Breakfast briefing

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Breakfast briefing 25 May 2016

Keyrus partners with the University of Psychometrics Centre’s Apply Magic Sauce API

Cambridge

In keeping with continuous innovation and research in the analytics field, Keyrus, and the University of Cambridge Psychometrics Centre are pleased to announce their joint partnership. This partnership will benefit any organization that would like to access and implement the Apply Magic Sauce API. As Big Data will only continue getting bigger and the demand for smarter tools can only increase, this partnership is a collaborative and timely step into the future of business analytics.

A QlikView Dashboard using Apply Magic Sauce API to show credit risk distribution.

In this breakfast briefing we invite you to join us and see how Keyrus and the University of Cambridge Psychometrics Centre will make its clients’ Big Data more actionable, helping them to develop a more sophisticated and personal understanding of their customers. We will illustrate, with examples, how Organisations will now be able to develop natural language processing and predictive machine-learning models to transform digital footprints into personality and behavioural analysis.

Cambridge Psychometrics Centre API is a uniquely powerful trait prediction engine, giving access to accurate and ethical prognoses of psycho-demographic variables at the level of the individual. By integrating this API with Keyrus’ delivery track record methodologies and the most advanced information technologies in the market, Keyrus can create value for its clients, helping them reveal the desires, personalities and motivations driving the diverse range of behaviour in their unstructured organisational data.

A Squirro Dashboard using Apply Magic Sauce API to provide customer segmentation.

www.keyrus.com Keyrus - Département de la Communication 155, rue Anatole France – 92593 Levallois-Perret Cedex – Tél : +33(0)1 41 34 10 00 – [email protected]