RUSSELLVILLE SCHOOL DISTRICT BRAND / IDENTITY GRAPHIC STANDARDS RMS
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RJHS
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RHS
TABLE OF CONTENTS
RHS Nameplate Color Variations..................... 19
Volleyball.......................................................... 40
RSD Custom “Cyclone” Typeface.................... 20
Wrestling.......................................................... 41
SPORTS, CLUBS & ORGANIZATIONS
RJHS ALTERNATES
RHS ALTERNATES
Nameplates...................................................... 42
Nameplates...................................................... 21
Academics........................................................ 43
Nameplates Con’t............................................ 22
Athletics........................................................... 44
Brand / Identity Graphic Standards................. 3
Academics........................................................ 23
Band................................................................. 45
Official RSD Colors........................................... 4
Athletics........................................................... 24
Basketball......................................................... 46
RMS, RJHS & RHS Primary Logos.................... 5
Band................................................................. 25
Cheer................................................................ 47
RMS, RJHS & RHS Secondary Logos............... 6
Baseball........................................................... 26
Cross Country................................................... 48
RMS, RJHS & RHS Tertiary Logos.................... 7
Basketball......................................................... 27
Dance............................................................... 49
RJHS - Eastside / Westside Logos................... 8
Cheer................................................................ 28
Football............................................................ 50
RMS, RJHS & RHS Nameplates....................... 9
Choir................................................................. 29
Track & Field.................................................. 51
RJHS Westside / Eastside Nameplates........... 10
Cross Country.................................................. 30
Volleyball................................................ 52
THE RUSSELLVILLE “R” BRAND..................... 11
Dance.................................................... 31
ADDITIONAL APPLICATIONS
RMS Color Variations...................................... 12
Football................................................. 32
RMS Band Official Uniform Shirt.............. 53
RJHS Color Variations..................................... 13
Football Con’t........................................ 33
RHS “BIG RED” Logos............................. 54
RJHS Eastside / Westside Color Variations... 14
Golf....................................................... 34
Special Use Logos................................... 55
RHS Color Variations.............................. 15
Soccer.................................................... 35
Communications..................................... 56
RMS Nameplate Color Variations............ 16
Softball.................................................. 36
Marketing............................................... 57
RJHS Nameplate Color Variations........... 17
Swim...................................................... 37
Merchandising - Wearables..................... 58
RJHS Eastside / Westside
Tennis..................................................... 38
Merchandising - Spirit Products.............. 59
Nameplate Color Variations.................... 18
Track & Field.......................................... 39
Contact Information................................ 60
CONTENTS
RUSSELLVILLE SCHOOL DISTRICT
BRAND / IDENTITY GRAPHIC STANDARDS
Welcome to the Russellville School District's Brand / Identity Graphic Standards. Each component within this guide has been carefully developed through a process involving input from across the school district and throughout the community, over several months and numerous meetings. As officially adopted in July, 2010, by the district's Board of Education - this will be the standard for all graphic representation of each school included. The standards guide is an important tool that will assist in magnifying each school's identity, as well as energizing student body and community spirit. The guide has been published to assist individuals utilizing the school district's logo, in order to apply them accurately and in accordance with the standards detailed within. The logos, type-faces and colors have been carefully developed to give the schools of the district a distinct brand image, while also enhancing the "value" of the district's brand over time. Therefore, it is very important that anyone utilizing these brands strictly adhere to the uniform look and colors of each logo enclosed. The colors represent the traditional colors used by Russellville High School throughout its most recent history, although they have now been standardized by identification with the Pantone Matching System (PMS color). Many images have been used in recent years to graphically represent the Cyclones, Whirlwinds and Gales. By utilizing the logos contained within this guide, each campus will have continuity in their brand; thus, giving each school/team a stronger presence locally, statewide and beyond. The Russellville School District thanks you for your consideration of, and for your cooperative compliance with, these guidelines.
(This Brand / Identity Package was prepared by The Nicholson Group - A Marketing Resources Company
located in Russellville, Arkansas. For the school district to fully realize the maximum value of these graphic identity / communication tools, individuals utilizing them should strictly follow the standards set forth.)
OFFICIAL RSD COLORS
PRIMARY COLORS Color is one of the single most important components of the Russellville School District Brand / Identity Package. The colors noted here are the official colors of the district, listed as PMS spot colors and Full Color Process equivalent. Should the red tones not be available, the logo should be reproduced in black or white only. It is very important to "match" the colors noted exactly, at all times and in all applications. When unable to match this color exactly, then match as closely as possible. If close matches cannot be achieved, reproduce in black or white only.
PRIMARY
PRIMARY
SECONDARY
Cyclone Red *Pantone ® 186
Black
Crimson Red *Pantone ® 1815
SUPPORT
SUPPORT COLORS
*Please note: Pantone ® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this guide are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.
Full Color Process equivalent
In addition to the Primary Colors, the RSD package utilizes white as an important support color. White helps to achieve contrast and add depth to most graphic applications.
PRIMARY
SECONDARY SECONDARY
White
Cyclone Red C-8%, M -100%, K - 81%, Y - 4%
Crimson Red C-0%, M -100%, K - 100%, Y - 51%
BRAND / IDENTITY GRAPHIC STANDARDS
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RMS, RJHS & RHS PRIMARY LOGOS
RMS PRIMARY LOGO
RJHS PRIMARY LOGO
RHS PRIMARY LOGO
PRIMARY LOGOS SHOWN ON BLACK BACKGROUND TO REVEAL AN INTENTIONAL WHITE BORDER
BRAND / IDENTITY GRAPHIC STANDARDS
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RMS, RJHS & RHS SECONDARY LOGOS
RMS SECONDARY LOGOS
RJHS SECONDARY LOGOS
RHS SECONDARY LOGOS
BRAND / IDENTITY GRAPHIC STANDARDS
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RMS, RJHS & RHS TERTIARY LOGOS
RMS TERTIARY LOGOS
RJHS TERTIARY LOGOS
RHS TERTIARY LOGOS
BRAND / IDENTITY GRAPHIC STANDARDS
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RJHS - EASTSIDE / WESTSIDE LOGOS
RJHS WESTSIDE & EASTSIDE WHIRLWINDS
WESTSIDE & EASTSIDE WHIRLWINDS
BRAND / IDENTITY GRAPHIC STANDARDS
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RMS, RJHS & RHS NAMEPLATES
RMS Acceptable Nameplate Variations
RJHS Acceptable Nameplate Variations
RHS Acceptable Nameplate Variations
BRAND / IDENTITY GRAPHIC STANDARDS
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RJHS WESTSIDE / EASTSIDE NAMEPLATES
RJHS WESTSIDE Acceptable Nameplate Variations
RJHS EASTSIDE Acceptable Nameplate Variations
BRAND / IDENTITY GRAPHIC STANDARDS
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THE RUSSELLVILLE “R” BRAND
Acceptable Variations Color Variations
RMS Acceptable Variations
Color Variations
Acceptable Variations on Black Background
RJHS Acceptable Variations
Color Variations
RHS Acceptable Variations
Color Variations
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
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RMS COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
12
RJHS COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
13
RJHS EASTSIDE / WESTSIDE COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
15
RMS NAMEPLATE COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
16
RJHS NAMEPLATE COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
17
RJHS EASTSIDE / WESTSIDE NAMEPLATE COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS NAMEPLATE COLOR VARIATIONS
White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
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RSD CUSTOM “CYCLONE” TYPEFACE
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - nameplates
ACADEMICS
ACADEMICS
ATHLETICS
ATHLETICS
BAND
BAND
BASEBALL
BASEBALL
BASKETBALL
BASKETBALL
CHEER
CHEER
CHEER LEADER
CHEER LEADER
CHOIR
CHOIR
CROSS COUNTRY
CROSS COUNTRY
DANCE
DANCE
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - nameplates con’t
FOOTBALL
FOOTBALL
G O LF
G O LF
SOCCER
SOCCER
SOFTBALL
SOFTBALL
SWIM
SWIM
TENNIS
TENNIS
TRACK FIELD
TRACK FIELD
VOLLEYBALL
VOLLEYBALL
WRESTLING
WRESTLING
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - academics
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - athletics
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - band
THE
OF RUSSELLVILLE Official Uniform Shirt
THE
OF RUSSELLVILLE
THE
OF RUSSELLVILLE
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - baseball
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - basketball
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - cheer
E CHE
R
BRAND / IDENTITY GRAPHIC STANDARDS
28
RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - choir
BRAND / IDENTITY GRAPHIC STANDARDS
29
RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - cross country
CROSS COUNTRY
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - dance
BRAND / IDENTITY GRAPHIC STANDARDS
31
RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - football
BRAND / IDENTITY GRAPHIC STANDARDS
32
RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - football con’t
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - golf
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - soccer
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - softball
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - swim
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - tennis
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - track & field
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - volleyball
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - wrestling
BRAND / IDENTITY GRAPHIC STANDARDS
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RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - nameplates
ACADEMICS
ACADEMICS
ATHLETICS
ATHLETICS
B A N D
B A N D
BASKETBALL
BASKETBALL
CHEER LEADER
CHEER LEADER
CHEER
CHEER
CROSS COUNTRY
CROSS COUNTRY
DANC E
DANC E
FOOTBALL
FOOTBALL
FIELD
TRACK FIELD
VOLLEYBALL
VOLLEYBALL
TRACK
BRAND / IDENTITY GRAPHIC STANDARDS
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RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - academics
BRAND / IDENTITY GRAPHIC STANDARDS
43
RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - athletics
BRAND / IDENTITY GRAPHIC STANDARDS
44
RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - band
Official Uniform Shirt
B A N D
B A N D
B A N D
B A N D
BRAND / IDENTITY GRAPHIC STANDARDS
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RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - basketball
BRAND / IDENTITY GRAPHIC STANDARDS
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RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - cheer
C
E HE
R
BRAND / IDENTITY GRAPHIC STANDARDS
47
RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - cross country
CROSS COUNTRY
BRAND / IDENTITY GRAPHIC STANDARDS
48
RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - dance
BRAND / IDENTITY GRAPHIC STANDARDS
49
RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - football
BRAND / IDENTITY GRAPHIC STANDARDS
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RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - track & field
BRAND / IDENTITY GRAPHIC STANDARDS
51
RJHS SPORTS, CLUBS & ORGANIZATIONS ALTERNATES - volleyball
BRAND / IDENTITY GRAPHIC STANDARDS
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RMS BAND OFFICIAL UNIFORM SHIRT
Front Left Cest of Shirt
Full Back of Shirt
BRAND / IDENTITY GRAPHIC STANDARDS
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RHS “BIG RED” LOGOS
Acceptable “BIG RED” color variations. White artwork shown on black swatch for reference.
BRAND / IDENTITY GRAPHIC STANDARDS
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SPECIAL USE LOGOS
RHS Helmet Decal Logo
BRAND / IDENTITY GRAPHIC STANDARDS
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COMMUNICATIONS
Shown on this page are examples of how the logos would be used for various forms of communication. Keep in mind, when setting up art for communications pieces, it is important to have continuity of the brand across all types of correspondence components.
RUSSELLVILLE SCHOOL DISTRICT
RUSSELLVILLE SCHOOL DISTRICT 220 West 10th Street Russellville, AR 72801 479.968.1306
220 West 10th Street Russellville, AR 72801 479.968.1306
Envelope
JIM DICKERSON Director of Activities & Transportation
[email protected] RUSSELLVILLE SCHOOL DISTRICT PO Box 928 Russellville, AR 72801 479-890-6356 479-970-5095
Business Card
Letterhead
BRAND / IDENTITY GRAPHIC STANDARDS
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MARKETING
BANNERS
There will be many opportunities for marketing the RSD brand / identity. A few examples of identity extension are shown here to illustrate how important it is to maintain continuity across all products and mediums. As the district considers various new ways to market their logos, vendors should always make sure to proof new layouts / applications with their district contact for authorization.
STORE OPEN/CLOSED SIGN
CUSTOM DIE CUT DECALS...ON BLACK BACKGROUND WINDOW DECAL
RUSSELLVILLE HIGH SCHOOL
BRAND / IDENTITY GRAPHIC STANDARDS
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MERCHANDISING - wearables
Merchandising the new brand / identity is an important part the district's extension of their new logos. Careful consideration should be given to reproduce the look and colors of the logos as detailed in the guide. Always avoid manipulating the art and the colors, so the brand representation remains consistent. There is a variety of approved versions (noted throughout the guide) for various types of retail and promotional products.
BRAND / IDENTITY GRAPHIC STANDARDS
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MERCHANDISING - spirit products
BRAND / IDENTITY GRAPHIC STANDARDS
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CONTACT INFORMATION
For additional information regarding the use or reproduction of any Russellville School District logos or images contained in this guide, contact the offices noted below.
Randall Williams Superintendent Russellville School District 220 West 10th Street Russellville, AR 72801
[email protected] 479.968.1306
Donna Hendrix Secretary to the Superintendent Russellville School District 220 West 10th Street Russellville, AR 72801
[email protected] 479.968.1306
Jim Dickerson Director of Activities/Transportation 1004 S. Arkansas Ave. Russellville, AR 72801
[email protected] 479.890.6356