CANADIAN INVESTORS' GROWING CONFIDENCE

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CANADIAN INVESTORS' GROWING CONFIDENCE

Confidence in the Canadian and U.S. economies has increased significantly among Canadian Investors

HALF

of Investors (49%) expect the value of their investments to increase over the next 12 months, compared to 41% in 2013

Many Canadian Investors expect the North American economies to grow, while over the past year the number seeing a positive impact of the Canadian economy on their investments has increased

(% Canadian Investors expecting these economies to grow over the next 12 months)

Canada

Europe

35 36

20%

of Canadian Investors plan to increase the proportion of their income they invest if stock markets continue to improve

17

30

United States

Emerging

(% Canadian Investors saying the Canadian economy had a positive impact on their investments) 2014

27%

Canadian Investors hope to be investing of their income in 5 years’ time

24%

2013

Despite optimism, many Canadian Investors are cautious

18%

The Banking and Financial sector is the most popular sector among Canadian Investors 6 out of 10 Canadian Investors are invested in the banking/financial sector

Living through the recent economic crisis has made me more conservative in the way I save and invest my money

42%

My tolerance for risk in my savings is low

33%

Over two-thirds of Canadian Investors currently own mutual funds and half own GICs Funding retirement remains, by far, the most important long term investment goal for Canadian investors

Mutual Funds

68% Guaranteed Investment Certificates (GICs)/Term Deposits

51%

58% Funding My Retirement

Individual Stocks and Shares

35% Financial Independence

41%

Head Research was commissioned by TD Wealth to conduct a national survey of N=1,002 adult Canadians who currently own investments and who purchased or sold investments in the past 12 months. Fieldwork was conducted between May 12 and May 16, 2014. The national sample size of N=1,002 provides a statistical margin of error of +/- 3.1%, 19 times out of 20, assuming participants do not differ from non-participants. A previous wave of this survey was conducted between April 8 and April 12, 2013, with a sample of N=1,002 adult Canadians who currently own investments and who purchased or sold investments in the past 12 months.