CARBONITE STYLE GUIDE
CARBONITE STYLE GUIDE MARCH 2016
QUICK ACCESS Logos Typography Colors
CARBONITE STYLE GUIDE – QUICK ACCESS
Logos The Carbonite logo identifies Carbonite in its simplest form. We have several variations of the Carbonite logo to be used depending on the part of the business we are representing. EVault is the logo for the EVault line of SMB products and solutions.
Carbonite Corporate Logo / Carbonite Business Brand Logo Use on overarching brand pieces, social media and corporate campaigns. Use on pieces pertaining to our business brand, products and audiences.
Carbonite Personal Brand Logo Use on pieces pertaining to our personal brand, products and audiences.
EVault Logo Use with the EVault line of SMB products and solutions.
EVault “from Carbonite” Logo from Carbonite
Interim, alternate logo for the EVault line of SMB products and solutions. Use only when the audience is likely to assume EVault is still a Seagate company. The EVault and Carbonite logos should never be used in the same lockup.
CARBONITE STYLE GUIDE – QUICK ACCESS
Colors Carbonite’s color palette is predominantly shades of green, gray, black & white, with color accents. Carbonite Business Brand Color Palette
CARBONITE GREEN PANTONE 376C / 382 U C46 M4 Y100 K0 R147 G185 B58 Hex #93b93a
CARBONITE DARK GREEN C53 M20 Y99 K2 R134 G164 B63 Hex #86a43f
CARBONITE LIGHT GREEN C5 M0 Y13 K0 R239 G245 B226 Hex #eff5e2
CARBONITE BLACK C40 M40 Y30 K100 R0 G0 B0 Hex #000000
CARBONITE DARK GRAY Pantone 425C / 546U C70 M63 Y62 K60 R49 G49 B49 Hex #313131
CARBONITE MED. GRAY Pantone 431C / 382U C60 M51 Y51 K20 R102 G102 B102 Hex #666666
CARBONITE LIGHT GRAY Pantone Cool Gray 2C C11 M8 Y9 K0 R224 G224 B224 Hex #e0e0e0
CARBONITE BLACK C40 M40 Y30 K100 R0 G0 B0 Hex #000000
CARBONITE DARK GRAY Pantone 425C / 546U C70 M63 Y62 K60 R49 G49 B49 Hex #313131
CARBONITE MED. GRAY Pantone 431C / 382U C60 M51 Y51 K20 R102 G102 B102 Hex #666666
CARBONITE LIGHT GRAY Pantone Cool Gray 2C C11 M8 Y9 K0 R224 G224 B224 Hex #e0e0e0
CARBONITE BLACK C40 M40 Y30 K100 R0 G0 B0 Hex #000000
CARBONITE DARK GRAY Pantone 425C / 546U C70 M63 Y62 K60 R49 G49 B49 Hex #313131
CARBONITE MED. GRAY Pantone 431C / 382U C60 M51 Y51 K20 R102 G102 B102 Hex #666666
CARBONITE LIGHT GRAY Pantone Cool Gray 2C C11 M8 Y9 K0 R224 G224 B224 Hex #e0e0e0
Carbonite Personal Brand Color Palette
CARBONITE PURPLE Pantone 7677C / 267U C70 M82 Y0 K0 R111 G71 B146 Hex #6f4792
CARBONITE DARK PURPLE Pantone 2627C / 756U C88 M96 Y40 K42 R47 G27 B71 Hex #2f1b47
EVault from Carbonite Color Palette
EVAULT BLUE C100 M10 Y0 K10 R0 G147 B208 Hex #0093d0
CARBONITE GREEN PANTONE 376C / 382 U C46 M4 Y100 K0 R147 G185 B58 Hex #93b93a
CARBONITE DARK GREEN C53 M20 Y99 K2 R134 G164 B63 Hex #86a43f
CARBONITE STYLE GUIDE – QUICK ACCESS
Typography Carbonite typography is meant to communicate our messaging in a clear, clean, easily digestable format. Carbonite materials should be set in Open Sans, and should utilize the family’s variety of weights to create a heirarchy. The heirarchy itself is not set in stone, but the weights should be used in a way that highlights the most important information and makes the content easily digestable for the reader. Bars and rules can be used to divide content. To divide a headline from content, we often use a left or center aligned, 4px wide bar in either Carbonite green or purple, or a shade of Carbonite gray. Depending on the content, we also use a full length, 1px bar in medium gray.
Sample Typesetting
Open Sans Bold, sentence case, 10pt, Carbonite Dark Gray 1px medium gray divider
CARBONITE SERVER BACKUP:
Open Sans Bold, all caps, 12pt, Carbonite Medium Gray
Seamless server backup for unstoppable business
Open Sans Bold, sentence case, 17pt, Carbonite Dark Gray
4px divider, Carbonite Green
But for small businesses, Carbonite Server Backup provides customizable, comprehensive hot backup, ensuring your clients’ critical data is protected with the strength of a hybrid solution... in a way that works best for them. Simple to set up and easy to use, Carbonite Server Backup seamlessly and securely backs up data while your clients focus on moving business forward.
READY TO GET STARTED? CONTACT OUR SALES TEAM AT [email protected]
Open Sans Light, 10pt, Carbonite Medium Gray
CTA: Open Sans Bold, all caps, 12pt, Carbonite Dark Gray Actionable piece: Open Sans Bold, all caps, Carbonite Green
CARBONITE STYLE GUIDE – QUICK ACCESS
Typography Carbonite typography is meant to communicate our messaging in a clear, clean, easily digestable format. Carbonite materials should be set in Open Sans, and should utilize the family’s variety of weights to create a heirarchy. The heirarchy itself is not set in stone, but the weights should be used in a way that highlights the most important information and makes the content easily digestable for the reader. Bars and rules can be used to divide content. To divide a headline from content, we often use a left or center aligned, 4px wide bar in either Carbonite green or purple, or a shade of Carbonite gray. Depending on the content, we also use a full length, 1px bar in medium gray.
Sample Typesetting
Open Sans Bold, sentence case, 10pt, Carbonite Dark Gray 1px medium gray divider
EVAULT BACKUP AND RECOVERY APPLIANCES
EVault Backup and Recovery Appliances: The Key to a Comprehensive Hybrid Cloud Data Protection Solution
Open Sans Bold, all caps, 12pt, Carbonite Medium Gray Open Sans Bold, sentence case, 17pt, Carbonite Dark Gray
4px divider, EVault Blue
EVault Backup and Recovery Appliances provide best-in-class data storage protection – delivering secure, easy-to-manage backups and rapid restores for enterprises of all sizes. All appliances in the portfolio are cloud-integrated and can be applied as either an on-premise or remote solution – all with seamless cloud-connection capabilities.
LEARN MORE ABOUT EVAULT BACKUP AND RECOVERY APPLIANCES. CONTACT OUR SALES TEAM AT [email protected]
Open Sans Light, 10pt, Carbonite Medium Gray
CTA: Open Sans Bold, all caps, 12pt, Carbonite Dark Gray Actionable piece: Open Sans Bold, all caps, EVault Blue
QUICK ACCESS Logos Typography Colors
CARBONITE STYLE GUIDE – QUICK ACCESS
Logos The Carbonite logo identifies Carbonite in its simplest form. We have several variations of the Carbonite logo to be used depending on the part of the business we are representing. EVault is the logo for the EVault line of SMB products and solutions.
Carbonite Corporate Logo / Carbonite Business Brand Logo Use on overarching brand pieces, social media and corporate campaigns. Use on pieces pertaining to our business brand, products and audiences.
Carbonite Personal Brand Logo Use on pieces pertaining to our personal brand, products and audiences.
EVault Logo Use with the EVault line of SMB products and solutions.
EVault “from Carbonite” Logo from Carbonite
Interim, alternate logo for the EVault line of SMB products and solutions. Use only when the audience is likely to assume EVault is still a Seagate company. The EVault and Carbonite logos should never be used in the same lockup.
CARBONITE STYLE GUIDE – QUICK ACCESS
Colors Carbonite’s color palette is predominantly shades of green, gray, black & white, with color accents. Carbonite Business Brand Color Palette
CARBONITE GREEN PANTONE 376C / 382 U C46 M4 Y100 K0 R147 G185 B58 Hex #93b93a
CARBONITE DARK GREEN C53 M20 Y99 K2 R134 G164 B63 Hex #86a43f
CARBONITE LIGHT GREEN C5 M0 Y13 K0 R239 G245 B226 Hex #eff5e2
CARBONITE BLACK C40 M40 Y30 K100 R0 G0 B0 Hex #000000
CARBONITE DARK GRAY Pantone 425C / 546U C70 M63 Y62 K60 R49 G49 B49 Hex #313131
CARBONITE MED. GRAY Pantone 431C / 382U C60 M51 Y51 K20 R102 G102 B102 Hex #666666
CARBONITE LIGHT GRAY Pantone Cool Gray 2C C11 M8 Y9 K0 R224 G224 B224 Hex #e0e0e0
CARBONITE BLACK C40 M40 Y30 K100 R0 G0 B0 Hex #000000
CARBONITE DARK GRAY Pantone 425C / 546U C70 M63 Y62 K60 R49 G49 B49 Hex #313131
CARBONITE MED. GRAY Pantone 431C / 382U C60 M51 Y51 K20 R102 G102 B102 Hex #666666
CARBONITE LIGHT GRAY Pantone Cool Gray 2C C11 M8 Y9 K0 R224 G224 B224 Hex #e0e0e0
CARBONITE BLACK C40 M40 Y30 K100 R0 G0 B0 Hex #000000
CARBONITE DARK GRAY Pantone 425C / 546U C70 M63 Y62 K60 R49 G49 B49 Hex #313131
CARBONITE MED. GRAY Pantone 431C / 382U C60 M51 Y51 K20 R102 G102 B102 Hex #666666
CARBONITE LIGHT GRAY Pantone Cool Gray 2C C11 M8 Y9 K0 R224 G224 B224 Hex #e0e0e0
Carbonite Personal Brand Color Palette
CARBONITE PURPLE Pantone 7677C / 267U C70 M82 Y0 K0 R111 G71 B146 Hex #6f4792
CARBONITE DARK PURPLE Pantone 2627C / 756U C88 M96 Y40 K42 R47 G27 B71 Hex #2f1b47
EVault from Carbonite Color Palette
EVAULT BLUE C100 M10 Y0 K10 R0 G147 B208 Hex #0093d0
CARBONITE GREEN PANTONE 376C / 382 U C46 M4 Y100 K0 R147 G185 B58 Hex #93b93a
CARBONITE DARK GREEN C53 M20 Y99 K2 R134 G164 B63 Hex #86a43f
CARBONITE STYLE GUIDE – QUICK ACCESS
Typography Carbonite typography is meant to communicate our messaging in a clear, clean, easily digestable format. Carbonite materials should be set in Open Sans, and should utilize the family’s variety of weights to create a heirarchy. The heirarchy itself is not set in stone, but the weights should be used in a way that highlights the most important information and makes the content easily digestable for the reader. Bars and rules can be used to divide content. To divide a headline from content, we often use a left or center aligned, 4px wide bar in either Carbonite green or purple, or a shade of Carbonite gray. Depending on the content, we also use a full length, 1px bar in medium gray.
Sample Typesetting
Open Sans Bold, sentence case, 10pt, Carbonite Dark Gray 1px medium gray divider
CARBONITE SERVER BACKUP:
Open Sans Bold, all caps, 12pt, Carbonite Medium Gray
Seamless server backup for unstoppable business
Open Sans Bold, sentence case, 17pt, Carbonite Dark Gray
4px divider, Carbonite Green
But for small businesses, Carbonite Server Backup provides customizable, comprehensive hot backup, ensuring your clients’ critical data is protected with the strength of a hybrid solution... in a way that works best for them. Simple to set up and easy to use, Carbonite Server Backup seamlessly and securely backs up data while your clients focus on moving business forward.
READY TO GET STARTED? CONTACT OUR SALES TEAM AT [email protected]
Open Sans Light, 10pt, Carbonite Medium Gray
CTA: Open Sans Bold, all caps, 12pt, Carbonite Dark Gray Actionable piece: Open Sans Bold, all caps, Carbonite Green
CARBONITE STYLE GUIDE – QUICK ACCESS
Typography Carbonite typography is meant to communicate our messaging in a clear, clean, easily digestable format. Carbonite materials should be set in Open Sans, and should utilize the family’s variety of weights to create a heirarchy. The heirarchy itself is not set in stone, but the weights should be used in a way that highlights the most important information and makes the content easily digestable for the reader. Bars and rules can be used to divide content. To divide a headline from content, we often use a left or center aligned, 4px wide bar in either Carbonite green or purple, or a shade of Carbonite gray. Depending on the content, we also use a full length, 1px bar in medium gray.
Sample Typesetting
Open Sans Bold, sentence case, 10pt, Carbonite Dark Gray 1px medium gray divider
EVAULT BACKUP AND RECOVERY APPLIANCES
EVault Backup and Recovery Appliances: The Key to a Comprehensive Hybrid Cloud Data Protection Solution
Open Sans Bold, all caps, 12pt, Carbonite Medium Gray Open Sans Bold, sentence case, 17pt, Carbonite Dark Gray
4px divider, EVault Blue
EVault Backup and Recovery Appliances provide best-in-class data storage protection – delivering secure, easy-to-manage backups and rapid restores for enterprises of all sizes. All appliances in the portfolio are cloud-integrated and can be applied as either an on-premise or remote solution – all with seamless cloud-connection capabilities.
LEARN MORE ABOUT EVAULT BACKUP AND RECOVERY APPLIANCES. CONTACT OUR SALES TEAM AT [email protected]
Open Sans Light, 10pt, Carbonite Medium Gray
CTA: Open Sans Bold, all caps, 12pt, Carbonite Dark Gray Actionable piece: Open Sans Bold, all caps, EVault Blue
