Big changes starts drop by drop
Big changes starts drop by drop
Our Background
50% of Dominicans don’t have access to drinkable water and sanitation.
80% of Haitians suffer the same problem.
After the Haiti earthquake in 2010, the cases of cholera have increased in both countries leaving around 10K dead.
Target & Insight Young/adult people that can be driven by social causes but not necessarily are proactive donors. ‘The problem is to big for me to impact it’. ‘I don’t relate to this issue because I take water for granted’.
The challenge
Engage people showing that they can make big changes with small steps.
Build a platform in witch people can have different ways to contribute thru small and different initiatives.
Brand Alliance
Let’s change the world, making yours better.
Change lives by improving access to safe water, hygiene and sanitation.
Together
Let’s change the world, drop by drop in Dominican Republic and Haiti.
The Drop to Drop platform
Co-branded CreditCard 1% Credit Card Consumption
=
5K people with access to water and sanitation per year (550K USD per year)
Activation in bank branches 200 branches around the country
=
Engaging 300K clients into donating in 1 week
The Drop to Drop platform
Partnership with Visa / MasterCard On pack Credit Card Concept to use in other markets
=
Expatiating the fundraising globally
Partnership and influencers from MLB Using famous Dominican Baseball players
=
Awareness for the campaign.
Agency Task
Develop a camping that generates interest in the drop by drop platform and invite people to donate and get involve making big changes with small steps.
Tone of Voice
Must show how people can have worthy and joyful lifes when they have access to safe water and sanitation.
Deliverables MEDIA
ASSETS
Media strategy and Key visuals for print (outdoors and press), TVC, digital and activations.
Social Media (FB, twitter, Instagram, Website)
BUDGET
Partnership with Visa/Mastercard and MLB
Prod: USD 100K Media: USD 500K
Bank Branches
Influencers and PR Network
Campaign Launch – December 2015
Our Background
50% of Dominicans don’t have access to drinkable water and sanitation.
80% of Haitians suffer the same problem.
After the Haiti earthquake in 2010, the cases of cholera have increased in both countries leaving around 10K dead.
Target & Insight Young/adult people that can be driven by social causes but not necessarily are proactive donors. ‘The problem is to big for me to impact it’. ‘I don’t relate to this issue because I take water for granted’.
The challenge
Engage people showing that they can make big changes with small steps.
Build a platform in witch people can have different ways to contribute thru small and different initiatives.
Brand Alliance
Let’s change the world, making yours better.
Change lives by improving access to safe water, hygiene and sanitation.
Together
Let’s change the world, drop by drop in Dominican Republic and Haiti.
The Drop to Drop platform
Co-branded CreditCard 1% Credit Card Consumption
=
5K people with access to water and sanitation per year (550K USD per year)
Activation in bank branches 200 branches around the country
=
Engaging 300K clients into donating in 1 week
The Drop to Drop platform
Partnership with Visa / MasterCard On pack Credit Card Concept to use in other markets
=
Expatiating the fundraising globally
Partnership and influencers from MLB Using famous Dominican Baseball players
=
Awareness for the campaign.
Agency Task
Develop a camping that generates interest in the drop by drop platform and invite people to donate and get involve making big changes with small steps.
Tone of Voice
Must show how people can have worthy and joyful lifes when they have access to safe water and sanitation.
Deliverables MEDIA
ASSETS
Media strategy and Key visuals for print (outdoors and press), TVC, digital and activations.
Social Media (FB, twitter, Instagram, Website)
BUDGET
Partnership with Visa/Mastercard and MLB
Prod: USD 100K Media: USD 500K
Bank Branches
Influencers and PR Network
Campaign Launch – December 2015
