Card-less Mobile Loyalty AWS
Promote Mobile Coupons
Engage Social Media
Card-less Mobile Loyalty
Brand Email Marketing
Act Location Services
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Loyalty Benefits •
Attract new customers / Retain existing customers
•
It is 3-5 times more expensive to acquire a new customer than to keep an existing one (Harvard Business School Press)
•
A customer list can increase a business’s market value up to 80%
•
75% of restaurant operators say guest loyalty programs helped them grow their business during the recent economic downturn (NRA Study)
•
Increase visit compression – Increase up-sell opportunities
•
Increase Customer Lifetime Value (CLV)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Mobile Statistics •
U.S. penetration rate of mobile devices exceeds 100% of the population 13+ –
•
99% of cell phones are text capable –
•
Opt-outs as low as 1%
Subscribers keep the same number an average of 7+ years –
• • •
Carrier driven
80+% of families subscribe to unlimited text plans –
•
Many carry more than one phone
Email addresses average less than one year
Texting near 50+ year over year growth Deliver a message anytime, to anywhere 90-95% of text messages read in as little as 5 minutes
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Social Media Statistics •
750+ million Facebook users (250M Mobile) – 50% of users login daily – Average user has 130 “friends” – 15% of all web usage • •
•
Average user 7+ hours per month More than Google, Yahoo, YouTube, Microsoft/Bing, Wikipedia, and Amazon combined
175 million Twitter user accounts – 50 million Tweets per day – #12 website in the world – Twitter activity has doubled since Aug 2009
•
70% of bloggers talk about brands on their blogs
•
31% of merchant survey respondents plan to adopt Facebook Connect in 2010 – Customer engagement - Drive word of mouth - Increase brand loyalty
•
A recent study found that Facebook is considered by brands and merchants alike to be the "single most effective tactic in mobilizing brand advocates and influencers to spread the word about products and services“ (The Wisemarketer.com)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Mobile Marketing and Payment Statistics •
Mobile Advertising Market - spending – $160M in 2008 - $743M in 2010 – Projected to $2.5B in 2014
•
U.S. Consumer spending - mobile coupons – $90M in 2009 – Projected to $6.5B in 2014 •
•
Searches for coupons from mobile devices have grown 800 per cent year on year
Mobile Payments – 94% of consumers would make a mobile payment if they knew it was secure
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Registering Customers
• Server:
Would you like to join our rewards program? Visit 5 times and we’ll give you a free appetizer. It’s easy!
• Customer:
How?
• Server:
I just need your mobile number or email address.
• Customer:
407-965-3210 (>90% provide mobile number)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
POS Registration
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Consumer Entry Methods
LCD Touch
Mobile Device
Android App Keypad
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Completing Registration
• A welcome text message is sent to the customer requesting email address • Customer replies to welcome text with their email address
• Branded email is sent to the customer
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Email Received at Home
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
At This Point, We Have… • Easy way to track visits – Server asks customer for mobile / email – Quick POS entry and moves on with work • Customer data – Mobile for text marketing – Email for email marketing • That’s already a lot, but there’s more…
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Merchant Landing Page
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Social Media Connect
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Birthday and Anniversary
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Personal Contact Information
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Friend Offer
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Facebook Postings • Facebook Connect – Posts on consumer’s Facebook wall for “friends” to see – Posts on every visit
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
“Viral” nature of Social Media • Facebook – – – –
750+ million users 50% of users log in daily Average user has 130 friends 15% of all web usage
• Reach them – Simply create a “FREE” new customer offer and sign up customers in store – Sundrop Mobile Loyalty automates it!
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Now We Have… • Easy way to track visits – Server asks customer for mobile / email – Quick POS entry and moves on with work • Customer data – Mobile for text marketing – Email for email marketing – Facebook – social messaging & viral coupon marketing
• All automated. Now, let’s use it… sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Web Platform • Blasts – Text messaging • 90-95% opened within 5 minutes of delivery • 160 characters – great for last minute promotions
– Voice messaging – Utilize “text-to-speech” or record yourself – Add a personal touch to your communications
– Email marketing • System and custom templates, easy web platform for sending sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Web Platform • Reporting – Customer Queries – Activity – Program Status • Visit Tracking • Participant Stages • Server Data
– Coupon Tracking – Email Tracking
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Direct Response Marketing Consumer Opt-in • Advertise your KEYWORD in print, radio and television • Get consumers to opt-in to your program by texting your KEYWORD to 70259 • Extend your reach beyond your walls
70259: Welcome to
Sundrop Café Rewards! Please reply with your email address to complete registration. BONUS – 2 visit credits! Out: Rply STOP
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Reward Card Wallet • Smart Phone Application – – – – –
Android and iPhone Store all existing loyalty cards in your phone Scan or manually enter existing plastic cards Merchant can scan barcode from phone Automatically loads digital Sundrop Mobile Loyalty cards
• Can Be Used by Anyone – No charge download from iTunes/ Android Market – Wallet is offered through every Sundrop Mobile Loyalty merchant program to every registering consumer – View offers from Sundrop Mobile Loyalty merchants whether or not a member – View offers from Groupon and Living Social
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Location Based Services • Part of Reward Card Wallet – Must have RCW to receive LBS offers – Automatically receive offers when in proximity – “Offers” tab for all other current offers • Sundrop Mobile Loyalty, Groupon, Living Social
• Location Based Offers – Automatic offer transmittal / Offers on demand – GPS background reporting: app will alert user when near a Sundrop Mobile Loyalty merchants’ LBS offer (1-2 miles) – Sent automatically to offers folder in RCW
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers Current list of cards show after welcome splash screen
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers Touching the name of a Sundrop Mobile Loyalty program will show current reward status
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers “Offers” tab shows all current Sundrop Mobile Loyalty offers, as well as relevant Groupon and Living Social offers Touch “Claim” to receive text coupon
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers Share with friends via Social Media
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Promote the Program • Advertise the program everywhere. – – – – – – – –
Create server contests Staff shirts and buttons Check trailer Table tents Hanging banners In check presenters Etc… Utilize “Loyalty Recommended Practices”
– Everything else is automated. Set it and forget it. Typical location: >1,000 registrants in 30 days! sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Sundrop Mobile Loyalty ROI • 90 – 95% Message open rate • 15% Average redemption rate Pizza Franchisee – 400 customers joined program in first two weeks – First text blast sent at 4:30pm on a Friday • •
12% redemption by close of business 32% redemption by end of weekend
– End result = 2000 members after 3 months
Yogurt Shop – 820 customers joined program in first three weeks – First text blast sent at 11am on a Friday • • • •
27% redemption rate during four hours of promotion ~1000% revenue increase during promotion Second text blast sent a week later 900% revenue increase over same period previous two weeks
– End result = 5000 members in 60 days
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
TXTpager • Guest queues currently managed with pager provided to guest – Limits customer range of movement – Substantial initial investment – High costs to replace lost or broken pagers
• Text paging option solves these issues and offers up-sell opportunity to help increase average guest check
70259: Sundrop Café – Your table is now ready. No room for dessert? Our strawberry cheesecake makes a romantic take-away to share. Out Rply STOP
– Unlimited range – No equipment to purchase – Wait listing
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
TXTpager • Message – Easily change the default message for a custom page – Message returns to default after custom page
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Wait List Manager for iPad • How it works – Enter customer info in Wait List Manager – Select customer and press “Page” – Customer is immediately notified with a custom message – Helps build an opt-in mobile marketing database
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Tee Time Pager for iPad • How it works – Enter golfer info in Tee Time Pager – Page individual or group – Add custom marketing to the page – Helps build an opt-in mobile marketing database
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Frequently Asked Questions • Customer Acceptance – Every text message we send offers the customer the option to opt out by replying STOP. We are MMA and CANSPAM compliant: opt-in only marketing.
• Coupons – We distribute unique codes that can be verified and redeemed using the POS software to prevent fraud.
• Multiple Locations – We create one master list and a sub-list for each location. Customers can move between locations freely in the same program. Market to customers of an individual location using sub-list.
• Facebook – If no Facebook fan page, Sundrop can create one. The fee is $45 to get everything set up, and this includes a 15-minutes of training.
• Point of Sale – Sundrop Mobile Loyalty is integrated with several POS software applications, however, integration to POS is not required to run Sundrop Mobile Loyalty. We can run on any windows-based POS with .Net 2.0 or later, and on Android devices. sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Marketing Dollars Most businesses market outside their walls in some fashion
— Yellow Pages — Expensive — Who uses these for restaurants — ROI?
— “Clipper” Coupons — Newspaper, Val-Pak, Magazine — Customer Info — Will they come back — ROI?
sundropmobile.com | +1 407-965-3210
— Email — What is the open rate — When does the consumer see it — ROI?
— Direct Mail — 1 - 2% Response rate — Customer Info — ROI?
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Marketing Dollars Traditional marketing methods won’t cut it any longer! Yellow Pages – Email - Val-Pak – Clipper Coupons - Direct Mail
• Consumers are changing • We are a mobile society • Smart phones nearly 40% of cell phone population • Majority by end of 2011 • The competition will embrace mobile marketing
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Marketing, Marketing, Marketing • Go after the marketing budget • Position Sundrop Mobile Loyalty as a marketing solution – It will drive incremental top line revenues – “Market to your customers”
• Don’t view it as an added marketing expense – Shift existing marketing spend to Sundrop Mobile Loyalty
• Build a marketing database quickly and inexpensively • Brands that increase advertising during a recession…can improve market share and ROI (Harvard Business School)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Reseller Benefits • Easy to Sell — Remember the statistics
• Unique Loyalty Solution — Single solution (Mobile + email + social media)
• Leverage your existing relationships — How many existing customers do you have?
• Create New Relationships — Target customers with competing solutions — Get them in your contact database
• Generate Recurring Revenue Stream — How many recurring revenue streams do you have now?
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Questions?
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Engage Social Media
Card-less Mobile Loyalty
Brand Email Marketing
Act Location Services
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Loyalty Benefits •
Attract new customers / Retain existing customers
•
It is 3-5 times more expensive to acquire a new customer than to keep an existing one (Harvard Business School Press)
•
A customer list can increase a business’s market value up to 80%
•
75% of restaurant operators say guest loyalty programs helped them grow their business during the recent economic downturn (NRA Study)
•
Increase visit compression – Increase up-sell opportunities
•
Increase Customer Lifetime Value (CLV)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Mobile Statistics •
U.S. penetration rate of mobile devices exceeds 100% of the population 13+ –
•
99% of cell phones are text capable –
•
Opt-outs as low as 1%
Subscribers keep the same number an average of 7+ years –
• • •
Carrier driven
80+% of families subscribe to unlimited text plans –
•
Many carry more than one phone
Email addresses average less than one year
Texting near 50+ year over year growth Deliver a message anytime, to anywhere 90-95% of text messages read in as little as 5 minutes
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Social Media Statistics •
750+ million Facebook users (250M Mobile) – 50% of users login daily – Average user has 130 “friends” – 15% of all web usage • •
•
Average user 7+ hours per month More than Google, Yahoo, YouTube, Microsoft/Bing, Wikipedia, and Amazon combined
175 million Twitter user accounts – 50 million Tweets per day – #12 website in the world – Twitter activity has doubled since Aug 2009
•
70% of bloggers talk about brands on their blogs
•
31% of merchant survey respondents plan to adopt Facebook Connect in 2010 – Customer engagement - Drive word of mouth - Increase brand loyalty
•
A recent study found that Facebook is considered by brands and merchants alike to be the "single most effective tactic in mobilizing brand advocates and influencers to spread the word about products and services“ (The Wisemarketer.com)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Mobile Marketing and Payment Statistics •
Mobile Advertising Market - spending – $160M in 2008 - $743M in 2010 – Projected to $2.5B in 2014
•
U.S. Consumer spending - mobile coupons – $90M in 2009 – Projected to $6.5B in 2014 •
•
Searches for coupons from mobile devices have grown 800 per cent year on year
Mobile Payments – 94% of consumers would make a mobile payment if they knew it was secure
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Registering Customers
• Server:
Would you like to join our rewards program? Visit 5 times and we’ll give you a free appetizer. It’s easy!
• Customer:
How?
• Server:
I just need your mobile number or email address.
• Customer:
407-965-3210 (>90% provide mobile number)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
POS Registration
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Consumer Entry Methods
LCD Touch
Mobile Device
Android App Keypad
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Completing Registration
• A welcome text message is sent to the customer requesting email address • Customer replies to welcome text with their email address
• Branded email is sent to the customer
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Email Received at Home
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
At This Point, We Have… • Easy way to track visits – Server asks customer for mobile / email – Quick POS entry and moves on with work • Customer data – Mobile for text marketing – Email for email marketing • That’s already a lot, but there’s more…
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Merchant Landing Page
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Social Media Connect
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Birthday and Anniversary
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Personal Contact Information
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Friend Offer
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Facebook Postings • Facebook Connect – Posts on consumer’s Facebook wall for “friends” to see – Posts on every visit
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
“Viral” nature of Social Media • Facebook – – – –
750+ million users 50% of users log in daily Average user has 130 friends 15% of all web usage
• Reach them – Simply create a “FREE” new customer offer and sign up customers in store – Sundrop Mobile Loyalty automates it!
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Now We Have… • Easy way to track visits – Server asks customer for mobile / email – Quick POS entry and moves on with work • Customer data – Mobile for text marketing – Email for email marketing – Facebook – social messaging & viral coupon marketing
• All automated. Now, let’s use it… sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Web Platform • Blasts – Text messaging • 90-95% opened within 5 minutes of delivery • 160 characters – great for last minute promotions
– Voice messaging – Utilize “text-to-speech” or record yourself – Add a personal touch to your communications
– Email marketing • System and custom templates, easy web platform for sending sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Web Platform • Reporting – Customer Queries – Activity – Program Status • Visit Tracking • Participant Stages • Server Data
– Coupon Tracking – Email Tracking
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Direct Response Marketing Consumer Opt-in • Advertise your KEYWORD in print, radio and television • Get consumers to opt-in to your program by texting your KEYWORD to 70259 • Extend your reach beyond your walls
70259: Welcome to
Sundrop Café Rewards! Please reply with your email address to complete registration. BONUS – 2 visit credits! Out: Rply STOP
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Reward Card Wallet • Smart Phone Application – – – – –
Android and iPhone Store all existing loyalty cards in your phone Scan or manually enter existing plastic cards Merchant can scan barcode from phone Automatically loads digital Sundrop Mobile Loyalty cards
• Can Be Used by Anyone – No charge download from iTunes/ Android Market – Wallet is offered through every Sundrop Mobile Loyalty merchant program to every registering consumer – View offers from Sundrop Mobile Loyalty merchants whether or not a member – View offers from Groupon and Living Social
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Location Based Services • Part of Reward Card Wallet – Must have RCW to receive LBS offers – Automatically receive offers when in proximity – “Offers” tab for all other current offers • Sundrop Mobile Loyalty, Groupon, Living Social
• Location Based Offers – Automatic offer transmittal / Offers on demand – GPS background reporting: app will alert user when near a Sundrop Mobile Loyalty merchants’ LBS offer (1-2 miles) – Sent automatically to offers folder in RCW
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers Current list of cards show after welcome splash screen
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers Touching the name of a Sundrop Mobile Loyalty program will show current reward status
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers “Offers” tab shows all current Sundrop Mobile Loyalty offers, as well as relevant Groupon and Living Social offers Touch “Claim” to receive text coupon
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Cards – Status - Offers Share with friends via Social Media
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Promote the Program • Advertise the program everywhere. – – – – – – – –
Create server contests Staff shirts and buttons Check trailer Table tents Hanging banners In check presenters Etc… Utilize “Loyalty Recommended Practices”
– Everything else is automated. Set it and forget it. Typical location: >1,000 registrants in 30 days! sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Sundrop Mobile Loyalty ROI • 90 – 95% Message open rate • 15% Average redemption rate Pizza Franchisee – 400 customers joined program in first two weeks – First text blast sent at 4:30pm on a Friday • •
12% redemption by close of business 32% redemption by end of weekend
– End result = 2000 members after 3 months
Yogurt Shop – 820 customers joined program in first three weeks – First text blast sent at 11am on a Friday • • • •
27% redemption rate during four hours of promotion ~1000% revenue increase during promotion Second text blast sent a week later 900% revenue increase over same period previous two weeks
– End result = 5000 members in 60 days
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
TXTpager • Guest queues currently managed with pager provided to guest – Limits customer range of movement – Substantial initial investment – High costs to replace lost or broken pagers
• Text paging option solves these issues and offers up-sell opportunity to help increase average guest check
70259: Sundrop Café – Your table is now ready. No room for dessert? Our strawberry cheesecake makes a romantic take-away to share. Out Rply STOP
– Unlimited range – No equipment to purchase – Wait listing
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
TXTpager • Message – Easily change the default message for a custom page – Message returns to default after custom page
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Wait List Manager for iPad • How it works – Enter customer info in Wait List Manager – Select customer and press “Page” – Customer is immediately notified with a custom message – Helps build an opt-in mobile marketing database
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Tee Time Pager for iPad • How it works – Enter golfer info in Tee Time Pager – Page individual or group – Add custom marketing to the page – Helps build an opt-in mobile marketing database
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Frequently Asked Questions • Customer Acceptance – Every text message we send offers the customer the option to opt out by replying STOP. We are MMA and CANSPAM compliant: opt-in only marketing.
• Coupons – We distribute unique codes that can be verified and redeemed using the POS software to prevent fraud.
• Multiple Locations – We create one master list and a sub-list for each location. Customers can move between locations freely in the same program. Market to customers of an individual location using sub-list.
• Facebook – If no Facebook fan page, Sundrop can create one. The fee is $45 to get everything set up, and this includes a 15-minutes of training.
• Point of Sale – Sundrop Mobile Loyalty is integrated with several POS software applications, however, integration to POS is not required to run Sundrop Mobile Loyalty. We can run on any windows-based POS with .Net 2.0 or later, and on Android devices. sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Marketing Dollars Most businesses market outside their walls in some fashion
— Yellow Pages — Expensive — Who uses these for restaurants — ROI?
— “Clipper” Coupons — Newspaper, Val-Pak, Magazine — Customer Info — Will they come back — ROI?
sundropmobile.com | +1 407-965-3210
— Email — What is the open rate — When does the consumer see it — ROI?
— Direct Mail — 1 - 2% Response rate — Customer Info — ROI?
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Marketing Dollars Traditional marketing methods won’t cut it any longer! Yellow Pages – Email - Val-Pak – Clipper Coupons - Direct Mail
• Consumers are changing • We are a mobile society • Smart phones nearly 40% of cell phone population • Majority by end of 2011 • The competition will embrace mobile marketing
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Marketing, Marketing, Marketing • Go after the marketing budget • Position Sundrop Mobile Loyalty as a marketing solution – It will drive incremental top line revenues – “Market to your customers”
• Don’t view it as an added marketing expense – Shift existing marketing spend to Sundrop Mobile Loyalty
• Build a marketing database quickly and inexpensively • Brands that increase advertising during a recession…can improve market share and ROI (Harvard Business School)
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Reseller Benefits • Easy to Sell — Remember the statistics
• Unique Loyalty Solution — Single solution (Mobile + email + social media)
• Leverage your existing relationships — How many existing customers do you have?
• Create New Relationships — Target customers with competing solutions — Get them in your contact database
• Generate Recurring Revenue Stream — How many recurring revenue streams do you have now?
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
Questions?
sundropmobile.com | +1 407-965-3210
Copyright Sundrop Mobile 2011 | All rights reserved.
Mobile. Social. Local.
