brand book spreads
Welcome. Welcome. Hyde Park
Welcome.
Welcome to Maxwell Market in it’s new home in Hyde Park. We are glad that you’re with us and want to show you around. We hope you’ll enjoy this introduction of what Maxwell Market is all about.
Atmosphere
Casual The pace of the market is casual and relaxed. Patrons come and go as they please and enjoy browsing the wonderful offerings you bring to the market. Don’t be surprised to see sweets and uncombed hair. It is Saturday morning after all.
Emotive
Harmonious
Your works are creative, fun, and inspiring. And you’ll see that same spirit in the eyes of our patrons as they experience your merchandise.
Hyde Park is a place built on the idea of community. You’ll see many different types of people at the market on any given Saturday. We embrace that sense of community in our market. All are welcome.
Colors
Blue The color of a blue sky on the day of the market. Blue also reflects the casual atmosphere of the market. PANTONE 7459 C CMYK 86 38 30 3 RGB 35 153 173 HEX 2388AD
Yellow This color reflects the creativity and passion that your works bring to the market. PANTONE 391 C CMYK 28 31 100 2 RGB 180 172 0 HEX B4AC00
Orange There is an energy and excitement in the air during the summer months in Chicago. This color is meant to capture that excitement and bring it to our market. PANTONE 1665 C CMYK 28 31 100 2 RGB 198 49 0 HEX C63100
Logo
Our logo represents the spirit and atmosphere of our open air market. It reminds our guests of our brand attributes and colors and the meaning behind them.
Type
Maxwell Market is fun, bold, playful, clean, and crafted. We have chosen two fonts that convey this message.
Clarendon ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Din ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Touch Points
The main experience of Maxwell Market is made by you. But we hope to help our customers out along the way with a few key touch points.
Website The website is the main way for our customers to connect with the market. They can find important information like dates, times, and maps of the location. Customers can even sign up for reminder e-mails to notify them of upcoming events.
about
who we are
merchants
featured merchants
Created by Chicagoans in the 1900’s, Maxwell Market is a place for gathering and sharing. Maxwell Market shares the same community spirit in it’s new home of Hyde Park. Artists, craftsmen, vendors and local merchants come together to share their works with you.
contact
photos
info April 4th May 2nd
June 6th
July 4th August 1st September 5th Located in Hyde Park on 57th street in front of the Museum of Science & Industry. Receive reminder emails of comming events.
Hannah’s Handbags Hannah Allen has been making handbags out of her Chicago design studio since 1995. Here work has been featured on websites and in magazines across the country.
The website is also a way for customers to connect with you, the merchants. Photos of your offerings and information about you are displayed prominently on the home page and merchant profile pages.
Brochure The brochure is a way for our customers to get more information while at the market. It gives a sense of what they’ll find as they explore the grounds. And on the back there is a map with additional information about the market.
The main feature of the brochure is a set of stickers that customers can mark their calendars with to remind them of subsequent events.
Shopping Bag The shopping bag is made of a durable, recycled fabric and is designed to be reused by customers outside the market. The market’s logo is printed on one side as a subtle reminder of where the bag came from.
These bags can be purchased by vendors at a reasonable price to distribute to their customers.
Light Pole Flags Flags are mounted on the light poles that line the streets of the market. They let people know that the market is being held that day and give a sense of the general boundaries of the market.
itnhging lrylry h t ee cloclo jew jew s s aratrtssssquqilutilet e
glgala
c c du du propro
ddokosks o o o o f f oo bb
fufnudlnedsles siscic uu cacnanmm s s p p resres
sosaoaulputluptumemses sc sc gaga
fatfsrtasmraimcsics a r r c c cece
hyde hyde park park
made made
us. us.
byby
made made
you. you.
forfor
Enjoy.
Welcome.
Welcome to Maxwell Market in it’s new home in Hyde Park. We are glad that you’re with us and want to show you around. We hope you’ll enjoy this introduction of what Maxwell Market is all about.
Atmosphere
Casual The pace of the market is casual and relaxed. Patrons come and go as they please and enjoy browsing the wonderful offerings you bring to the market. Don’t be surprised to see sweets and uncombed hair. It is Saturday morning after all.
Emotive
Harmonious
Your works are creative, fun, and inspiring. And you’ll see that same spirit in the eyes of our patrons as they experience your merchandise.
Hyde Park is a place built on the idea of community. You’ll see many different types of people at the market on any given Saturday. We embrace that sense of community in our market. All are welcome.
Colors
Blue The color of a blue sky on the day of the market. Blue also reflects the casual atmosphere of the market. PANTONE 7459 C CMYK 86 38 30 3 RGB 35 153 173 HEX 2388AD
Yellow This color reflects the creativity and passion that your works bring to the market. PANTONE 391 C CMYK 28 31 100 2 RGB 180 172 0 HEX B4AC00
Orange There is an energy and excitement in the air during the summer months in Chicago. This color is meant to capture that excitement and bring it to our market. PANTONE 1665 C CMYK 28 31 100 2 RGB 198 49 0 HEX C63100
Logo
Our logo represents the spirit and atmosphere of our open air market. It reminds our guests of our brand attributes and colors and the meaning behind them.
Type
Maxwell Market is fun, bold, playful, clean, and crafted. We have chosen two fonts that convey this message.
Clarendon ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Din ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Touch Points
The main experience of Maxwell Market is made by you. But we hope to help our customers out along the way with a few key touch points.
Website The website is the main way for our customers to connect with the market. They can find important information like dates, times, and maps of the location. Customers can even sign up for reminder e-mails to notify them of upcoming events.
about
who we are
merchants
featured merchants
Created by Chicagoans in the 1900’s, Maxwell Market is a place for gathering and sharing. Maxwell Market shares the same community spirit in it’s new home of Hyde Park. Artists, craftsmen, vendors and local merchants come together to share their works with you.
contact
photos
info April 4th May 2nd
June 6th
July 4th August 1st September 5th Located in Hyde Park on 57th street in front of the Museum of Science & Industry. Receive reminder emails of comming events.
Hannah’s Handbags Hannah Allen has been making handbags out of her Chicago design studio since 1995. Here work has been featured on websites and in magazines across the country.
The website is also a way for customers to connect with you, the merchants. Photos of your offerings and information about you are displayed prominently on the home page and merchant profile pages.
Brochure The brochure is a way for our customers to get more information while at the market. It gives a sense of what they’ll find as they explore the grounds. And on the back there is a map with additional information about the market.
The main feature of the brochure is a set of stickers that customers can mark their calendars with to remind them of subsequent events.
Shopping Bag The shopping bag is made of a durable, recycled fabric and is designed to be reused by customers outside the market. The market’s logo is printed on one side as a subtle reminder of where the bag came from.
These bags can be purchased by vendors at a reasonable price to distribute to their customers.
Light Pole Flags Flags are mounted on the light poles that line the streets of the market. They let people know that the market is being held that day and give a sense of the general boundaries of the market.
itnhging lrylry h t ee cloclo jew jew s s aratrtssssquqilutilet e
glgala
c c du du propro
ddokosks o o o o f f oo bb
fufnudlnedsles siscic uu cacnanmm s s p p resres
sosaoaulputluptumemses sc sc gaga
fatfsrtasmraimcsics a r r c c cece
hyde hyde park park
made made
us. us.
byby
made made
you. you.
forfor
Enjoy.
