Avoid jargon AWS
Pearls from the Public Policy and Advocacy SIG
Legislative and Political Engagement Jeanne Tuerk American Association of Oral and Maxillofacial Surgeons Manager, Government Affairs
Legislative Engagement (Lobby Days) • DC lobby days • In-district lobby days • Grassroots engagement support for lobby days
Political Engagement • PACs – What are they? – Why have one?
• Other engagement activities – Express Advocacy – GOTV
Using Infographics for Effective Advocacy Kristin Hellquist, MS, CAE American Society for Dermatologic Surgeons Association (ASDSA) Director Advocacy & Practice Affairs
Infographics Tidbits • • • • • • •
Keep it simple (Avoid jargon) Show don’t tell Forget the bar graph Tell a story Understand the data Research: use multiple colors, curved lines, etc. Most people read an infographic for 3 minutes or less (Get buy-in)
Good Examples • • • • • • • • • • • • •
Chart Gizmo Creately Easelly Good Labs Visually Infogram Online Charts Builder Piktochart Tableau Software Venngage Wordle Many Eyes Dipity
Questions/Thoughts?
• Has your group had success with an infographic?
Measuring Effectiveness of Government Affairs Ann Weber Society of Actuaries (SOA) Director Government Affairs
Keep In Mind – Following Government Affairs (GA) Truths • Need to prove contribution to your organization – GA traditionally seen as a cost center to organizations • Speak internal client’s language – Need to be relatable to co-worker business clients • Get buy-in from the Top C-Suite • Integrate GA across key departments in the organization
GA Metrics – Tailor to Organization •
Tie GA metrics/goals into organization’s mission, goals, initiatives, and strategic plan
•
Tie GA metrics/goals to particular stakeholders interests within the organization
•
Tailor GA metrics/goals to GA purposes – Lobbying or Non-lobbying (education, research, etc.) – Federal, State, Regulatory, Local – Proactive or Defensive
GA Metrics – Practical Tips •
For multiple year projects – break down GA goals into bite size pieces
•
Incorporate tactics utilized into GA metrics/goals. Examples: – “develop partnership with three other organizations to educate . . .“ – “neutralized negative XXX legislation in three states by revising legislation acceptable . . .”
•
GA traditionally seen more of an art than a science / Previously viewed as “dark art” by many! But today . . . – Big Data is your friend – can help quantify value & mainstream GA – Provide $ analysis of defeating legislation – Provide $ analysis of proactive legislation providing opportunity / cost savings
GA Metrics – Practical Tips • Have standing scheduled meetings with key internal business clients – Listen to their concerns & see how you can help / show value via GA
• “Little Things” count, examples: – Review draft professional articles & provide commentary suggestions for edits – Provide GA analysis for project ideas / presentations
• Bring GA fun to work place: Invite regulators & legislators to visit • Bring your co-workers (all levels) on regulatory and legislative visits – let them be front & center
Next PP&A SIG Meeting • Date: Tuesday, May 8 • Time: 9 – 10:30am • Location: American Association of Oral and Maxillofacial Surgeons – Rosemont • Topic: TBD
Questions? Future PP&A SIG Topics? Future PP&A Partnerships with other SIGs?
Legislative and Political Engagement Jeanne Tuerk American Association of Oral and Maxillofacial Surgeons Manager, Government Affairs
Legislative Engagement (Lobby Days) • DC lobby days • In-district lobby days • Grassroots engagement support for lobby days
Political Engagement • PACs – What are they? – Why have one?
• Other engagement activities – Express Advocacy – GOTV
Using Infographics for Effective Advocacy Kristin Hellquist, MS, CAE American Society for Dermatologic Surgeons Association (ASDSA) Director Advocacy & Practice Affairs
Infographics Tidbits • • • • • • •
Keep it simple (Avoid jargon) Show don’t tell Forget the bar graph Tell a story Understand the data Research: use multiple colors, curved lines, etc. Most people read an infographic for 3 minutes or less (Get buy-in)
Good Examples • • • • • • • • • • • • •
Chart Gizmo Creately Easelly Good Labs Visually Infogram Online Charts Builder Piktochart Tableau Software Venngage Wordle Many Eyes Dipity
Questions/Thoughts?
• Has your group had success with an infographic?
Measuring Effectiveness of Government Affairs Ann Weber Society of Actuaries (SOA) Director Government Affairs
Keep In Mind – Following Government Affairs (GA) Truths • Need to prove contribution to your organization – GA traditionally seen as a cost center to organizations • Speak internal client’s language – Need to be relatable to co-worker business clients • Get buy-in from the Top C-Suite • Integrate GA across key departments in the organization
GA Metrics – Tailor to Organization •
Tie GA metrics/goals into organization’s mission, goals, initiatives, and strategic plan
•
Tie GA metrics/goals to particular stakeholders interests within the organization
•
Tailor GA metrics/goals to GA purposes – Lobbying or Non-lobbying (education, research, etc.) – Federal, State, Regulatory, Local – Proactive or Defensive
GA Metrics – Practical Tips •
For multiple year projects – break down GA goals into bite size pieces
•
Incorporate tactics utilized into GA metrics/goals. Examples: – “develop partnership with three other organizations to educate . . .“ – “neutralized negative XXX legislation in three states by revising legislation acceptable . . .”
•
GA traditionally seen more of an art than a science / Previously viewed as “dark art” by many! But today . . . – Big Data is your friend – can help quantify value & mainstream GA – Provide $ analysis of defeating legislation – Provide $ analysis of proactive legislation providing opportunity / cost savings
GA Metrics – Practical Tips • Have standing scheduled meetings with key internal business clients – Listen to their concerns & see how you can help / show value via GA
• “Little Things” count, examples: – Review draft professional articles & provide commentary suggestions for edits – Provide GA analysis for project ideas / presentations
• Bring GA fun to work place: Invite regulators & legislators to visit • Bring your co-workers (all levels) on regulatory and legislative visits – let them be front & center
Next PP&A SIG Meeting • Date: Tuesday, May 8 • Time: 9 – 10:30am • Location: American Association of Oral and Maxillofacial Surgeons – Rosemont • Topic: TBD
Questions? Future PP&A SIG Topics? Future PP&A Partnerships with other SIGs?
