Business biscuit compiled dec13
1
Five Actions to do NOW To Jump Start Your Business in January A BEN Biscuit Topic Created by Suzanne Hetts, Ph.D., CVJ and Daniel Estep, Ph.D. Certified Applied Animal Behaviorists In this month’s Biscuit series, we’re giving you five actions to take now that will not only prevent December from being a lost month for your business, but give you the potential for increased referrals this month and beyond. With the holiday season in full swing, it’s easy to kick back and let your business take a back seat for the next month. But with just a few hours of effort this month, you’ll be ahead of the game come January, and even take in some extra cash for the holidays and beyond. 1. Contact Your Current Clients The first action to take is to email your client list from 2013. In this email, you’ll first want to thank them for their business this year. Let them know that you appreciate their decision to choose you for their training and behavior needs for their pets. Express your wish for continued a continued great relationship with their pets, and if there is anything you can do to improve that relationship, all they have to do is call or email. Give them a holiday training/behavior tip. Maybe it’s about how to help their dog be more comfortable with all the company they’ll be hosting for the holidays. You can also remind them that if they don’t want their dog’s behavior – from dangerous to annoying - to spoil the holiday visits with family and friends, maybe they should schedule an appointment now to learn crucial management techniques, and then continue training in January. Maybe your tip is a reminder not to leave their normally not-destructive dog or cat access to the holiday decorations and packages, because anything novel can become a chew toy on any given day. Or if they’ve been putting off addressing their pet’s destructive behaviors there is no better time than now because ingesting just an inch of Christmas ribbon can literally be a life-threatening event for their pet. Those are just two ideas – you can come up with TONS more.
Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
2 Finally – as an “oh by the way” – you know they are likely too busy to schedule a training class or behavior consultation during the holiday season - but if they pre-purchase an appointment or class for January, you’ll give them a discount – 10%, 15%, 25%, or whatever you choose. And by purchasing now, they’ll be on your priority scheduling list and won’t risk not getting a choice appointment time, or space in the first January class, because you know from past experience, your classes/appointment times fill up rapidly in January. If you can’t easily email your 2013 client list because you don’t have a database of their emails, and/or a means of sending to a large list, then it’s time you took action to change that. You should at least have an Excel (or comparable file type) file of your clients’ contact information. Because most email programs won’t allow you to send to a large list, it’s time you invested a little in an email service like Mail Chimp or Constant Contact. We’ve used CC for years, and you’ll find easy to use templates that won’t take you more than an hour or so to complete the first time, and MUCH less after that. Start a client email list this month that will allow you to contact your clients regularly and will increase your business in 2014. 2. Create Daily Action Steps In this second Biscuit we want you to give you a unique approach to goal setting that will drastically improve your ability to achieve the goals you set for yourself. For most of us, goal setting means describing the end result – I will send out a monthly newsletter to my clients – for example. While that’s a worthy goal, you won’t accomplish it unless you set another kind of goal – what will do you every day (or on a very specific schedule) to make that happen. If you want to start sending out a monthly newsletter, then your goal MUST be to set aside one hour every week (or whatever amount of time you decide is appropriate) to accomplish the tasks that will get the newsletter out. Maybe it’s one hour every Monday to write the articles. Maybe it’s an hour on Tuesday to get the articles into the template and actually send the emails. If you don’t block out time and schedule those tasks on your calendar, the end of the year will come and you’ll not have a regular newsletter. If you are serious about the newsletter, or whatever goal you set for yourself, then the times for these scheduled tasks are inviolable. That means you don’t blow them off to watch TV, go to lunch with a friend or even schedule an additional appointment. While you may need some flexibility in your schedule, if you put something else in that 10am Monday writing time, then that one hour of writing time MUST be re-scheduled someplace else that week that will still allow your newsletter to get out the door on its regular schedule. If you continually violate these commitments, it’s likely a sign you really aren’t serious about the newsletter, or whatever other goal you’ve set. Setting aside one hour for writing every Monday morning won’t be easy an easy habit to establish. We know, because we’ve taken this approach to goal setting. “Stuff” always happens, and it’s easy to fall back into a crisis approach to time management. What gets Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
3 done consistently are usually those tasks that have very undesirable external consequences if they don’t get done. If you have a deadline to turn in an article for your local newspaper, you are much more likely to write that article than the one for your own newsletter. The trick is to make your internal deadlines, just as important and inviolable as are the external ones. Your “homework” to test these ideas is to identify one achievable goal. Then mark out on your calendar the consistent, regular actions – and WHEN you will take them – to achieve that goal. At the end of January, look to see if you’ve kept your appointments with yourself. If you haven’t, it either means you really weren’t serious about your goal OR it means you already have too much on your plate and you might need to look at scaling back what you’ve taken on. Look to see whether you are spending time on activities that will really make a difference in your life or your business. Or are you occupying yourself with “busy work” to avoid taking the hard action steps OR can you delegate certain tasks to other people. You may find it’s actually more cost effective to pay someone to take certain things off your plate, if the result is you have more time to accomplish goals that will grow your business and increase your income. 3. Contact The People and Businesses That Refer Clients To You In this third Biscuit, your action step is to email those people, businesses or organizations that referred clients to you in 2013. Maybe you don’t have contact information for everyone who referred clients to you, but at least email the ones you do have. You may want to segregate your list into private individuals – other customers for example – and organizations or entities. If you have a list of veterinarians or other pet-related businesses that referred clients to you, email them and thank them for doing so. Tell them you appreciate their business and that you look forward to continuing a mutually beneficial professional relationship that will continue to help their clients and their pets in 2014. If a particular business or individual has sent you LOTS of referrals in 2013, consider mailing them a gift card. A $25 gift card to Amazon or Starbucks could be totally repaid with just one referral. Most businesses are overloaded with holiday goodies, so dropping by a batch of cookies may not really set you apart, unless the food is quite unique. Suggest getting a jump on their continuing education needs in 2014 by scheduling you for an in-service presentation or demonstration early in 2014. Identify topics you feel comfortable speaking about. If you really hate speaking, another idea would be to give the business or organization a gift certificate to be used for a particularly needy pet owner for one class, a 30 minute evaluation of a dog, a 30 minutes “trouble shooting” telephone consult, or some other service you feel comfortable donating.
Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
4 If you do not routinely capture information about how clients find you, put that on your “to do list” for 2014. Make it a point to ask every single client how they found out about you. If it was a web search and not a personal referral, ask what search terms they used. You need to know where most of your business is coming from, for two reasons. If you know what’s working, then you need to do more of it. Secondly, if you know what’s NOT working you either need to stop wasting your time with it, OR change it so it does work effectively to attract more clients. For example, if you discover that it’s rare for ANYONE to say they found you via a web search, that may mean your website isn’t search engine optimized. With most people looking online first for what they need, that could definitely spell trouble for you either immediately or in the long run. Or if clients seldom tell you their veterinarian referred them, there’s clearly an opportunity to do something that will increase your visibility and/or credibility with the veterinary community. Knowing what’s working and what isn’t is a topic we’ll be covering in January’s Pro Member only webinar from our friend Ms. Sharon Madere, former owner of Premier Pet Products. Sharon grew her business from operating in her garage into a multi-million dollar company, you know she’ll have information that will help make a difference in your business as well. So watch for the schedule coming in January. 4. What Action Should You Take Every Month? The topic of this fourth Biscuit is about the one action you should take every month to grow your business. You should plan a marketing or promotional task for every month in 2014. While pet related products and services have been less affected in recent years by changing economic conditions than have other types of businesses, pet owners usually have many choices about whom they are going to spend money with for training or behavior issues. Businesses that are the most accessible, visible, meet the clients’ needs, and are client-friendly will most likely be the most successful. Identifying 12 ways to market and promote your business is far from an unreasonable task. Most business do a LOT more than 12 things to market themselves. Perhaps your marketing task for January is to send a letter or a postcard to every veterinarian in your service area telling them what you can do for their clients. Maybe February’s task is to write a behavior or training article for your local shelter’s website or for a community newsletter or newspaper (it’s much harder to get an article in a big city newspaper). For March you might contact one or more breed rescue groups and offer to do a presentation at their next meeting. Remember, that some of these ideas require some pre-planning. If you want to speak at a rescue group in March, you may need to contact them in January or February as they are planning their March program. We’d suggest identifying three or four marketing tasks to start. By the end of the fourth month, you should have some feedback as to whether your task from Month One brought in any business or not. If Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
5 it did – even just a little - you can repeat that task in Month 5. Some marketing ideas have to be repeated more than once before they really begin to show results. Identifying the marketing tasks is just the first step. This Biscuit ties in with Biscuit #2 in which we talked about blocking out time on your calendar to take the actions necessary to accomplish your goals. If your marketing task for January is to send a postcard to each veterinarian in your service area, then take the time NOW to list the steps in getting that postcard out, and block out time on your calendar to accomplish each of those steps. OR make a plan for WHO will do those steps and WHEN if it won’t be you. Creating a plan in December won’t leave your scrambling and scratching your head in January about what you’re going to do in 2014 to increase your business. So get out your daytimer – block off 30 minutes to brainstorm and decide on your first 3 marketing ideas for next year. If that sounds too difficult, and you find you are dreading any of these tasks, the 5th and final Biscuit in this series next week will be just the motivation you need. 5. Are You Focusing on the Wrong Thing? The topic for this fifth and final Biscuit in our series “Five Action Steps to Jump Start Your Business in January” is are you focusing on the wrong thing? Previous Biscuits in this series were about emailing your client list, emailing or contact those businesses, organizations, or individuals who referred clients to you, a different approach to goal setting, and identifying monthly marketing tasks. Any one of those action steps might seem overwhelming. You might find yourself dreading hunting down client emails, sitting down to write an article, create a postcard, or coming up with a topic for an in-service presentation. Granted, some of those may be challenging tasks. But, your focus may be on the wrong thing. Rather than focusing on the difficulty of the action, focus on the end result. How WONDERFUL it will feel to drop 25 postcards in the mailbox, and in the ensuing weeks experience 10 more referrals from veterinarians and see your bank account balance increase as well. IMAGINE how that will feel. See yourself in that moment – You DID it! Use all your senses – hearing, sight, smell, to imagine how it feels. You did what you said you would do and you are now reaping the rewards of your efforts. Doesn’t that put you in a much better frame of mind than focusing on the dreaded task of writing an article or creating the postcard? Suzanne wrote all of this month’s Biscuit series – while sitting in an airport waiting for a flight. She didn’t focus on “oh my gosh FIVE articles, how will I EVER get them written”. Instead, she focused on how GOOD it was going to feel to get on the plane home knowing that the Biscuits for the entire month were done. With both Christmas and New Year’s Eve following on Tuesday, and all the chaos and Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
6 craziness going on with our Denver move, and getting to Arizona for the winter, she knew that carving out time to get the Biscuits written once she got home was going to be hard. What a relief to have them written by the time she got on the plane. That change in focus was enough to get the task accomplished! Focus on the reason and the benefit of what you are doing. If you can’t think of a good reason and a benefit, then it’s time to stop and question why you are spending time on a particular task. Life is much too short to waste time on tasks that don’t benefit you in some way or another. Anytime you find yourself procrastinating undertaking a particular task, get in the habit of focusing on the outcome or the result of that action, rather than on the difficulty of the action itself. You can use this technique for anything in life, not just business related endeavors. Maybe you want to start a regular exercise program, and you dread the thought of getting up 30 minutes earlier to go for a walk. Focus instead on how good it will feel to drop 5 or 10 pounds; how good it will feel to have more energy as you become more physically fit and your stamina increases. You can see the pattern. And Suzanne got on the plane feeling good that all the Biscuits are done! We wish you and your business all the success in the world in 2014 and beyond! We look forward to having each of you as a BEN member in the coming year. Don’t miss our business related BEN Pro Webinar on January 16th with successful entrepreneur Ms. Sharon Madere. Registration and course details available soon.
Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
Five Actions to do NOW To Jump Start Your Business in January A BEN Biscuit Topic Created by Suzanne Hetts, Ph.D., CVJ and Daniel Estep, Ph.D. Certified Applied Animal Behaviorists In this month’s Biscuit series, we’re giving you five actions to take now that will not only prevent December from being a lost month for your business, but give you the potential for increased referrals this month and beyond. With the holiday season in full swing, it’s easy to kick back and let your business take a back seat for the next month. But with just a few hours of effort this month, you’ll be ahead of the game come January, and even take in some extra cash for the holidays and beyond. 1. Contact Your Current Clients The first action to take is to email your client list from 2013. In this email, you’ll first want to thank them for their business this year. Let them know that you appreciate their decision to choose you for their training and behavior needs for their pets. Express your wish for continued a continued great relationship with their pets, and if there is anything you can do to improve that relationship, all they have to do is call or email. Give them a holiday training/behavior tip. Maybe it’s about how to help their dog be more comfortable with all the company they’ll be hosting for the holidays. You can also remind them that if they don’t want their dog’s behavior – from dangerous to annoying - to spoil the holiday visits with family and friends, maybe they should schedule an appointment now to learn crucial management techniques, and then continue training in January. Maybe your tip is a reminder not to leave their normally not-destructive dog or cat access to the holiday decorations and packages, because anything novel can become a chew toy on any given day. Or if they’ve been putting off addressing their pet’s destructive behaviors there is no better time than now because ingesting just an inch of Christmas ribbon can literally be a life-threatening event for their pet. Those are just two ideas – you can come up with TONS more.
Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
2 Finally – as an “oh by the way” – you know they are likely too busy to schedule a training class or behavior consultation during the holiday season - but if they pre-purchase an appointment or class for January, you’ll give them a discount – 10%, 15%, 25%, or whatever you choose. And by purchasing now, they’ll be on your priority scheduling list and won’t risk not getting a choice appointment time, or space in the first January class, because you know from past experience, your classes/appointment times fill up rapidly in January. If you can’t easily email your 2013 client list because you don’t have a database of their emails, and/or a means of sending to a large list, then it’s time you took action to change that. You should at least have an Excel (or comparable file type) file of your clients’ contact information. Because most email programs won’t allow you to send to a large list, it’s time you invested a little in an email service like Mail Chimp or Constant Contact. We’ve used CC for years, and you’ll find easy to use templates that won’t take you more than an hour or so to complete the first time, and MUCH less after that. Start a client email list this month that will allow you to contact your clients regularly and will increase your business in 2014. 2. Create Daily Action Steps In this second Biscuit we want you to give you a unique approach to goal setting that will drastically improve your ability to achieve the goals you set for yourself. For most of us, goal setting means describing the end result – I will send out a monthly newsletter to my clients – for example. While that’s a worthy goal, you won’t accomplish it unless you set another kind of goal – what will do you every day (or on a very specific schedule) to make that happen. If you want to start sending out a monthly newsletter, then your goal MUST be to set aside one hour every week (or whatever amount of time you decide is appropriate) to accomplish the tasks that will get the newsletter out. Maybe it’s one hour every Monday to write the articles. Maybe it’s an hour on Tuesday to get the articles into the template and actually send the emails. If you don’t block out time and schedule those tasks on your calendar, the end of the year will come and you’ll not have a regular newsletter. If you are serious about the newsletter, or whatever goal you set for yourself, then the times for these scheduled tasks are inviolable. That means you don’t blow them off to watch TV, go to lunch with a friend or even schedule an additional appointment. While you may need some flexibility in your schedule, if you put something else in that 10am Monday writing time, then that one hour of writing time MUST be re-scheduled someplace else that week that will still allow your newsletter to get out the door on its regular schedule. If you continually violate these commitments, it’s likely a sign you really aren’t serious about the newsletter, or whatever other goal you’ve set. Setting aside one hour for writing every Monday morning won’t be easy an easy habit to establish. We know, because we’ve taken this approach to goal setting. “Stuff” always happens, and it’s easy to fall back into a crisis approach to time management. What gets Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
3 done consistently are usually those tasks that have very undesirable external consequences if they don’t get done. If you have a deadline to turn in an article for your local newspaper, you are much more likely to write that article than the one for your own newsletter. The trick is to make your internal deadlines, just as important and inviolable as are the external ones. Your “homework” to test these ideas is to identify one achievable goal. Then mark out on your calendar the consistent, regular actions – and WHEN you will take them – to achieve that goal. At the end of January, look to see if you’ve kept your appointments with yourself. If you haven’t, it either means you really weren’t serious about your goal OR it means you already have too much on your plate and you might need to look at scaling back what you’ve taken on. Look to see whether you are spending time on activities that will really make a difference in your life or your business. Or are you occupying yourself with “busy work” to avoid taking the hard action steps OR can you delegate certain tasks to other people. You may find it’s actually more cost effective to pay someone to take certain things off your plate, if the result is you have more time to accomplish goals that will grow your business and increase your income. 3. Contact The People and Businesses That Refer Clients To You In this third Biscuit, your action step is to email those people, businesses or organizations that referred clients to you in 2013. Maybe you don’t have contact information for everyone who referred clients to you, but at least email the ones you do have. You may want to segregate your list into private individuals – other customers for example – and organizations or entities. If you have a list of veterinarians or other pet-related businesses that referred clients to you, email them and thank them for doing so. Tell them you appreciate their business and that you look forward to continuing a mutually beneficial professional relationship that will continue to help their clients and their pets in 2014. If a particular business or individual has sent you LOTS of referrals in 2013, consider mailing them a gift card. A $25 gift card to Amazon or Starbucks could be totally repaid with just one referral. Most businesses are overloaded with holiday goodies, so dropping by a batch of cookies may not really set you apart, unless the food is quite unique. Suggest getting a jump on their continuing education needs in 2014 by scheduling you for an in-service presentation or demonstration early in 2014. Identify topics you feel comfortable speaking about. If you really hate speaking, another idea would be to give the business or organization a gift certificate to be used for a particularly needy pet owner for one class, a 30 minute evaluation of a dog, a 30 minutes “trouble shooting” telephone consult, or some other service you feel comfortable donating.
Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
4 If you do not routinely capture information about how clients find you, put that on your “to do list” for 2014. Make it a point to ask every single client how they found out about you. If it was a web search and not a personal referral, ask what search terms they used. You need to know where most of your business is coming from, for two reasons. If you know what’s working, then you need to do more of it. Secondly, if you know what’s NOT working you either need to stop wasting your time with it, OR change it so it does work effectively to attract more clients. For example, if you discover that it’s rare for ANYONE to say they found you via a web search, that may mean your website isn’t search engine optimized. With most people looking online first for what they need, that could definitely spell trouble for you either immediately or in the long run. Or if clients seldom tell you their veterinarian referred them, there’s clearly an opportunity to do something that will increase your visibility and/or credibility with the veterinary community. Knowing what’s working and what isn’t is a topic we’ll be covering in January’s Pro Member only webinar from our friend Ms. Sharon Madere, former owner of Premier Pet Products. Sharon grew her business from operating in her garage into a multi-million dollar company, you know she’ll have information that will help make a difference in your business as well. So watch for the schedule coming in January. 4. What Action Should You Take Every Month? The topic of this fourth Biscuit is about the one action you should take every month to grow your business. You should plan a marketing or promotional task for every month in 2014. While pet related products and services have been less affected in recent years by changing economic conditions than have other types of businesses, pet owners usually have many choices about whom they are going to spend money with for training or behavior issues. Businesses that are the most accessible, visible, meet the clients’ needs, and are client-friendly will most likely be the most successful. Identifying 12 ways to market and promote your business is far from an unreasonable task. Most business do a LOT more than 12 things to market themselves. Perhaps your marketing task for January is to send a letter or a postcard to every veterinarian in your service area telling them what you can do for their clients. Maybe February’s task is to write a behavior or training article for your local shelter’s website or for a community newsletter or newspaper (it’s much harder to get an article in a big city newspaper). For March you might contact one or more breed rescue groups and offer to do a presentation at their next meeting. Remember, that some of these ideas require some pre-planning. If you want to speak at a rescue group in March, you may need to contact them in January or February as they are planning their March program. We’d suggest identifying three or four marketing tasks to start. By the end of the fourth month, you should have some feedback as to whether your task from Month One brought in any business or not. If Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
5 it did – even just a little - you can repeat that task in Month 5. Some marketing ideas have to be repeated more than once before they really begin to show results. Identifying the marketing tasks is just the first step. This Biscuit ties in with Biscuit #2 in which we talked about blocking out time on your calendar to take the actions necessary to accomplish your goals. If your marketing task for January is to send a postcard to each veterinarian in your service area, then take the time NOW to list the steps in getting that postcard out, and block out time on your calendar to accomplish each of those steps. OR make a plan for WHO will do those steps and WHEN if it won’t be you. Creating a plan in December won’t leave your scrambling and scratching your head in January about what you’re going to do in 2014 to increase your business. So get out your daytimer – block off 30 minutes to brainstorm and decide on your first 3 marketing ideas for next year. If that sounds too difficult, and you find you are dreading any of these tasks, the 5th and final Biscuit in this series next week will be just the motivation you need. 5. Are You Focusing on the Wrong Thing? The topic for this fifth and final Biscuit in our series “Five Action Steps to Jump Start Your Business in January” is are you focusing on the wrong thing? Previous Biscuits in this series were about emailing your client list, emailing or contact those businesses, organizations, or individuals who referred clients to you, a different approach to goal setting, and identifying monthly marketing tasks. Any one of those action steps might seem overwhelming. You might find yourself dreading hunting down client emails, sitting down to write an article, create a postcard, or coming up with a topic for an in-service presentation. Granted, some of those may be challenging tasks. But, your focus may be on the wrong thing. Rather than focusing on the difficulty of the action, focus on the end result. How WONDERFUL it will feel to drop 25 postcards in the mailbox, and in the ensuing weeks experience 10 more referrals from veterinarians and see your bank account balance increase as well. IMAGINE how that will feel. See yourself in that moment – You DID it! Use all your senses – hearing, sight, smell, to imagine how it feels. You did what you said you would do and you are now reaping the rewards of your efforts. Doesn’t that put you in a much better frame of mind than focusing on the dreaded task of writing an article or creating the postcard? Suzanne wrote all of this month’s Biscuit series – while sitting in an airport waiting for a flight. She didn’t focus on “oh my gosh FIVE articles, how will I EVER get them written”. Instead, she focused on how GOOD it was going to feel to get on the plane home knowing that the Biscuits for the entire month were done. With both Christmas and New Year’s Eve following on Tuesday, and all the chaos and Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
6 craziness going on with our Denver move, and getting to Arizona for the winter, she knew that carving out time to get the Biscuits written once she got home was going to be hard. What a relief to have them written by the time she got on the plane. That change in focus was enough to get the task accomplished! Focus on the reason and the benefit of what you are doing. If you can’t think of a good reason and a benefit, then it’s time to stop and question why you are spending time on a particular task. Life is much too short to waste time on tasks that don’t benefit you in some way or another. Anytime you find yourself procrastinating undertaking a particular task, get in the habit of focusing on the outcome or the result of that action, rather than on the difficulty of the action itself. You can use this technique for anything in life, not just business related endeavors. Maybe you want to start a regular exercise program, and you dread the thought of getting up 30 minutes earlier to go for a walk. Focus instead on how good it will feel to drop 5 or 10 pounds; how good it will feel to have more energy as you become more physically fit and your stamina increases. You can see the pattern. And Suzanne got on the plane feeling good that all the Biscuits are done! We wish you and your business all the success in the world in 2014 and beyond! We look forward to having each of you as a BEN member in the coming year. Don’t miss our business related BEN Pro Webinar on January 16th with successful entrepreneur Ms. Sharon Madere. Registration and course details available soon.
Copyright 2013, Animal Behavior Associates, Inc. All Rights Reserved. For the SOLE and personal use of members of Behavior Education Network. May not be distributed, copied, or excerpts taken from for any reason without express written permission of the authors.
