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M COMMS. A E T f o n io it d e first all staff Welcome to the en designed for r, which has be e at as
tte where we ar internal newsle up to speed with am will te This is our new e ol wh e g to get there. We ms to keep th d how we are goin le an na members and ai go tio to ra ng e ni th an th e we are pl g, together wi in en pp ha e a company, wher ar at developments th also detail any d e good ideas an for that change. successes, shar e at br so le F ce BM to around will also be used team members The newsletter ht into different sig pany. in m co an r of ou e d or an colleagues ur provide a bit m yo t ou ab e or ing know m ur feedback com that you’ll get to please do keep yo so u, yo r fo ol u. to yo ible for be a useful valuable as poss It is designed to is newsletter as th e ak m se email n ca in and we any ideas plea or ck ba ed fe ur h, pass on yo To get in touc om t.c fitness@britmilfi
Hello colleagues, I’d like to introduce myself as your new leader, having taken over as Managing Director for earlier this month. A big thank you to all that I have managed to meet so far for your warm welcomes, and I look forward to meeting the rest of you in the very near future. First things first, let me say how pleased I am to have joined BMF and how excited I am by the opportunities and challenges that lie ahead. It is a great product, delivered by very passionate people. This is the main reason that I wanted to join the company. This passion for the product has become even more noticeable from talking to those that I have met and will always remain key to our success. My role is to build on the special spirit of BMF, ensure we nurture and develop the talent that we have and to use this to deliver a product that will attract and retain more members.
Over the next few weeks, my time will be spent getting to know the team well and fully immersing myself in the company and the product. This includes visiting as many parks as possible and joining in the classes – the best way to get a feel for a park and what we do best. I will also be chatting to the teams on site, to answer any questions that you may have but most importantly, to get your comments on how things are going and to listen to your ideas about BMF. After this initial period I will be working with the Regional Managers to finalise our plan for the year ahead, and the key points from this plan will be shared with you via our new newsletter. However, the focus on communication and developing the talent in our teams will always be at the forefront of what we are doing, combined with delivering a product of absolute quality to our members.
“THE DIFF ERE BETWEEN NCE ORDINAR EXTRAORDY AND INA IS THAT RY LITTLE EXT RA” Jimmy John
son
These three elements are crucial to being what we want to be. A fantastic team consistently delivering a fantastic product.
Rob Love, Managing Director
coun
name: rob love director role: managing hq, fulham location: bmf ess in sh Military Fitn Rob joined Briti March 2012. he decided nt at Sandhurst, After a brief sti t the en sp d vy street an to return to civ using s ay rw Ai sh iti Br next 10 years at effect air miles to good his international managing , rt Francisco airpo working in San aging an m ia, As ss ro s ac the airport operation in s nt sti a as well as sales in Australi uct, od pr d ar bo on e g th UK re-launchin
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mercial and leading com working in sales vision. di g in in tra t e fligh became operations in th he al pe lost their ap ital. Once free flights sp or at a private ho Executive Direct ize cogn d that , however, he re d applied Three years on an re cu an tter th prevention is be British Military Fitness. at D M e to becom ether it’s ate rugby fan wh Rob is a passion e stands or debating the on the field, in th er a beer in the clubhouse. ov beautiful game the BMF ward to leading for Rob is looking d success, and having fun ue team to contin ly believes that you should doing it. He firm ne to do anything that yo never expect an ed to do yourself. Just ar you’re not prep words should you ever e remember thos g him in a session! consider beastin
bmf in the media
past couple of While you’ve all been braving the elements at classes over the BMF in the media. months, we’ve been working hard at HQ to create a buzz about y with more to We’ve seen plenty of coverage already during January and Februar ts: a Sunfit feature come. Just in case you missed it, here are some recent highligh our new monthly blog in the Independent, a member success story in Midlands and k. Daybrea ITV’s on mention a as well as in the Huffington Post who joined a session We teamed up with Total Wipeout presenter Amanda Byram classes. our or fan real a now is and at Clapham Common that 68% of Brits make We also conducted some research in January which confirmed gym members became that those of 40% almost but t, fi get to n resolutio a New Year d in a number publishe were ndings fi Our . January of have stopped going by the end of regional press titles. If you have any Look out for even more local and national coverage in the spring. forget to email Laura: member success stories that you think are newsworthy don’t
[email protected] and let us know.
To start with some statisti t cs, cs fo forr thos thosee of of you interest e ed in n num n ber ers (tha that’s t’s all all of of you, you, right? ht?) 500 0 BMF in i struct uc ors have have pro provid vided ed 140,00 00 hours of trai rainin ning g to to 15,0 15,000 00 mem member berss sin i ce the start r of Jaanuaary, y mo more re tha than n ever ever beforee. 7% % fewe few r memberss left left us in the la last st three mon m ths o of 20 2 11 1 thaan in in the the win winter ter off 2010, 0, a test testame am nt n to the he en enthu thusia siasm sm inspir p ed out o there there in th t e park parks. s We hav s. havee a m e dive mor iverse rse workf workforc orcee than than ev ever er and th this is yeaar have have be been en pro proud ud to emp employ loy ou ourr firs rstt d abl dis abled ed vet vetera erans ns as ins instru tructo ctors. rs. That said That said,, ther theree is is no no doub doubtt that that we ar aree operat ope rating ing in ch chall alleng enging ing ti times mes,, with with th the econom eco nomic ic dow downtu nturn rn her heree to o stay stay for for a while wh an and d the ge gener n al pop ner popula ulatio tion n bein being g a lot lot more more cautious ca and ca caref reful ul wit with h thei theirr hard hard ea earne rned d money. m We’re r not immun immunee from from th that; at; th those ose of you yo who h have been bee n with with us fo forr a wh while ile will wi
be awa aware re tha thatt we we are are see seeing ing fe fewer wer tr trial ialist istss flocki ocking ng to the pa park rk tha than n in in prev previou iouss year yearss and and are pe perha rhaps ps hav having ing to wo work rk a litt little le har harder der to persua per suade de the them m to to join join us (a (alth lthoug ough h once once we havee them hav them re reele eled d in in they they ar aree as as comm committ itted ed as ever). eve r). It It’s ’s not ju just st the ec econo onomy my eit either her;; wort worth h rememb rem emberi ering ng tha that, t, up unt untilil the t la last st twe twelve lve months mon ths,, we we have have ha had d year yearss of of exce excepti ptiona onall growth gro wth wi with th ver veryy litt little le com compet petiti ition. on. Now mo more re peo people ple ar aree exer exercis cising ing ou outdo tdoors ors than tha n ever ever be befor foree and and com compet petiti ition on is at an unprec unp recede edente nted d leve level,l, not ju just st fro from m our our tradit tra dition ional al com compet petiti ition on the gy gyms, ms, (b (budg udget et versio ver sions ns of whi which ch are ap appea pearin ring g ever everyy day) day), but fr from om the nu numer merous ous ‘o ‘onene-man man ba bands nds’’ that havee spru hav sprung ng up in alm lmost ost ev every ery pa park rk ove over the he las ast coup ouple le of yea years. rs As th t e UK’s UK’s numbe numb r one outdoor fitness p provi ovider der (don’t (d let us for f get e th hat!) we are in a uniquee posit pos ion to co omba mbatt
To get in touch, pass on your feedback or any ideas please email
[email protected] andmon l i e N h t a wi Com Amaamndat Clapham Grah
the la latte tter; r; we hav havee infi infiltr ltrate ated d the the Boa o rd of the t Fitnes Fit nesss Indu Industr stryy Asso Associa ciatio tion n and a d are working with wit h them them to de devel velop op an out outdoo doorr codee of practi pra ctice ce to hel help p coun council cilss regu regu g lat ate such h activiti t es. Thatt give Tha givess us us stab stabili ility ty wit with h the the cou o ncils and n the abilit abi lityy to to guar guarant antee ee our class clas es will be there when whe n othe others rs fal falll away away. So des despit pitee the the cli climat ma e, BMF is most defifinitely holdin hol ding g its itss own own.. Here Here aat BMF BM HQ we are tighte tig htenin ning g our our bel be ts, ts eever consci sc ous not to compro com promis misee the t e qua quality of our claasses in n the proces pro cess, s, and co conti t nui uing to o loo ok for new opport opp r uni un tie ies to o ensure that we continue to o pro pr sper in the lon long term m.
Nicky Wade, Chief Financial Offficer