blu burger grille takes building the perfect patty personally
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industry industry BLU BURGER GRILLE TAKES BUILDING THE PERFECT PATTY PERSONALLY hipsterrific BY JOEL LYONS PHOTOGRAPHY BY MARISA SCHIBILLA
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elements essential elements motion.home living.sight & sound.get motion.home & living.sight & sound. way, right away. But if Sure, there are hamburger joints that essential claim &you can a burger your scene you want something that’s a cut above fast-food, fad springing up last word consider the lastbuild-a-burger word around the Valley. 944 picks 944 picks
gayborhood
“Everyone loves getting what they want,” says Chris Nasralla, general
can further expand your perfect burger possibilities. At Blu Burger Grille,
manager of Blu Burger Grille in Scottsdale, which opened this summer.
buns, cheeses, homemade sauces and an unlimited number of veggies
calendar
calendar
“It’s one of the smartest ways to do this type of thing, rather than paying and smother your patty along with such premium dryheat can easily surrounddryheat $12 for a fancy burger loaded with stuff that customers don’t want.” extras as applewood bacon and grilled portobello mushrooms.
game
mégafónnik mégafónnik It may seem like constructing the perfect burger takes skill and And if you’re a really huge burger fanatic, Nasralla offers up a big precision, but the best entry point is to think beyond an ordinary slab of
challenge. “We’re going to have a 7-pound burger with a footlong bun,”
meat. Kobe (said to be the most sought-after beef in the world) and Angus
he says. “Any takers have one hour to eat it.” If they do, they’ll get their
street
street
gayborhood gayborhood are deviations from the plain-old cow that can spice up your sandwich. meal free and also get a $50 gift certificate. At that size, you may need Traditional alternatives to beef, such as the turkey burgers and organic
a helper to finish it, but the entertainment value alone will likely be a
veggie patties, are tempting varieties that dare you to ignore them, and
draw for customers.
game
the crab cakes and shrimp patties may entice your adventurous side.
game
“We’ll focus on build-your-own burgers, but we’re thinking about
“Blu Burger has some companies that will make special burgers for
making some specialty sandwiches,” Nasralla says of future plans.
us such as salmon, ahi tuna and Colorado lamb,” Nasralla says. Some
“We want to spice up some burgers, and we’re open to customer
of those items, he says, may receive featured status and be seasonal
suggestions.”
specialties for customers to experiment with. Speaking of experimentation, other diversified offerings on the menu 146
944™ MAGAZINE / ISSUE 5.9 / SEPT 06
15425 N. Scottsdale Road, Scottsdale 480.948.3443
INDUSTRY
drink&dine
diy burgers LAST WORD
FLIGHT 944
industry
nightsites
IMAGE
FITNESS
flight944 all access
black tie
black tie
what ’s new
944’s choice
elevation elevation
music ???? last word 944 picks event calendar street mégafónnik
picture lady
picture lady
oceanfront
oceanfront
stripsearch
stripsearch
scene
scene
habitat
habitat
fitness
fitness
hipsterrific
hipsterrific
all access
all access
flight944
flight944
image
image
drink&dine
drink&dine
industry industry BLU BURGER GRILLE TAKES BUILDING THE PERFECT PATTY PERSONALLY hipsterrific BY JOEL LYONS PHOTOGRAPHY BY MARISA SCHIBILLA
nightsites
nightsites
elements essential elements motion.home living.sight & sound.get motion.home & living.sight & sound. way, right away. But if Sure, there are hamburger joints that essential claim &you can a burger your scene you want something that’s a cut above fast-food, fad springing up last word consider the lastbuild-a-burger word around the Valley. 944 picks 944 picks
gayborhood
“Everyone loves getting what they want,” says Chris Nasralla, general
can further expand your perfect burger possibilities. At Blu Burger Grille,
manager of Blu Burger Grille in Scottsdale, which opened this summer.
buns, cheeses, homemade sauces and an unlimited number of veggies
calendar
calendar
“It’s one of the smartest ways to do this type of thing, rather than paying and smother your patty along with such premium dryheat can easily surrounddryheat $12 for a fancy burger loaded with stuff that customers don’t want.” extras as applewood bacon and grilled portobello mushrooms.
game
mégafónnik mégafónnik It may seem like constructing the perfect burger takes skill and And if you’re a really huge burger fanatic, Nasralla offers up a big precision, but the best entry point is to think beyond an ordinary slab of
challenge. “We’re going to have a 7-pound burger with a footlong bun,”
meat. Kobe (said to be the most sought-after beef in the world) and Angus
he says. “Any takers have one hour to eat it.” If they do, they’ll get their
street
street
gayborhood gayborhood are deviations from the plain-old cow that can spice up your sandwich. meal free and also get a $50 gift certificate. At that size, you may need Traditional alternatives to beef, such as the turkey burgers and organic
a helper to finish it, but the entertainment value alone will likely be a
veggie patties, are tempting varieties that dare you to ignore them, and
draw for customers.
game
the crab cakes and shrimp patties may entice your adventurous side.
game
“We’ll focus on build-your-own burgers, but we’re thinking about
“Blu Burger has some companies that will make special burgers for
making some specialty sandwiches,” Nasralla says of future plans.
us such as salmon, ahi tuna and Colorado lamb,” Nasralla says. Some
“We want to spice up some burgers, and we’re open to customer
of those items, he says, may receive featured status and be seasonal
suggestions.”
specialties for customers to experiment with. Speaking of experimentation, other diversified offerings on the menu 146
944™ MAGAZINE / ISSUE 5.9 / SEPT 06
15425 N. Scottsdale Road, Scottsdale 480.948.3443
