Auto Sales Measurement
Auto Sales Measurement powered by
MEASURING AUTO PURCHASES BASED ON MOBILE ADS
PlaceIQ partners with Datalogix Auto to enable auto advertisers to measure how effectively mobile campaigns influence actual vehicle purchases. WHAT LEARNINGS DO ADVERTISERS GAIN? Through this offering advertisers can learn total
purchases influenced by their mobile campaign,
vehicle purchases, types of make-model purchases,
and broken out by targeting tactic/placement.
and multi-benchmark effectiveness of vehicle
Total US vehicle sales
State-level vehicle sales
Share of total US vehicle sales
Share of state-level vehicle sales
Total vehicles sold by make-model
New Vs. used vehicle sales
Total vehicles sold by make-model by placement
Vehicle sales Vs. audience size by placement
Multi-benchmark comparisons by placement
Audience Validation Insights
Top indexing make-model-type by placement
Alternative Targeting Insights
METHO DO LO GY : H OW I T WO R K S PlaceIQ delivers mobile campaigns to targeted
Overall, advertisers gain measurable vehicle sales
devices through our unique tile platform.
purchased by the devices exposed to the mobile
Datalogix matches Polk’s auto sales through
campaign.
vehicle registrations to those exposed devices.
Ad Ad
Ad Served
Auto Purchased
Tied to Home
www.placeiq.com | 212.255.8570 | [email protected]
Analytics
MEASURING AUTO PURCHASES BASED ON MOBILE ADS
PlaceIQ partners with Datalogix Auto to enable auto advertisers to measure how effectively mobile campaigns influence actual vehicle purchases. WHAT LEARNINGS DO ADVERTISERS GAIN? Through this offering advertisers can learn total
purchases influenced by their mobile campaign,
vehicle purchases, types of make-model purchases,
and broken out by targeting tactic/placement.
and multi-benchmark effectiveness of vehicle
Total US vehicle sales
State-level vehicle sales
Share of total US vehicle sales
Share of state-level vehicle sales
Total vehicles sold by make-model
New Vs. used vehicle sales
Total vehicles sold by make-model by placement
Vehicle sales Vs. audience size by placement
Multi-benchmark comparisons by placement
Audience Validation Insights
Top indexing make-model-type by placement
Alternative Targeting Insights
METHO DO LO GY : H OW I T WO R K S PlaceIQ delivers mobile campaigns to targeted
Overall, advertisers gain measurable vehicle sales
devices through our unique tile platform.
purchased by the devices exposed to the mobile
Datalogix matches Polk’s auto sales through
campaign.
vehicle registrations to those exposed devices.
Ad Ad
Ad Served
Auto Purchased
Tied to Home
www.placeiq.com | 212.255.8570 | [email protected]
Analytics
