BB Webinars/BBW 2017.06.02 The Content Workflow™/The Content Workflow slides

E F E F V N O C E TH ™ W O L F K R O W

T N E T N O C THE ™ W O L F K R O W

m e l b o r P e h T

Creativity takes ages …

Reinvent wheel overtime …

You think twice …

Creating becomes a burden.

Th

y t i n u t r o p p O e

… Paint by numbers

… Rolling downhill

… Dont think, just do

Creating is exciting again.

5

s e l p i c n i r P t Ho

1

D

d l o t e r ’ u o y t a h ow

t u o k a e r f n e h t , e r o n Ig

2

k r o w e m a r f a n i e l y t s e e Fr

3

A

s t e s s a e h t e l b m e s s

4

Fro

p u k c o r d n a p u ck

5

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Worksheet The Content Workflow™

Worksheet The Webinar Builder™

Title

Case Study

Frustrations 1

Wants 1

2

2

3

3

Fear

Aspiration

2

3

4

5

Metaphor

Point

1

Date

Model

Worksheet

Prescriptions

Worksheet

Worksheet The Content Calendar

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Worksheet The Content Calendar

ATTRACT

CONVERT

DELIVER

SCALE

PPC

Strategy Session

IP

Productivity

Authority

Webinar

Model

Planning

Automation

Event

Pricing

Virtual Team

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Authority

IP

strategy session

prescrip’n

PPC

model

webinar

VA

automation

pricing

event

plan

Worksheet

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