CALENDAR Holiday Promotional Planner

WHEN TO RUN A SALE From religious holidays to internationally observed days (and everything in between), there is always a holiday or observed day right around the corner that you could plan a sale or promotion around. Sales that help build a brand and increase revenue are always organized around a theme, and holidays and calendar events make it easy to theme your sale. The following guide is a list of various days throughout the year you could theme a sale around. Depending on your business, your location, your customers, and the products/ services you sell, there are many additional religious, national, and local holidays you may want to consider.

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JANUARY New Years Day World Religion Day Australia Day

Martin Luther King Day

FEBRUARY Valentines Day Groundhog Day President’s Day

APRIL April Fools Day Tax Day Earth Day

Easter

Mother’s Day Memorial Day Cinco de Mayo

Halloween Boss’s Day

Daylight Savings (could be Nov)

AUGUST

Labor Day National Grandparents Day

Small Business Sat. Cyber Monday

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Flag Day

SEPTEMBER

NOVEMBER Election Day Thanksgiving Black Friday

Equinox Daylight Savings

JUNE Father’s Day Solstice Doughnut Day

Back to School International Youth Day

OCTOBER

St. Patrick’s Day Employee Appreciation Day

MAY

JULY Independence Day International Day of Friendship

Chinese New Year Leap Day

MARCH

International Day of Charity World Tourism Day

DECEMBER Hanukkah/ Chanukah Christmas

Solstice Kwanzaa Boxing Day