Bespoke

Bespoke Fact Sheet Bespoke is a trifecta of coworking, technology demonstration (demo) and event spaces strategically located at Westfield San Francisco Centre in the epicenter of downtown, where San Francisco’s tech and retail marketplaces converge. The Bespoke ecosystem will create an opportunity for innovation, collaboration and inspiration unmatched in San Francisco and planned to officially open on May 28, 2015. Bespoke will provide unique business experiences and opportunities to the San Francisco community with the ability to research, create, refine, showcase and debut work all within the Centre – home to more than 20 million annual visitors and a built-in network of more than 200 established retailers and restaurants. Celebrating innovation, fostering community and inspiring minds, Bespoke will be the premiere destination for entrepreneurs, brands, retailers and dreamers alike. This multi-million dollar project is funded by Westfield Corporation and Forest City, the partnership that created and owns the Westfield San Francisco Centre, and highlights how both companies are focused building the next-generation of retail ecosystems. BESPOKE COWORKING Bespoke Coworking is a unique 14,000 Sq. Ft. environment that will foster a one-of-a-kind, vibrant community focused on creating “the next big thing” in tech and retail. Premium desk space, private offices and flexible conference rooms will offer meeting space that can be tailored to fit all business, creation and collaboration needs. Unique storefront-conference rooms also offer the ability to seamlessly convert a private office or meeting space into a retail pop-up shop open to Centre visitors. o Easy access by bus, bike, train and foot o Full Kitchen and Café o 24/7 workspace access o Private offices, shared and dedicated o Bocce ball and bouldering walls desks o Library with sleep nooks outfitted by o Consumer-facing pop-up shops San Francisco’s Hotel G o 14 conference rooms BESPOKE EVENTS Bespoke Events will be optimized for maximum flexibility of space and purposed to create tailored experiences both large and small. At full capacity, the 18,000 Sq. Ft. space is ideal for large conferences, hackathons, runway shows, trade shows, consumer events and other large-scale activations; customizable walls can easily create intimate spaces for hosting meetings, workshops, cocktail parties, classes or other smaller-scale events. Located in the heart of downtown San Francisco and walking distance from parking and public transportation, Bespoke is an ideal location for overflow and supplemental conference events o Integrated technology and control o A/V outfitted room o Projectors and screens o State-of-the-Art digital entry o Capacity from 30 to 1,200 o Ceiling riggings o High-speed Wi-Fi o Catering kitchen o Green room o Large reception lobby o Three freight elevators o Divisible event space o Projection capable walls BESPOKE DEMO Bespoke Demo will be a customizable, interactive 5,000 Sq. Ft. in-center space where entrepreneurs and brands can showcase products for customers to discover, touch, test and play with in a real-world environment. Bespoke Demo opens doors for unique beta testing and market research in one of the most heavily trafficked destinations in the city. A rentable Pop-Up shop will also present a ripe opportunity to safely test the physical retail space without the commitments of a traditional storefront. o High traffic demo zone with three 84” o Three 12ft. x 7ft. 4K flat screens with touch screens gestural sensors

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1,000 – 3,000 sq. ft. pop-up space

BESPOKE LOCATION: Westfield San Francisco Centre, Level 4, Under the Dome (845 Market St, Suite 450, San Francisco CA, 94103) Please stay tuned to twitter.com/bespoke_SF and bespokesf.co for more information and join us in the countdown to the unveiling of Bespoke. PR CONTACTS Westfield San Francisco Centre – Amy Benson | [email protected] | 415-229-7802 Westfield Labs – Lindsey Thomas | [email protected] | 530-400-9662 Edelman – Mariel Balaban | [email protected] | 415-229-7651