boost year-end results
Pursuant helps Awana International
BOOST YEAR-END RESULTS Pursuant consulted with Awana on an online communication strategy that resulted in a significant lift in online donations
CLIENT PROFILE For over 60 years, Awana International has been a leader in children’s ministry, helping churches and parents worldwide raise children with an enduring biblical faith through evangelism and discipleship programs. Each week, more than a million children and youth, 250,000 volunteers, and 145 field staff participate in Awana programs, which are currently active in more than 18,000 churches in the U.S. and 87 countries around the world.
“I really appreciate how your account manager kept us on track and didn’t deviate from our goal of really focusing on getting the year-end message across to our consistuents. As a result, we saw improved results compared with last year that we didn’t expect! Nice job!” - Sheryl D. Nuygen, donor communications specialist CHALLENGE Awana International sought to maximize donation opportunities during November and December of 2010. The group had a solid software system in place to facilitate web-based donations, and partnered with Pursuant to help craft the right strategy to best utilize the online tools and reach their donor base while ensuring that the messaging was consistent across all communication channels.
SOLUTION Pursuant collaborated with Awana to determine specific, compelling messages to be used throughout the year-end campaign. Pursuant highlighted Awana’s most intriguing stories and offers, including significant donor matches that would double the value of each gift. The messaging aligned with previous direct mail appeals and was used in a series of emails to prospects and donors. Pursuant also helped improve Awana’s home page to ensure consistency with the campaign.
71% growth year over year
RESULTS
Pursuant’s recommended communication plan, with its clear and compelling calls to action, resulted in a 71 percent increase in online donations to Awana programs compared to the previous year.
If you’re interested in doing a similar campaign for your organization, contact: Travis Young | [email protected] 5151 Belt Line Road | Suite 900 | Dallas, Texas 75254 | 214.866.7700 | pursuantgroup.com
BOOST YEAR-END RESULTS Pursuant consulted with Awana on an online communication strategy that resulted in a significant lift in online donations
CLIENT PROFILE For over 60 years, Awana International has been a leader in children’s ministry, helping churches and parents worldwide raise children with an enduring biblical faith through evangelism and discipleship programs. Each week, more than a million children and youth, 250,000 volunteers, and 145 field staff participate in Awana programs, which are currently active in more than 18,000 churches in the U.S. and 87 countries around the world.
“I really appreciate how your account manager kept us on track and didn’t deviate from our goal of really focusing on getting the year-end message across to our consistuents. As a result, we saw improved results compared with last year that we didn’t expect! Nice job!” - Sheryl D. Nuygen, donor communications specialist CHALLENGE Awana International sought to maximize donation opportunities during November and December of 2010. The group had a solid software system in place to facilitate web-based donations, and partnered with Pursuant to help craft the right strategy to best utilize the online tools and reach their donor base while ensuring that the messaging was consistent across all communication channels.
SOLUTION Pursuant collaborated with Awana to determine specific, compelling messages to be used throughout the year-end campaign. Pursuant highlighted Awana’s most intriguing stories and offers, including significant donor matches that would double the value of each gift. The messaging aligned with previous direct mail appeals and was used in a series of emails to prospects and donors. Pursuant also helped improve Awana’s home page to ensure consistency with the campaign.
71% growth year over year
RESULTS
Pursuant’s recommended communication plan, with its clear and compelling calls to action, resulted in a 71 percent increase in online donations to Awana programs compared to the previous year.
If you’re interested in doing a similar campaign for your organization, contact: Travis Young | [email protected] 5151 Belt Line Road | Suite 900 | Dallas, Texas 75254 | 214.866.7700 | pursuantgroup.com
