials. Note 2: Field & Operations personnel include the following titles: coordinators, compliance, electricians, estimating, draftsmen, inspector, maintenance, mechanics, operations, project coordinators & administrators, safety, specialists, surveyors, technicians, training, transmission, welder etc. Note 3: Includes pipeline owner/operators, gas producers, processors, gatherers and marketers, refineries and other mid/downstream oil/gas companies. www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
2
What is your company’s annual construction volume?
TOTAL QUALIFIED
PERCENT OF TOTAL
Over $50 million
4,735
11.8
$25,000,001 to $50 million
1,990
4.9
$10,000,001 to $25 million
2,817
7.0
$3,000,001 to $10 million
5,680
14.2
$1,000,001 to $3 million
6,288
15.7
6,865
17.1
Under $1 million None of the above or no answer TOTAL QUALIFIED CIRCULATION
11,762
29.3
40,137
100.0
3a. Breakout of Qualified Circulation of Business/Industry (Please Refer to Paragraph 3a for Complete Descriptions) I.
BUSINESS AND INDUSTRY Contractors including: Utility Contractors (water & sewer), Pipeline Contractors (oil & gas); Cable Contractors, Gas Distribution Contractors; Sub-Contractors and other unspecified Contractors and Sub-Contractors
II.
Design, Construction including Engineering & Consulting Companies
III.
Gas Utilities, Gas Producer, Pipeline Transmission Companies (Note 2) Municipalities/Public Works (water, sewer etc.)
IV.
Copies
%
14,211
35.4
5,147
12.8
5,158
12.9
10,721
26.7
V.
Telecom, Cable Companies; Electric, Combined Gas/Electric Companies
2,133
5.3
VI.
Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations and other companies allied to the field.
2,767
6.9
V.
VI. I.
IV.
II.
III.
3a. Breakout of Qualified Circulation of Title/Function (Please Refer to Paragraph 3a for Complete Descriptions)
A
TITLE Owner, President, Director, Vice President, General Manager, Plant Manager, Public Works Director/Manager, City Official, Office Manager, Other Managers and/or Department Heads
Copies
27,110
B
Superintendent, Supervisor
3,939
C
Engineer
5,054
D
Foreman, Lead, Chief, Assistant, Field Operations Personnel
2,962
E
Purchasing Personnel
195
F
Consultant
398
G
Other Titles, Titles Not Available, Company & Library Copies, Others Allied to the Field
479
C
B
D E F G
A www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
3
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 Qualified Within QUALIFICATION SOURCE
1 Year
2 Years
3 Years
Digital
Total Qualified
Direct Request: Request from recipient’s company: Membership Benefit: Communication from recipient or recipient’s company (other than request): V. Total sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION PERCENT
32,414 33 -
7,680 10 -
-
34,562 42 -
5,532 1 -
40,094 43 -
99.9 0.1 -
-
-
-
-
-
-
-
32,447 80.8
7,690 19.2
-
34,604 86.2
5,533 13.8
40,137 100.0
100.0
I. II. III. IV.
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 MAILING ADDRESS Print Individuals by name and title and/or function 34,602 Individuals by name only 1 Titles or functions only 1 Company names only Multi-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION
34,604
Percent
Digital 5,533 -
Total Qualified 40,135 1 1 -
Percent 100.0 -
5,533
40,137
100.0
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
Circulation Claim
July – December 2013
January – June 2014
July – December 2014
January – June 2015
July – December 2015*
January – June 2016*
Total Audit Average Qualified:
39,040
39,010
39,521
40,443
40,362
40,002
Qualified Non-Paid Total:
39,040
39,010
39,521
40,443
40,362
40,002
Print:
39,040
39,010
39,521
34,788
34,909
34,742
Digital:
-
-
-
5,655
5,453
5,260
Qualified Paid Total:
-
-
-
-
-
-
Print:
-
-
-
-
-
-
Digital:
-
-
-
-
-
-
Post Expire Copies in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
*NOTE: July 2015 – June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
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No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016* Total State State Print Digital Qualified Percent Kentucky Maine 197 32 229 Tennessee New Hampshire 172 21 193 Alabama Vermont 110 12 122 Mississippi Massachusetts 625 90 715 EAST SO. CENTRAL Rhode Island 117 15 132 Arkansas Connecticut 390 43 433 Louisiana NEW ENGLAND 1,611 213 1,824 4.5 Oklahoma New York 1,402 184 1,586 Texas New Jersey 766 87 853 WEST SO. CENTRAL Pennsylvania 1,744 231 1,975 Montana MIDDLE ATLANTIC 3,912 502 4,414 11.0 Idaho Ohio 1,317 193 1,510 Wyoming Indiana 753 113 866 Colorado Illinois 1,438 181 1,619 New Mexico Michigan 890 130 1,020 Arizona Wisconsin 918 114 1,032 Utah EAST NO. CENTRAL 5,316 731 6,047 15.1 Nevada Minnesota 824 112 936 MOUNTAIN Iowa 559 77 636 Alaska Missouri 844 136 980 Washington North Dakota 165 15 180 Oregon South Dakota 225 21 246 California Nebraska 360 38 398 Hawaii Kansas 547 72 619 PACIFIC WEST NO. CENTRAL 3,524 471 3,995 9.9 UNITED STATES Delaware 90 12 102 U.S. Territories Maryland 485 87 572 Canada Washington, DC 63 21 84 Mexico Virginia 685 117 802 Other International West Virginia 265 36 301 APO/FPO North Carolina 830 117 947 South Carolina 506 70 576 Georgia 747 101 848 TOTAL QUALIFIED CIRCULATION Florida 1,472 275 1,747 SOUTH ATLANTIC 5,143 836 5,979 14.9 *See Additional Data
Print 444 662 546 369 2,021 338 672 661 3,299 4,970 185 217 173 782 227 454 283 199 2,520 153 681 482 2,484 111 3,911 32,928 39 1,637 -
Digital 53 92 73 37 255 34 79 110 654 877 31 32 23 170 46 103 68 50 523 27 115 93 487 14 736 5,144 14 375 -
Total Qualified 497 754 619 406 2,276 372 751 771 3,953 5,847 216 249 196 952 273 557 351 249 3,043 180 796 575 2,971 125 4,647 38,072 53 2,012 -
34,604
5,533
40,137
Percent
5.7
14.6
7.6
11.6 94.9
100.0
WEBSITE CHANNEL WWW.UCONONLINE.COM 2016 January February March April May June
PAGE IMPRESSIONS 33,972 33,653 48,562 43,100 38,501 24,807
USER SESSIONS 11,486 11,674 11,162 10,880 9,202 7,960
UNIQUE BROWSERS 7,229 8,499 9,353 9,681 8,201 6,986
UNIQUE BROWSER FREQUENCY 1.59 1.37 1.19 1.12 1.12 1.14
37,099 10,394 8,324 1.26 AVERAGE: January – June 2016 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.
PAGE DURATION 01:20 01:15 00:31 00:21 00:22 00:30
USER SESSION DURATION 02:36 02:22 01:42 01:03 01:10 01:03
00:43
01:39
WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com
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No attempt has been made to identify or eliminate duplication that may exist across media channels.
UNDERGROUND CONSTRUCTION / June 2016
5
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient's qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. GEOGRAPHIC DISTRIBUTION: Geographic data for website is not reported at the media owner's option.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Oliver Klinger, President & Publisher Audrey Miller, Circulation (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
August 3, 2016 Texas Harris August 3, 2016 BJ U040B0J6
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
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