CCIM KEY MESSAGES Outlined below are key points that you can use as a guide for what to emphasize and how to convey the benefits of the CCIM designation and organization when talking with a prospective CCIM candidate. By using these talking points when conversing with potential candidates or others about CCIM, we can be sure to keep our messaging and key points consistent among all CCIMs. CCIM DESIGNATION • CCIM is comprised of one of the largest commercial real estate networks in the world. • An affiliate of the National Association of REALTORS®, CCIM Institute has more than 13,000 active members throughout every state, across Canada and Mexico, and in more than 30 nations overseas. Only six percent of all commercial real estate practitioners hold the respected Certified Commercial Investment Member designation. • The CCIM network represents a diverse group of commercial real estate professionals that reflect multiple disciplines within the industry, including leasing, appraisal, commercial brokerage, investments, property management, lending/mortgage banking, legal and development. • The CCIM designation makes you a part of a special group of like-minded professionals who all share the same aspirations – to be successful in their careers and to help others like ourselves to be successful as well. • If you ask around the industry, you’ll learn that companies and other real estate professionals are more likely to seek out experts who possess the CCIM designation, as they know CCIM stands for trust, knowledge, reliability, hardworking and ethical.
Appraiser 3% Lender/Banker 2%
Landlord Rep 4% Corporate Real Estate Executive 4% Tenant Rep 6%
Property Manager 7%
Agent/Broker 39%
Consultant 7% Developer 10%
Investments 18%
CCIM MEMBERSHIP PROFILE
NETWORKING
TECHNOLOGY
• Our powerful network has enabled CCIM members to close thousands of transactions annually, representing more than $200 billion in value.
• CCIM’s exclusive tools and technology gives members access to proprietary technology and tools like Site To Do Business (STDB) and MailBridge that give you the insight and data you need to secure new clients and close deals.
• CCIM offers access to new business leads and provides the resources needed to close a client transaction from across the country to around the globe. • Networking and creating relationships with fellow CCIMs has proven to be extremely valuable and financially rewarding for our members across the country. • CCIM designees on average indicated that 12% of their transactions last year were conducted with other CCIMs. Designees also noted they sent an average of 18% of their referrals to other CCIMs. • With more than 50 local chapters in 12 regions, CCIM has an invaluable network.
EDUCATION • CCIM courses are taught by active real estate practitioners who apply their own experiences to their teachings, thus providing students with relevant and applicable information to everyday life situations. • The majority of CCIM course instructors represent some of top banking and investment institutions, commercial real estate companies and universities in the country including PwC, CBRE, Colliers International and the University of Denver. • CCIM’s education offers thorough training in the vernacular of commercial real estate investment community professionals and practical use of learned concepts through case studies and real world application. • The number one goal of CCIM courses is simple: To give you the knowledge and tools needed to make successful deals and in turn, increase your own personal income. • CCIMs are equipped with leading-edge education and resources that elevate them above other commercial real estate professionals.
• Members have access to the premier resource for market information and trends through CCIM’s proprietary Site To Do Business (STDB). It’s this type of analysis and data that helps guide clients and close deals. • DealShare, our property-listing platform, gives you the high-tech tools you need to get ahead of the competition by sharing listing information and tapping into the expertise areas of fellow CCIMs.