Case Study Aliso Viejo Dental
ALI SOVI EJ ODENTAL Hundr e dsofpat i e nt sbook e dappoi nt me nt st hr ough 123Cont ac t F or m andi thaswor k e dflawl e s s l y ! SUCCESSSTORY
Cus t omer Al i s oVi ej oDent al Segment
Benefit s&Res ul t s
Appoi nt mentFor ms
Savemoney;mor ec us t omi z at i on
Ver t i c al
Cont ac t
Heal t hc ar e&Dent i s t r y
Ruxandr aPr eda
Tar get Pat i ent s
Summar y Al i s oVi ej oDent ali sas mal ldent alc l i ni ci nAl i s oVi ej o,Or angeCount y,Sout her nCal i f or ni awhi c hhas beenac t i veont hemar kets i nc e2005.I thasat eam of5pr of es s i onal swor ki ngi nt heoffic eanddoz ens ofpat i ent sever ymont h.Theyhaveaphi l os ophyoft r eat i ngever ypat i entwi t hr es pec tandper s onal i z ed at t ent i on.Tomeett hes es t andar ds ,t heyc hos e123Cont ac t For m.
I s s ue Al i s oVi ej oDent alus edanaut omat eds ys t em f orpat i entc ommuni c at i onbef or e.Theywer ec har ged about$300/ mont handoneoft hef eat ur eswashavi ngawebs i t ef or mf ort hei rpat i ent st or eques tan appoi nt mentonl i ne.Thef or m woul ds endt hem anemai lt hatwewoul dr es pondi mmedi at el ydur i ng wor khour sort henextday.“ Buti t ' s2017and t hat ' swhe n wef ound 123c ont ac t F or m. c om.T he yhav e c us t omi z abl ef or mst hatoffe r e de x ac t l yt hes ames e r v i c e ,f orwayc he ape rorne x tt of r e e .We ' v ebe e nhappy wi t hi ts i nc et he n! ”s ai dDr .Ruxandr aPr eda,ownerofAl i s oVi ej oDent al . Bes i dest hehi ghpr i c epai d,t hewayi nwhi c ht hef or mswer es etupdi dn’ tappealt ot hem.Thes er vi c es us eddi dn’ tofferal otofopt i onswhi c hmadei ti mpos s i bl et oc r eat et hef or mst hewayt heywant ed.
Obj ec t i ves Bookpat i ent sf orappoi nt ment swi t houteffor t Rec ei venot i fic at i onsi nr ealt i mef oreac happoi nt ment Reduc et hec ompl exi t yofpubl i s hi ngaf or m Havemor ec us t omi z at i onopt i ons Savemoneyandt i mewhi l es t i l lhavi ngal loft heabove
Sol ut i on Theyf oundi ts upereas yt oc r eat et hei rfir s tf or m andputi tl i ve, wi t hnoneedofadedi c at edt ec hper s on f ori t .Thi smot i vat edt hem t ot r yt hes er vi c eandkeepus i ngi t .Now t heAl i s oVi ej oDent alc r ew hasan onl i nef or m embeddedont hei rwebs i t ef ort hei rpat i ent st or eques tanappoi nt ment .Onc et hef or mi s s ubmi t t ed,t heyr ec ei veanemai lnot i fic at i oni mmedi at el yandt heyc anf ol l owupwi t ht hei rpat i ent s ei t heronl i neorvi at el ephone,i fneeded,f orappoi nt mentc onfir mat i onsorc anc el l at i ons . T hi si sagr e atf e at ur ef orbot hne wore x i s t i ngpat i e nt s , t obeabl et or e que s tanappoi nt me ntany t i met he yc an “ ac c e s sourwe bs i t ef r om t he i rphone ,t abl e torl apt op.We ’ v ehadhundr e dsofpat i e nt sbook i ngappoi nt me nt s t hr ough123Cont ac t F or m andi thaswor k e dflawl e s s l y ! ”expl ai nedDr .Pr eda. Bes i deshavi nganeas i l yunder s t andabl eedi t orwhi c hal l owst hem t oc us t omi z et hei rf or msexac t l yt he wayt heywant ,123Cont ac t For m hass avedt hem t hous andsofdol l ar ss i nc et heymadet hes wi t c hf r om t hei rpr evi ouss er vi c es uppl i er .
Payoff When as ked aboutt he r eas ons f orc hoos i ng 123Cont ac t For m,Doc t orPr eda emphas i z ed on t he c us t omi z at i onopt i onst hat123Cont ac t For m pr ovi desc ompar edt ot hei rpr evi ouss er vi c e:“ t hegoodpar t i st hatnowwehav ec ont r ol ov e rt hef or m andhowt oc us t omi z et hefie l ds , v e r s usas t andar df or m pr ov i de dby t hepr e v i ousPat i e ntc ommuni c at i onwe bs i t e ”s heexpl ai ned. Oneoft hos ec us t omi z at i onopt i onst heyappr ec i at edt hemos ti st hepos s i bi l i t yofhavi ngpr ec i s ec ont r ol overt hedat at heyr equi r e.Bei ngmor es pec i fic ,s heexpl ai nedt hatnow t heymadeonl yt heemai lfiel d r equi r edi ns t eadoft hephonenumberfiel dasi twasi nt hei rpr evi ousf or ms .I ts eemst hatpot ent i al pat i ent swhoj us twantt oi nqui r eabouts omes er vi c eswantt okeepac er t ai ndegr eeofanonymi t y, whi c h t heyar eabl epr ovi det hatnow. “ Be i ngabl et obookonl i negi v e sc us t ome r sas e ns eofe as e , r at he rt hanc al l i ng andhav i ngt oans we rque s t i onsont hes pot ”s ai dDr .Pr eda. Anot herhi ghl i ghtment i onedi st heflexi bi l i t yt hatt heyc annow offerf orpat i ent st os el ec tonl i net hei r pr ef er r edt i mef r amesf orbooki ngt hei rappoi nt ment swi t has i mpl edr opdownl i s toras i ngl ec hoi c e fiel d. Al i s oVi ej oDent alhasl ookedi nt oot herwebs i t esbef or el eavi ngt hei rf or merpat i entc ommuni c at i on s of t war e,butt heyc hos e123Cont ac t For m bec aus ei thast hebes tc us t omi z at i onopt i onsandt heyc oul d c r eat eexac t l ywhatt heyneeded.Las tbutnotl eas t ,t hec hanc et os eeandt r yi tf orf r ee,wi t houta c ompl i c at eds i gnup, gavet hem r es ul t si nnot i meandwasonemor er eas onwhyt hi sdent al c l i ni cc hoos e 123Cont ac t For mt omanaget hei rpat i entc ommuni c at i on.
Dr .Pr eda’ spoi nt edoutf ourmai nt opi c st heyl i kedt hemos taboutwor ki ngwi t h123Cont ac t For m: Eas eofus e-“ Cr e at i ngt hefir s tf or m wass upe re as y , myhus banddi di ti n5mi nut e s ” . Ful lcus t omi z at i on-“ Wel i t e r al l yc r e at e dt hef or mst hewaywewant e d. ” Eas ypubl i s hi ngopt i ons-“ T hee as et opubl i s ht hef or msonourwe bs i t e( ac l e arands hor tl i nk , wi t hout ami l l i ons i gnsl i k e% and#) , howe as yi ti st oe nt e rt hef or ml i nki ns oc i alme di apos t sandt he“ Book Now”but t ononF ac e bookar egr e atopt i ons . ” Realt i menot i ficat i ons-“ I twasr e al l ys i mpl et os e tupane mai lt onot i f yusdi r e c t l ywhe nane w appoi nt me ntwasmade , wi t houtt hene e dt ol ogi nt hewe bs i t et os e et hef or m ans we r s . ”
Whydent alandheal t hc ar eor gani s at i onsus e123Cont ac t For m Asdemons t r at edabove,heal t hc ar epr of es s i onal sc hoos e123Cont ac t For m duet oavar i et yofbenefit s : I tal l owst hem t os avet i meonmanualdat agat her i ng I ts avesmoneyt oc l i ni c swhenc ompar edt oot heropt i ons I ti mpr ovest hedoc t or pat i entc ommuni c at i on I toffer sas uper flexi bl eenvi r onmentandc us t omi z at i onopt i ons I ti sHI PAACompl i antmaki ngs ur eal lpat i entr el at edi nf or mat i oni ss ec ur ed Mor eover ,123Cont ac t For m hasas pec i alt eam ofpr of es s i onal sf oc us edonheal t hc ar ec l i ent sneeds , f ul l t i mededi c at edt oi mpr ovet hei rc l i ni c sandoffic eswor kflows .
Dr .Ruxandr aPr eda DDS,OwnerofAl i s oVi ej o Dent al
Cont ac tI nf o
“ T hanky ouf ordoi ngt hi s , i the l psbot hof
www. al i s ovi ej odent al . c om/
us , y ouar edoi ngagr e atj ob!Wee nc our age
www. f ac ebook. c om/ Al i s oVi ej oDent al Offic e
e v e r y onet ogi v ei tat r y , t he y ' l lfindt he
ht t ps : / / t wi t t er . c om/ avdent al /
pe r f e c tf or mf ort he i rbus i ne s s .We
ht t ps : / / pl us . googl e. c om/ +Al i s ovi ej odent al / pos t s
r e c omme nde dy out of r i e nds , be c aus e pe opl ear es ome t i me sc omput e rc hal l e nge d butt hi si sr e al l ys i mpl et ous e ”
123Cont ac t F or m F l av i aPal ac e, Vl adi mi r es c uSt r eetn°10, Gr oundF l oor Ti mi s oar a300195, Romani a www. 123c ont ac t f or m. c om
Cus t omer Al i s oVi ej oDent al Segment
Benefit s&Res ul t s
Appoi nt mentFor ms
Savemoney;mor ec us t omi z at i on
Ver t i c al
Cont ac t
Heal t hc ar e&Dent i s t r y
Ruxandr aPr eda
Tar get Pat i ent s
Summar y Al i s oVi ej oDent ali sas mal ldent alc l i ni ci nAl i s oVi ej o,Or angeCount y,Sout her nCal i f or ni awhi c hhas beenac t i veont hemar kets i nc e2005.I thasat eam of5pr of es s i onal swor ki ngi nt heoffic eanddoz ens ofpat i ent sever ymont h.Theyhaveaphi l os ophyoft r eat i ngever ypat i entwi t hr es pec tandper s onal i z ed at t ent i on.Tomeett hes es t andar ds ,t heyc hos e123Cont ac t For m.
I s s ue Al i s oVi ej oDent alus edanaut omat eds ys t em f orpat i entc ommuni c at i onbef or e.Theywer ec har ged about$300/ mont handoneoft hef eat ur eswashavi ngawebs i t ef or mf ort hei rpat i ent st or eques tan appoi nt mentonl i ne.Thef or m woul ds endt hem anemai lt hatwewoul dr es pondi mmedi at el ydur i ng wor khour sort henextday.“ Buti t ' s2017and t hat ' swhe n wef ound 123c ont ac t F or m. c om.T he yhav e c us t omi z abl ef or mst hatoffe r e de x ac t l yt hes ames e r v i c e ,f orwayc he ape rorne x tt of r e e .We ' v ebe e nhappy wi t hi ts i nc et he n! ”s ai dDr .Ruxandr aPr eda,ownerofAl i s oVi ej oDent al . Bes i dest hehi ghpr i c epai d,t hewayi nwhi c ht hef or mswer es etupdi dn’ tappealt ot hem.Thes er vi c es us eddi dn’ tofferal otofopt i onswhi c hmadei ti mpos s i bl et oc r eat et hef or mst hewayt heywant ed.
Obj ec t i ves Bookpat i ent sf orappoi nt ment swi t houteffor t Rec ei venot i fic at i onsi nr ealt i mef oreac happoi nt ment Reduc et hec ompl exi t yofpubl i s hi ngaf or m Havemor ec us t omi z at i onopt i ons Savemoneyandt i mewhi l es t i l lhavi ngal loft heabove
Sol ut i on Theyf oundi ts upereas yt oc r eat et hei rfir s tf or m andputi tl i ve, wi t hnoneedofadedi c at edt ec hper s on f ori t .Thi smot i vat edt hem t ot r yt hes er vi c eandkeepus i ngi t .Now t heAl i s oVi ej oDent alc r ew hasan onl i nef or m embeddedont hei rwebs i t ef ort hei rpat i ent st or eques tanappoi nt ment .Onc et hef or mi s s ubmi t t ed,t heyr ec ei veanemai lnot i fic at i oni mmedi at el yandt heyc anf ol l owupwi t ht hei rpat i ent s ei t heronl i neorvi at el ephone,i fneeded,f orappoi nt mentc onfir mat i onsorc anc el l at i ons . T hi si sagr e atf e at ur ef orbot hne wore x i s t i ngpat i e nt s , t obeabl et or e que s tanappoi nt me ntany t i met he yc an “ ac c e s sourwe bs i t ef r om t he i rphone ,t abl e torl apt op.We ’ v ehadhundr e dsofpat i e nt sbook i ngappoi nt me nt s t hr ough123Cont ac t F or m andi thaswor k e dflawl e s s l y ! ”expl ai nedDr .Pr eda. Bes i deshavi nganeas i l yunder s t andabl eedi t orwhi c hal l owst hem t oc us t omi z et hei rf or msexac t l yt he wayt heywant ,123Cont ac t For m hass avedt hem t hous andsofdol l ar ss i nc et heymadet hes wi t c hf r om t hei rpr evi ouss er vi c es uppl i er .
Payoff When as ked aboutt he r eas ons f orc hoos i ng 123Cont ac t For m,Doc t orPr eda emphas i z ed on t he c us t omi z at i onopt i onst hat123Cont ac t For m pr ovi desc ompar edt ot hei rpr evi ouss er vi c e:“ t hegoodpar t i st hatnowwehav ec ont r ol ov e rt hef or m andhowt oc us t omi z et hefie l ds , v e r s usas t andar df or m pr ov i de dby t hepr e v i ousPat i e ntc ommuni c at i onwe bs i t e ”s heexpl ai ned. Oneoft hos ec us t omi z at i onopt i onst heyappr ec i at edt hemos ti st hepos s i bi l i t yofhavi ngpr ec i s ec ont r ol overt hedat at heyr equi r e.Bei ngmor es pec i fic ,s heexpl ai nedt hatnow t heymadeonl yt heemai lfiel d r equi r edi ns t eadoft hephonenumberfiel dasi twasi nt hei rpr evi ousf or ms .I ts eemst hatpot ent i al pat i ent swhoj us twantt oi nqui r eabouts omes er vi c eswantt okeepac er t ai ndegr eeofanonymi t y, whi c h t heyar eabl epr ovi det hatnow. “ Be i ngabl et obookonl i negi v e sc us t ome r sas e ns eofe as e , r at he rt hanc al l i ng andhav i ngt oans we rque s t i onsont hes pot ”s ai dDr .Pr eda. Anot herhi ghl i ghtment i onedi st heflexi bi l i t yt hatt heyc annow offerf orpat i ent st os el ec tonl i net hei r pr ef er r edt i mef r amesf orbooki ngt hei rappoi nt ment swi t has i mpl edr opdownl i s toras i ngl ec hoi c e fiel d. Al i s oVi ej oDent alhasl ookedi nt oot herwebs i t esbef or el eavi ngt hei rf or merpat i entc ommuni c at i on s of t war e,butt heyc hos e123Cont ac t For m bec aus ei thast hebes tc us t omi z at i onopt i onsandt heyc oul d c r eat eexac t l ywhatt heyneeded.Las tbutnotl eas t ,t hec hanc et os eeandt r yi tf orf r ee,wi t houta c ompl i c at eds i gnup, gavet hem r es ul t si nnot i meandwasonemor er eas onwhyt hi sdent al c l i ni cc hoos e 123Cont ac t For mt omanaget hei rpat i entc ommuni c at i on.
Dr .Pr eda’ spoi nt edoutf ourmai nt opi c st heyl i kedt hemos taboutwor ki ngwi t h123Cont ac t For m: Eas eofus e-“ Cr e at i ngt hefir s tf or m wass upe re as y , myhus banddi di ti n5mi nut e s ” . Ful lcus t omi z at i on-“ Wel i t e r al l yc r e at e dt hef or mst hewaywewant e d. ” Eas ypubl i s hi ngopt i ons-“ T hee as et opubl i s ht hef or msonourwe bs i t e( ac l e arands hor tl i nk , wi t hout ami l l i ons i gnsl i k e% and#) , howe as yi ti st oe nt e rt hef or ml i nki ns oc i alme di apos t sandt he“ Book Now”but t ononF ac e bookar egr e atopt i ons . ” Realt i menot i ficat i ons-“ I twasr e al l ys i mpl et os e tupane mai lt onot i f yusdi r e c t l ywhe nane w appoi nt me ntwasmade , wi t houtt hene e dt ol ogi nt hewe bs i t et os e et hef or m ans we r s . ”
Whydent alandheal t hc ar eor gani s at i onsus e123Cont ac t For m Asdemons t r at edabove,heal t hc ar epr of es s i onal sc hoos e123Cont ac t For m duet oavar i et yofbenefit s : I tal l owst hem t os avet i meonmanualdat agat her i ng I ts avesmoneyt oc l i ni c swhenc ompar edt oot heropt i ons I ti mpr ovest hedoc t or pat i entc ommuni c at i on I toffer sas uper flexi bl eenvi r onmentandc us t omi z at i onopt i ons I ti sHI PAACompl i antmaki ngs ur eal lpat i entr el at edi nf or mat i oni ss ec ur ed Mor eover ,123Cont ac t For m hasas pec i alt eam ofpr of es s i onal sf oc us edonheal t hc ar ec l i ent sneeds , f ul l t i mededi c at edt oi mpr ovet hei rc l i ni c sandoffic eswor kflows .
Dr .Ruxandr aPr eda DDS,OwnerofAl i s oVi ej o Dent al
Cont ac tI nf o
“ T hanky ouf ordoi ngt hi s , i the l psbot hof
www. al i s ovi ej odent al . c om/
us , y ouar edoi ngagr e atj ob!Wee nc our age
www. f ac ebook. c om/ Al i s oVi ej oDent al Offic e
e v e r y onet ogi v ei tat r y , t he y ' l lfindt he
ht t ps : / / t wi t t er . c om/ avdent al /
pe r f e c tf or mf ort he i rbus i ne s s .We
ht t ps : / / pl us . googl e. c om/ +Al i s ovi ej odent al / pos t s
r e c omme nde dy out of r i e nds , be c aus e pe opl ear es ome t i me sc omput e rc hal l e nge d butt hi si sr e al l ys i mpl et ous e ”
123Cont ac t F or m F l av i aPal ac e, Vl adi mi r es c uSt r eetn°10, Gr oundF l oor Ti mi s oar a300195, Romani a www. 123c ont ac t f or m. c om
