Applying The 8 Profit Activators For Breakthrough Results
SECTION 1
BEFORE UNIT breakthrough
blueprint
SECTION 1 · BEFORE UNIT
BEFORE UNIT THINKING breakthrough
blueprint
SECTION 1
BEFORE UNIT THINKING
BEGIN WITH THE END IN MIND
To: Acme Prosp
Imagine there was a fax number that you could send an order form to and get any ideal client you describe, delivered to your door... in the quantity you want... at a price you can afford to pay.
Re: Ideal Pros
All you have to do is fill out the order form and fax it in... What would you write on the order form?
To whom it may
Please send me lake-front lis the next 12 mo would cheerful to 20% of ever commission, an accomodate up listings this Thank you!
breakthrough blueprint
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BEFORE UNIT THINKING
Would you be able to clearly identify and ask for a specific type of ideal client?
breakthrough blueprint
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BEFORE UNIT THINKING
THE GOAL: To: Acme Prospect Vending Re: Ideal Prospect Order WHAT DO YOU WANT?
WHEN DO YOU WANT IT?
breakthrough blueprint
To whom it may concern: Please send me 16 new lake-front listings over the next 12 months? I would cheerfully pay up to 20% of every listing commission, and could accomodate up to 100 new listings this year. Thank you!
HOW MUCH WOULD YOU CHEERFULLY PAY?
HOW MANY CAN YOU HANDLE?
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BEFORE UNIT THINKING
UNDERSTANDING THE BEFORE UNIT BLUEPRINT
PROFIT ACTIVATOR #1
SELECT Select a single target market.
PROFIT ACTIVATOR #2
COMPEL Use direct response to compel prospects
PROFIT ACTIVATOR #3
EDUCATE & MOTIVATE Educate & motivate prospects to meet you.
breakthrough
blueprint
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BEFORE UNIT THINKING
HOW MANY?
How many clients do you have the capacity to take on? What would full-capacity look like?
What are your built-in constraints?
How much money would that generate with your current pricing model?
breakthrough blueprint
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BEFORE UNIT THINKING
WHEN?
Can you take them on all at once or would it be better to take them on over time? Describe what would be ideal timing? Weekly? Monthly? Seasonally?
breakthrough blueprint
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BEFORE UNIT THINKING
WHO?
Not all clients are created equal. Wouldn’t it be great to work with more of your BEST clients? Who are your favorite clients right now?
What do you like about them?
How much do they spend with you per year?
breakthrough blueprint
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BEFORE UNIT THINKING
With that in mind, we’re ready to move on to Profit Activator #1 and select a Single Target Market.