Brand Standards Style Guide
Brand Standards Style Guide
An Effective Tool for Understanding, Navigating, and Developing the Brand and the Portfolio Version 1.0 / May 15, 2017
Table of Contents
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Brand Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Brand Personality. . . . . . . . . . . . . . . . . . . . . . . . .
5
The Master Brand. . . . . . . . . . . . . . . . . . . . . . . . .
6
General Design Principles. . . . . . . . . . . . . . . . . . . . .
7
Proper Usage - Do’s & Do Not’s.. . . . . . . . . . . . . . . . .
8
Clear Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
Minimum Sizing.. . . . . . . . . . . . . . . . . . . . . . . . . .
10
Typography
. . . . . . . . . . . . . . . . . . . . . . . . . . .
11
.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
WHAM Productions. . . . . . . . . . . . . . . . . . . . . . . .
13
Colors
Other Applications .. . . . . . . . . . . . . . . . . . . . . . . . 14 Program Logos. . . . . . . . . . . . . . . . . . . . . . . . . . .
2
15
Copyright © 2017 - The WHAM Network, Inc
Introduction
The following brand guidelines help define a clear focus and understanding of what the WHAM Network brand stands for and what it offers. It should be used to best communicate to our colleagues, business partners, audience and the press with a unified message and consistent look. Think of this as a road map—one you’d follow to get to your destination, one you’d recommend to a friend, one that when followed correctly, results in a safe and pleasant journey. As a work-in-progress, this document is open to interpretation and will certainly evolve as our brand forms and grows. If you’ve got feedback or questions please contact: Gary Kleinman CEO
The WHAM Network [email protected]
3
Copyright © 2017 - The WHAM Network, Inc
Brand Story The WHAM Network is the world’s first 24-hours-a-day, sevendays-a-week broadcast network devoted exclusively to gaming and esports, and exciting, rapidly growing world that actively engages the attention and participation of literally hundreds of millions of men, women, and children of all ages around the globe. Scheduled to launch in midsummer 2017, WHAM will widely distribute its full schedule of original, entertaining, insightful programming via “over-the-top” (OTT) platforms such as Roku, YouTube, Chromecast, Amazon fireTV, DirectTV, PlayStation Vue, and XBOX One, among many others, as well as through smartphones and its own dedicated website. In Fall 2017, The WHAM Network will also introduce Button Mash Live!—a live weekend interactive festival that will bring together gaming and esports enthusiasts and professionals from around the world. In addition, WHAM will soon be launching WIND, its own revolutionary new app dedicated to facilitating social connections for gamers worldwide. The WHAM Network is the creation of a dedicated, visionary team of gaming and esports experts and media veterans. We work in a highly collaborative spirit and value honesty, integrity, opportunity, and respect as we work together to make WHAM a phenomenal, paradigm-shifting success.
Mission
WHAM seeks to become the first independent and neutral 24/7 programming network specifically dedicated to news, information and original entertainment in the Gaming and Esports world.
4
Copyright © 2017 - The WHAM Network, Inc
Brand Personality
Authentic / A must among our core audience of millennials Credible / Earning respect as the go-to source for gaming news Informed / In the fast-paced world of gaming, the bright beacon for reliable information
Entertaining / It’s all about having fun Dedicated / A talented team of hard-working professionals delivering to you daily
5
Copyright © 2017 - The WHAM Network, Inc
The Master Brand
6
Copyright © 2017 - The WHAM Network, Inc
General Design Principles
Please consider the following: • Make sure there is sufficient clear space surrounding the mark. (See Clear Space below) • Never alter the mark and its components in any inappropriate way. • Utilize correct color palettes. • When creating new subbrands, follow guidelines closely and ensure WHAM has correct proportions and prominence. • Legibility and clarity is very important for successful communication.
7
Copyright © 2017 - The WHAM Network, Inc
Proper Usage - Do’s & Do Not’s
Never scale the logo horizontally or vertically
NETWORK
NETWORK
DO NOT place the logo on a photograph; or background gradient or pattern that affects its readability
NETWORK
NETWORK
DO place the logo on a photograph or background that has sufficient contrast for legibility.
NETWORK
NETWORK
NETWORK
DO NOT change the colors of the logo, the font or the relationship between the logo and Network.
8
Copyright © 2017 - The WHAM Network, Inc
Clear Space Clear space is the minimum area surrounding the logo that must always be free of any graphic elements or text. The clear space is measured by the distance between the bottom of the WHAM logo and the bottom of the word mark “NETWORK” shown by “X.” The minimum clear space must always be “X” on all sides of the logo.
X X X
X X 9
Copyright © 2017 - The WHAM Network, Inc
Minimum Sizing
To ensure the clarity and legibility of our signature, the minimum height of the logo is 190 pixels in digital applications and 0.875”in print applications. The logo may scale up as large as desired but should not be used smaller than the recommended minimum size shown here. In exceptional circumstances, smaller sizes may be necessary for certain applications. In such cases, legibility should always be the top priority.
190 pixels or 0.875”
10
Copyright © 2017 - The WHAM Network, Inc
Typography Titillium Web ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Thin Thin Italic Light Light Italic Regular Regular Italic
SemiBold SemiBold Italic Bold Bold Italic Black
Light Light Italic Regular Regular Italic Semi-Bold
Semi-Bold Italic Bold Bold Italic Extra-Bold Extra-Bold Italic
Open Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
The Game Train Lorem ipsum dolor sit amet, consectetur adipiscing. Aenean accumsan imperdiet pharetra viverra est.
The Game Train Lorem ipsum dolor sit amet, consectetur adipiscing. Aenean accumsan imperdiet pharetra viverra est.
11
Copyright © 2017 - The WHAM Network, Inc
Master Colors
# FFDE1A
# 7B6FFF
Primary
Secondary
# DCDDEB
# 323144
Element
Content Background
# 1B1A26
# 15141D
Background
Background Dark
12
Copyright © 2017 - The WHAM Network, Inc
WHAM Productions The WHAM productions logo is designed in the same style as the WHAM Network logo and should follow all of the same brand standard guidelines.
13
Copyright © 2017 - The WHAM Network, Inc
Other Applications
14
Copyright © 2017 - The WHAM Network, Inc
WHAM Program Logos
This section will describe the WHAM Program logos, the proper usage, where they are stored, and the file formats that are available. This section is a work in progress and will be updated in future versions of this style guide.
15
Copyright © 2017 - The WHAM Network, Inc
An Effective Tool for Understanding, Navigating, and Developing the Brand and the Portfolio Version 1.0 / May 15, 2017
Table of Contents
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Brand Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Brand Personality. . . . . . . . . . . . . . . . . . . . . . . . .
5
The Master Brand. . . . . . . . . . . . . . . . . . . . . . . . .
6
General Design Principles. . . . . . . . . . . . . . . . . . . . .
7
Proper Usage - Do’s & Do Not’s.. . . . . . . . . . . . . . . . .
8
Clear Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
Minimum Sizing.. . . . . . . . . . . . . . . . . . . . . . . . . .
10
Typography
. . . . . . . . . . . . . . . . . . . . . . . . . . .
11
.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
WHAM Productions. . . . . . . . . . . . . . . . . . . . . . . .
13
Colors
Other Applications .. . . . . . . . . . . . . . . . . . . . . . . . 14 Program Logos. . . . . . . . . . . . . . . . . . . . . . . . . . .
2
15
Copyright © 2017 - The WHAM Network, Inc
Introduction
The following brand guidelines help define a clear focus and understanding of what the WHAM Network brand stands for and what it offers. It should be used to best communicate to our colleagues, business partners, audience and the press with a unified message and consistent look. Think of this as a road map—one you’d follow to get to your destination, one you’d recommend to a friend, one that when followed correctly, results in a safe and pleasant journey. As a work-in-progress, this document is open to interpretation and will certainly evolve as our brand forms and grows. If you’ve got feedback or questions please contact: Gary Kleinman CEO
The WHAM Network [email protected]
3
Copyright © 2017 - The WHAM Network, Inc
Brand Story The WHAM Network is the world’s first 24-hours-a-day, sevendays-a-week broadcast network devoted exclusively to gaming and esports, and exciting, rapidly growing world that actively engages the attention and participation of literally hundreds of millions of men, women, and children of all ages around the globe. Scheduled to launch in midsummer 2017, WHAM will widely distribute its full schedule of original, entertaining, insightful programming via “over-the-top” (OTT) platforms such as Roku, YouTube, Chromecast, Amazon fireTV, DirectTV, PlayStation Vue, and XBOX One, among many others, as well as through smartphones and its own dedicated website. In Fall 2017, The WHAM Network will also introduce Button Mash Live!—a live weekend interactive festival that will bring together gaming and esports enthusiasts and professionals from around the world. In addition, WHAM will soon be launching WIND, its own revolutionary new app dedicated to facilitating social connections for gamers worldwide. The WHAM Network is the creation of a dedicated, visionary team of gaming and esports experts and media veterans. We work in a highly collaborative spirit and value honesty, integrity, opportunity, and respect as we work together to make WHAM a phenomenal, paradigm-shifting success.
Mission
WHAM seeks to become the first independent and neutral 24/7 programming network specifically dedicated to news, information and original entertainment in the Gaming and Esports world.
4
Copyright © 2017 - The WHAM Network, Inc
Brand Personality
Authentic / A must among our core audience of millennials Credible / Earning respect as the go-to source for gaming news Informed / In the fast-paced world of gaming, the bright beacon for reliable information
Entertaining / It’s all about having fun Dedicated / A talented team of hard-working professionals delivering to you daily
5
Copyright © 2017 - The WHAM Network, Inc
The Master Brand
6
Copyright © 2017 - The WHAM Network, Inc
General Design Principles
Please consider the following: • Make sure there is sufficient clear space surrounding the mark. (See Clear Space below) • Never alter the mark and its components in any inappropriate way. • Utilize correct color palettes. • When creating new subbrands, follow guidelines closely and ensure WHAM has correct proportions and prominence. • Legibility and clarity is very important for successful communication.
7
Copyright © 2017 - The WHAM Network, Inc
Proper Usage - Do’s & Do Not’s
Never scale the logo horizontally or vertically
NETWORK
NETWORK
DO NOT place the logo on a photograph; or background gradient or pattern that affects its readability
NETWORK
NETWORK
DO place the logo on a photograph or background that has sufficient contrast for legibility.
NETWORK
NETWORK
NETWORK
DO NOT change the colors of the logo, the font or the relationship between the logo and Network.
8
Copyright © 2017 - The WHAM Network, Inc
Clear Space Clear space is the minimum area surrounding the logo that must always be free of any graphic elements or text. The clear space is measured by the distance between the bottom of the WHAM logo and the bottom of the word mark “NETWORK” shown by “X.” The minimum clear space must always be “X” on all sides of the logo.
X X X
X X 9
Copyright © 2017 - The WHAM Network, Inc
Minimum Sizing
To ensure the clarity and legibility of our signature, the minimum height of the logo is 190 pixels in digital applications and 0.875”in print applications. The logo may scale up as large as desired but should not be used smaller than the recommended minimum size shown here. In exceptional circumstances, smaller sizes may be necessary for certain applications. In such cases, legibility should always be the top priority.
190 pixels or 0.875”
10
Copyright © 2017 - The WHAM Network, Inc
Typography Titillium Web ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Thin Thin Italic Light Light Italic Regular Regular Italic
SemiBold SemiBold Italic Bold Bold Italic Black
Light Light Italic Regular Regular Italic Semi-Bold
Semi-Bold Italic Bold Bold Italic Extra-Bold Extra-Bold Italic
Open Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
The Game Train Lorem ipsum dolor sit amet, consectetur adipiscing. Aenean accumsan imperdiet pharetra viverra est.
The Game Train Lorem ipsum dolor sit amet, consectetur adipiscing. Aenean accumsan imperdiet pharetra viverra est.
11
Copyright © 2017 - The WHAM Network, Inc
Master Colors
# FFDE1A
# 7B6FFF
Primary
Secondary
# DCDDEB
# 323144
Element
Content Background
# 1B1A26
# 15141D
Background
Background Dark
12
Copyright © 2017 - The WHAM Network, Inc
WHAM Productions The WHAM productions logo is designed in the same style as the WHAM Network logo and should follow all of the same brand standard guidelines.
13
Copyright © 2017 - The WHAM Network, Inc
Other Applications
14
Copyright © 2017 - The WHAM Network, Inc
WHAM Program Logos
This section will describe the WHAM Program logos, the proper usage, where they are stored, and the file formats that are available. This section is a work in progress and will be updated in future versions of this style guide.
15
Copyright © 2017 - The WHAM Network, Inc
