brand manual

BRAND MANUAL

STERLING COOPER & PARTNERS

DECEMBER 12, 2017 LIMBER ZHANG

ORIGINAL LOGO

STERLING COOPER & PARTNERS

• Advertising Agency • Located in the Time-Life Building, at 1271 Sixth Avenue, New York City • Known for its creative reputation in the advertising industry • Provides creative services to a wide variety (eg. luxury car companies to airlines to local chocolate brand)

BRAND MANUAL

STERLING COOPER & PARTNERS

LOGO MANIFESTO TYPEFACE COLOR LOGO VARIATION SIGNAGE PIN BUSINESS CARD NEWSPAPER AD POSTER WEBSITE

The logo.png file is available on the company’s website for download.

STERLING COOPER & PARTNERS

BRAND MANUAL

STERLING COOPER & PARTNERS

LOGO MANIFESTO TYPEFACE COLOR LOGO VARIATION SIGNAGE PIN BUSINESS CARD NEWSPAPER AD POSTER WEBSITE

The secondary text goes below the logo mark with the same leading distance and usually in 60% greyscale, usually departments names within the company.

STERLING COOPER & PARTNERS HR

BRAND MANUAL

STERLING COOPER & PARTNERS

LOGO MANIFESTO TYPEFACE COLOR LOGO VARIATION SIGNAGE PIN BUSINESS CARD NEWSPAPER AD POSTER WEBSITE

THE NEW AGE OF ADVERTISING.

BRAND MANUAL

STERLING COOPER & PARTNERS

NEUE BOLD - LOGO LOGO MANIFESTO TYPEFACE COLOR LOGO VARIATION

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