Cambridge City Centre - Key Performance Indicator Report
Cambridge City Centre - Key Performance Indicator Report
Issue Nine July 2008
INTRODUCTION In this issue… PAGE 2: CACI RETAIL FOOTPRINT 2008 PAGE 3 : VACANT RETAIL OUTLETS PAGE 4: CAMBRIDGE FOOTFALL PAGE 5: PARKING TRENDS PAGE 6: TOURISM PAGE 7: CRIME
Welcome… …to the new look, second edition of our Key Performance Indicator Report for 2008. Against a back drop of a challenging trading environment it is encouraging that Cambridge is faring well both regionally and nationally, illustrated by its rise from 26th place to 21st in the retail rankings index. In addition to fooftfall data from both the Lion Yard and Grafton Centre, we are now able to gather footfall information from the Grand Arcade which you will see included in page 4 of this report. Going forward we will be investigating how we can develop footfall counts city centre wide so that we can have a more accurate picture of pedestrian flows thoughout the city. These will be particularly important in monitoring the effectiveness of some of our projects which are aimed at drawing footfall thoughout the city centre. We will also be looking into developing annual customer perception surveys so that we can monitor how people's perception of the city is changing. Any feedback you can provide us with in terms of additional information you would like to see in this report, or ways in which we could make it more useful to you, would be gratefully received. In the meantime we hope you find this report useful.
With Kind Regards
Emma Thornton Head of Tourism & City Centre Management T: 01223 457446 E: [email protected]
2
CACI RETAIL FOOTPRINT 2008 Rank 2008
Destination
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
London - West End Birmingham Manchester Glasgow Leeds Nottingham Liverpool Bluewater Norwich Reading Meadowhall Newcastle-upon-Tyne Milton Keynes Cardiff Southampton Guildford Trafford Centre Brighton Edinburgh Thurrock Lakeside Cambridge Bristol Kingston-upon-Thames Leicester Croydon Plymouth Sheffield Bromley Gateshead - Metrocentre Cribbs Causeway London – Brent Cross Hull Cheltenham Chester Oxford Aberdeen Exeter Derby Watford Merry Hill - Dudley Bath York Colchester Preston Tunbridge Wells Solihull Chelmsford Maidstone Coventry High Wycombe
1
CE 2008 4450 2220 2130 2120 1730 1460 1300 1270 1230 1210 1130 1100 1020 990 980 980 980 960 920 910 880 850 840 830 820 800 780 760 760 740 730 700 690 690 690 690 690 680 680 650 650 570 570 540 510 500 480 480 470 450
Rank 2007 CE¹ 2007 1 4,400 2 2,130 4 1,650 3 1,940 5 1,560 7 1,310 6 1,330 8 1,300 11 1,050 9 1,240 12 1,010 17 970 14 1,000 20 930 16 980 15 990 10 1,130 19 940 24 850 18 960 26 820 23 870 22 910 13 1,000 25 830 39 510 21 920 27 790 31 660 32 640 28 760 42 480 36 550 34 600 37 530 30 670 40 510 29 35 33 43 41 38 44 45 47
400 710 570 620 480 490 520 480 480 340 430 360 290
The CACI 1 Retail Footprint shows estimated consumer expenditure for over 150 destinations in Great Britain. This report looks at the figures from England, Wales and Scotland over the years 2007 & 2008. Out of 154 shopping destinations, the outlook has remained similar to that of 2007. 60% of locations have seen an increase in expenditure, whilst 20% have seen a decrease (7% better than last year). In 2007 over 12% of destinations saw a decrease in expenditure of over 10%, this year this percentage has halved to 6% of locations. The table to the left shows the top 50 retail destinations; locations highlighted in red have seen a decrease in consumer expenditure and those in bold are locations in the East of England. Last year Cambridge was ranked 26th, this year it has risen 5 places to 21st achieved through an increase in consumer expenditure of 7.3%. In the Eastern region a similar trend has emerged with 83% of destinations seeing an increase in expenditure; 72% of these locations saw a rise by over 10% and only 11% saw an actual decrease. The three regions affected by a larger than average decrease in consumer expenditure were the West Midlands, the North West and London. Only 55%, 30% and 55% (respectively) of locations increased their expenditure. The Retail Footprint also sorts shopping destinations into types of centre: Primary Centre, Major Centre, Metropolitan Town, Regional Town, Urban Centre, Regional Out of Town Mall, Fashion Outlet and Fashion Park. The general trend shows that Primary Centres, Major Centres and Regional Towns are the only destination types showing significant increases in their expenditure. The top 5 locations showing the highest percentage increases were all Major Centres and were: Redditch (83%), Derby (70%), Bournmouth (61%), Plymouth (57%) and High Wycombe (56%).
CACI Information Systems – http://www.caci.co.uk/retailfootprint
3
VACANT RETAIL OUTLETS The data gathered details the number of vacant retail outlets in Cambridge city centre 2 . The method used consists of a web-based search and a walk through the city centre; it is conducted at the beginning of each month. The charts below are an approximation of the health of the retail sector in the city.
Retail outlets - sq ft available 90,000 80,000
Sq ft
70,000 60,000
2006 2007 2008
50,000 40,000 30,000
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
20,000
The chart above shows the total vacant floorspace available in Cambridge. Since the opening of the Grand Arcade shopping centre, Cambridge retail floorspace has increased by 280,000 sq ft net. This is represented on the chart above by a sudden increase in floorspace available in March. Vacant outlets in the Grand Arcade amount to approximately 25,000 sq ft. Retailers are currently relocating into the Grand Arcade and to different areas of the historic core of Cambridge; this will lead to a reorganisation of floorspace in the city and may also skew the figures over the coming months. The chart below indicates approximately how many retail outlets have been left vacant for six months or more.
Retail outlets - sq ft available 90,000 80,000
Sq ft
70,000 60,000
2006
50,000
2007
40,000
2008
30,000
The number of retail job vacancies in Cambridge city centre is also monitored.
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
20,000
The job vacancies are based on the number of shops that are advertising vacancies, the actual number of jobs may be higher. Job vacancies in department stores such as Debenhams are counted as one job vacancy for each separate shop within the department store..
2
Including the Grafton Centre, Fitzroy St and Burleigh St.
No. Month Vacancies Jan-08 47 Feb-08 62 Mar-08 57 Apr-08 56 May-08 74 Jun-08 47 Jul-08 27
4
CAMBRIDGE FOOTFALL
Footfall Index Figure (100 = Jan 2005)
This issue includes the Grafton Centre and Lion Yard footfall trends, and from now on will also feature trends from the newly completed Grand Arcade Shopping Centre. Grand Arcade figures will be presented in a separate chart until a full year of figures have been collected. This will enable a trend line to develop and a new index base figure to be created for all three centres. The chart below shows the footfall trends in the Lion Yard & Grafton Shopping Centres. It should be noted that the figures in the charts are indexed, which means they are not actual footfall figures but a monthly comparison to a base-starting figure. Both the Grafton Centre and Lion Yard Shopping Centre’s starting figure is 100 as of January 2005 and the chart shows the percentage difference in footfall from January 2005.
Footfall Index 2006-2008
190 170 150 130 110 90 70 Jan
Feb
Mar
Apr
May
Grafton Centre 2006 Lion Yard 2006
Jun
Jul
Aug
Graton Centre 2007 Lion Yard 2007
Sep
Oct
Nov
Dec
Grafton Centre 2008 Lion Yard 2008 th
This chart show the first 4 months of actual footfall in the Grand Arcade starting from 27 March 2008 and finishing on the 30th June 2008. Figures for the month of March are obviously lower due to the fact that footfall was only counted for 5 days.
Footfall
Grand Arcade Footfall 2008 1000000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0
2008
Mar
Apr
May
Jun
Month
Nationally, footfall has increased month on month throughout March to June and regional cities, (such as Cambridge) have also seen an increase, but on a smaller scale. For example, regional city footfall increased by 1% from March to April 2008 and only 0.5% from April to May, however a bigger increase of 4% was seen from May to June. In Comparison with the previous years regional cities have seen a decrease in footfall in April, May and June by –9.5%, -4.4% and -1% respectively. This is reflective of the Grafton Centre footfall trends; the British Retail Consortium mention that these trends are due to the fact that consumer confidence is falling.
5
PARKING TRENDS The charts 3 on this page depict the first 26 weeks of the year. 2007 figures start on the 1st January 2007 and the 31st December 2007 is included in the figures for 2008.
Grand Arcade - Car Park Usage
Usage
18000 17000 16000 15000 14000 13000 12000 11000 10000 9000 8000
2008
The charts indicate a shift in usage towards the new Grand Arcade car park. This shift appears to have taken place around week 24 of 2007, where usage of the Grand Arcade starts to increase again after its transformation from Lion Yard to the Grand Arcade.
Total multi-storey car park usage in Cambridge has increased by 3.2% over the 26-week period. This is a total of nearly 34,000 extra customers.
25
23
21
19
17
15
Grafton East - Car Park Usage
14500 13500 Usage
12500 11500 10500
2008
9500
2007
8500
25
23
21
19
17
15
13
11
9
7
5
1
7500 3
13
11
9
7
5
3
1
2007
Grafton West - Car Park Usage 7500
Usage
7000 6500 6000
2008
5500
2007
Customer transfer from the 4 multi-storey car parks appears to have started between week 25 of 2007 to week 2 of 2008.
5000
25
23
21
19
17
15
13
11
9
7
5
3
1
4500
Queen Anne Terrace - Car Park Usage 6000 5800 5600 Usage
Grafton East and West Car Parks have seen the largest decrease in usage by 22% and 20% respectively. This indicates a shift in footfall back towards the historic core of Cambridge.
5400 5200
2008
5000
2007
4800 4600
3
25
23
21
19
17
15
13
11
9
7
5
3
1
4400
The Grand Arcade chart uses figures from Lion Yard car park until it’s transformation into the Grand Arcade in 2008.
6
PARKING TRENDS Park Street Car Park saw a smaller decline of 7.43%, whilst Queen Anne Terrace so far, has retained it’s customers showing an increase in usage of 1.68%. Park Street - Car Park Usage 8500 8000 Usage
In summary, these figures show that car park usage is not declining in Cambridge, but is shifting due to the new developments in the City Centre.
2008
7500
2007
7000
25
23
21
19
17
15
13
11
9
7
5
3
1
6500
The chart below shows Park and Ride Ridership from the 1st of January to the 31st May 2007 and the 1st January 2008 to the 18th May 2008. Unfortunately figures for May 2008 are as of yet, incomplete. This is due to the fact that Stagecoach are reprocessing their current data. Even without a full month in May, it can already be seen that Service 88 is performing above that of the year before. In fact, all services have seen a significant increase in Ridership for 2008.
Indexed Ridership (100 = Jan 2005)
Park & Ride Ridership 250
Service 77 - 2007 Service 88 - 2007 Service 99 - 2007 Service 77 - 2008 Service 88 - 2008 Service 99 - 2008
200 150 100
Figures for May only run up to the 18th May as of yet. Unfortunately there are a few delays in obtaining the remaining data.
50 0 Jan
Feb
Mar
Apr
May
Percentage breakdown of weekly ridership from 1st January 2008 to 18th May 2008 Service 77
Day Mon Tues Wed Thurs Fri Sat Sun Mon - Fri
Percentage breakdown Day of ridership 13.4% Mon 14.2% Tues 15.9% Wed 15.0% Thurs 17.0% Fri 17.1% Sat 7.4% Sun 75.5% Mon - Fri
Service 88 Percentage breakdown Day of ridership 12.3%Mon 13.2%Tues 15.6%Wed 14.7%Thurs 17.0%Fri 19.7%Sat 7.6%Sun 72.7%Mon - Fri
Service 99 Percentage breakdown of ridership 15.3% 16.2% 17.8% 16.9% 17.8% 13.3% 2.7% 84.1%
7
CRIME The table and charts below show the recorded crime figures for Market ward, it should be noted that these figures also include a new category specific to retail, that of ‘Theft from a shop’. The increase in 'Theft from shop' is a positive result of CAMBAC (Cambridge Business Against Crime www.cambac.co.uk) encouraging retailers to report crime, which is then used as evidence to issue Exclusion Notices on persistent offenders. To date, 4 prolific thieves are now banned from entering all CAMBAC members' premises. Working in partnership with the Police to operate a Retail Crime Squad in Quarters 3 and 4 successfully increased sanctioned detection rates in Market ward. Figures are taken from 2007/2008 and split into quarters. Quarter 1 covers April to June, quarter 2 runs from July to September, quarter 3 from October to December and quarter 4 from January to March. As expected the highest proportion of shop thefts are from the Market ward. Areas where Market ward did not register with the highest number of recorded crimes in total for 2007/08 were: Burgulary in a dwelling, Theft from a vehicle, Theft of a vehicle.
Market Ward Recorded Crime 2007/08 30
No. of recorded Crimes
25 20 15 10 5 0 07-08 Q1
07-08 Q2
07-08 Q3
07-08 Q4
Q1 = Apr-Jun, Q2 = Jul-Sep, Q3 = Oct-Dec, Q4 = Jan-Mar
Burglary dwelling
Burglary non dwelling
Robbery
Serious violent crime
Theft from vehicle
Theft of vehicle
Market Ward Recorded Crime 2007/08 300
No. of recorded Crimes
250 200 150 100 50 0 07-08 Q1
07-08 Q2
07-08 Q3
07-08 Q4
Q1 = Apr-Jun, Q2 = Jul-Sep, Q3 = Oct-Dec, Q4 = Jan-Mar
All violent crime
Criminal damage
Pedal cycle theft
Theft from shop
Issue Nine July 2008
INTRODUCTION In this issue… PAGE 2: CACI RETAIL FOOTPRINT 2008 PAGE 3 : VACANT RETAIL OUTLETS PAGE 4: CAMBRIDGE FOOTFALL PAGE 5: PARKING TRENDS PAGE 6: TOURISM PAGE 7: CRIME
Welcome… …to the new look, second edition of our Key Performance Indicator Report for 2008. Against a back drop of a challenging trading environment it is encouraging that Cambridge is faring well both regionally and nationally, illustrated by its rise from 26th place to 21st in the retail rankings index. In addition to fooftfall data from both the Lion Yard and Grafton Centre, we are now able to gather footfall information from the Grand Arcade which you will see included in page 4 of this report. Going forward we will be investigating how we can develop footfall counts city centre wide so that we can have a more accurate picture of pedestrian flows thoughout the city. These will be particularly important in monitoring the effectiveness of some of our projects which are aimed at drawing footfall thoughout the city centre. We will also be looking into developing annual customer perception surveys so that we can monitor how people's perception of the city is changing. Any feedback you can provide us with in terms of additional information you would like to see in this report, or ways in which we could make it more useful to you, would be gratefully received. In the meantime we hope you find this report useful.
With Kind Regards
Emma Thornton Head of Tourism & City Centre Management T: 01223 457446 E: [email protected]
2
CACI RETAIL FOOTPRINT 2008 Rank 2008
Destination
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
London - West End Birmingham Manchester Glasgow Leeds Nottingham Liverpool Bluewater Norwich Reading Meadowhall Newcastle-upon-Tyne Milton Keynes Cardiff Southampton Guildford Trafford Centre Brighton Edinburgh Thurrock Lakeside Cambridge Bristol Kingston-upon-Thames Leicester Croydon Plymouth Sheffield Bromley Gateshead - Metrocentre Cribbs Causeway London – Brent Cross Hull Cheltenham Chester Oxford Aberdeen Exeter Derby Watford Merry Hill - Dudley Bath York Colchester Preston Tunbridge Wells Solihull Chelmsford Maidstone Coventry High Wycombe
1
CE 2008 4450 2220 2130 2120 1730 1460 1300 1270 1230 1210 1130 1100 1020 990 980 980 980 960 920 910 880 850 840 830 820 800 780 760 760 740 730 700 690 690 690 690 690 680 680 650 650 570 570 540 510 500 480 480 470 450
Rank 2007 CE¹ 2007 1 4,400 2 2,130 4 1,650 3 1,940 5 1,560 7 1,310 6 1,330 8 1,300 11 1,050 9 1,240 12 1,010 17 970 14 1,000 20 930 16 980 15 990 10 1,130 19 940 24 850 18 960 26 820 23 870 22 910 13 1,000 25 830 39 510 21 920 27 790 31 660 32 640 28 760 42 480 36 550 34 600 37 530 30 670 40 510 29 35 33 43 41 38 44 45 47
400 710 570 620 480 490 520 480 480 340 430 360 290
The CACI 1 Retail Footprint shows estimated consumer expenditure for over 150 destinations in Great Britain. This report looks at the figures from England, Wales and Scotland over the years 2007 & 2008. Out of 154 shopping destinations, the outlook has remained similar to that of 2007. 60% of locations have seen an increase in expenditure, whilst 20% have seen a decrease (7% better than last year). In 2007 over 12% of destinations saw a decrease in expenditure of over 10%, this year this percentage has halved to 6% of locations. The table to the left shows the top 50 retail destinations; locations highlighted in red have seen a decrease in consumer expenditure and those in bold are locations in the East of England. Last year Cambridge was ranked 26th, this year it has risen 5 places to 21st achieved through an increase in consumer expenditure of 7.3%. In the Eastern region a similar trend has emerged with 83% of destinations seeing an increase in expenditure; 72% of these locations saw a rise by over 10% and only 11% saw an actual decrease. The three regions affected by a larger than average decrease in consumer expenditure were the West Midlands, the North West and London. Only 55%, 30% and 55% (respectively) of locations increased their expenditure. The Retail Footprint also sorts shopping destinations into types of centre: Primary Centre, Major Centre, Metropolitan Town, Regional Town, Urban Centre, Regional Out of Town Mall, Fashion Outlet and Fashion Park. The general trend shows that Primary Centres, Major Centres and Regional Towns are the only destination types showing significant increases in their expenditure. The top 5 locations showing the highest percentage increases were all Major Centres and were: Redditch (83%), Derby (70%), Bournmouth (61%), Plymouth (57%) and High Wycombe (56%).
CACI Information Systems – http://www.caci.co.uk/retailfootprint
3
VACANT RETAIL OUTLETS The data gathered details the number of vacant retail outlets in Cambridge city centre 2 . The method used consists of a web-based search and a walk through the city centre; it is conducted at the beginning of each month. The charts below are an approximation of the health of the retail sector in the city.
Retail outlets - sq ft available 90,000 80,000
Sq ft
70,000 60,000
2006 2007 2008
50,000 40,000 30,000
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
20,000
The chart above shows the total vacant floorspace available in Cambridge. Since the opening of the Grand Arcade shopping centre, Cambridge retail floorspace has increased by 280,000 sq ft net. This is represented on the chart above by a sudden increase in floorspace available in March. Vacant outlets in the Grand Arcade amount to approximately 25,000 sq ft. Retailers are currently relocating into the Grand Arcade and to different areas of the historic core of Cambridge; this will lead to a reorganisation of floorspace in the city and may also skew the figures over the coming months. The chart below indicates approximately how many retail outlets have been left vacant for six months or more.
Retail outlets - sq ft available 90,000 80,000
Sq ft
70,000 60,000
2006
50,000
2007
40,000
2008
30,000
The number of retail job vacancies in Cambridge city centre is also monitored.
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
20,000
The job vacancies are based on the number of shops that are advertising vacancies, the actual number of jobs may be higher. Job vacancies in department stores such as Debenhams are counted as one job vacancy for each separate shop within the department store..
2
Including the Grafton Centre, Fitzroy St and Burleigh St.
No. Month Vacancies Jan-08 47 Feb-08 62 Mar-08 57 Apr-08 56 May-08 74 Jun-08 47 Jul-08 27
4
CAMBRIDGE FOOTFALL
Footfall Index Figure (100 = Jan 2005)
This issue includes the Grafton Centre and Lion Yard footfall trends, and from now on will also feature trends from the newly completed Grand Arcade Shopping Centre. Grand Arcade figures will be presented in a separate chart until a full year of figures have been collected. This will enable a trend line to develop and a new index base figure to be created for all three centres. The chart below shows the footfall trends in the Lion Yard & Grafton Shopping Centres. It should be noted that the figures in the charts are indexed, which means they are not actual footfall figures but a monthly comparison to a base-starting figure. Both the Grafton Centre and Lion Yard Shopping Centre’s starting figure is 100 as of January 2005 and the chart shows the percentage difference in footfall from January 2005.
Footfall Index 2006-2008
190 170 150 130 110 90 70 Jan
Feb
Mar
Apr
May
Grafton Centre 2006 Lion Yard 2006
Jun
Jul
Aug
Graton Centre 2007 Lion Yard 2007
Sep
Oct
Nov
Dec
Grafton Centre 2008 Lion Yard 2008 th
This chart show the first 4 months of actual footfall in the Grand Arcade starting from 27 March 2008 and finishing on the 30th June 2008. Figures for the month of March are obviously lower due to the fact that footfall was only counted for 5 days.
Footfall
Grand Arcade Footfall 2008 1000000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0
2008
Mar
Apr
May
Jun
Month
Nationally, footfall has increased month on month throughout March to June and regional cities, (such as Cambridge) have also seen an increase, but on a smaller scale. For example, regional city footfall increased by 1% from March to April 2008 and only 0.5% from April to May, however a bigger increase of 4% was seen from May to June. In Comparison with the previous years regional cities have seen a decrease in footfall in April, May and June by –9.5%, -4.4% and -1% respectively. This is reflective of the Grafton Centre footfall trends; the British Retail Consortium mention that these trends are due to the fact that consumer confidence is falling.
5
PARKING TRENDS The charts 3 on this page depict the first 26 weeks of the year. 2007 figures start on the 1st January 2007 and the 31st December 2007 is included in the figures for 2008.
Grand Arcade - Car Park Usage
Usage
18000 17000 16000 15000 14000 13000 12000 11000 10000 9000 8000
2008
The charts indicate a shift in usage towards the new Grand Arcade car park. This shift appears to have taken place around week 24 of 2007, where usage of the Grand Arcade starts to increase again after its transformation from Lion Yard to the Grand Arcade.
Total multi-storey car park usage in Cambridge has increased by 3.2% over the 26-week period. This is a total of nearly 34,000 extra customers.
25
23
21
19
17
15
Grafton East - Car Park Usage
14500 13500 Usage
12500 11500 10500
2008
9500
2007
8500
25
23
21
19
17
15
13
11
9
7
5
1
7500 3
13
11
9
7
5
3
1
2007
Grafton West - Car Park Usage 7500
Usage
7000 6500 6000
2008
5500
2007
Customer transfer from the 4 multi-storey car parks appears to have started between week 25 of 2007 to week 2 of 2008.
5000
25
23
21
19
17
15
13
11
9
7
5
3
1
4500
Queen Anne Terrace - Car Park Usage 6000 5800 5600 Usage
Grafton East and West Car Parks have seen the largest decrease in usage by 22% and 20% respectively. This indicates a shift in footfall back towards the historic core of Cambridge.
5400 5200
2008
5000
2007
4800 4600
3
25
23
21
19
17
15
13
11
9
7
5
3
1
4400
The Grand Arcade chart uses figures from Lion Yard car park until it’s transformation into the Grand Arcade in 2008.
6
PARKING TRENDS Park Street Car Park saw a smaller decline of 7.43%, whilst Queen Anne Terrace so far, has retained it’s customers showing an increase in usage of 1.68%. Park Street - Car Park Usage 8500 8000 Usage
In summary, these figures show that car park usage is not declining in Cambridge, but is shifting due to the new developments in the City Centre.
2008
7500
2007
7000
25
23
21
19
17
15
13
11
9
7
5
3
1
6500
The chart below shows Park and Ride Ridership from the 1st of January to the 31st May 2007 and the 1st January 2008 to the 18th May 2008. Unfortunately figures for May 2008 are as of yet, incomplete. This is due to the fact that Stagecoach are reprocessing their current data. Even without a full month in May, it can already be seen that Service 88 is performing above that of the year before. In fact, all services have seen a significant increase in Ridership for 2008.
Indexed Ridership (100 = Jan 2005)
Park & Ride Ridership 250
Service 77 - 2007 Service 88 - 2007 Service 99 - 2007 Service 77 - 2008 Service 88 - 2008 Service 99 - 2008
200 150 100
Figures for May only run up to the 18th May as of yet. Unfortunately there are a few delays in obtaining the remaining data.
50 0 Jan
Feb
Mar
Apr
May
Percentage breakdown of weekly ridership from 1st January 2008 to 18th May 2008 Service 77
Day Mon Tues Wed Thurs Fri Sat Sun Mon - Fri
Percentage breakdown Day of ridership 13.4% Mon 14.2% Tues 15.9% Wed 15.0% Thurs 17.0% Fri 17.1% Sat 7.4% Sun 75.5% Mon - Fri
Service 88 Percentage breakdown Day of ridership 12.3%Mon 13.2%Tues 15.6%Wed 14.7%Thurs 17.0%Fri 19.7%Sat 7.6%Sun 72.7%Mon - Fri
Service 99 Percentage breakdown of ridership 15.3% 16.2% 17.8% 16.9% 17.8% 13.3% 2.7% 84.1%
7
CRIME The table and charts below show the recorded crime figures for Market ward, it should be noted that these figures also include a new category specific to retail, that of ‘Theft from a shop’. The increase in 'Theft from shop' is a positive result of CAMBAC (Cambridge Business Against Crime www.cambac.co.uk) encouraging retailers to report crime, which is then used as evidence to issue Exclusion Notices on persistent offenders. To date, 4 prolific thieves are now banned from entering all CAMBAC members' premises. Working in partnership with the Police to operate a Retail Crime Squad in Quarters 3 and 4 successfully increased sanctioned detection rates in Market ward. Figures are taken from 2007/2008 and split into quarters. Quarter 1 covers April to June, quarter 2 runs from July to September, quarter 3 from October to December and quarter 4 from January to March. As expected the highest proportion of shop thefts are from the Market ward. Areas where Market ward did not register with the highest number of recorded crimes in total for 2007/08 were: Burgulary in a dwelling, Theft from a vehicle, Theft of a vehicle.
Market Ward Recorded Crime 2007/08 30
No. of recorded Crimes
25 20 15 10 5 0 07-08 Q1
07-08 Q2
07-08 Q3
07-08 Q4
Q1 = Apr-Jun, Q2 = Jul-Sep, Q3 = Oct-Dec, Q4 = Jan-Mar
Burglary dwelling
Burglary non dwelling
Robbery
Serious violent crime
Theft from vehicle
Theft of vehicle
Market Ward Recorded Crime 2007/08 300
No. of recorded Crimes
250 200 150 100 50 0 07-08 Q1
07-08 Q2
07-08 Q3
07-08 Q4
Q1 = Apr-Jun, Q2 = Jul-Sep, Q3 = Oct-Dec, Q4 = Jan-Mar
All violent crime
Criminal damage
Pedal cycle theft
Theft from shop
