Bizo High Net Worth Targeting Programs
Lawyer
Bizo High Net Worth Targeting Programs
Doctor Executive
Your Direct Channel to High Net Worth Audiences Online
B
izo is how consumer brand marketers reach, educate, and influence highly affluent groups of business professionals, wherever they travel online. Bizo’s unique ability to precisely target high net worth segments across more than 80% of the US business population gives marketers cost-effective access and insight into business professionals—the most valuable online audience segment. Whether you are marketing high-end watches, luxury resorts, premium automobiles, mobile phones or any other premium product or service, Bizo gives you a powerful and direct way to reach and engage high net worth consumers online – with precision, and at scale.
“
In 2010, consumers
spent $1.028B online on Cyber Monday (excluding travel), the highest spending day of 2010. More than 50% of the dollars spent online at U.S. Web sites originated from work computers. — comScore
Business professionals are high value consumers Business people are consumers too. In fact, given their income profile, influence, and household budget, separate 2011 studies by comScore and Aperture (see excerpts on the next page) proved that business professionals are among a luxury goods marketer’s most coveted audiences. The comScore study indexed hundreds of Bizo audience segments (e.g., C-Suite professionals, Physicians, Legal Profesionals, Executives, Fortune 500 Professionals, Mid-Management, Financial Service Professionals) against comScore’s US online consumer behavior database. The resulting comScore-Bizo Index revealed that Bizo’s audience is much more likely to be seeking purchase information and making purchase decisions online across a wide range of premium product and service categories.
565 Commercial Street, San Francisco, CA 94111 | 866.497.5505 | www.bizo.com | Follow us on Twitter: @bizo
Reach Your Target Audiences through Bizo Consumer brand marketers and their agency partners count on Bizo-enabled precise display ad and social media targeting to put their message in front of high net worth consumer audiences, wherever they travel online.
THE BIZO AUDIENCE IS…
Wealthy
Seeking Purchase Information
• Bizo’s Executive audience index at 900+ for $250K HHI and $500K+ net worth (2011 Aperture Study)
Making Purchase Decisions
• Bizo’s Legal Professional audience is 140% more likely to visit Luxury Good, Jewelry, and Accessory sites*
• Bizo’s Operations Professionals audience is 468% more likely to buy Consumer Electronics online*
• Bizo’s Mid-Management Professionals audience is 98% more likely to visit Hotel/Resort sites*
• Bizo’s Small Business Professionals audience is 161% more likely to buy Mobile Phones & Plans online*
*2011 comScore Study
To learn more about how Bizo high net worth targeting programs, visit: www.bizo.com, email: [email protected] or call us at 1-866-497-5505.
565 Commercial Street, San Francisco, CA 94111 | 866.497.5505 | www.bizo.com | Follow us on Twitter: @bizo
Bizo High Net Worth Targeting Programs
Doctor Executive
Your Direct Channel to High Net Worth Audiences Online
B
izo is how consumer brand marketers reach, educate, and influence highly affluent groups of business professionals, wherever they travel online. Bizo’s unique ability to precisely target high net worth segments across more than 80% of the US business population gives marketers cost-effective access and insight into business professionals—the most valuable online audience segment. Whether you are marketing high-end watches, luxury resorts, premium automobiles, mobile phones or any other premium product or service, Bizo gives you a powerful and direct way to reach and engage high net worth consumers online – with precision, and at scale.
“
In 2010, consumers
spent $1.028B online on Cyber Monday (excluding travel), the highest spending day of 2010. More than 50% of the dollars spent online at U.S. Web sites originated from work computers. — comScore
Business professionals are high value consumers Business people are consumers too. In fact, given their income profile, influence, and household budget, separate 2011 studies by comScore and Aperture (see excerpts on the next page) proved that business professionals are among a luxury goods marketer’s most coveted audiences. The comScore study indexed hundreds of Bizo audience segments (e.g., C-Suite professionals, Physicians, Legal Profesionals, Executives, Fortune 500 Professionals, Mid-Management, Financial Service Professionals) against comScore’s US online consumer behavior database. The resulting comScore-Bizo Index revealed that Bizo’s audience is much more likely to be seeking purchase information and making purchase decisions online across a wide range of premium product and service categories.
565 Commercial Street, San Francisco, CA 94111 | 866.497.5505 | www.bizo.com | Follow us on Twitter: @bizo
Reach Your Target Audiences through Bizo Consumer brand marketers and their agency partners count on Bizo-enabled precise display ad and social media targeting to put their message in front of high net worth consumer audiences, wherever they travel online.
THE BIZO AUDIENCE IS…
Wealthy
Seeking Purchase Information
• Bizo’s Executive audience index at 900+ for $250K HHI and $500K+ net worth (2011 Aperture Study)
Making Purchase Decisions
• Bizo’s Legal Professional audience is 140% more likely to visit Luxury Good, Jewelry, and Accessory sites*
• Bizo’s Operations Professionals audience is 468% more likely to buy Consumer Electronics online*
• Bizo’s Mid-Management Professionals audience is 98% more likely to visit Hotel/Resort sites*
• Bizo’s Small Business Professionals audience is 161% more likely to buy Mobile Phones & Plans online*
*2011 comScore Study
To learn more about how Bizo high net worth targeting programs, visit: www.bizo.com, email: [email protected] or call us at 1-866-497-5505.
565 Commercial Street, San Francisco, CA 94111 | 866.497.5505 | www.bizo.com | Follow us on Twitter: @bizo
