Brands & Marketers
Brands & Marketers Cognitive Digital Marketing
The issue Digital Marketing is stuck in the stone age – at least when it comes to the use of technology and data. Brands & Marketers have no reliable, data-driven way to predict success of campaigns or optimize marketing assets for a given target audience. This makes digital marketing awareness unfocused with a lack of measurable results or ROI.
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Cognitive Digital Marketing for Brands & Marketers
Cognitive Digital Marketing Discover and understand your audiences. Analyze and optimize your content. Deliver transactions and results. Opentopic’s Cognitive Digital Marketing with Watson. 01 - Define your buyer persona, get asset recommendations, track results, improve over time and become increasingly attuned to your audience and goals. 02 – We deliver real metrics, machine learning and real time optimization for your campaigns to make digital marketing results data-driven and predictable. 03 – Opentopic combines customers, stories and results with the smartest artificial intelligence system in the world. 04 - You will never need another platform again – integrate with social channels, HubSpot, WordPress and many more.
Cognitive Digital Marketing for Brands & Marketers
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Our customer Credibly, a leading online SMB lender, does a highly effective job at driving traffic to its content hub in.credibly.com In a competitive market, with an audience very new to content and digital, they succeed in sharing targeted content for specific personas and converting them to email subscribers.
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Use case – content hub Brands & Marketers need to have a voice in the market and convert users into email subscribers to retarget for the final transaction. Content Hubs are an easy and fast way to achieve this. Highly audience focused, they allow you to combine original, licensed and third-party content to own the voice for a specific target audience. Using Opentopic with Watson you know what content will engage and convert your audience, and are able to continuously optimize it for maximum ROI. 4
Use case – social amplification We all know that our audiences are on social channels. We also know that grabbing their attention on social is tough. In this context, A/B testing and keyword research just won’t cut it anymore. Brands & Marketers need a more sophisticated approach to engage and convert users on social channels, or run paid campaigns. Using Opentopic with Watson they are able to identify highly trending and relevant content fast, and thus react to events, opportunities or campaigns with the speed required in our digital age.
Opentopic is teaming up with Dove and Razorfish to launch the #MyBeautyMySay campaign, encouraging the media and the general public to focus on the athletic ability of women in sports, not their looks. The campaign launched in Times Square in New York City via a billboard that will broadcast real-time media comments that put the focus on the looks of female athletes during the Olympic Games and aim to engage users via social media using the hashtag #MyBeautyMySay and online at www.dovehaveyoursay.com
Find out More Cognitive Digital Marketing for Brands & Marketers
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Use case – newsletter & email retargeting Pitney Bowes is a large company, present around the globe and with a large customer base. Continuously engaging a n d c o nv e r t i n g t h i s audience, across regions, languages and product lines, is a challenge made easy with Opentopic.
For many Brands & Marketers the final transaction comes from a drip or remarketing campaign, which is why email is so valuable. Running these campaigns effectively at scale, with content that will move your audience towards a purchase, is a huge challenge for all but a few superstar marketers. Opentopic’s technology will make you a superstar and convert your audience.
Cognitive Digital Marketing for Brands & Marketers
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Customers: Define and target your audiences for any digital campaign.
Stories : Obtain marketing asset recommendations on how to engage your audience and optimize your content.
Results: Success based on simple, meaningful KPIs and continuous, automated learning. Our machine learning algorithm optimizes your campaigns for transaction goals!
Cognitive Digital Marketing from Opentopic with Watson
Cognitive Digital Marketing for Brands & Marketers
7
The issue Digital Marketing is stuck in the stone age – at least when it comes to the use of technology and data. Brands & Marketers have no reliable, data-driven way to predict success of campaigns or optimize marketing assets for a given target audience. This makes digital marketing awareness unfocused with a lack of measurable results or ROI.
2
Cognitive Digital Marketing for Brands & Marketers
Cognitive Digital Marketing Discover and understand your audiences. Analyze and optimize your content. Deliver transactions and results. Opentopic’s Cognitive Digital Marketing with Watson. 01 - Define your buyer persona, get asset recommendations, track results, improve over time and become increasingly attuned to your audience and goals. 02 – We deliver real metrics, machine learning and real time optimization for your campaigns to make digital marketing results data-driven and predictable. 03 – Opentopic combines customers, stories and results with the smartest artificial intelligence system in the world. 04 - You will never need another platform again – integrate with social channels, HubSpot, WordPress and many more.
Cognitive Digital Marketing for Brands & Marketers
3
Our customer Credibly, a leading online SMB lender, does a highly effective job at driving traffic to its content hub in.credibly.com In a competitive market, with an audience very new to content and digital, they succeed in sharing targeted content for specific personas and converting them to email subscribers.
Find out more
Use case – content hub Brands & Marketers need to have a voice in the market and convert users into email subscribers to retarget for the final transaction. Content Hubs are an easy and fast way to achieve this. Highly audience focused, they allow you to combine original, licensed and third-party content to own the voice for a specific target audience. Using Opentopic with Watson you know what content will engage and convert your audience, and are able to continuously optimize it for maximum ROI. 4
Use case – social amplification We all know that our audiences are on social channels. We also know that grabbing their attention on social is tough. In this context, A/B testing and keyword research just won’t cut it anymore. Brands & Marketers need a more sophisticated approach to engage and convert users on social channels, or run paid campaigns. Using Opentopic with Watson they are able to identify highly trending and relevant content fast, and thus react to events, opportunities or campaigns with the speed required in our digital age.
Opentopic is teaming up with Dove and Razorfish to launch the #MyBeautyMySay campaign, encouraging the media and the general public to focus on the athletic ability of women in sports, not their looks. The campaign launched in Times Square in New York City via a billboard that will broadcast real-time media comments that put the focus on the looks of female athletes during the Olympic Games and aim to engage users via social media using the hashtag #MyBeautyMySay and online at www.dovehaveyoursay.com
Find out More Cognitive Digital Marketing for Brands & Marketers
5
Use case – newsletter & email retargeting Pitney Bowes is a large company, present around the globe and with a large customer base. Continuously engaging a n d c o nv e r t i n g t h i s audience, across regions, languages and product lines, is a challenge made easy with Opentopic.
For many Brands & Marketers the final transaction comes from a drip or remarketing campaign, which is why email is so valuable. Running these campaigns effectively at scale, with content that will move your audience towards a purchase, is a huge challenge for all but a few superstar marketers. Opentopic’s technology will make you a superstar and convert your audience.
Cognitive Digital Marketing for Brands & Marketers
6
Customers: Define and target your audiences for any digital campaign.
Stories : Obtain marketing asset recommendations on how to engage your audience and optimize your content.
Results: Success based on simple, meaningful KPIs and continuous, automated learning. Our machine learning algorithm optimizes your campaigns for transaction goals!
Cognitive Digital Marketing from Opentopic with Watson
Cognitive Digital Marketing for Brands & Marketers
7
