Brand Identity Guidelines
Brand Identity Guidelines
Table of Contents 1
Introduction
2
Delta Gamma Personality
3
The Brand
4
Logo
5
Identity Mark & Usage
10
Color Palette
12
Graphic Elements
14
Stationery Package
24
Typeface Families
25
E-mail Signature
26
Identity CD-ROM
Introduction These identity guidelines have been established as a foundation for building brand recognition for Delta Gamma Fraternity. Extensive research and planning have gone into shaping the voice and visuals that form the Delta Gamma personality. As a primary reference tool, this guide will help individuals both within and outside the Delta Gamma sisterhood work together to deliver cohesive, consistently designed messages about Delta Gamma. These visual guidelines will help ensure communications are effective, attractive and fully represent the strength of the Delta Gamma organization and membership. Please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169 should you need further instruction regarding the use of these specific identity guidelines, additional logos/graphic elements not included with this guide and assistance developing your Delta Gamma communication materials.
Delta Gamma Brand Identity Guidelines 1
Representation of the “personality” of the brand
for hope…
Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole.
2
for strength…
Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma.
for life…
Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
The Delta Gamma Brand Delta Gamma’s primary purpose is to create an environment for its members in which lasting friendships are established and in which members find the processes, the experiences and the disciplines that will stimulate clear thought. Its aim is to foster an atmosphere in which women will develop a deeper love and consideration for mankind, a more profound understanding of the purpose of life and a basic wisdom upon which to build their lives. The Mission of Delta Gamma Delta Gamma offers to women of all ages a rich heritage based on principles of personal integrity, personal responsibility and intellectual honesty. Our primary purpose is to foster high ideals of friendship, promote educational and cultural interests, create a true sense of social responsibility and develop the finest quality of character. Defining the Delta Gamma Brand When reading the mission and focusing on the vision of Delta Gamma, there are key words and phrases that help identify the most important messages of the Delta Gamma brand: for hope — Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole. for strength — Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma. for life — Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
Delta Gamma Brand Identity Guidelines 3
The Delta Gamma Logo When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files.
The Delta Gamma identity consists of four different elements, each one playing a significant role in the overall positioning of the Delta Gamma brand. The elements of the logo include: the logomark/symbol, wordmark, entity and tagline. Logomark/Symbol The Delta Gamma logomark/symbol is the anchor with a cable spiraling down. The anchor, which traditionally stands for hope, has been a symbol for Delta Gamma since 1877. Through the hope of service, leadership, mentoring and friendship opportunities, members are able to develop individually while advancing the organization as a whole.
Logomark/ Symbol Wordmark Entity
Wordmark The words “DELTA GAMMA” appear in the Adobe Garamond typeface. The small-cap, serif typeface reflects the strong, rich heritage and tradition upon which Delta Gamma is based. Entity Each entity (Fraternity, Foundation, Fraternity Housing Corporation) also appears in the Adobe Garamond typeface in all capital letters. Each entity appears centered directly below the wordmark to distinguish each branch of this organization.
Tagline Full logo
Logomark/ Symbol Wordmark Entity
Tagline The tagline “for hope. for strength. for life.” is based on the foundation and principles of Delta Gamma’s purpose and mission statement. The tagline consists of “for” in the Snell Roundhand script font, creating a wave effect that compliments the Delta Gamma anchor. This wave action symbolizes the progressive movement and continuous advancement which Delta Gamma seeks from all members. The words “hope,” “strength,” and “life” are in the Adobe Garamond serif font with “life” appearing in Anchor Red for emphasis (see pages 10-11 for the Delta Gamma color palette). Hope, strength and life represent the ideals Delta Gamma was founded upon and also emphasize the principles a sister is expected to carry throughout her lifetime.
Tagline Full logo
Logomark/ Symbol Wordmark Entity
Tagline Full logo
4
The Delta Gamma Identity Mark & Usage The logomark/symbol, wordmark, entity, and tagline form the core of the Delta Gamma identity. When using the full logo (all elements present), use only the supplied and approved high resolution graphic files. Additional identity guidelines appear below and continue on pages 6-9. Deviations from any of these specific usages jeopardizes the consistency of the Delta Gamma identity.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the logomark/symbol.
Individual logomark/symbol usage • It is acceptable to use the anchor with cable by itself, without the use of the wordmark, entity and tagline. The position of the anchor should always appear upright and never be titled to the left or right. • When using the 2-color logomark/symbol, the anchor must remain in Wave Navy and the cable must remain in Anchor Red. • It is acceptable to use the logomark/symbol in 1-color Wave Navy and black. It is not acceptable to use the individual anchor logomark/symbol in 1-color Anchor Red. • It is acceptable to use the individual logomark/symbol reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining in the same color as the background. • It is acceptable to use the logomark/symbol as a screened option.
Acceptable usage of individual logomark/symbol
Unacceptable usage of individual logomark/symbol
Acceptable reverse of individual logomark/symbol 1-color logo Wave Navy
Acceptable reverse of individual logomark/symbol 1-color logo Anchor Red
Acceptable reverse of individual logomark/symbol 1-color logo Black
Acceptable usage of logomark/symbol screened option
Delta Gamma Brand Identity Guidelines 5
The Delta Gamma Identity Mark & Usage Logomark/symbol and wordmark usage together • It is acceptable to use the logomark/symbol and wordmark together without the usage of the entity and tagline. Acceptable options include the 2-color Wave Navy and Anchor Red, 1-color Wave Navy, black and reverse. Using the 1-color Anchor Red logomark/symbol and wordmark together is not acceptable. • It is acceptable to use the logomark/symbol and wordmark as a screened option. • It is acceptable to use the logomark/symbol and wordmark together reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining in the same color as the background. • It is not acceptable to use the logomark/symbol and wordmark together in any position or placement other than the provided high resolution graphic files.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the logomark/symbol and wordmark.
Acceptable usage of logomark/symbol and wordmark
Acceptable reverse of logomark/symbol and wordmark 1-color logo Wave Navy
Unacceptable usage of logomark/symbol and wordmark
6
Acceptable usage of logomark/symbol and wordmark
Acceptable usage of logomark/symbol and wordmark
Acceptable usage of logomark/symbol and wordmark screened option
Acceptable reverse of logomark/symbol and wordmark 1-color logo Anchor Red
Acceptable reverse of logomark/symbol and wordmark 1-color logo Black
Unacceptable usage of logomark/symbol and wordmark
The Delta Gamma Identity Mark & Usage Individual tagline usage • The full tagline “for hope. for strength. for life.” may be used separately, away from the anchor logomark/symbol, the “DELTA GAMMA” wordmark and the entity as long as those elements are located elsewhere on the communication piece. Special exceptions may be approved through the communications department. • The tagline may be broken down into individual messages (for example, using “for life” only) as long as the anchor logomark/symbol, the “DELTA GAMMA” wordmark and the entity are located elsewhere on the communication piece. • It is acceptable to use the individual tagline as a screened option.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the tagline.
Acceptable usage of full tagline
Acceptable usage of individual message and tagline
Unacceptable usage of full tagline
Unacceptable usage of individual message and tagline
Delta Gamma Brand Identity Guidelines 7
The Delta Gamma Identity Mark & Usage For maximum clarity when logos are placed or imported into a communication piece, refer to page 25 for correct file formats and usage. Contact the communications team at the Delta Gamma Executive Offices at 614.481.8169 should you need further instruction or have questions regarding the use of the correct identity mark and usage.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the logomark/symbol, wordmark and tagline.
Correct full logo usage • When using the full logo, remember to use only the supplied and approved high resolution graphic files. It is NOT acceptable to re-typeset the logos or graphic elements. • It is only acceptable to use the full logo in 2-color Wave Navy and Anchor Red, 1-color Wave Navy or black. It is not acceptable to use Anchor Red as a 1-color logo option. • The full logo or any graphic elements must not be altered in any way except to increase or decrease proportionally in size. • When placing the full logo in a communication piece, it is important to maintain sufficient “white space” around the image. Always use space equivalent to the height of the “D” or “G” around the full logo on every side. This area should remain free of other visual elements or page trim. Acceptable 2-color logo Wave Navy & Anchor Red
Acceptable 1-color logo Wave Navy
Acceptable 1-color logo Black
Unacceptable 1-color logo Anchor Red
D
D
G
G
D
D
G
G Sufficient “white space” around logo
8
The Delta Gamma Identity Mark & Usage Correct full logo and tagline usage • It is acceptable to use the full logo and tagline reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining the same color as the background. • It is acceptable to use the full logo and tagline as a screened option. • The full tagline “for hope. for strength. for life.” can appear in 2-color Wavy Navy and Anchor Red, 1-color Wave Navy, black, and reverse. Other color combinations are not acceptable. • The tagline broken out into individual messages (for example, using “for life” only)” can appear in 1-color Wave Navy, 1-color Anchor Red, black, and reverse. Other color combinations are not acceptable. • Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the full logo and tagline not included on the CD-ROM. Printing full logo and tagline on fabrics • When printing the full logo, wordmark or tagline on fabrics (e.g. mousepads), use the high resolution logos provided on the included CD-ROM (frat_reverse_fabric.eps., found_reverse_fabric.eps., and FHC_reverse_fabric.eps.) • A .25 white stroke has been added to the wordmark, entity and tagline in order for the logo to print clearly. Be sure to see a proof from the promotions vendor before artwork is printed. Increasing the stoke on the wordmark, entity and tagline up to .50 is acceptable if logo is still not printing clearly using the supplied .25 stroke high resolution artwork. If you have additional questions, contact the communications team at Delta Gamma Executive Offices at 614.481.8169. Additional reverse versions of the full logo logo and tagline for fabrics are available upon request.
Acceptable reverse full logo and tagline 1-color logo Wave Navy
Acceptable reverse full logo and tagline 1-color logo Anchor Red
Acceptable reverse full logo and tagline 1-color logo Black
Acceptable usage of full logo and tagline screened option
Acceptable 2-color tagline Wave Navy & Anchor Red Acceptable 1-color tagline Wave Navy Acceptable 1-color tagline Black Acceptable 1-color reverse tagline Wave Navy and White Acceptable 1-color reverse tagline Black & White Acceptable 1-color tagline reverse Anchor Red & White Unacceptable 1-color tagline Anchor Red Unacceptable 2-color reverse tagline Wave Navy & Anchor Red Unacceptable 2-color reverse tagline Black & Anchor Red
Acceptable 1-color tagline Anchor Red Acceptable 1-color tagline Wave Navy Acceptable 1-color tagline Black Acceptable 1-color tagline reverse Wave Navy Acceptable 1-color tagline reverse Black Unacceptable 2-color tagline Wave Navy & Anchor Red
Delta Gamma Brand Identity Guidelines 9
Delta Gamma Color Palette Using the Pantone Matching System (PMS) allows designers to ‘color match’ specific colors when a design enters production stage — regardless of the equipment used to produce the color. The Pantone system is based on a specific mix of pigments to create new colors — referred to as spot colors.
Eight colors make up the Delta Gamma color palette. Please note that color numbers and process conversions may differ due to the type of paper stock since some stock is uncoated and some is coated. Pantone Matching System (PMS) Spot Colors • Use these colors when printing spot Pantone colors on uncoated paper stock.
Anchor Red PMS 186
Wave Navy PMS 281
Oxford Cream PMS 1215
Cable Bronze (Metallic) PMS 873
Splash Blue PMS 279
Promise Pink PMS 495
Shield Green PMS 583
Hope Rose PMS 1955
Splash Blue PMS 279
Promise Pink PMS 495
Shield Green PMS 583
Hope Rose PMS 1955
Splash Blue C=50 M=15 Y=0 K=0
Promise Pink C=0 M=25 Y=5 K=0
Shield Green C=15 M=0 Y=75 K=20
Hope Rose C=0 M=100 Y=30 K=35
Pantone Process 221-6
Pantone Process 141-8
Pantone Process 311-3
Pantone Process 131-2
Splash Blue C=65 M=20 Y=0 K=0
Promise Pink C=0 M=25 Y=5 K=0
Shield Green C=10 M=0 Y=100 K=15
Hope Rose C=0 M=100 Y=40 K=40
Pantone Process 221-5
Pantone Process 141-8
Pantone Process 311-4
Pantone Process 127-1
• Use these colors when printing spot Pantone colors on coated paper stock.
Anchor Red PMS 200
Wave Navy PMS 281
Oxford Cream PMS 134
Cable Bronze (Metallic) PMS 873
4-color Process Colors (CMYK) • Use these colors when printing 4-color process colors on uncoated paper stock.
Anchor Red C=0 M=100 Y=50 K=0
Wave Navy C=100 M=60 Y=0 K=20
Oxford Cream C=0 M=5 Y=50 K=0
Pantone Process 114-1
Pantone Process 205-1
Pantone Process 5-6
Cable Bronze (Metallic) C=33 M=41 Y=61 K=5
• Use these colors when printing 4-color process colors on coated paper stock.
Anchor Red C=0 M=100 Y=60 K=10
Wave Navy C=100 M=70 Y=0 K=40
Oxford Cream C=0 M=10 Y=50 K=0
Pantone Process 108-1
Pantone Process 199-1
Pantone Process 5-5
Primary Colors Main colors utilized in the identity mark. 10
Cable Bronze (Metallic) C=41 M=49 Y =74 K=18
Secondary Colors Utilize these colors as accent colors.
Delta Gamma Color Palette
RGB Colors • Use these colors for online presentations (such as PowerPoint), website and display signage where RGB conversions are required.
Anchor Red R=180 G=24 B=69
Wave Navy R=29 G=64 B=123
Oxford Cream R=248 G=224 B=157
Cable Bronze (Metallic) R=163 G=152 B=112
Splash Blue R=104 G=143 B=201
Promise Pink R=238 G=202 B=202
Shield Green R=178 G=187 B=56
Hope Rose R=139 G=4 B=54
Cable Bronze (Metallic) 826f4f
Splash Blue 5d88d9
Promise Pink deb73c
Shield Green acb21d
Hope Rose 7d1d3d
Web Colors • Use these colors when designing templates for web usage.
Anchor Red a50a37
Wave Navy 002967
Oxford Cream eed487
Primary Colors Main colors utilized in the identity mark.
Secondary Colors Utilize these colors as accent colors.
Color suggestions: • To create a cream color in your document that closely matches the cream color of Cougar Opaque Natural paper stock used in the Delta Gamma stationery package (see pages 12-19), suggested use is 7% of the Oxford Cream in the color palette. • Refrain from using anything less than 100% of Anchor Red. Less than 100% creates a pink/orange tone which does not compliment the Delta Gamma color palette. • Additional colors should not be used without approval from the communications team at Delta Gamma Executive Offices.
Color palette variations for each entity: • Fraternity consists primarily of 100% Wave Navy with accents in 100% Anchor Red. • Foundation consists primarily 40% of Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. • Fraternity Housing Corporation consists primarily of 100% Anchor Red with accents in 100% Wave Navy.
Delta Gamma Brand Identity Guidelines 11
Delta Gamma Graphic Elements Several graphic elements have been included to help strengthen the Delta Gamma visual identity. These elements will offer the brand cohesive, distinct messages that will tie in all entities of Delta Gamma. Cable borders
Borders The bar and cable graphics may be used as design elements in communication pieces for Delta Gamma. Acceptable border colors include the primary and secondary colors shown in the color palette (see pages 10-11). Screened back or reversed borders are acceptable. Border size may be increased or decreased proportionally. Ornaments Ornaments are also available to be used as design elements in communication pieces. Acceptable ornament colors include the primary and secondary colors shown in the color palette (see pages 10-11). Screened back or reversed ornaments are acceptable. Ornament size may be increased or decreased proportionally. Core pattern A pattern of three white dots on a color background has been created for Delta Gamma communications. Choose only a color from the primary or secondary color palette provided as the background color (see pages 10-11). The core pattern may be increased or decreased proportionally.
Solid borders
Wave ornaments
Core pattern
Core dots reversed out on a photo
The pattern of the core dots may be pulled out and used independently as a graphic element. Acceptable core dot colors include the primary and secondary colors shown in the color palette (see pages 10-11). Screened back or reversed core dots are acceptable.
12
Delta Gamma Graphic Elements Photography style The use of photography plays an essential role in keeping the Delta Gamma identity message consistent. Resolution of photos should be no less than 300dpi for printing purposes. For web and onscreen photos, 72dpi is acceptable. Photo choices should be selected with a few key points in mind: • Choose photos that compliment the mission and standards that Delta Gamma has set forth. Select positive, friendly photos that capture a warm, sisterly feeling with special attention to the message you are trying to create. • Look for photos that express or evoke an emotion that is consistent with the look and feel of the communication piece that is being created. • Consider generational diversity when selecting photos or stock photography. • Select photos that can be utilized in vertical, horizontal and circle formats. Crop the photo so that it focuses on the person(s) and captures emotion and expression rather than the background. The 3-for-core element The purpose of the 3-for-core element is to represent the three main (“core”) messages of the Delta Gamma identity. The 3-for-core design element can be used for collegians as well as alumnae and Foundation audiences. Suggested application for this graphic element is in educational materials. The 3-for-core element represents for hope — Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole.
Black and white photography
1-color photography Wave Navy
4-color photography
When printing the 3-for-core element, use the approved color matches of Wave Navy and Splash Blue according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. When 1-color specifications are necessary, screen core dots back in 50% of Wave Navy. See 3_4core_BW.eps on included CD-ROM for example.
for strength — Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma. for life — Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
Delta Gamma Brand Identity Guidelines 13
Delta Gamma Stationery Package — Fraternity Fraternity letterhead consists primarily of 100% Wave Navy with accents in 100% Anchor Red. Fraternity letterhead is shown at 40% actual size.
The stationery package includes letterhead, business cards, #10 envelopes, notecards with matching notecard envelopes and mailing labels following the Delta Gamma identity guidelines. Stationery and correspondence are important elements of the Delta Gamma identity. While the letterhead element of the stationery package is broken into the three entities — Fraternity, Foundation and Fraternity Housing Corporation — the logo and design elements form the basis of this package.
2.25" top margin
January 1, 2007
Fraternity letterhead The Delta Gamma Fraternity letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with 100% Wave Navy being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Fraternity letterhead remains clean without the use of any ink or graphic elements. Margins Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5" Font selection When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear. It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
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Joan A. Sample 12345 Anywhere Street City, State, 12345 Dear. Ms. Sample, Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
1.0" left and right margins
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Jane Doe, Delta Gamma Communications
1.5" bottom margin
3250 Riverside Drive Columbus, Ohio 43221 614.481.8169 www.deltagamma.org
Delta Gamma Stationery Package — Foundation Foundation letterhead consists primarily of 40% Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. Foundation letterhead is shown at 40% actual size.
Foundation letterhead The Delta Gamma Foundation letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with 40% Wave Navy being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Foundation letterhead remains clean without the use of any ink or graphic elements.
2.25" top margin
Margins Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5" Font selection When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear. It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
January 1, 2007 Joan A. Sample 12345 Anywhere Street City, State, 12345 Dear. Ms. Sample, Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
1.0" left and right margins
Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.v Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Sincerely,
Jane Doe, Delta Gamma Communications
1.5" bottom margin
3250 Riverside Drive Columbus, Ohio 43221 800.644.5415 www.deltagamma.org
Delta Gamma Brand Identity Guidelines 15
Delta Gamma Stationery Package — FHC Fraternity Housing Corporation letterhead consists primarily of 100% Anchor Red with accents in 100% Wave Navy. Fraternity Housing Corporation letterhead is shown at 40% actual size.
Fraternity Housing Corporation letterhead The Delta Gamma Fraternity Housing Corporation letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with Anchor Red being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Fraternity Housing Corporation letterhead remains clean without the use of any ink or graphic elements.
2.25" top margin
Margins Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5" Font selection When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear. It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
January 1, 2007 Joan A. Sample 12345 Anywhere Street City, State, 12345 Dear. Ms. Sample, Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
1.0" left and right margins
Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.v Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Sincerely,
Jane Doe, Delta Gamma Communications
1.5" bottom margin
3250 Riverside Drive Columbus, Ohio 43221 614.481.8169 www.deltagamma.org
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Delta Gamma Stationery Package — business cards For the Delta Gamma Fraternity business cards, there are three front templates from which to choose. If you are a volunteer in need of business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. Fraternity business cards The Delta Gamma Fraternity business cards are standard size 3.5" w x 2" h. They are printed in the ink colors Wave Navy and Anchor Red, with 100% Wave Navy being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Fraternity business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Fraternity business cards consist primarily of 100% Wave Navy with accents in 100% Anchor Red. Fraternity cards are shown at 80% actual size.
614.481.8169 ext. 333 [email protected]
Tracey Doebling Williams Director of Expansion, Consultants, Collegiate and Alumnae Services
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Fraternity staff
Sharon Souser Malone Fraternity President
252.726.6352 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 614.481.8169 www.deltagamma.org
Front Fraternity volunteer
Back of all Fraternity cards
Delta Gamma Brand Identity Guidelines 17
Delta Gamma Stationery Package For the Delta Gamma Foundation business cards, there are two front templates from which to choose. If you are a volunteer in need of business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. Foundation business cards The Delta Gamma Foundation business cards are standard size 3.5" x 2.0". They are printed in the ink colors Wave Navy and Anchor Red, with 40% Wave Navy being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Foundation business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Foundation business cards consist primarily of 40% Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. Foundation cards are shown at 80% actual size.
Betsy Inch Fouss Foundation Executive Director
800.644.5414 x 25 614.481.8169 x 314 fax 614.481.7061 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Foundation staff
Judith Van Scoyk Barnhart Foundation Board of Trustees: Chairman
150 Whieldon Lane Worthington, Ohio 43085 614.436.2343 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org 800.644.5414 614.481.8169
Front Foundation volunteer
Back of all Foundation cards
18
Delta Gamma Stationery Package For the Delta Gamma Fraternity Housing Corporation business cards, there is one front template. If you are in need of Fraternity Housing Corporation business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. Fraternity Housing Corporation business cards The Delta Gamma Fraternity Housing Corporation business cards are standard size 3.5" w x 2.0" h. They are printed in the ink colors Wave Navy and Anchor Red, with 100% Anchor Red being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Fraternity Housing Corporation business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Fraternity Housing Corporation business cards consist primarily of 100% Anchor Red with accents in 100% Wave Navy. Fraternity Housing Corporation cards are shown at 80% actual size.
Abby Myette Housing Services Coordinator
614.481.8169 x 322 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Fraternity Housing Corporation staff
Mary Jo Devine Carver Region 6 Housing Director
480.496.0567 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Fraternity Housing Corporation volunteer
Back of all Fraternity Housing Corporation cards
Delta Gamma Brand Identity Guidelines 19
Delta Gamma Stationery Package Fraternity envelopes The Delta Gamma Fraternity envelope is a standard, pre-converted #10 envelope, size 9.5" w x 4.125" h. It is printed in the ink color Wave Navy. The envelope is printed on Cougar Opaque Natural, standard envelope paper stock. Margins Place the mailing address beginning at 3.5" w x 2.0" h. Typeset the text in Adobe Garamond, 11 pt type over 14 pt leading. Font selection It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
2.0" height margin
3250 RIVERSIDE DRIVE COLUMBUS, OHIO 432210397
3.5" width margin
20
Mrs. Joan A. Sample 12345 Anywhere Street City, State 12345
Fraternity envelope is shown at 60% actual size.
Delta Gamma Stationery Package Foundation envelopes are shown at 60% actual size.
Foundation envelopes Delta Gamma Foundation has two envelope templates (template #1 and template #2 thank you!) The Delta Gamma Foundation envelopes are standard, pre-converted #10 envelopes, size 9.5" w x 4.125" h. Each is printed in the ink color Wave Navy. Envelopes are printed on Cougar Opaque Natural, standard envelope paper stock. Margins Place the mailing address beginning at 3.5" w x 2.0" h. Typeset the text in Adobe Garamond, 11 pt type over 14 pt leading. Font selection It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
2.0" height margin
3250 RIVERSIDE DRIVE COLUMBUS, OHIO 432210397
3.5" width margin
Mrs. Joan A. Sample 12345 Anywhere Street City, State 12345
2.0" height margin
Template #1 3250 RIVERSIDE DRIVE COLUMBUS, OHIO 432210397
3.5" width margin
Mrs. Joan A. Sample 12345 Anywhere Street City, State 12345
Thank you!
Template #2 thank you! Delta Gamma Brand Identity Guidelines 21
Delta Gamma Stationery Package All notecards and envelope are shown at 40% actual size.
Notecards with matching envelopes Delta Gamma Fraternity, Foundation and Executive Offices each have one notecard and envelope template. The notecards can be customized on the backside for each Fraternity Council and Foundation Board of Trustee member. Notecards are blank on the backside for Executive Offices members. All notecards are blank on the inside. If you are in need of notecards and matching envelopes, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. The Delta Gamma notecards are 5.5" w x 8.5" h flat, or final single-folded size is 5.5" w x 4.25" h. Each notecard is printed in the ink colors Wave Navy and Anchor Red on Cougar Opaque Natural, 80# card stock. A2 size envelopes (5.75" w x 4.375" h) are printed on the Cougar Opaque Natural standard envelope paper stock.
Judith Van Scoyk Barnhart
[email protected]
Delta Gamma Fraternity President Holly Pine Road Line Knoll Shores, North Carolina
Sharon Sauser Malone
22
[email protected]
Fraternity notecards Customized back Blank inside
Delta Gamma Foundation Chairman Whieldon Lane Worthington, Ohio
fold
Back of all notecard envelopes
fold
Foundation notecards Customized back Blank inside
fold
Executive Offices notecards No customized back Blank inside
Delta Gamma Stationery Package Mailing labels Delta Gamma has one mailing label template for Fraternity and Foundation. It is important to follow these examples exactly. Use only the electronic art supplied on CD-ROM for the reproduction of the Delta Gamma full logo and elements.
Labels are shown at 100% actual size.
The Delta Gamma labels are printed on the #5164 Avery template, white mailing labels, 6-up on a page. Actual size is 3.33" w x 6.0" h. Ink color is Wave Navy. Typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
EXECUTIVE OFFICES
3250 Riverside Drive Columbus, OH 43221-0397
3250 Riverside Drive Columbus, OH 43221-0397
Executive Offices, Fraternity and Fraternity Housing Corporation label
Foundation label
Delta Gamma Brand Identity Guidelines 23
Delta Gamma Typeface Families Consistent use of typography is essential to the Delta Gamma identity. When used across all communication materials in combination, the three type families provide a uniform appearance, strengthening the voice of the brand personality. If you hire or ask a volunteer or vendor to set up artwork, it is their responsibility to purchase the fonts needed, unless fonts can be provided to them. If the Delta Gamma communications team cannot provide the brand fonts, volunteers or vendors will be required to purchase them. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices. Headlines and main body copy Use Adobe Garamond or Avenir for main body copy in communication pieces. Avoid using Snell Roundhand as body copy. Headlines in all caps and small caps are acceptable to use in the Adobe Garamond and Avenir font families only. It is acceptable to substitute Arial for the Avenir font family for headlines and body copy on web and onscreen presentations.
Typographical principles: • Minimize the number of type sizes and multiple face combinations. An abundance of both will create confusion. Simple is best and allows the eye to key on certain areas consistently. • When emphasis is required, select bolder weights of the typeface or italic. Do not make the style bold or italic on the toolbar or the style menu. Select the actual bold or italic font name. Avoid ALL CAPS for emphasis within body copy. • Standard body copy point size for business correspondence is 10-12 pt type. In publications, standard body copy is 9-11 pt type. These guidelines can be modified to 8-10 pt type as long as the type is legible. Remember to keep your audience in mind. Older audiences prefer to have larger point type on communication pieces. In general, it is best not go lower than 7 pt type for readability purposes. Suggestions for purchasing fonts: The following web sites are suggestions on where to purchase the Delta Gamma identity fonts: • http://www.adobe.com/type/ • http://www.veer.com/ • http://www.myfonts.com/ Purchase fonts according to the computer platform you work on (Mac or Windows). To download and install, follow the instructions provided by the site fonts were purchased.
When choosing a font for your business correspondence through letters or e-mails (NOT publication standards), you may substitute Garamond for the Adobe Garamond serif font. For the sans serif font, you may substitute Arial for Avenir. Snell Roundhand ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[Regular] [Bold] [Black]
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[Roman] [Oblique] [Light] [LightOblique] [Book] [BookOblique] [Medium] [MediumOblique] [Heavy] [HeavyOblique] [Black] [BlackOblique]
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[Roman] [Italic] [SemiBold] [SemiBold Italic] [Bold] [Bold Italic]
Avenir ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
Adobe Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
24
Delta Gamma E-mail Signature To ensure legibility and to maintain consistency within the Delta Gamma organization, use the following preferred signature template on all e-mail correspondence. Font selection and type point size are specified in the template below. E-mail body copy When choosing a font for your business correspondence through e-mails (NOT publication standards), you may substitute Arial for the Avenir sans serif font. E-mail body copy should be set in 11 point Arial if Avenir is not available. Please adjust your settings. E-mail signature
Your Name here (12 point Arial Bold) Your Title here (10 point Arial) Delta Gamma Entity here (10 point Arial Bold) Street Address here (10 point Arial) City, State, Zip here (10 point Arial) Phone Number ext. XXX here (10 point Arial) [email protected] here (10 point Arial) www.deltagamma.org here (10 point Arial)
Example of Delta Gamma e-mail signature
This message is intended only for the recipient. All information contained in this e-mail is confidential Delta Gamma information. Forward or copy at your discretion. (8 point Arial) Using the tagline in your e-mail signature If you choose to add the Delta Gamma tagline “for hope. for strength. for life.” as a graphic element to your e-mail signature, please use the specified high resolution art on the CD-ROM (tagline_email_sig.gif). If you choose to use the tagline “for hope. for strength. for life.” or another Delta Gamma motto as type on your e-mail signature, use the Arial font in 14 pt type.
Delta Gamma Brand Identity Guidelines 25
Identity CD-ROM Contents In this guide, you will find a CD-ROM that contains all of the Delta Gamma logos and graphic elements. The file format that is most utilized for high end output by a publisher or printer is .eps. However, on the CD, there are also other formats of logos for your use in various software applications you may have on your system. Here are a few rules-of-thumb to follow on choosing the format that will work best:
Note: The logos on the CD have been created in Adobe Illustrator CS2 for PC and MAC. The logos are made to be placed or imported, rather than opened themselves unless a drawing program such as Illustrator or Corel Draw is available. Please contact the communications team at the Delta Gamma Executive Offices for additional logos/graphic elements not included with this guide and assistance developing your Delta Gamma communication materials.
Format
Description
[file name].eps
This format is a vector format that is most commonly used in high resolution output situations through page layout programs such as Microsoft Publisher, Adobe InDesign and Quark Xpress. This file format is also compatible to insert pictures through Microsoft Word, but the desktop printer (or output device) must have a postscript driver for it to print cleanly (without jagged edges). In this format, the logo can be enlarged and reduced without the loss of quality. Send this type of format to printers, publishers, signage and promotional companies. Do not use this format for onscreen presentations.
[file name].tif
[file name].jpg
[file name].gif
26
This format is a raster format which means that the image is made up of pixels or commonly referred to as a “bitmapped” image. Care should be given when enlarging this image as it will tend to get blurry or pixilated. This format is compatible for most software applications that allow importing or placing graphics. This is the preferred format for use on your in-house desktop printers and does not require a postscript print driver. Use this format for your in-house communications. This format is a raster format which means that the image is made up of pixels or commonly referred to as a “bitmapped” image. Care should be given when enlarging this image as it will tend to get blurry or pixilated. This format is lower resolution than the two formats listed above. It is often used for web applications and on-screen presentations and is compatible with most software applications such as Microsoft PowerPoint and the Microsoft Office Suite. This format is a raster format which means that the image is made up of pixels or commonly referred to as a “bitmapped” image. Care should be given when enlarging this image as it will tend to get blurry or pixilated. This format is lower resolution than the .eps and .tif. It is often used for web applications and on-screen presentations and will allow for a transparent background.
Table of Contents 1
Introduction
2
Delta Gamma Personality
3
The Brand
4
Logo
5
Identity Mark & Usage
10
Color Palette
12
Graphic Elements
14
Stationery Package
24
Typeface Families
25
E-mail Signature
26
Identity CD-ROM
Introduction These identity guidelines have been established as a foundation for building brand recognition for Delta Gamma Fraternity. Extensive research and planning have gone into shaping the voice and visuals that form the Delta Gamma personality. As a primary reference tool, this guide will help individuals both within and outside the Delta Gamma sisterhood work together to deliver cohesive, consistently designed messages about Delta Gamma. These visual guidelines will help ensure communications are effective, attractive and fully represent the strength of the Delta Gamma organization and membership. Please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169 should you need further instruction regarding the use of these specific identity guidelines, additional logos/graphic elements not included with this guide and assistance developing your Delta Gamma communication materials.
Delta Gamma Brand Identity Guidelines 1
Representation of the “personality” of the brand
for hope…
Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole.
2
for strength…
Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma.
for life…
Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
The Delta Gamma Brand Delta Gamma’s primary purpose is to create an environment for its members in which lasting friendships are established and in which members find the processes, the experiences and the disciplines that will stimulate clear thought. Its aim is to foster an atmosphere in which women will develop a deeper love and consideration for mankind, a more profound understanding of the purpose of life and a basic wisdom upon which to build their lives. The Mission of Delta Gamma Delta Gamma offers to women of all ages a rich heritage based on principles of personal integrity, personal responsibility and intellectual honesty. Our primary purpose is to foster high ideals of friendship, promote educational and cultural interests, create a true sense of social responsibility and develop the finest quality of character. Defining the Delta Gamma Brand When reading the mission and focusing on the vision of Delta Gamma, there are key words and phrases that help identify the most important messages of the Delta Gamma brand: for hope — Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole. for strength — Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma. for life — Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
Delta Gamma Brand Identity Guidelines 3
The Delta Gamma Logo When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files.
The Delta Gamma identity consists of four different elements, each one playing a significant role in the overall positioning of the Delta Gamma brand. The elements of the logo include: the logomark/symbol, wordmark, entity and tagline. Logomark/Symbol The Delta Gamma logomark/symbol is the anchor with a cable spiraling down. The anchor, which traditionally stands for hope, has been a symbol for Delta Gamma since 1877. Through the hope of service, leadership, mentoring and friendship opportunities, members are able to develop individually while advancing the organization as a whole.
Logomark/ Symbol Wordmark Entity
Wordmark The words “DELTA GAMMA” appear in the Adobe Garamond typeface. The small-cap, serif typeface reflects the strong, rich heritage and tradition upon which Delta Gamma is based. Entity Each entity (Fraternity, Foundation, Fraternity Housing Corporation) also appears in the Adobe Garamond typeface in all capital letters. Each entity appears centered directly below the wordmark to distinguish each branch of this organization.
Tagline Full logo
Logomark/ Symbol Wordmark Entity
Tagline The tagline “for hope. for strength. for life.” is based on the foundation and principles of Delta Gamma’s purpose and mission statement. The tagline consists of “for” in the Snell Roundhand script font, creating a wave effect that compliments the Delta Gamma anchor. This wave action symbolizes the progressive movement and continuous advancement which Delta Gamma seeks from all members. The words “hope,” “strength,” and “life” are in the Adobe Garamond serif font with “life” appearing in Anchor Red for emphasis (see pages 10-11 for the Delta Gamma color palette). Hope, strength and life represent the ideals Delta Gamma was founded upon and also emphasize the principles a sister is expected to carry throughout her lifetime.
Tagline Full logo
Logomark/ Symbol Wordmark Entity
Tagline Full logo
4
The Delta Gamma Identity Mark & Usage The logomark/symbol, wordmark, entity, and tagline form the core of the Delta Gamma identity. When using the full logo (all elements present), use only the supplied and approved high resolution graphic files. Additional identity guidelines appear below and continue on pages 6-9. Deviations from any of these specific usages jeopardizes the consistency of the Delta Gamma identity.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the logomark/symbol.
Individual logomark/symbol usage • It is acceptable to use the anchor with cable by itself, without the use of the wordmark, entity and tagline. The position of the anchor should always appear upright and never be titled to the left or right. • When using the 2-color logomark/symbol, the anchor must remain in Wave Navy and the cable must remain in Anchor Red. • It is acceptable to use the logomark/symbol in 1-color Wave Navy and black. It is not acceptable to use the individual anchor logomark/symbol in 1-color Anchor Red. • It is acceptable to use the individual logomark/symbol reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining in the same color as the background. • It is acceptable to use the logomark/symbol as a screened option.
Acceptable usage of individual logomark/symbol
Unacceptable usage of individual logomark/symbol
Acceptable reverse of individual logomark/symbol 1-color logo Wave Navy
Acceptable reverse of individual logomark/symbol 1-color logo Anchor Red
Acceptable reverse of individual logomark/symbol 1-color logo Black
Acceptable usage of logomark/symbol screened option
Delta Gamma Brand Identity Guidelines 5
The Delta Gamma Identity Mark & Usage Logomark/symbol and wordmark usage together • It is acceptable to use the logomark/symbol and wordmark together without the usage of the entity and tagline. Acceptable options include the 2-color Wave Navy and Anchor Red, 1-color Wave Navy, black and reverse. Using the 1-color Anchor Red logomark/symbol and wordmark together is not acceptable. • It is acceptable to use the logomark/symbol and wordmark as a screened option. • It is acceptable to use the logomark/symbol and wordmark together reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining in the same color as the background. • It is not acceptable to use the logomark/symbol and wordmark together in any position or placement other than the provided high resolution graphic files.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the logomark/symbol and wordmark.
Acceptable usage of logomark/symbol and wordmark
Acceptable reverse of logomark/symbol and wordmark 1-color logo Wave Navy
Unacceptable usage of logomark/symbol and wordmark
6
Acceptable usage of logomark/symbol and wordmark
Acceptable usage of logomark/symbol and wordmark
Acceptable usage of logomark/symbol and wordmark screened option
Acceptable reverse of logomark/symbol and wordmark 1-color logo Anchor Red
Acceptable reverse of logomark/symbol and wordmark 1-color logo Black
Unacceptable usage of logomark/symbol and wordmark
The Delta Gamma Identity Mark & Usage Individual tagline usage • The full tagline “for hope. for strength. for life.” may be used separately, away from the anchor logomark/symbol, the “DELTA GAMMA” wordmark and the entity as long as those elements are located elsewhere on the communication piece. Special exceptions may be approved through the communications department. • The tagline may be broken down into individual messages (for example, using “for life” only) as long as the anchor logomark/symbol, the “DELTA GAMMA” wordmark and the entity are located elsewhere on the communication piece. • It is acceptable to use the individual tagline as a screened option.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the tagline.
Acceptable usage of full tagline
Acceptable usage of individual message and tagline
Unacceptable usage of full tagline
Unacceptable usage of individual message and tagline
Delta Gamma Brand Identity Guidelines 7
The Delta Gamma Identity Mark & Usage For maximum clarity when logos are placed or imported into a communication piece, refer to page 25 for correct file formats and usage. Contact the communications team at the Delta Gamma Executive Offices at 614.481.8169 should you need further instruction or have questions regarding the use of the correct identity mark and usage.
When using the full logo, use the approved color match of Wave Navy and Anchor Red according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the logomark/symbol, wordmark and tagline.
Correct full logo usage • When using the full logo, remember to use only the supplied and approved high resolution graphic files. It is NOT acceptable to re-typeset the logos or graphic elements. • It is only acceptable to use the full logo in 2-color Wave Navy and Anchor Red, 1-color Wave Navy or black. It is not acceptable to use Anchor Red as a 1-color logo option. • The full logo or any graphic elements must not be altered in any way except to increase or decrease proportionally in size. • When placing the full logo in a communication piece, it is important to maintain sufficient “white space” around the image. Always use space equivalent to the height of the “D” or “G” around the full logo on every side. This area should remain free of other visual elements or page trim. Acceptable 2-color logo Wave Navy & Anchor Red
Acceptable 1-color logo Wave Navy
Acceptable 1-color logo Black
Unacceptable 1-color logo Anchor Red
D
D
G
G
D
D
G
G Sufficient “white space” around logo
8
The Delta Gamma Identity Mark & Usage Correct full logo and tagline usage • It is acceptable to use the full logo and tagline reversed out on a solid background when a 1-color reversed logo option is necessary. When used against a solid background, the anchor should be reversed out to white with the cable remaining the same color as the background. • It is acceptable to use the full logo and tagline as a screened option. • The full tagline “for hope. for strength. for life.” can appear in 2-color Wavy Navy and Anchor Red, 1-color Wave Navy, black, and reverse. Other color combinations are not acceptable. • The tagline broken out into individual messages (for example, using “for life” only)” can appear in 1-color Wave Navy, 1-color Anchor Red, black, and reverse. Other color combinations are not acceptable. • Please contact the communications team at the Delta Gamma Executive Offices for additional reverse versions of the full logo and tagline not included on the CD-ROM. Printing full logo and tagline on fabrics • When printing the full logo, wordmark or tagline on fabrics (e.g. mousepads), use the high resolution logos provided on the included CD-ROM (frat_reverse_fabric.eps., found_reverse_fabric.eps., and FHC_reverse_fabric.eps.) • A .25 white stroke has been added to the wordmark, entity and tagline in order for the logo to print clearly. Be sure to see a proof from the promotions vendor before artwork is printed. Increasing the stoke on the wordmark, entity and tagline up to .50 is acceptable if logo is still not printing clearly using the supplied .25 stroke high resolution artwork. If you have additional questions, contact the communications team at Delta Gamma Executive Offices at 614.481.8169. Additional reverse versions of the full logo logo and tagline for fabrics are available upon request.
Acceptable reverse full logo and tagline 1-color logo Wave Navy
Acceptable reverse full logo and tagline 1-color logo Anchor Red
Acceptable reverse full logo and tagline 1-color logo Black
Acceptable usage of full logo and tagline screened option
Acceptable 2-color tagline Wave Navy & Anchor Red Acceptable 1-color tagline Wave Navy Acceptable 1-color tagline Black Acceptable 1-color reverse tagline Wave Navy and White Acceptable 1-color reverse tagline Black & White Acceptable 1-color tagline reverse Anchor Red & White Unacceptable 1-color tagline Anchor Red Unacceptable 2-color reverse tagline Wave Navy & Anchor Red Unacceptable 2-color reverse tagline Black & Anchor Red
Acceptable 1-color tagline Anchor Red Acceptable 1-color tagline Wave Navy Acceptable 1-color tagline Black Acceptable 1-color tagline reverse Wave Navy Acceptable 1-color tagline reverse Black Unacceptable 2-color tagline Wave Navy & Anchor Red
Delta Gamma Brand Identity Guidelines 9
Delta Gamma Color Palette Using the Pantone Matching System (PMS) allows designers to ‘color match’ specific colors when a design enters production stage — regardless of the equipment used to produce the color. The Pantone system is based on a specific mix of pigments to create new colors — referred to as spot colors.
Eight colors make up the Delta Gamma color palette. Please note that color numbers and process conversions may differ due to the type of paper stock since some stock is uncoated and some is coated. Pantone Matching System (PMS) Spot Colors • Use these colors when printing spot Pantone colors on uncoated paper stock.
Anchor Red PMS 186
Wave Navy PMS 281
Oxford Cream PMS 1215
Cable Bronze (Metallic) PMS 873
Splash Blue PMS 279
Promise Pink PMS 495
Shield Green PMS 583
Hope Rose PMS 1955
Splash Blue PMS 279
Promise Pink PMS 495
Shield Green PMS 583
Hope Rose PMS 1955
Splash Blue C=50 M=15 Y=0 K=0
Promise Pink C=0 M=25 Y=5 K=0
Shield Green C=15 M=0 Y=75 K=20
Hope Rose C=0 M=100 Y=30 K=35
Pantone Process 221-6
Pantone Process 141-8
Pantone Process 311-3
Pantone Process 131-2
Splash Blue C=65 M=20 Y=0 K=0
Promise Pink C=0 M=25 Y=5 K=0
Shield Green C=10 M=0 Y=100 K=15
Hope Rose C=0 M=100 Y=40 K=40
Pantone Process 221-5
Pantone Process 141-8
Pantone Process 311-4
Pantone Process 127-1
• Use these colors when printing spot Pantone colors on coated paper stock.
Anchor Red PMS 200
Wave Navy PMS 281
Oxford Cream PMS 134
Cable Bronze (Metallic) PMS 873
4-color Process Colors (CMYK) • Use these colors when printing 4-color process colors on uncoated paper stock.
Anchor Red C=0 M=100 Y=50 K=0
Wave Navy C=100 M=60 Y=0 K=20
Oxford Cream C=0 M=5 Y=50 K=0
Pantone Process 114-1
Pantone Process 205-1
Pantone Process 5-6
Cable Bronze (Metallic) C=33 M=41 Y=61 K=5
• Use these colors when printing 4-color process colors on coated paper stock.
Anchor Red C=0 M=100 Y=60 K=10
Wave Navy C=100 M=70 Y=0 K=40
Oxford Cream C=0 M=10 Y=50 K=0
Pantone Process 108-1
Pantone Process 199-1
Pantone Process 5-5
Primary Colors Main colors utilized in the identity mark. 10
Cable Bronze (Metallic) C=41 M=49 Y =74 K=18
Secondary Colors Utilize these colors as accent colors.
Delta Gamma Color Palette
RGB Colors • Use these colors for online presentations (such as PowerPoint), website and display signage where RGB conversions are required.
Anchor Red R=180 G=24 B=69
Wave Navy R=29 G=64 B=123
Oxford Cream R=248 G=224 B=157
Cable Bronze (Metallic) R=163 G=152 B=112
Splash Blue R=104 G=143 B=201
Promise Pink R=238 G=202 B=202
Shield Green R=178 G=187 B=56
Hope Rose R=139 G=4 B=54
Cable Bronze (Metallic) 826f4f
Splash Blue 5d88d9
Promise Pink deb73c
Shield Green acb21d
Hope Rose 7d1d3d
Web Colors • Use these colors when designing templates for web usage.
Anchor Red a50a37
Wave Navy 002967
Oxford Cream eed487
Primary Colors Main colors utilized in the identity mark.
Secondary Colors Utilize these colors as accent colors.
Color suggestions: • To create a cream color in your document that closely matches the cream color of Cougar Opaque Natural paper stock used in the Delta Gamma stationery package (see pages 12-19), suggested use is 7% of the Oxford Cream in the color palette. • Refrain from using anything less than 100% of Anchor Red. Less than 100% creates a pink/orange tone which does not compliment the Delta Gamma color palette. • Additional colors should not be used without approval from the communications team at Delta Gamma Executive Offices.
Color palette variations for each entity: • Fraternity consists primarily of 100% Wave Navy with accents in 100% Anchor Red. • Foundation consists primarily 40% of Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. • Fraternity Housing Corporation consists primarily of 100% Anchor Red with accents in 100% Wave Navy.
Delta Gamma Brand Identity Guidelines 11
Delta Gamma Graphic Elements Several graphic elements have been included to help strengthen the Delta Gamma visual identity. These elements will offer the brand cohesive, distinct messages that will tie in all entities of Delta Gamma. Cable borders
Borders The bar and cable graphics may be used as design elements in communication pieces for Delta Gamma. Acceptable border colors include the primary and secondary colors shown in the color palette (see pages 10-11). Screened back or reversed borders are acceptable. Border size may be increased or decreased proportionally. Ornaments Ornaments are also available to be used as design elements in communication pieces. Acceptable ornament colors include the primary and secondary colors shown in the color palette (see pages 10-11). Screened back or reversed ornaments are acceptable. Ornament size may be increased or decreased proportionally. Core pattern A pattern of three white dots on a color background has been created for Delta Gamma communications. Choose only a color from the primary or secondary color palette provided as the background color (see pages 10-11). The core pattern may be increased or decreased proportionally.
Solid borders
Wave ornaments
Core pattern
Core dots reversed out on a photo
The pattern of the core dots may be pulled out and used independently as a graphic element. Acceptable core dot colors include the primary and secondary colors shown in the color palette (see pages 10-11). Screened back or reversed core dots are acceptable.
12
Delta Gamma Graphic Elements Photography style The use of photography plays an essential role in keeping the Delta Gamma identity message consistent. Resolution of photos should be no less than 300dpi for printing purposes. For web and onscreen photos, 72dpi is acceptable. Photo choices should be selected with a few key points in mind: • Choose photos that compliment the mission and standards that Delta Gamma has set forth. Select positive, friendly photos that capture a warm, sisterly feeling with special attention to the message you are trying to create. • Look for photos that express or evoke an emotion that is consistent with the look and feel of the communication piece that is being created. • Consider generational diversity when selecting photos or stock photography. • Select photos that can be utilized in vertical, horizontal and circle formats. Crop the photo so that it focuses on the person(s) and captures emotion and expression rather than the background. The 3-for-core element The purpose of the 3-for-core element is to represent the three main (“core”) messages of the Delta Gamma identity. The 3-for-core design element can be used for collegians as well as alumnae and Foundation audiences. Suggested application for this graphic element is in educational materials. The 3-for-core element represents for hope — Through service, leadership, mentoring and friendship opportunities, our members are able to develop individually while advancing the organization as a whole.
Black and white photography
1-color photography Wave Navy
4-color photography
When printing the 3-for-core element, use the approved color matches of Wave Navy and Splash Blue according to paper stock and color specifications. Refer to pages 10-11 for specific color matches or the CD-ROM with included high resolution graphic files. When 1-color specifications are necessary, screen core dots back in 50% of Wave Navy. See 3_4core_BW.eps on included CD-ROM for example.
for strength — Honesty, truth, responsibility, accountability and our high quality of character help to create the strong, talented women of Delta Gamma. for life — Through legacy and loyalty, Delta Gamma continues to grow, achieve, thrive and succeed. We are rich in heritage and tradition, and our Delta Gamma pride empowers us to forever “do good.”
Delta Gamma Brand Identity Guidelines 13
Delta Gamma Stationery Package — Fraternity Fraternity letterhead consists primarily of 100% Wave Navy with accents in 100% Anchor Red. Fraternity letterhead is shown at 40% actual size.
The stationery package includes letterhead, business cards, #10 envelopes, notecards with matching notecard envelopes and mailing labels following the Delta Gamma identity guidelines. Stationery and correspondence are important elements of the Delta Gamma identity. While the letterhead element of the stationery package is broken into the three entities — Fraternity, Foundation and Fraternity Housing Corporation — the logo and design elements form the basis of this package.
2.25" top margin
January 1, 2007
Fraternity letterhead The Delta Gamma Fraternity letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with 100% Wave Navy being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Fraternity letterhead remains clean without the use of any ink or graphic elements. Margins Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5" Font selection When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear. It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
14
Joan A. Sample 12345 Anywhere Street City, State, 12345 Dear. Ms. Sample, Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
1.0" left and right margins
Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.v Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Sincerely,
Jane Doe, Delta Gamma Communications
1.5" bottom margin
3250 Riverside Drive Columbus, Ohio 43221 614.481.8169 www.deltagamma.org
Delta Gamma Stationery Package — Foundation Foundation letterhead consists primarily of 40% Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. Foundation letterhead is shown at 40% actual size.
Foundation letterhead The Delta Gamma Foundation letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with 40% Wave Navy being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Foundation letterhead remains clean without the use of any ink or graphic elements.
2.25" top margin
Margins Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5" Font selection When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear. It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
January 1, 2007 Joan A. Sample 12345 Anywhere Street City, State, 12345 Dear. Ms. Sample, Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
1.0" left and right margins
Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.v Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Sincerely,
Jane Doe, Delta Gamma Communications
1.5" bottom margin
3250 Riverside Drive Columbus, Ohio 43221 800.644.5415 www.deltagamma.org
Delta Gamma Brand Identity Guidelines 15
Delta Gamma Stationery Package — FHC Fraternity Housing Corporation letterhead consists primarily of 100% Anchor Red with accents in 100% Wave Navy. Fraternity Housing Corporation letterhead is shown at 40% actual size.
Fraternity Housing Corporation letterhead The Delta Gamma Fraternity Housing Corporation letterhead is a standard 8.5" w x 11" h sheet. It is printed in the ink colors Wave Navy and Anchor Red, with Anchor Red being the primary color of this entity. The letterhead is printed on Cougar Opaque Natural, 70# text paper stock. The back of the Fraternity Housing Corporation letterhead remains clean without the use of any ink or graphic elements.
2.25" top margin
Margins Place text within the following margins: Top margin: 2.25" Left and right margins: 1.0" Bottom margin: 1.5" Font selection When choosing a font for your business correspondence, typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. To begin a new paragraph, insert a hard return between paragraphs. No indent should appear. It is acceptable to substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
January 1, 2007 Joan A. Sample 12345 Anywhere Street City, State, 12345 Dear. Ms. Sample, Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.
1.0" left and right margins
Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here.v Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Sincerely,
Jane Doe, Delta Gamma Communications
1.5" bottom margin
3250 Riverside Drive Columbus, Ohio 43221 614.481.8169 www.deltagamma.org
16
Delta Gamma Stationery Package — business cards For the Delta Gamma Fraternity business cards, there are three front templates from which to choose. If you are a volunteer in need of business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. Fraternity business cards The Delta Gamma Fraternity business cards are standard size 3.5" w x 2" h. They are printed in the ink colors Wave Navy and Anchor Red, with 100% Wave Navy being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Fraternity business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Fraternity business cards consist primarily of 100% Wave Navy with accents in 100% Anchor Red. Fraternity cards are shown at 80% actual size.
614.481.8169 ext. 333 [email protected]
Tracey Doebling Williams Director of Expansion, Consultants, Collegiate and Alumnae Services
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Fraternity staff
Sharon Souser Malone Fraternity President
252.726.6352 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 614.481.8169 www.deltagamma.org
Front Fraternity volunteer
Back of all Fraternity cards
Delta Gamma Brand Identity Guidelines 17
Delta Gamma Stationery Package For the Delta Gamma Foundation business cards, there are two front templates from which to choose. If you are a volunteer in need of business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. Foundation business cards The Delta Gamma Foundation business cards are standard size 3.5" x 2.0". They are printed in the ink colors Wave Navy and Anchor Red, with 40% Wave Navy being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Foundation business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Foundation business cards consist primarily of 40% Wave Navy with accents in 100% Wave Navy and 100% Anchor Red. Foundation cards are shown at 80% actual size.
Betsy Inch Fouss Foundation Executive Director
800.644.5414 x 25 614.481.8169 x 314 fax 614.481.7061 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Foundation staff
Judith Van Scoyk Barnhart Foundation Board of Trustees: Chairman
150 Whieldon Lane Worthington, Ohio 43085 614.436.2343 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org 800.644.5414 614.481.8169
Front Foundation volunteer
Back of all Foundation cards
18
Delta Gamma Stationery Package For the Delta Gamma Fraternity Housing Corporation business cards, there is one front template. If you are in need of Fraternity Housing Corporation business cards, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. Fraternity Housing Corporation business cards The Delta Gamma Fraternity Housing Corporation business cards are standard size 3.5" w x 2.0" h. They are printed in the ink colors Wave Navy and Anchor Red, with 100% Anchor Red being the primary color of this entity. The business cards are printed on Cougar Opaque Natural, 80# card stock. The back of the Fraternity Housing Corporation business cards have the full tagline centered in 2-color Wave Navy and Anchor Red.
Fraternity Housing Corporation business cards consist primarily of 100% Anchor Red with accents in 100% Wave Navy. Fraternity Housing Corporation cards are shown at 80% actual size.
Abby Myette Housing Services Coordinator
614.481.8169 x 322 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Fraternity Housing Corporation staff
Mary Jo Devine Carver Region 6 Housing Director
480.496.0567 [email protected]
3250 Riverside Drive Columbus, Ohio 43221 www.deltagamma.org
Front Fraternity Housing Corporation volunteer
Back of all Fraternity Housing Corporation cards
Delta Gamma Brand Identity Guidelines 19
Delta Gamma Stationery Package Fraternity envelopes The Delta Gamma Fraternity envelope is a standard, pre-converted #10 envelope, size 9.5" w x 4.125" h. It is printed in the ink color Wave Navy. The envelope is printed on Cougar Opaque Natural, standard envelope paper stock. Margins Place the mailing address beginning at 3.5" w x 2.0" h. Typeset the text in Adobe Garamond, 11 pt type over 14 pt leading. Font selection It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
2.0" height margin
3250 RIVERSIDE DRIVE COLUMBUS, OHIO 432210397
3.5" width margin
20
Mrs. Joan A. Sample 12345 Anywhere Street City, State 12345
Fraternity envelope is shown at 60% actual size.
Delta Gamma Stationery Package Foundation envelopes are shown at 60% actual size.
Foundation envelopes Delta Gamma Foundation has two envelope templates (template #1 and template #2 thank you!) The Delta Gamma Foundation envelopes are standard, pre-converted #10 envelopes, size 9.5" w x 4.125" h. Each is printed in the ink color Wave Navy. Envelopes are printed on Cougar Opaque Natural, standard envelope paper stock. Margins Place the mailing address beginning at 3.5" w x 2.0" h. Typeset the text in Adobe Garamond, 11 pt type over 14 pt leading. Font selection It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
2.0" height margin
3250 RIVERSIDE DRIVE COLUMBUS, OHIO 432210397
3.5" width margin
Mrs. Joan A. Sample 12345 Anywhere Street City, State 12345
2.0" height margin
Template #1 3250 RIVERSIDE DRIVE COLUMBUS, OHIO 432210397
3.5" width margin
Mrs. Joan A. Sample 12345 Anywhere Street City, State 12345
Thank you!
Template #2 thank you! Delta Gamma Brand Identity Guidelines 21
Delta Gamma Stationery Package All notecards and envelope are shown at 40% actual size.
Notecards with matching envelopes Delta Gamma Fraternity, Foundation and Executive Offices each have one notecard and envelope template. The notecards can be customized on the backside for each Fraternity Council and Foundation Board of Trustee member. Notecards are blank on the backside for Executive Offices members. All notecards are blank on the inside. If you are in need of notecards and matching envelopes, please contact the communications team at the Delta Gamma Executive Offices at 614.481.8169. The Delta Gamma notecards are 5.5" w x 8.5" h flat, or final single-folded size is 5.5" w x 4.25" h. Each notecard is printed in the ink colors Wave Navy and Anchor Red on Cougar Opaque Natural, 80# card stock. A2 size envelopes (5.75" w x 4.375" h) are printed on the Cougar Opaque Natural standard envelope paper stock.
Judith Van Scoyk Barnhart
[email protected]
Delta Gamma Fraternity President Holly Pine Road Line Knoll Shores, North Carolina
Sharon Sauser Malone
22
[email protected]
Fraternity notecards Customized back Blank inside
Delta Gamma Foundation Chairman Whieldon Lane Worthington, Ohio
fold
Back of all notecard envelopes
fold
Foundation notecards Customized back Blank inside
fold
Executive Offices notecards No customized back Blank inside
Delta Gamma Stationery Package Mailing labels Delta Gamma has one mailing label template for Fraternity and Foundation. It is important to follow these examples exactly. Use only the electronic art supplied on CD-ROM for the reproduction of the Delta Gamma full logo and elements.
Labels are shown at 100% actual size.
The Delta Gamma labels are printed on the #5164 Avery template, white mailing labels, 6-up on a page. Actual size is 3.33" w x 6.0" h. Ink color is Wave Navy. Typeset the text in Adobe Garamond, 11 pt type with 14 pt leading. It is acceptable substitute Garamond for the Adobe Garamond serif font if Adobe Garamond is not available. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices.
EXECUTIVE OFFICES
3250 Riverside Drive Columbus, OH 43221-0397
3250 Riverside Drive Columbus, OH 43221-0397
Executive Offices, Fraternity and Fraternity Housing Corporation label
Foundation label
Delta Gamma Brand Identity Guidelines 23
Delta Gamma Typeface Families Consistent use of typography is essential to the Delta Gamma identity. When used across all communication materials in combination, the three type families provide a uniform appearance, strengthening the voice of the brand personality. If you hire or ask a volunteer or vendor to set up artwork, it is their responsibility to purchase the fonts needed, unless fonts can be provided to them. If the Delta Gamma communications team cannot provide the brand fonts, volunteers or vendors will be required to purchase them. Additional fonts should not be used without proper approval from the communications team at Delta Gamma Executive Offices. Headlines and main body copy Use Adobe Garamond or Avenir for main body copy in communication pieces. Avoid using Snell Roundhand as body copy. Headlines in all caps and small caps are acceptable to use in the Adobe Garamond and Avenir font families only. It is acceptable to substitute Arial for the Avenir font family for headlines and body copy on web and onscreen presentations.
Typographical principles: • Minimize the number of type sizes and multiple face combinations. An abundance of both will create confusion. Simple is best and allows the eye to key on certain areas consistently. • When emphasis is required, select bolder weights of the typeface or italic. Do not make the style bold or italic on the toolbar or the style menu. Select the actual bold or italic font name. Avoid ALL CAPS for emphasis within body copy. • Standard body copy point size for business correspondence is 10-12 pt type. In publications, standard body copy is 9-11 pt type. These guidelines can be modified to 8-10 pt type as long as the type is legible. Remember to keep your audience in mind. Older audiences prefer to have larger point type on communication pieces. In general, it is best not go lower than 7 pt type for readability purposes. Suggestions for purchasing fonts: The following web sites are suggestions on where to purchase the Delta Gamma identity fonts: • http://www.adobe.com/type/ • http://www.veer.com/ • http://www.myfonts.com/ Purchase fonts according to the computer platform you work on (Mac or Windows). To download and install, follow the instructions provided by the site fonts were purchased.
When choosing a font for your business correspondence through letters or e-mails (NOT publication standards), you may substitute Garamond for the Adobe Garamond serif font. For the sans serif font, you may substitute Arial for Avenir. Snell Roundhand ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[Regular] [Bold] [Black]
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[Roman] [Oblique] [Light] [LightOblique] [Book] [BookOblique] [Medium] [MediumOblique] [Heavy] [HeavyOblique] [Black] [BlackOblique]
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
[Roman] [Italic] [SemiBold] [SemiBold Italic] [Bold] [Bold Italic]
Avenir ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
Adobe Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
24
Delta Gamma E-mail Signature To ensure legibility and to maintain consistency within the Delta Gamma organization, use the following preferred signature template on all e-mail correspondence. Font selection and type point size are specified in the template below. E-mail body copy When choosing a font for your business correspondence through e-mails (NOT publication standards), you may substitute Arial for the Avenir sans serif font. E-mail body copy should be set in 11 point Arial if Avenir is not available. Please adjust your settings. E-mail signature
Your Name here (12 point Arial Bold) Your Title here (10 point Arial) Delta Gamma Entity here (10 point Arial Bold) Street Address here (10 point Arial) City, State, Zip here (10 point Arial) Phone Number ext. XXX here (10 point Arial) [email protected] here (10 point Arial) www.deltagamma.org here (10 point Arial)
Example of Delta Gamma e-mail signature
This message is intended only for the recipient. All information contained in this e-mail is confidential Delta Gamma information. Forward or copy at your discretion. (8 point Arial) Using the tagline in your e-mail signature If you choose to add the Delta Gamma tagline “for hope. for strength. for life.” as a graphic element to your e-mail signature, please use the specified high resolution art on the CD-ROM (tagline_email_sig.gif). If you choose to use the tagline “for hope. for strength. for life.” or another Delta Gamma motto as type on your e-mail signature, use the Arial font in 14 pt type.
Delta Gamma Brand Identity Guidelines 25
Identity CD-ROM Contents In this guide, you will find a CD-ROM that contains all of the Delta Gamma logos and graphic elements. The file format that is most utilized for high end output by a publisher or printer is .eps. However, on the CD, there are also other formats of logos for your use in various software applications you may have on your system. Here are a few rules-of-thumb to follow on choosing the format that will work best:
Note: The logos on the CD have been created in Adobe Illustrator CS2 for PC and MAC. The logos are made to be placed or imported, rather than opened themselves unless a drawing program such as Illustrator or Corel Draw is available. Please contact the communications team at the Delta Gamma Executive Offices for additional logos/graphic elements not included with this guide and assistance developing your Delta Gamma communication materials.
Format
Description
[file name].eps
This format is a vector format that is most commonly used in high resolution output situations through page layout programs such as Microsoft Publisher, Adobe InDesign and Quark Xpress. This file format is also compatible to insert pictures through Microsoft Word, but the desktop printer (or output device) must have a postscript driver for it to print cleanly (without jagged edges). In this format, the logo can be enlarged and reduced without the loss of quality. Send this type of format to printers, publishers, signage and promotional companies. Do not use this format for onscreen presentations.
[file name].tif
[file name].jpg
[file name].gif
26
This format is a raster format which means that the image is made up of pixels or commonly referred to as a “bitmapped” image. Care should be given when enlarging this image as it will tend to get blurry or pixilated. This format is compatible for most software applications that allow importing or placing graphics. This is the preferred format for use on your in-house desktop printers and does not require a postscript print driver. Use this format for your in-house communications. This format is a raster format which means that the image is made up of pixels or commonly referred to as a “bitmapped” image. Care should be given when enlarging this image as it will tend to get blurry or pixilated. This format is lower resolution than the two formats listed above. It is often used for web applications and on-screen presentations and is compatible with most software applications such as Microsoft PowerPoint and the Microsoft Office Suite. This format is a raster format which means that the image is made up of pixels or commonly referred to as a “bitmapped” image. Care should be given when enlarging this image as it will tend to get blurry or pixilated. This format is lower resolution than the .eps and .tif. It is often used for web applications and on-screen presentations and will allow for a transparent background.
