BILANZ DEUTSCHLAND
BILANZ DEUTSCHLAND HOW TO ESTABLISH A PRINT MAGAZINE WITH STARTUP SPEED
Johannes Vitus Boege
The leading digital publisher re
co s it at m is al rn u jo h it w y an p m A co
Journalism is dying
Newspapers sold in Germany
1983: 30,1 Mio 2013: 17,3 Mio
Journalism is dying changing
Visits on welt.de
Aug 09: 18,6 Mio Aug 14: 49,6 Mio
We embrace change
2004 First German tabloid newspaper
2010 First German newspaper on the iPad
2011 First German newspaper on Android
2012 First national newspaper with a paywall
Our latest challenge: s
in 6 month e in az ag m s es n si u b g in ad le e Establishing th
The BILANZ formula
A STRONG BRAND
THE BEST PEOPLE
STARTUP SPIRIT
UNIQUE STYLE
EXCELLENT NETWORK
UPRIGHT ATTITUDE
y BILANZ believes in meritocrac
yers
pla al b lo g t u o ab es ri o st ve si u cl BILANZ brings ex
ers
ad le ic m o n o ec f o e d si te va ri p e BILANZ shows th
t en ar sp an tr y m o n o ec al b lo g e BILANZ makes th
inary
rd ao tr ex e th r fo n o si as p a as h Z BILAN
e
BILANZ cultivates a unique styl
e
BILANZ cultivates a unique styl
e
BILANZ cultivates a unique styl
t
environmen ad e iv it et p m co a e d vi ro p y tl How to instan blication
u p er th o y an an th s er id ec d re o reaching m with zero marketing and sales
costs?
WE LEVERAGED OUR CORE STRENGTH
REACH
Highest paid circulation in Ger
many
Paid circulation Q3 2014
202.630 153.589
137.308 116.498
BILANZ
Source: IVW
Wirtschaftswoche
Capital
Handelsblatt
109.596
manager magazin
ent
Highly competitive ad environm
Price 1/1 Page
28.300 € 28.400 €
60 €
26.933 € 25.400 €
Handelsblatt
20.706 €
TCP
50 €
manager magazin
40 €
30 €
Capital Wirtschaftswoche BILANZ
20 € 400
600
800 Reach (1.000)
1.000
The first step is made
50
96%
clients from several branches
of all DIE WELT readers
But we want to go further
Preview BILANZ Vol. 8
BILANZ DEUTSCHLAND HOW TO ESTABLISH A PRINT MAGAZINE WITH STARTUP SPEED
Johannes Vitus Boege
Johannes Vitus Boege
The leading digital publisher re
co s it at m is al rn u jo h it w y an p m A co
Journalism is dying
Newspapers sold in Germany
1983: 30,1 Mio 2013: 17,3 Mio
Journalism is dying changing
Visits on welt.de
Aug 09: 18,6 Mio Aug 14: 49,6 Mio
We embrace change
2004 First German tabloid newspaper
2010 First German newspaper on the iPad
2011 First German newspaper on Android
2012 First national newspaper with a paywall
Our latest challenge: s
in 6 month e in az ag m s es n si u b g in ad le e Establishing th
The BILANZ formula
A STRONG BRAND
THE BEST PEOPLE
STARTUP SPIRIT
UNIQUE STYLE
EXCELLENT NETWORK
UPRIGHT ATTITUDE
y BILANZ believes in meritocrac
yers
pla al b lo g t u o ab es ri o st ve si u cl BILANZ brings ex
ers
ad le ic m o n o ec f o e d si te va ri p e BILANZ shows th
t en ar sp an tr y m o n o ec al b lo g e BILANZ makes th
inary
rd ao tr ex e th r fo n o si as p a as h Z BILAN
e
BILANZ cultivates a unique styl
e
BILANZ cultivates a unique styl
e
BILANZ cultivates a unique styl
t
environmen ad e iv it et p m co a e d vi ro p y tl How to instan blication
u p er th o y an an th s er id ec d re o reaching m with zero marketing and sales
costs?
WE LEVERAGED OUR CORE STRENGTH
REACH
Highest paid circulation in Ger
many
Paid circulation Q3 2014
202.630 153.589
137.308 116.498
BILANZ
Source: IVW
Wirtschaftswoche
Capital
Handelsblatt
109.596
manager magazin
ent
Highly competitive ad environm
Price 1/1 Page
28.300 € 28.400 €
60 €
26.933 € 25.400 €
Handelsblatt
20.706 €
TCP
50 €
manager magazin
40 €
30 €
Capital Wirtschaftswoche BILANZ
20 € 400
600
800 Reach (1.000)
1.000
The first step is made
50
96%
clients from several branches
of all DIE WELT readers
But we want to go further
Preview BILANZ Vol. 8
BILANZ DEUTSCHLAND HOW TO ESTABLISH A PRINT MAGAZINE WITH STARTUP SPEED
Johannes Vitus Boege
