CaseStudy Advance Auto Parts en US
ADVANCE AUTO PARTS ROLLS OVER COMPETITION WITH INTEGRATED SOCIAL EXPERIENCE Advance Auto Parts is a leader in the automotive market with more than 78 years of grease, grime and grit under their fingernails to prove it. Not only do they sell quality, affordable parts, but they do it with confidence and expertise. These values are reflected with an online strategy that is focused on delivering innovative customer experiences that drive engagement and increase sales.
“PowerReviews has been a key driver of our e-commerce presence. They’ve helped us create an online experience that matches the high standards set by our brick and mortar business.” —Howard Blumenthal, Director, E-commerce Solutions
GOALS: GO FROM ZERO TO BEST-IN-CLASS ONLINE EXPERIENCE Advance Auto Parts had nailed down the brick and mortar experience for their customers, but had yet to develop an e-commerce presence. They knew that to become best-in-class, they needed social content and social engagement. Despite being years behind their competitors in the online game, Advance Auto Parts was determined to launch with a site that went above and beyond to engage customers, inspire loyalty and create a remarkable shopping experience.
ESSENTIAL SOCIAL SUITETM At a Glance
8,000
Social Loyalty Participants in less than
two months.
141%
growth in reviews posted to Facebook.
700%
year-over-year growth in reviews.
HOW GAMIFICATION DRIVES LOYALTY Using gamification, rewards and incentives are set up so users feel invested in the site. They have long-term goals and therefore have a reason to return, and content and activity become rewards in and of themselves. Social LoyaltyTM capitalizes on this idea through a fully integrated social environment that creates a foundation for more social content while increasing traffic and sales.
WHY POWERREVIEWS Advance Auto Parts needed to move quickly to launch a site, and they needed features that would immediately distinguish them from the competition. They knew that when they launched, they needed a partner that was lean, efficient and would be in it for the long haul. They felt an immediate synergy with the team at PowerReviews, but what’s more, they recognized that PowerReviews offered solutions that would be critical to achieving their goal of inspiring loyalty and developing a highly engaged consumer community. PowerReviews offered tools that would amplify that content through gamification and harness the power of social.
[email protected] | 844-231-7540 | www.powerreviews.com
“When launching our website, time was of the essence. PowerReviews had us up and running on their platform in very short order.” —Howard Blumenthal, Director, E-commerce Solutions
RESULTS
Since launching the entire Essential Social Suite™ platform, Advance Auto Parts has seen:
Advance Auto Parts is now not just the #1 online auto parts dealer website, but also one of the best e-commerce sites in any industry. One of their key differentiators over competitors is the integration of user-generated content into their site. The rich, relevant and fresh content not only increases engagement but also boosts customer acquisition through organic search. In addition to Customer Reviews™, Social Loyalty™ turbo-charges Advance Auto Parts’ engaged and active community by gamifying the onsite experience with a leaderboard and points. The Social Loyalty Leaderboard allows customers to track their performance as they earn points for writing reviews, answering questions and sharing content to Facebook and other social networks. Social Loyalty works hand-in-hand with PowerReviews’ Social Discovery™, which enables customers to ask friends for advice and follow product categories and other customers, then pushes the content to their Facebook news feed.
• • • •
8,000 Social Loyalty Participants in less than two months. 141% growth in reviews posted to Facebook 50,000 reviews written on the Advance Auto Parts website, with 700% year-on-year growth. Increase in traffic from organic search
WHAT’S NEXT Advance Auto Parts will continue to build momentum with Social Loyalty and Social Discovery, tapping into the power of gamification and broad social networks. At the same time, Advance Auto Parts is ready to take its success a step further by focusing on mobile, a key tool in bridging the online and offline shopping experiences. This will mean getting the in-store sales team more involved with Social Answers and integrating Customer Reviews and Social Answers across all channels to ensure great customer experiences on and offline.
[email protected] | 844-231-7540 | www.powerreviews.com
“PowerReviews has been a key driver of our e-commerce presence. They’ve helped us create an online experience that matches the high standards set by our brick and mortar business.” —Howard Blumenthal, Director, E-commerce Solutions
GOALS: GO FROM ZERO TO BEST-IN-CLASS ONLINE EXPERIENCE Advance Auto Parts had nailed down the brick and mortar experience for their customers, but had yet to develop an e-commerce presence. They knew that to become best-in-class, they needed social content and social engagement. Despite being years behind their competitors in the online game, Advance Auto Parts was determined to launch with a site that went above and beyond to engage customers, inspire loyalty and create a remarkable shopping experience.
ESSENTIAL SOCIAL SUITETM At a Glance
8,000
Social Loyalty Participants in less than
two months.
141%
growth in reviews posted to Facebook.
700%
year-over-year growth in reviews.
HOW GAMIFICATION DRIVES LOYALTY Using gamification, rewards and incentives are set up so users feel invested in the site. They have long-term goals and therefore have a reason to return, and content and activity become rewards in and of themselves. Social LoyaltyTM capitalizes on this idea through a fully integrated social environment that creates a foundation for more social content while increasing traffic and sales.
WHY POWERREVIEWS Advance Auto Parts needed to move quickly to launch a site, and they needed features that would immediately distinguish them from the competition. They knew that when they launched, they needed a partner that was lean, efficient and would be in it for the long haul. They felt an immediate synergy with the team at PowerReviews, but what’s more, they recognized that PowerReviews offered solutions that would be critical to achieving their goal of inspiring loyalty and developing a highly engaged consumer community. PowerReviews offered tools that would amplify that content through gamification and harness the power of social.
[email protected] | 844-231-7540 | www.powerreviews.com
“When launching our website, time was of the essence. PowerReviews had us up and running on their platform in very short order.” —Howard Blumenthal, Director, E-commerce Solutions
RESULTS
Since launching the entire Essential Social Suite™ platform, Advance Auto Parts has seen:
Advance Auto Parts is now not just the #1 online auto parts dealer website, but also one of the best e-commerce sites in any industry. One of their key differentiators over competitors is the integration of user-generated content into their site. The rich, relevant and fresh content not only increases engagement but also boosts customer acquisition through organic search. In addition to Customer Reviews™, Social Loyalty™ turbo-charges Advance Auto Parts’ engaged and active community by gamifying the onsite experience with a leaderboard and points. The Social Loyalty Leaderboard allows customers to track their performance as they earn points for writing reviews, answering questions and sharing content to Facebook and other social networks. Social Loyalty works hand-in-hand with PowerReviews’ Social Discovery™, which enables customers to ask friends for advice and follow product categories and other customers, then pushes the content to their Facebook news feed.
• • • •
8,000 Social Loyalty Participants in less than two months. 141% growth in reviews posted to Facebook 50,000 reviews written on the Advance Auto Parts website, with 700% year-on-year growth. Increase in traffic from organic search
WHAT’S NEXT Advance Auto Parts will continue to build momentum with Social Loyalty and Social Discovery, tapping into the power of gamification and broad social networks. At the same time, Advance Auto Parts is ready to take its success a step further by focusing on mobile, a key tool in bridging the online and offline shopping experiences. This will mean getting the in-store sales team more involved with Social Answers and integrating Customer Reviews and Social Answers across all channels to ensure great customer experiences on and offline.
[email protected] | 844-231-7540 | www.powerreviews.com
