Best Practices for How to Optimize Mobile for Higher ... - Moovweb
Best Practices for How to Optimize Mobile for Higher Education Mitch Bishop CMO
Alison Huselid Director, Product Marketing
What’s all the (Mobile) Fuss About?
82%
Percentage of students using smartphones for school related tasks
68%
Percentage of students visiting college websites from mobile devices.
43%
Percentage of students that use their mobile device for all web browsing *2013 E-Expectations Report:The Impact of Mobile Browsing on the College Search Process
Moovweb Company Confidential
2
Mobile as Competitive Advantage Staying competitive is essential for your institution
• Recruit the best and the brightest •
Engage effectively with alumni
•
Increase efficiency, decrease costs
Great Expectations for Mobile A high bar for user experience
• Students grew up with mobile o Used to dazzling, mature consumer apps o
Expect advanced features
o
Speed is critical or they move on to next app
What Are Education IT Leaders Telling Us? We are living in an era when affordable, easy-to-use, and readily accessible technologies facilitate a bring-your-own-everything (BYOE*) standard. With the “consumerization of technology,” students, faculty, and staff bring their own devices, software, apps, and cloud-based technology. These personal computing environments raise concerns about IT infrastructure, planning and governance, security practices, support strategies, teaching and learning, and fiscal implications.
- EDUCAUSE BYOD AND CONSUMERIZATION OF IT IN HIGHER EDUCATION RESEARCH, 2013 Moovweb Company Confidential
5
Key Questions •
How can we get more done, faster?
•
Can we unify our web, mobile & apps strategy?
•
What’s the best way to regain control of our mobile strategy?
•
How do we handle BYOD?
•
Should we invest in native apps, hybrid apps or mobile web?
•
Is there a platform approach that makes sense?
Moovweb Company Confidential
6
The Post-PC World 2020
2010
2000
Web 2.0
Web1.0 One-to-Many HTML
WORA
Mobility + Personalization One-to-One HTML 5, Big data
Many-to-Many JavaScript, Ajax, CSS
Scraping, Templates
Proxies
RWD
Time
Responsive Delivery
Mobile Technology Drivers Moovweb Company Confidential
7
Mobile 1.0: Separate & Not Equal •
•
WORA, separate silos o
Complexity slows things down
o
Poor experiences
o
Out of sync with the business
Screen scraping, templates o
Cookie-cutter solutions not competitive
o
End up writing custom code anyway
o
Expensive to enhance, maintain
o
Poor experiences didn’t deliver business results
Mobile is now a business imperative. Moovweb Company Confidential
8
A Word About CMS A siloed approach in disguise
•
Device detection based
•
Strict templates
•
Assets and content managed per device
Mobile 2.0: Responsive Web Design First attempt to apply techniques to unify web & mobile
•
Single code base
•
Dynamically adapts to different screen areas
•
Single URL for simplified SEO
Moovweb Company Confidential
10
But There Are Challenges… •
Costly rewrite, delayed delivery
•
Not a solution for business logic
•
Compromised “LCD” user experience
•
Reduced ability to take advantage of mobile
•
Complex code limits future business agility
•
Performance issues with over-downloading of code, assets
•
Responsive with Server Side (ReSS) solves some of these issues… o
but still requires long rewrites
Moovweb Company Confidential
11
Where Does That Leave Us Today? •
Web technologies are ubiquitous (Hybrid, HTML5, CSS3, JavaScript,
WebKit/Blink)
•
Unification of web & mobile is now the driving force (RWD, ReSS)
•
Leveraging the $1T+ in code already amassed is essential
•
Early approaches are problematic
•
RWD & RESS good starts, but don’t go far enough
Better platform approaches are emerging Moovweb Company Confidential
12
Responsive Delivery The mature, business analogue to the technique of “responsive design”
What RWD does for interface, RD does for business logic and web assets.
Responsive delivery (RD) allows your complete business -- infrastructure, process, workflows, existing business logic, assets, and complete user experiences -- to transform and respond appropriately to all devices and endpoints.
Moovweb Company Confidential
13
Moovweb can leverage & transform the business logic and assets of existing web sites into clean, modern HTML5. Yes, without re-writing the existing site.
14
9/26/13
The Moovweb Platform Flow logic and assets...
from web, to cloud...
to every mobile device.
Moovweb Cloud Mobile Your Developer and a bit of Tritium
Tablet t. engine Future
Your website and business logic
Traditional Computers
Moovweb Company Confidential
15
Simple, Easy Process Moovweb UX-informed infrastructure is built to evolve better end-results
Moovweb Company Confidential
16
Fully Compatible Moovweb works out-of-the-box with hundreds of major IT products.
Authentication
TPS
Analytics
Mktg Automation
Backend
CMS
Security
Database
Moovweb Company Confidential
17
Secure One of the world’s most secure cloud based platforms
Security as product foundation, not afterthought:
•
The first cloud based service to have PCI level 1 certification accepted by Amazon.
Transparent single-sign on for major auth providers.
•
• •
Fully stateless system: no data retained. The most secure business mobilization methodology: “Fortress model”: one highly secured entrance.
Moovweb Company Confidential
18
Life in the Fast Lane The fastest path to superior mobile experience
• A running head-start.
In other methodologies, up to 80% of mobile dev is back-end work.
• Lower learning curve.
Moov uses the technologies front-end devs have already mastered.
• Fast iteration.
Develop and test locally, Chrome plug-in debugger.
• Easy build management. One-button push-to-deploy.
Moovweb Company Confidential
19
Percentage of Mobile App Types by 2015 The world is moving quickly to a hybrid app model
Web 10%
Native 30%
Hybrid 60%
source: Gartner Research, April 2013
Moovweb Company Confidential
20
Some Notable Hybrid Apps Today
iBooks
GMail
App Store
Cisco
Amazon
Macy’s
Gaz de France
Bank of America
Moovweb Company Confidential
21
Many OS Versions Over Time An enterprise app must support them all.
source: Open Signal “Android Fragmentation Visualized,” June 2013 Moovweb Company Confidential
22
How RD Works for Apps
Moovweb Company Confidential
23
Responsive Delivery for Apps Head start that unifies web, mobile & apps
• Gets the process logic part done for you. • Gets the speed part done for you. • Simplifies release management. • Allows focus on user experience.
Moovweb Company Confidential
24
Moovweb Responsive Delivery Leverage the web you have…to get the mobile experience you want.
• Leverage, don’t rebuild. • Unify web & mobile, don’t create silos. • Deliver in weeks, not months.
• Create business agility, not complexity. • Invest strategically, not in a short-term bridge.
Moovweb Company Confidential
25
About Moovweb •
Founded: 2007
•
HQ: San Francisco, CA
•
Offices: New York, London
•
15 Billion+ mobile page views transformed in 2013 alone
•
Over 200 live enterprise class mobile assets run Moovweb
Moovweb Company Confidential
26
Huge Volume: 15 billion Pages / Year (more than CNN and Tumblr -- the biggest news site and biggest blog provider -- combined.)
Moovweb Company Confidential
27
Amazing Businesses Powered by Moovweb Over 200 live mobile experiences for the world’s most demanding companies
Moovweb Company Confidential
28
Educational Discount
40% off Enterprise
Mitch Bishop CMO [email protected]
Alison Huselid Director, Product Marketing [email protected]
www.moovweb.com @moovweb
Alison Huselid Director, Product Marketing
What’s all the (Mobile) Fuss About?
82%
Percentage of students using smartphones for school related tasks
68%
Percentage of students visiting college websites from mobile devices.
43%
Percentage of students that use their mobile device for all web browsing *2013 E-Expectations Report:The Impact of Mobile Browsing on the College Search Process
Moovweb Company Confidential
2
Mobile as Competitive Advantage Staying competitive is essential for your institution
• Recruit the best and the brightest •
Engage effectively with alumni
•
Increase efficiency, decrease costs
Great Expectations for Mobile A high bar for user experience
• Students grew up with mobile o Used to dazzling, mature consumer apps o
Expect advanced features
o
Speed is critical or they move on to next app
What Are Education IT Leaders Telling Us? We are living in an era when affordable, easy-to-use, and readily accessible technologies facilitate a bring-your-own-everything (BYOE*) standard. With the “consumerization of technology,” students, faculty, and staff bring their own devices, software, apps, and cloud-based technology. These personal computing environments raise concerns about IT infrastructure, planning and governance, security practices, support strategies, teaching and learning, and fiscal implications.
- EDUCAUSE BYOD AND CONSUMERIZATION OF IT IN HIGHER EDUCATION RESEARCH, 2013 Moovweb Company Confidential
5
Key Questions •
How can we get more done, faster?
•
Can we unify our web, mobile & apps strategy?
•
What’s the best way to regain control of our mobile strategy?
•
How do we handle BYOD?
•
Should we invest in native apps, hybrid apps or mobile web?
•
Is there a platform approach that makes sense?
Moovweb Company Confidential
6
The Post-PC World 2020
2010
2000
Web 2.0
Web1.0 One-to-Many HTML
WORA
Mobility + Personalization One-to-One HTML 5, Big data
Many-to-Many JavaScript, Ajax, CSS
Scraping, Templates
Proxies
RWD
Time
Responsive Delivery
Mobile Technology Drivers Moovweb Company Confidential
7
Mobile 1.0: Separate & Not Equal •
•
WORA, separate silos o
Complexity slows things down
o
Poor experiences
o
Out of sync with the business
Screen scraping, templates o
Cookie-cutter solutions not competitive
o
End up writing custom code anyway
o
Expensive to enhance, maintain
o
Poor experiences didn’t deliver business results
Mobile is now a business imperative. Moovweb Company Confidential
8
A Word About CMS A siloed approach in disguise
•
Device detection based
•
Strict templates
•
Assets and content managed per device
Mobile 2.0: Responsive Web Design First attempt to apply techniques to unify web & mobile
•
Single code base
•
Dynamically adapts to different screen areas
•
Single URL for simplified SEO
Moovweb Company Confidential
10
But There Are Challenges… •
Costly rewrite, delayed delivery
•
Not a solution for business logic
•
Compromised “LCD” user experience
•
Reduced ability to take advantage of mobile
•
Complex code limits future business agility
•
Performance issues with over-downloading of code, assets
•
Responsive with Server Side (ReSS) solves some of these issues… o
but still requires long rewrites
Moovweb Company Confidential
11
Where Does That Leave Us Today? •
Web technologies are ubiquitous (Hybrid, HTML5, CSS3, JavaScript,
WebKit/Blink)
•
Unification of web & mobile is now the driving force (RWD, ReSS)
•
Leveraging the $1T+ in code already amassed is essential
•
Early approaches are problematic
•
RWD & RESS good starts, but don’t go far enough
Better platform approaches are emerging Moovweb Company Confidential
12
Responsive Delivery The mature, business analogue to the technique of “responsive design”
What RWD does for interface, RD does for business logic and web assets.
Responsive delivery (RD) allows your complete business -- infrastructure, process, workflows, existing business logic, assets, and complete user experiences -- to transform and respond appropriately to all devices and endpoints.
Moovweb Company Confidential
13
Moovweb can leverage & transform the business logic and assets of existing web sites into clean, modern HTML5. Yes, without re-writing the existing site.
14
9/26/13
The Moovweb Platform Flow logic and assets...
from web, to cloud...
to every mobile device.
Moovweb Cloud Mobile Your Developer and a bit of Tritium
Tablet t. engine Future
Your website and business logic
Traditional Computers
Moovweb Company Confidential
15
Simple, Easy Process Moovweb UX-informed infrastructure is built to evolve better end-results
Moovweb Company Confidential
16
Fully Compatible Moovweb works out-of-the-box with hundreds of major IT products.
Authentication
TPS
Analytics
Mktg Automation
Backend
CMS
Security
Database
Moovweb Company Confidential
17
Secure One of the world’s most secure cloud based platforms
Security as product foundation, not afterthought:
•
The first cloud based service to have PCI level 1 certification accepted by Amazon.
Transparent single-sign on for major auth providers.
•
• •
Fully stateless system: no data retained. The most secure business mobilization methodology: “Fortress model”: one highly secured entrance.
Moovweb Company Confidential
18
Life in the Fast Lane The fastest path to superior mobile experience
• A running head-start.
In other methodologies, up to 80% of mobile dev is back-end work.
• Lower learning curve.
Moov uses the technologies front-end devs have already mastered.
• Fast iteration.
Develop and test locally, Chrome plug-in debugger.
• Easy build management. One-button push-to-deploy.
Moovweb Company Confidential
19
Percentage of Mobile App Types by 2015 The world is moving quickly to a hybrid app model
Web 10%
Native 30%
Hybrid 60%
source: Gartner Research, April 2013
Moovweb Company Confidential
20
Some Notable Hybrid Apps Today
iBooks
GMail
App Store
Cisco
Amazon
Macy’s
Gaz de France
Bank of America
Moovweb Company Confidential
21
Many OS Versions Over Time An enterprise app must support them all.
source: Open Signal “Android Fragmentation Visualized,” June 2013 Moovweb Company Confidential
22
How RD Works for Apps
Moovweb Company Confidential
23
Responsive Delivery for Apps Head start that unifies web, mobile & apps
• Gets the process logic part done for you. • Gets the speed part done for you. • Simplifies release management. • Allows focus on user experience.
Moovweb Company Confidential
24
Moovweb Responsive Delivery Leverage the web you have…to get the mobile experience you want.
• Leverage, don’t rebuild. • Unify web & mobile, don’t create silos. • Deliver in weeks, not months.
• Create business agility, not complexity. • Invest strategically, not in a short-term bridge.
Moovweb Company Confidential
25
About Moovweb •
Founded: 2007
•
HQ: San Francisco, CA
•
Offices: New York, London
•
15 Billion+ mobile page views transformed in 2013 alone
•
Over 200 live enterprise class mobile assets run Moovweb
Moovweb Company Confidential
26
Huge Volume: 15 billion Pages / Year (more than CNN and Tumblr -- the biggest news site and biggest blog provider -- combined.)
Moovweb Company Confidential
27
Amazing Businesses Powered by Moovweb Over 200 live mobile experiences for the world’s most demanding companies
Moovweb Company Confidential
28
Educational Discount
40% off Enterprise
Mitch Bishop CMO [email protected]
Alison Huselid Director, Product Marketing [email protected]
www.moovweb.com @moovweb
