Best use of an event to build a news brand
Best use of an event to build a news brand
THE FEAT
Station domination – a friendly take over
Station domination – a friendly take over
Thousands of travellers and communters stopped by
…and a lot of media
A lot of subscriptions were sold thanks to the event
A count down that got Sweden to stay…
And a new success last year – with photo in focus
And a new success last year – with photo in focus
A super wide screen experiencecat The Photographic Museum in Stockholm
And a new success last year – with photo in focus
…and traditional cake
An apprechiated event in an innovative environment
And a new success last year – with photo in focus
A special lunch for the ad customers
A talk show with the coach for the Swedish national team in football
Superb media coverage
Almost 12 million readers*
* In this aggeragated figures one person can be counted several times if he or she has consumed news in different devices. That must of course be the case in a country with 9,5 million people, but still the figure is impressive. Source: Tidningsstatistik TS, TNS Sifo, Orvesto and Retriver.
Outstandning media exposure
Source: Tidningsstatistik TS, TNS Sifo, Orvesto and Retriver.
Superb media coverage
Superb media coverage
The business version was a knockout
The business version was a knockout
With a Prince in the spotlight
…and world famous winners
Strong media impact
Numbers of articles
Source: Tidningsstatistik TS, TNS Sifo, Orvesto and Retriver.
THE FEAT
Station domination – a friendly take over
Station domination – a friendly take over
Thousands of travellers and communters stopped by
…and a lot of media
A lot of subscriptions were sold thanks to the event
A count down that got Sweden to stay…
And a new success last year – with photo in focus
And a new success last year – with photo in focus
A super wide screen experiencecat The Photographic Museum in Stockholm
And a new success last year – with photo in focus
…and traditional cake
An apprechiated event in an innovative environment
And a new success last year – with photo in focus
A special lunch for the ad customers
A talk show with the coach for the Swedish national team in football
Superb media coverage
Almost 12 million readers*
* In this aggeragated figures one person can be counted several times if he or she has consumed news in different devices. That must of course be the case in a country with 9,5 million people, but still the figure is impressive. Source: Tidningsstatistik TS, TNS Sifo, Orvesto and Retriver.
Outstandning media exposure
Source: Tidningsstatistik TS, TNS Sifo, Orvesto and Retriver.
Superb media coverage
Superb media coverage
The business version was a knockout
The business version was a knockout
With a Prince in the spotlight
…and world famous winners
Strong media impact
Numbers of articles
Source: Tidningsstatistik TS, TNS Sifo, Orvesto and Retriver.
