Building an Engaging Student Philanthropy Program Simple
give it UP! Building an Engaging Student Philanthropy Program
Meet your Presenters
Trevor Harvey
Leanne Goolsby
Assistant Director of Annual Giving University of Portland
Associate Director of Annual Giving University of Portland
University of Portland RISE Commercial
Why are you here?
What will we talk about? • Program goals
• History of Tuition Freedom Day and Senior Class Campaign • Where we are now
• Our (ideal) future
Program Goals goal [gohl] noun “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act.” -Pablo Picasso
Program Goals
Mission Statement:
“The Student Philanthropy Program at University of Portland provides education and donation opportunities to the entire student body.”
7
give it UP!
Program Goals: Tuition Freedom Day • Educate students about the impact of donors • Motivate students to show appreciation for donor support • Create and share a message that results in action • Maximize involvement and participation • Utilize the outcome: Stewardship
8
give it UP!
Program Goals: Senior Class Campaign • Educate, educate, educate! • Secure lifetime donors who understand giving • 80% of $1 million donors made their first gift within 4 years of graduation
• Increase participation yearly • Secondary goal: increase funds raised
• Have fun!
9
give it UP!
History his·to·ry [his-tuh-ree, his-tree] noun “Those who don't know history are destined to repeat it.” -Edmund Burke
What is Tuition Freedom Day?
11
give it UP!
History: Tuition Freedom Day
• What is TFD?
• Starting from scratch • Common misconceptions and obstacles • Create and share a message
12
give it UP!
History: Tuition Freedom Day
Starting from Scratch • What are your peers doing? • Build a strong student committee • Direct line to undergraduate community • Seek out those who “get it”
13
give it UP!
History: Tuition Freedom Day
Common Misconceptions and Obstacles • Misconceptions • State Funding – Public or Private • “I don’t receive financial aid”/ “I’m already in debt”
• • • •
14
What to name it? Campus Environment Department Buy-in Budget
give it UP!
History: Tuition Freedom Day Messaging • What are we trying to convey? • Detailing a message: • Slogan • Prioritize list of Development statistics • Incentives: The Art of Voodoo
• Campus Advertising Channels • KISS (Keep It Simple, Sillyhead!)
15
give it UP!
History: Senior Class Campaign
• Inheriting a program • What didn’t work • What did!
17
give it UP!
History: Senior Class Campaign
What didn’t work • Direct mail
• Physical gifts • Scholarships
• Lack of tradition • “buying” vs. donating
18
give it UP!
History: Senior Class Campaign
What DID work?! • Senior Gift Committee • Peer-to-peer solicitations • Last Lecture Kyle Bunch ‘09 ASUP President
19
give it UP!
Alison Able ‘09 ASUP Vice President
Where are we now? to·day [tuh-dey] noun
“I do not think much of a man who is not wiser today than he was yesterday.” -Abraham Lincoln
Today: Tuition Freedom Day
Maximize Involvement and Participation • Department Buy-in • Marketing, Student Life, Faculty
• Measure and Benchmark student participation
21
give it UP!
Today: Tuition Freedom Day
It’s not BS! (to Build and Streamline, that is) • Advertising • Remove efforts that flopped/keep what works
• Event Logistics • Too many doughnuts, not enough coffee! • Find the foot traffic
• Managing your Committee
22
give it UP!
Today: Tuition Freedom Day
Utilize the outcome: Stewardship • Capture the appreciation • Opportunities to share • Donor Engagement Position: Your new BFF
23
give it UP!
Today: Tuition Freedom Day
24
give it UP!
Today: Senior Class Campaign
• Branding
• Traditions & Giving • Stewardship
25
give it UP!
Today: Senior Class Campaign
Branding • Logo • Website • Facebook • Signage
• Committee materials • Prizes
26
give it UP!
The new look:
Today: Senior Class Campaign
Events & Traditions • Senior Day • Last Lecture • Prost with Profs
Giving Model • Affinity giving • Treat them like alumni
28
give it UP!
Today: Senior Class Campaign
Stewardship & Recognition • Thank you email
• Class Pin • Graduation Honor Roll
29
give it UP!
Our (ideal) Future fu·ture [fyoo-cher] noun “To infinity. And beyond!” -Buzz Lightyear
Future: Tuition Freedom Day
• Expand your reach • Seek sponsorship opportunities • Perpetuate a lasting tradition
31
give it UP!
Future: Senior Class Campaign
• Increase participation • And $$$
• Year-round program
• Alumni retention • Expand to all students
32
give it UP!
Future
What should you remember? 1. 2. 3. 4.
Education first. Know the culture of your institution. Talk to your peers. Start small: try 1 or 2 things instead of 15 and build yearly. 5. Have fun! 33
give it UP!
That’s a wrap.
[email protected]
[email protected]
Meet your Presenters
Trevor Harvey
Leanne Goolsby
Assistant Director of Annual Giving University of Portland
Associate Director of Annual Giving University of Portland
University of Portland RISE Commercial
Why are you here?
What will we talk about? • Program goals
• History of Tuition Freedom Day and Senior Class Campaign • Where we are now
• Our (ideal) future
Program Goals goal [gohl] noun “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act.” -Pablo Picasso
Program Goals
Mission Statement:
“The Student Philanthropy Program at University of Portland provides education and donation opportunities to the entire student body.”
7
give it UP!
Program Goals: Tuition Freedom Day • Educate students about the impact of donors • Motivate students to show appreciation for donor support • Create and share a message that results in action • Maximize involvement and participation • Utilize the outcome: Stewardship
8
give it UP!
Program Goals: Senior Class Campaign • Educate, educate, educate! • Secure lifetime donors who understand giving • 80% of $1 million donors made their first gift within 4 years of graduation
• Increase participation yearly • Secondary goal: increase funds raised
• Have fun!
9
give it UP!
History his·to·ry [his-tuh-ree, his-tree] noun “Those who don't know history are destined to repeat it.” -Edmund Burke
What is Tuition Freedom Day?
11
give it UP!
History: Tuition Freedom Day
• What is TFD?
• Starting from scratch • Common misconceptions and obstacles • Create and share a message
12
give it UP!
History: Tuition Freedom Day
Starting from Scratch • What are your peers doing? • Build a strong student committee • Direct line to undergraduate community • Seek out those who “get it”
13
give it UP!
History: Tuition Freedom Day
Common Misconceptions and Obstacles • Misconceptions • State Funding – Public or Private • “I don’t receive financial aid”/ “I’m already in debt”
• • • •
14
What to name it? Campus Environment Department Buy-in Budget
give it UP!
History: Tuition Freedom Day Messaging • What are we trying to convey? • Detailing a message: • Slogan • Prioritize list of Development statistics • Incentives: The Art of Voodoo
• Campus Advertising Channels • KISS (Keep It Simple, Sillyhead!)
15
give it UP!
History: Senior Class Campaign
• Inheriting a program • What didn’t work • What did!
17
give it UP!
History: Senior Class Campaign
What didn’t work • Direct mail
• Physical gifts • Scholarships
• Lack of tradition • “buying” vs. donating
18
give it UP!
History: Senior Class Campaign
What DID work?! • Senior Gift Committee • Peer-to-peer solicitations • Last Lecture Kyle Bunch ‘09 ASUP President
19
give it UP!
Alison Able ‘09 ASUP Vice President
Where are we now? to·day [tuh-dey] noun
“I do not think much of a man who is not wiser today than he was yesterday.” -Abraham Lincoln
Today: Tuition Freedom Day
Maximize Involvement and Participation • Department Buy-in • Marketing, Student Life, Faculty
• Measure and Benchmark student participation
21
give it UP!
Today: Tuition Freedom Day
It’s not BS! (to Build and Streamline, that is) • Advertising • Remove efforts that flopped/keep what works
• Event Logistics • Too many doughnuts, not enough coffee! • Find the foot traffic
• Managing your Committee
22
give it UP!
Today: Tuition Freedom Day
Utilize the outcome: Stewardship • Capture the appreciation • Opportunities to share • Donor Engagement Position: Your new BFF
23
give it UP!
Today: Tuition Freedom Day
24
give it UP!
Today: Senior Class Campaign
• Branding
• Traditions & Giving • Stewardship
25
give it UP!
Today: Senior Class Campaign
Branding • Logo • Website • Facebook • Signage
• Committee materials • Prizes
26
give it UP!
The new look:
Today: Senior Class Campaign
Events & Traditions • Senior Day • Last Lecture • Prost with Profs
Giving Model • Affinity giving • Treat them like alumni
28
give it UP!
Today: Senior Class Campaign
Stewardship & Recognition • Thank you email
• Class Pin • Graduation Honor Roll
29
give it UP!
Our (ideal) Future fu·ture [fyoo-cher] noun “To infinity. And beyond!” -Buzz Lightyear
Future: Tuition Freedom Day
• Expand your reach • Seek sponsorship opportunities • Perpetuate a lasting tradition
31
give it UP!
Future: Senior Class Campaign
• Increase participation • And $$$
• Year-round program
• Alumni retention • Expand to all students
32
give it UP!
Future
What should you remember? 1. 2. 3. 4.
Education first. Know the culture of your institution. Talk to your peers. Start small: try 1 or 2 things instead of 15 and build yearly. 5. Have fun! 33
give it UP!
That’s a wrap.
[email protected]
[email protected]
