Autumn & Winter
GET THE KNOWLEDGE, WIN THE PRIZES WE’VE GOT 2 X £250 HIGH STREET VOUCHERS TO
WIN AND ALL THE ANSWERS CAN BE FOUND WITHIN OUR NEW AUTUMN & WINTER BROCHURE
ETITION… ENTER OUR COMa P masked carnival in 1.
hosts Which European city ? rch February and Ma
2.
nks -bookable inclusive dri We’ve introduced a pre at wh – s ay lid Bay Hotel ho option to our standard s? ay break does this cost for 5-d ise ly chartered river cru Which of our exclusive ? 13 20 for ishment ships has had a refurb ? denote in the brochure What does this image top can you enjoy a non-s In which of our hotels e? enter tainment packag ed for age has been enhanc Our Bay Inclusive pack ded? 2013 – what’s been ad
3.
4. 5.
6.
7.
8.
To enter the competition, simply send your 10 answers, name and ABTA number by email to
9.
[email protected]
10.
ort do we offer an In which European res h? s break by air or coac All-Inclusive Christma rer n & Winter Grand Tou We’re offering Autum ich Wh e. tim rst the fi Holidays in the UK for Tourer e is unique to Grand vic ser y tar en lim mp co holidays by coach? m grade in our
r new roo What’s the name of ou own hotels?
clusive?
an resort is now all-in
Which popular Germ
for your chance to win
TRADE SUPPORT To request any of our brand new brochures or for sales support: Call: 0844 824 6359 or e-mail: [email protected] For additional brochure supplies visit www.trade-gate.co.uk
We are also always happy to discuss: Joint Marketing Opportunities Supplying Point of Sale Materials Group Discounts • Promotional Events COMPETITION TERMS & CONDITIONS Entry into the competition is free and you are required to send in your 10 answers by email to [email protected], numbering each answer individually. All entries must be received by 31st July 2013 and 2 winners will be drawn at random after this date to win £250 high street vouchers each. Only 1 entry per person. Agents entering multiple times will be disqualified. Winners will be notified within 30 days of the end date.
4PG_LaunchDoc.indd 2-3
Autumn & Winter
SALES GUIDE ENTER OUR COMPETITION… FOR THE CHANCE TO
WIN
£250 IN HIGH STREET VOUCHERS • Holidays from just £89pp
• Fantastic festive breaks • NEW collection of tours for 2013 • Travel by car, coach, air and rail • Over 300 joining points throughout the UK
SAVE UP TO 10% – BOOK BY 31st AUGUST 19/6/13 09:40:22
Bay Inclusive Breaks
My personal favourite is Whitby... I always look forward to a stay at the Bay Royal Hotel, thanks to its enviable position over the harbour and stunning views across to the old town and ancient abbey. There’s so much to do nearby, such as taking in the wonderful North York Moors National Park, visiting Scarborough and York, admiring the views on steam railway journeys and visiting historic Castle Howard. The cosy bar always offers a warm welcome, with residents and locals alike enjoying the fantastic atmosphere.
TIP
E\0LNH%RZHUV1DWLRQDO6DOHV0DQDJHU 1RUWK
E\-R$OOHQ1DWLRQDO6DOHV0DQDJHU 6RXWK
Bay Hotels really do offer great value for money holidays for your customers. Located throughout England, Scotland and Wales, in some of the most popular and best-loved resorts, they are open year-round and offer a wonderful range of themes, from the much-loved Turkey & Tinsel pre-Christmas breaks to our NEW Bay Inclusive breaks (Nov-Mar) which now offer more than ever before – all included in the price. What’s more, your customers have a choice of enjoying these holidays hassle-free by luxury coach from hundreds of free local joining points, or under their own steam by car.
Autumn and winter are not times to hibernate! There are so many great holiday options to promote to your customers, both at home and abroad, offering a great way to secure a second, third or even fourth booking. Read on for my top 10 tips to help you sell even more autumn and winter er holidays...
The value on a Bay Inclusive hotel break is simply stunning and would be impossible to replicate independently: 5-day holidays start from just £129 per person and include: •
4 nights half board accommodation with a choice of menu options including NEW FOR 2013 one 4-course gala dinner
•
4 free drinks vouchers per person each night in resort
•
At least one sightseeing excursion
•
Superb evening entertainment
•
NEW FOR 2013 one afternoon tea and
•
Luxury coach transfers to/from resort
Upgrade your customers to a Premier Room for unforgettable views across the bay!
What’s
Top 10 tips for Autumn & Winter sales…
this year…
1
VALUE FOR MONEY – All Shearings holidays have so much included in the price – make sure your customers realise this! Emphasise the great value, with transport, meals, accommodation and entertainment, all for a one-off price.
2
ALLOCATIONS – Turkey & Tinsel breaks and Party Weekends are very popular for groups. Take an allocation and you can choose your own pick-up points and may be entitled to free places. Do you market to local groups in your area? If not, give it a try!
3
REMEMBRANCE TOURS – 2014 sees not only the 100th anniversary of the outbreak of World War I, but also 70th anniversaries of many events from World War II. Many 50+ customers will be keen to visit battlefields to commemorate these events, so make sure you don’t miss your chance to offer our Battlefields tours.
4
GRAND TOURER HOLIDAYS – Free door to door pickups are available from 100s of postcodes; check the brochure to see if you’re included.
5
ADDED VALUE – Some of our holidays have even more included! Look out for All Inclusive packages with free drinks, gala dinners, extra excursions or themed evenings on key dates. And don’t forget to try to up-sell to upgraded packages.
6
DON’T WANT TO GO BY COACH? – Remember our own hotels offer self-drive breaks which are ideal for more independent customers.
7
UPGRADE – Room upgrades can really enhance a holiday - look at the options available, from Standard Plus to Premier.
8
SINGLE TRAVELLERS – use the ‘single room finder’ on our website to find our latest availability. You can find it at www.shearings.com/single-traveller.
9
LOCAL DEPARTURES – Quickly find out which holidays depart from your town at www.shearings.com/local-departures.
10
FLY WITH US – Think unbeatable value for European holidays by air, many of which are all-inclusive and very keenly priced.
Celebration Breaks – even more to enjoy Our 5-day Celebration Breaks offer superb value, with four free drinks vouchers and a four-course gala dinner on one evening.
Pre-Christmas & Twixmas Breaks Relaxing short breaks to let your customers recharge their batteries, whether before Christmas begins or between Christmas and New Year.
Relaxing weekend getaways Pop over to the lively Irish capital on our Dublin Mini Hopper, try out one of our hotels on a 3-day Taster Break or indulge in a spot of Christmas shopping.
Remembrance Tours 2014 sees the 100th anniversary of the outbreak of World War I and important 70th anniversaries from World War II. We’ve created fascinating new tours to commemorate these important milestones.
More European Christmas Markets to explore Choose from the festive delights of Luxembourg, magical markets on our new Vienna & Danube tour, two new tours to beautiful Bavaria, and a 5-star holiday by air to Prague.
Fantastic festive celebrations Try our All Inclusive Christmas in Lloret, or celebrate in scenic Luxembourg or historic Ghent. New Year sees new packages to the Dutch city of Tilburg or romantic Bruges. And our Sorrento, Rome and Amalfi Christmas & New Year tour is sure to delight customers.
Plus even more wonderful new tours... Embark on a Black Forest Discovery, with a great value All Inclusive package at your hotel. Or enjoy the party atmosphere of the Lucerne Carnival on our new Winter Wonderland break.
Wherever these symbols appear in the Autumn & Winter brochure, customers can enjoy extra added value from their holiday... St Andrew’s Day Celebrating the patron saint of Scotland, on these tours you’ll enjoy an included gala dinner and a wee dram of whisky to toast St Andrew. Christmas Markets Explore some of Britain’s enchanting Christmas markets, each offering a fantastically festive atmosphere. Burns Night Raise a dram of whisky to Robert Burns, Scotland’s national poet. You’ll also enjoy a gala dinner as you celebrate his life and works. Valentine’s Day Enjoy a special night with your loved one, with a four-course gala dinner, glass of sparkling wine and a red rose. St David’s Day With a gala dinner and a free daffodil, these tours are the perfect way to celebrate the patron saint of Wales.
For promotional assistance, marketing and sales support call: 0844 824 6359 4PG_LaunchDoc.indd 4-5
or email: [email protected] – we’re always happy to help! 19/6/13 09:40:26
WIN AND ALL THE ANSWERS CAN BE FOUND WITHIN OUR NEW AUTUMN & WINTER BROCHURE
ETITION… ENTER OUR COMa P masked carnival in 1.
hosts Which European city ? rch February and Ma
2.
nks -bookable inclusive dri We’ve introduced a pre at wh – s ay lid Bay Hotel ho option to our standard s? ay break does this cost for 5-d ise ly chartered river cru Which of our exclusive ? 13 20 for ishment ships has had a refurb ? denote in the brochure What does this image top can you enjoy a non-s In which of our hotels e? enter tainment packag ed for age has been enhanc Our Bay Inclusive pack ded? 2013 – what’s been ad
3.
4. 5.
6.
7.
8.
To enter the competition, simply send your 10 answers, name and ABTA number by email to
9.
[email protected]
10.
ort do we offer an In which European res h? s break by air or coac All-Inclusive Christma rer n & Winter Grand Tou We’re offering Autum ich Wh e. tim rst the fi Holidays in the UK for Tourer e is unique to Grand vic ser y tar en lim mp co holidays by coach? m grade in our
r new roo What’s the name of ou own hotels?
clusive?
an resort is now all-in
Which popular Germ
for your chance to win
TRADE SUPPORT To request any of our brand new brochures or for sales support: Call: 0844 824 6359 or e-mail: [email protected] For additional brochure supplies visit www.trade-gate.co.uk
We are also always happy to discuss: Joint Marketing Opportunities Supplying Point of Sale Materials Group Discounts • Promotional Events COMPETITION TERMS & CONDITIONS Entry into the competition is free and you are required to send in your 10 answers by email to [email protected], numbering each answer individually. All entries must be received by 31st July 2013 and 2 winners will be drawn at random after this date to win £250 high street vouchers each. Only 1 entry per person. Agents entering multiple times will be disqualified. Winners will be notified within 30 days of the end date.
4PG_LaunchDoc.indd 2-3
Autumn & Winter
SALES GUIDE ENTER OUR COMPETITION… FOR THE CHANCE TO
WIN
£250 IN HIGH STREET VOUCHERS • Holidays from just £89pp
• Fantastic festive breaks • NEW collection of tours for 2013 • Travel by car, coach, air and rail • Over 300 joining points throughout the UK
SAVE UP TO 10% – BOOK BY 31st AUGUST 19/6/13 09:40:22
Bay Inclusive Breaks
My personal favourite is Whitby... I always look forward to a stay at the Bay Royal Hotel, thanks to its enviable position over the harbour and stunning views across to the old town and ancient abbey. There’s so much to do nearby, such as taking in the wonderful North York Moors National Park, visiting Scarborough and York, admiring the views on steam railway journeys and visiting historic Castle Howard. The cosy bar always offers a warm welcome, with residents and locals alike enjoying the fantastic atmosphere.
TIP
E\0LNH%RZHUV1DWLRQDO6DOHV0DQDJHU 1RUWK
E\-R$OOHQ1DWLRQDO6DOHV0DQDJHU 6RXWK
Bay Hotels really do offer great value for money holidays for your customers. Located throughout England, Scotland and Wales, in some of the most popular and best-loved resorts, they are open year-round and offer a wonderful range of themes, from the much-loved Turkey & Tinsel pre-Christmas breaks to our NEW Bay Inclusive breaks (Nov-Mar) which now offer more than ever before – all included in the price. What’s more, your customers have a choice of enjoying these holidays hassle-free by luxury coach from hundreds of free local joining points, or under their own steam by car.
Autumn and winter are not times to hibernate! There are so many great holiday options to promote to your customers, both at home and abroad, offering a great way to secure a second, third or even fourth booking. Read on for my top 10 tips to help you sell even more autumn and winter er holidays...
The value on a Bay Inclusive hotel break is simply stunning and would be impossible to replicate independently: 5-day holidays start from just £129 per person and include: •
4 nights half board accommodation with a choice of menu options including NEW FOR 2013 one 4-course gala dinner
•
4 free drinks vouchers per person each night in resort
•
At least one sightseeing excursion
•
Superb evening entertainment
•
NEW FOR 2013 one afternoon tea and
•
Luxury coach transfers to/from resort
Upgrade your customers to a Premier Room for unforgettable views across the bay!
What’s
Top 10 tips for Autumn & Winter sales…
this year…
1
VALUE FOR MONEY – All Shearings holidays have so much included in the price – make sure your customers realise this! Emphasise the great value, with transport, meals, accommodation and entertainment, all for a one-off price.
2
ALLOCATIONS – Turkey & Tinsel breaks and Party Weekends are very popular for groups. Take an allocation and you can choose your own pick-up points and may be entitled to free places. Do you market to local groups in your area? If not, give it a try!
3
REMEMBRANCE TOURS – 2014 sees not only the 100th anniversary of the outbreak of World War I, but also 70th anniversaries of many events from World War II. Many 50+ customers will be keen to visit battlefields to commemorate these events, so make sure you don’t miss your chance to offer our Battlefields tours.
4
GRAND TOURER HOLIDAYS – Free door to door pickups are available from 100s of postcodes; check the brochure to see if you’re included.
5
ADDED VALUE – Some of our holidays have even more included! Look out for All Inclusive packages with free drinks, gala dinners, extra excursions or themed evenings on key dates. And don’t forget to try to up-sell to upgraded packages.
6
DON’T WANT TO GO BY COACH? – Remember our own hotels offer self-drive breaks which are ideal for more independent customers.
7
UPGRADE – Room upgrades can really enhance a holiday - look at the options available, from Standard Plus to Premier.
8
SINGLE TRAVELLERS – use the ‘single room finder’ on our website to find our latest availability. You can find it at www.shearings.com/single-traveller.
9
LOCAL DEPARTURES – Quickly find out which holidays depart from your town at www.shearings.com/local-departures.
10
FLY WITH US – Think unbeatable value for European holidays by air, many of which are all-inclusive and very keenly priced.
Celebration Breaks – even more to enjoy Our 5-day Celebration Breaks offer superb value, with four free drinks vouchers and a four-course gala dinner on one evening.
Pre-Christmas & Twixmas Breaks Relaxing short breaks to let your customers recharge their batteries, whether before Christmas begins or between Christmas and New Year.
Relaxing weekend getaways Pop over to the lively Irish capital on our Dublin Mini Hopper, try out one of our hotels on a 3-day Taster Break or indulge in a spot of Christmas shopping.
Remembrance Tours 2014 sees the 100th anniversary of the outbreak of World War I and important 70th anniversaries from World War II. We’ve created fascinating new tours to commemorate these important milestones.
More European Christmas Markets to explore Choose from the festive delights of Luxembourg, magical markets on our new Vienna & Danube tour, two new tours to beautiful Bavaria, and a 5-star holiday by air to Prague.
Fantastic festive celebrations Try our All Inclusive Christmas in Lloret, or celebrate in scenic Luxembourg or historic Ghent. New Year sees new packages to the Dutch city of Tilburg or romantic Bruges. And our Sorrento, Rome and Amalfi Christmas & New Year tour is sure to delight customers.
Plus even more wonderful new tours... Embark on a Black Forest Discovery, with a great value All Inclusive package at your hotel. Or enjoy the party atmosphere of the Lucerne Carnival on our new Winter Wonderland break.
Wherever these symbols appear in the Autumn & Winter brochure, customers can enjoy extra added value from their holiday... St Andrew’s Day Celebrating the patron saint of Scotland, on these tours you’ll enjoy an included gala dinner and a wee dram of whisky to toast St Andrew. Christmas Markets Explore some of Britain’s enchanting Christmas markets, each offering a fantastically festive atmosphere. Burns Night Raise a dram of whisky to Robert Burns, Scotland’s national poet. You’ll also enjoy a gala dinner as you celebrate his life and works. Valentine’s Day Enjoy a special night with your loved one, with a four-course gala dinner, glass of sparkling wine and a red rose. St David’s Day With a gala dinner and a free daffodil, these tours are the perfect way to celebrate the patron saint of Wales.
For promotional assistance, marketing and sales support call: 0844 824 6359 4PG_LaunchDoc.indd 4-5
or email: [email protected] – we’re always happy to help! 19/6/13 09:40:26
