Blue Ridge Central Zone

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Blue Ridge Central Zone Area Demographics: Gender

Income

Male

47.7%

Less than $25,000

6.4%

Female

52.3%

$25,000 to $49,999

14.6%

$50,000 to $74,999

38.2%

$75,000 to $99,999

20.9%

Age 0 to 4 Yrs. Old

5.4%

$100,000 to $149,999

10.4%

5 to 14 Yrs. Old

10.9%

$150,000+

6.1%

15 to 19 Yrs. Old

8.8%

20 to 24 Yrs. Old

11.6%

Ethnicity

25 to 34 Yrs. Old

11.2%

African-American

8.0%

35 to 44 Yrs. Old

11.3%

Caucasian

86.0%

45 to 54 Yrs. Old

13.3%

Asian

1.7%

Apparel

$190,118,048

55 to 64 Yrs. Old

11.9%

Other

4.3%

Education

$91,841,604

65+ Yrs. Old

15.6%

Entertainment

$222,064,439

Food and Beverages

$616,803,096

Health Care

$250,685,226

Household Furnishings

$173,602,833

Personal Care

$58,126,254

Shelter

$767,649,597

Education Household Statistics

H.S. Grad or Less

41.7%

Consumer Expenditure ( Total HH Exp. )

Single

5.1%

Some College

21.5%

Married

88.2%

College Grad or More

36.8%

HH w. Children

20.0%

Homeowner

86.0%

Occupation

Renter

14.0%

Blue Collar

35.1%

Transportation

$803,612,875

White Collar

32.2%

Utilities

$284,456,760

Source: Rhiza for Media, Blue Ridge Central Zone, Statistics were pulled from the following databases: Census 2010 Basic Variables, Experian Child Age, Experian General, Experian Income Housing and Consumer Total Expenditure (Applied Geographic Solutions, Cambria, CA -- 2012A release ). For all Experian data (2012 Experian Information Solutions, Inc. )

Total HH Expenditure

$3,993,383,091

Total Retail Expenditure

$1,700,985,810