Best Practices for Website Design and Development: Content ...
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Best Practices for Website Design and Development: Content Management System Website Design and Development Best Practices: Make Your Website a Lead Generation Machine How a Content Management System Drives Qualified Leads Fresh content is important from a search engine optimization standpoint. The more often you update your site, the more often the search engines will visit your site, increasing your chances of having all your pages indexed and improving your organic rankings. Keeping your website up to date with fresh content is also important from an image, credibility and sales standpoint. There are some real business risks in not keeping your website’s content fresh. For example, if you have really old or very few press releases, people may think “are you still in business”? If your competition has more valuable information than your website and is constantly adding to this library, thereby giving people a reason to continuously visit and refer friends to that site, you will lose credibility and business to this competitor. If your content is stale, you may become perceived as a business risk in the eyes of decision makers for your product or service, making them question “will this company be in business in 2 years?”. In a nutshell, people will ask – “why is this content so old?”, and worse “what’s going on with this company?”, two questions you never want your target market to ask about your company. The easiest way to keep the content on your website fresh is to build your website with a content management system (CMS). A CMS facilitates editing and updating site content as often as you wish without skills in HTML programming or assistance from an IT department. Therefore, a CMS helps you stay ahead of and even leapfrog over your competition. Sitefinity Standard Edition CMS is a great tool for keeping your content fresh, improving your web image and generating leads from your website. In addition, Sitefinity Standard Edition CMS makes search engine optimization easy, and gives you the tools you need to maintain excellent search engine rankings.
out content, submit content into workflows for approval, revert to previous versions (versioning), and schedule content for date and time based publishing.
º Content authors perform edits by using an intuitive, WYSIWYG editor that is similar to using MS Word. Content authors will not have to learn any programming language in order to manage and publish content to the website.
• Visitor Experience:
º Sitefinity offers an advanced search service that allows visitors to quickly and easily find the information they want.
º Sitefinity automatically creates a sitemap and keeps users up to date with any navigational changes. An automated sitemap also ensures that search engines can find and index all pages without additional effort.
• Search Engine Optimization:
º Sitefinity forces you to enter content for meta tags including the title tag, description tag and keyword tag, making your site compliant with SEO best practices.
º Sitefinity’s Standard Edition CMS enables URL Aliasing, which enables creation of simple, readable URLs, as well as search-friendly URLs, in place of long, complex URLs.
• Social Media Features
º With out-of-the-box forums, blogs, threaded discussion groups, polls, and RSS feeds, Sitefinity Standard Edition CMS meets online community-building needs.
Some of the features Sitefinity Standard Edition CMS comes with out of the box include: • Editing Content:
º Content authors can easily update, check-in/check-
www.sitefinity.com
www.wakefly.com
Best Practices for Website Design and Development: Content Management System Website Design and Development Best Practices: Make Your Website a Lead Generation Machine How a Content Management System Drives Qualified Leads Fresh content is important from a search engine optimization standpoint. The more often you update your site, the more often the search engines will visit your site, increasing your chances of having all your pages indexed and improving your organic rankings. Keeping your website up to date with fresh content is also important from an image, credibility and sales standpoint. There are some real business risks in not keeping your website’s content fresh. For example, if you have really old or very few press releases, people may think “are you still in business”? If your competition has more valuable information than your website and is constantly adding to this library, thereby giving people a reason to continuously visit and refer friends to that site, you will lose credibility and business to this competitor. If your content is stale, you may become perceived as a business risk in the eyes of decision makers for your product or service, making them question “will this company be in business in 2 years?”. In a nutshell, people will ask – “why is this content so old?”, and worse “what’s going on with this company?”, two questions you never want your target market to ask about your company. The easiest way to keep the content on your website fresh is to build your website with a content management system (CMS). A CMS facilitates editing and updating site content as often as you wish without skills in HTML programming or assistance from an IT department. Therefore, a CMS helps you stay ahead of and even leapfrog over your competition. Sitefinity Standard Edition CMS is a great tool for keeping your content fresh, improving your web image and generating leads from your website. In addition, Sitefinity Standard Edition CMS makes search engine optimization easy, and gives you the tools you need to maintain excellent search engine rankings.
out content, submit content into workflows for approval, revert to previous versions (versioning), and schedule content for date and time based publishing.
º Content authors perform edits by using an intuitive, WYSIWYG editor that is similar to using MS Word. Content authors will not have to learn any programming language in order to manage and publish content to the website.
• Visitor Experience:
º Sitefinity offers an advanced search service that allows visitors to quickly and easily find the information they want.
º Sitefinity automatically creates a sitemap and keeps users up to date with any navigational changes. An automated sitemap also ensures that search engines can find and index all pages without additional effort.
• Search Engine Optimization:
º Sitefinity forces you to enter content for meta tags including the title tag, description tag and keyword tag, making your site compliant with SEO best practices.
º Sitefinity’s Standard Edition CMS enables URL Aliasing, which enables creation of simple, readable URLs, as well as search-friendly URLs, in place of long, complex URLs.
• Social Media Features
º With out-of-the-box forums, blogs, threaded discussion groups, polls, and RSS feeds, Sitefinity Standard Edition CMS meets online community-building needs.
Some of the features Sitefinity Standard Edition CMS comes with out of the box include: • Editing Content:
º Content authors can easily update, check-in/check-
www.sitefinity.com
www.wakefly.com
