Campaign Walk Plan
Campaign Walk Plan Paid grassroots operation begins July 15 3 passes through 59,000 Households before start of early voting
Timing Strategy Targets
Phase 1: July 15-Aug 24 Intro, Identification (ID) and Drive Action Entire target list
Phase 2: Aug 24-Sept 26
Phase 3: Sept 26-Oct 24
GOTV: Oct 24-Nov 8
Persuasion and Advocacy
Persuasion and Rebuttal
GOTV, Emotional Appeal
Entire cleaned list
Supporters
~50,000 doors
~30,000 doors
#
59,000 doors
Undecided and not homes ~45,000 doors
Work Days
31
25
21
15
Doors/work day
1,900
1,800
2,380
2,000
101 days, 14.5 weeks, 1,752 houses per day, 12,206 houses per week At 30% conversation ratio, 3,662 conversations per week Roughly 8,850 paid labor hours with 22 full time staff Phase 1: intro and data collection, drive action; follow up Phase 2: persuasion and advocacy; follow up Phase 3: persuasion and rebuttal; follow up Phase 4: GOTV (Get Out The Vote)
Volunteer grassroots operation begins August 21 1 full pass through 59,000 target households before start of early voting Timing Strategy Targets Total # days Doors/day Doors/week Total Hours
Phase 1 August 15-October 24 Authentic, neighbor to neighbor persuasion 59,000 doors 61 967 6,942 2,950
GOTV October 24-November 8 Emotional appeal, GOTV Supporters and polling locations 15 TBD - Supporters TBD TBD
61 days, 8.5 weeks, 967 houses per day, 6,769 doors per week 2,950 volunteer hours with 75 volunteers 25 area captains responsible for roughly 2,360 houses each This breaks down to 39 doors/day per area captain and his/her teams, or 271 doors/week GOTV during Early voting and before election day
Targeted Voter Household Counts by Area Captains
Sample scripts – Messaging based on polling Conservative mother: Key indicators for household: (generalities and assumptions are not always true) American flag, Don’t tread on me, come and take it, NRA stickers, trucks/SUV’s, red, toys/bicycles, basketball goal, well-kept yard, school signs/stickers, Trump sign, local GOP sign
“Hello! This is ___ with Keep the Rangers” Pause for reaction “Have you heard about what’s going on with the proposed new Rangers Stadium” If yes: “What do you think about it?” Discuss, use additional talking points below If no: “I’ll be short, a lot of your neighbors are supporting the new stadium because of the jobs it will bring to the area, without any new taxes or raising taxes.” Pause for reaction, converse. The Texas Rangers have been great for Arlington’s economy. Losing them to another city would have a devastating impact, taking millions in spending and valuable jobs away from our city. The Texas heat and games cancelled by thunderstorms hurt attendance at the current Rangers ballpark, we would be able to enjoy games no matter the weather, generating more revenue for the city. These stadiums have been great financially for Arlington, bringing in millions of dollars of revenue. The last ballpark was paid off a decade early, and the Cowboys stadium is on track to be paid off early as well. The city plans on running a fiscally conservative operation.
If support: “awesome, well hey that’s why I’m out here spreading the word. Would you be interested in volunteering or receiving email updates? Well, how about a free yard sign” “Thank you for your time! Have a good day.”
Male African American Liberal: Key indicators for household: vehicle type, conservation/democrat style stickers, Hillary or local democrat issue yard sign, bumper stickers “Hello sir this is ___ with Keep the Rangers.” Pause for reaction “Have you heard what’s going on with the proposed new stadium” If yes: “Well we know politics are getting a little old now with all the candidates, but we just wanted to see how you felt about the building of a new Rangers Stadium? If no: Do you mind if I tell you a little about why there is support in your neighborhood for it? “The biggest reason your neighbors are supporting it is the fact that if we were to lose the Rangers to Dallas, jobs would be lost in Arlington and lots of money would move to Dallas. This project ensures that we keep thousands of jobs in Arlington, and even create more. It’s a win for Arlington without any new taxes.” Discuss influential endorsements here Additional: “The best part is, if voters approve the new stadium, the city of Arlington will still be able to maintain one of the lowest sales and property tax rates in North Texas.” “These stadiums have been great financially for Arlington, bringing in millions of dollars of revenue. The last ballpark was paid off a decade early, and the Cowboys stadium is on track to be paid off early as well.” If support: “awesome, well hey that’s why I’m out here spreading the word. Would you be interested in volunteering or receiving email updates? Well, how about a free yard sign” “Thank you for your time! Have a good day.”
Timing Strategy Targets
Phase 1: July 15-Aug 24 Intro, Identification (ID) and Drive Action Entire target list
Phase 2: Aug 24-Sept 26
Phase 3: Sept 26-Oct 24
GOTV: Oct 24-Nov 8
Persuasion and Advocacy
Persuasion and Rebuttal
GOTV, Emotional Appeal
Entire cleaned list
Supporters
~50,000 doors
~30,000 doors
#
59,000 doors
Undecided and not homes ~45,000 doors
Work Days
31
25
21
15
Doors/work day
1,900
1,800
2,380
2,000
101 days, 14.5 weeks, 1,752 houses per day, 12,206 houses per week At 30% conversation ratio, 3,662 conversations per week Roughly 8,850 paid labor hours with 22 full time staff Phase 1: intro and data collection, drive action; follow up Phase 2: persuasion and advocacy; follow up Phase 3: persuasion and rebuttal; follow up Phase 4: GOTV (Get Out The Vote)
Volunteer grassroots operation begins August 21 1 full pass through 59,000 target households before start of early voting Timing Strategy Targets Total # days Doors/day Doors/week Total Hours
Phase 1 August 15-October 24 Authentic, neighbor to neighbor persuasion 59,000 doors 61 967 6,942 2,950
GOTV October 24-November 8 Emotional appeal, GOTV Supporters and polling locations 15 TBD - Supporters TBD TBD
61 days, 8.5 weeks, 967 houses per day, 6,769 doors per week 2,950 volunteer hours with 75 volunteers 25 area captains responsible for roughly 2,360 houses each This breaks down to 39 doors/day per area captain and his/her teams, or 271 doors/week GOTV during Early voting and before election day
Targeted Voter Household Counts by Area Captains
Sample scripts – Messaging based on polling Conservative mother: Key indicators for household: (generalities and assumptions are not always true) American flag, Don’t tread on me, come and take it, NRA stickers, trucks/SUV’s, red, toys/bicycles, basketball goal, well-kept yard, school signs/stickers, Trump sign, local GOP sign
“Hello! This is ___ with Keep the Rangers” Pause for reaction “Have you heard about what’s going on with the proposed new Rangers Stadium” If yes: “What do you think about it?” Discuss, use additional talking points below If no: “I’ll be short, a lot of your neighbors are supporting the new stadium because of the jobs it will bring to the area, without any new taxes or raising taxes.” Pause for reaction, converse. The Texas Rangers have been great for Arlington’s economy. Losing them to another city would have a devastating impact, taking millions in spending and valuable jobs away from our city. The Texas heat and games cancelled by thunderstorms hurt attendance at the current Rangers ballpark, we would be able to enjoy games no matter the weather, generating more revenue for the city. These stadiums have been great financially for Arlington, bringing in millions of dollars of revenue. The last ballpark was paid off a decade early, and the Cowboys stadium is on track to be paid off early as well. The city plans on running a fiscally conservative operation.
If support: “awesome, well hey that’s why I’m out here spreading the word. Would you be interested in volunteering or receiving email updates? Well, how about a free yard sign” “Thank you for your time! Have a good day.”
Male African American Liberal: Key indicators for household: vehicle type, conservation/democrat style stickers, Hillary or local democrat issue yard sign, bumper stickers “Hello sir this is ___ with Keep the Rangers.” Pause for reaction “Have you heard what’s going on with the proposed new stadium” If yes: “Well we know politics are getting a little old now with all the candidates, but we just wanted to see how you felt about the building of a new Rangers Stadium? If no: Do you mind if I tell you a little about why there is support in your neighborhood for it? “The biggest reason your neighbors are supporting it is the fact that if we were to lose the Rangers to Dallas, jobs would be lost in Arlington and lots of money would move to Dallas. This project ensures that we keep thousands of jobs in Arlington, and even create more. It’s a win for Arlington without any new taxes.” Discuss influential endorsements here Additional: “The best part is, if voters approve the new stadium, the city of Arlington will still be able to maintain one of the lowest sales and property tax rates in North Texas.” “These stadiums have been great financially for Arlington, bringing in millions of dollars of revenue. The last ballpark was paid off a decade early, and the Cowboys stadium is on track to be paid off early as well.” If support: “awesome, well hey that’s why I’m out here spreading the word. Would you be interested in volunteering or receiving email updates? Well, how about a free yard sign” “Thank you for your time! Have a good day.”
